Chapter 381: Uncontrollable Threat
"Lao Kuang, I heard that Apple has improved their Macintosh computers, do you Aikang have any plans to deal with it?" Li Xuan, accompanied by Kuang Jinliang, CEO of Aikang, visited the multimedia news gathering and editing center.
As early as 1980, Kwong Jinliang joined the computer research and development team of Dongfang Electronics Company. Later, after Li Xuan acquired Aikang Company in the United Kingdom, the computer R&D department of Dongfang Electronics was integrated into Aikang Company.
After Albert Hawke, the former CEO of iKang, became chairman of the board of directors, Kwong Jinliang, who was born in Hong Kong, succeeded him as the company's CEO. This is also a kind of expression of Li Xuan's strengthening of the control of Aikang Company. Compared with the previous group of professional managers in Aikang, Kuang Jinliang's loyalty and centripetal force to the Oriental Group are undoubtedly much higher.
"Li Sheng, we think that the most important thing for Aikang Company now is to do a good job of ourselves, firmly follow our own plans, and move forward step by step! As long as we don't make mistakes, it will be difficult for others to beat us!" Kuang Jinliang said confidently.
At present, the company has a market share of more than 30% in the three major consumer markets in the United States, Europe and Japan. It is far from being comparable to Apple's market share in the United States, which has slipped below 5%. Therefore, the management of Aikang Company did not focus on Apple at all.
In the current U.S. computer market, Aikang's biggest competitor is IBM. IBM is also the second largest brand in North America, second only to Aikang, with a market share of about 15%. After that, there are companies such as Deyi, Kemodo, Tangdi, and HP. Even Taiwan-Bay's Acer Company, Kwong Jinliang also feels more threatening than Apple.
Deyi is the same as other giants in the U.S. semiconductor industry. It has also been hit hard by the price war of Japanese companies. But memory is not as important in Deyi's semiconductor product line as it was a decade ago. So it's in a much better position than Intel, Mostek and other companies.
Moreover, Deyi was one of the first American electronics giants to have close cooperation with the Eastern Bloc. Even Zhang Zhongmou, the current president of Dongfang Semiconductor Company. It was also dug up by Li Xuan personally from Deyi Company. Because of the cooperation with Dongfang Electronics, the senior management of Deyi Company. The skyrocketing PC market was noticed early on.
Therefore, Deyi was also one of the first companies to start producing ABC compatible machines. Deyi's ABC series compatible machine is also a very good brand in the American personal computer market.
The Hongji Company in the Taiwan-Bay area was supported by Li Xuan a few years ago with the technical support of the Guò Oriental Research Institute. Dongfang still holds nearly 20 percent of the shares of Hongji Computer Company.
Acer takes the low-price route, and through the global marketing channels of Guò Oriental Commercial and Computer Park, it has also won a very considerable low-end market share.
Led by Aikang, with the support of IBM, Deyi, Hongji and other market backbone companies that have cooperation with the Oriental Group. Li Xuan has established an unbreakable ABC compatible machine system in the field of personal computers.
Aikang is certainly the biggest beneficiary of this ABC compatible machine system, and other companies need to accept its standards to produce compatible machines. In particular, starting from the newly launched ABC-5 computer, Aikang does not disclose the technical information of the computer for free, but licenses it in the form of patent packaging.
Under the strong insistence of Aikang, major manufacturers of compatible machines, including IBM, Deyi, and Kemoduo, have successively agreed to Aikang's patent fee requirements. This not only brought huge economic benefits to Aikang, but also established the exclusive status of Aikang brand in the personal computer industry in one fell swoop.
Therefore, the current Aikang company does not take the outdated Apple company in its eyes at all. But since the big boss Li Xuan asked. Kuang Jinliang didn't dare to hold it up.
"Apple's new and improved Macintosh computer does have a lot of improvements compared to the product it launched at the beginning of the year! But the bad impression of Macintosh has been formed, and Apple wants to rely on simple improvements to turn things around. Obviously very difficult!
According to our analysis, this modified Macintosh is an urgent remedy for Mr. Scully. It's just a stopgap measure. Apple's real killer feature should be the one with Intel i8610 processor. Ready to launch Super Macintosh at the beginning of next year.
And not long ago, Apple also launched a printer product. The price is as high as $7,000! It is said that the computer has professional software installed, which can greatly facilitate the user's typesetting business!
So in the future, the Super Macintosh computer will probably avoid head-to-head competition with our ABC-5 and move into the desktop publishing and publishing market!"
Although Kwong despises his opponents strategically, he is not really ignorant of Apple.
Li Xuan couldn't help but nodded, he was actually very clear about this period of history. Printers, photocopiers and other copywriting processing equipment have always been Xerox's flagship products. Apple has a good cooperative relationship with Xerox, and the original concept of Apple's development of the graphical interface operating system came from Xerox.
Two Xerox technicians came up with a new technology called "Page Description Language." But Xerox's management didn't take the technology seriously, so they quit their jobs and started their own company.
But Jobs was very optimistic about the new technology of the two men, and asked Apple to buy a 15% stake in the new company for $2.5 million.
In fact, Jobs's real purpose was to obtain the right to use this technology. The company was called Adobe, and it went on to become the third largest software vendor in the world.
"Maybe Apple's current market share is far from being comparable to its peak four or five years ago! But Apple, unlike other computer manufacturers, has always insisted on standing outside of our ABC-compatible machine system. Although this makes it impossible for its computers to easily obtain the support of a large number of third-party software, the application software of Apple computers has not been rich enough.
But their choice also means that we can't control them through the ABC system! These compatible machine manufacturers in the system, although they are fiercely competing for the market with Aikang, but Aikang can actually use a series of bright or dark means to gain a lot of advantages in the competition!
Apple, on the other hand, is one of the few variables in the entire market! What we can't control is always the most dangerous! Because we can't make an effective advance defense before they attack!" Li Xuan said sternly.
Although Jobs has left Apple, Li Xuan cannot take it lightly. He can't tell if this amazing company will make a comeback like in his previous life? (To be continued......