Chapter 414: The Four Elements (II)

PS: I wish you a happy Mid-Autumn Festival! This is still the first draft, no typos, you can read it in half an hour!

The biggest advantage of handheld gaming consoles over other gaming platforms is its portability, which allows players to play games anytime, anywhere. The development game mode pioneered by Pokémon is actually very time-consuming.

Only by leading their babies through battles again and again can players gradually improve the strength of Pokémon. The GameBoy handheld can maximize the use of players' scattered and fragmented time, and reduce the impact on daily learning and work while playing games.

"The third core element of Pokémon, addition! This is very easy to understand, which is to constantly add game maps and new species of Pokémon to bring players a continuous fresh experience!

This is not just a big element of Pokémon as a game, but it is also a point that all of the company's games need to do! We have to have a sustainable mindset when planning a new game project.

All things being equal, the chances of a sequel to a popular game being successful are much higher than developing a new game. This doesn't just apply to games, such as the 007 series of movies.

More than 20 years have passed since the first "Dr. No" was released in 1962. But the brand is still alive and well, and it is said that the fourteenth film in the series, Thunder Killing, will be released this year. Li Xuan said.

For this point, Oriental Game Company has long formed a consensus. The company's own game works have always been strictly controlled, and the quality does not reach a certain level. I'd rather rot in the database than go to the market to make money. Until now. The games produced by the Oriental Company themselves have never been a one-shot deal, and every game can be sequelized.

I want to make a game into a series. By no means a very easy thing to do. First of all, the game must have enough sales and popularity, otherwise a sequel will only be a loss. Secondly, the game should have a good framework, and not every game is suitable for a sequel.

This is better than most of its peers, and every game in the company will build a good framework when building a background world view to facilitate the subsequent connection of the plot.

For example, in this world, the full name of the game is actually "Hailar's Fantasy: The Legend of Zelda" produced by the Oriental Company. The background of the game is that the main line of the demon king Ganon wants to collect the Holy Triangle and destroy the Hyrule continent. And Princess Zelda's wet nurse, Impa, handed over the responsibility to a teenager named Link. Link's mission is to collect the triforce and defeat Ganon.

The entire game only selects clips from Link's youth. If the sales of the game are satisfactory after its release, you can always come up with a story of Link's youth when he grew up according to the outline that was formulated in advance, because the great demon Ganon was only defeated, not completely wiped out, and he could make a comeback.

And after the story of Link's story is finished, you can also tell his prequels, such as how the Great Demon King Ganon was born and so on. The Legend of Zelda is set in Western fantasy, so the project team even invited a professor of European history at CUHK to serve as a consultant. A 10,000-year time outline was designed for the continent of Hailar, which serves as the background of the story, enough for game developers to keep creating.

In another time and space, "The Legend of Zelda" is actually very messy due to too many works. After all, when Shigeru Miyamoto created this game. It is simply impossible to think so much in advance.

Even the protagonist Link, later due to the "Zelda" series of works, there are too many works, but Link can never live in the background of the game for hundreds or even thousands of years. Keep completing challenges. So Nintendo simply changed the name Link to be synonymous with the warriors in the Hyrule continent, so that the new game no longer has to stick to the previous protagonist.

And now the Oriental Game Company has enough support. To help Shigeru Miyamoto make the framework of the whole story bigger from the beginning. Leave plenty of room for the game's subsequent development.

For example, in the Hollywood film industry, many film projects earn less than half of the total box office revenue, and other revenues such as peripheral product sales and video cassette revenue may be higher than the box office.

Our game products can also be extended in this regard, such as Uncle Mario with a mustache and suspenders, which can be made into cartoon dolls and sold. Mario's portrait rights can also be widely licensed, and I believe that clothing companies and food companies will be of great interest.

This not only increases the company's revenue, but also promotes the image of our games. When our Mario Brothers, on the T-shirts of young people, on the schoolbags of children, and in the giveaway window of McDonald's, appear in everyone's lives all the time, that is the greatest success!" Li Xuan, as a leader of a business, will naturally not only focus on a certain game, but will easily diverge.

Du Wenqiang nodded: "We have been gradually advancing the work in this area! Before, Li Sheng, you bought the game copyright of "ET Aliens", which made us a lot of money! This time, an American film company proposed to buy the film adaptation rights of the "King of Fighters" game!"

"Oh, which production company is it?" asked Li Xuan curiously.

In another time and space, "The King of Fighters" was indeed remade into a movie, and the director was Chen Jiashang, who directed "Painted Skin", but the content disappointed Li Xuan, and basically had nothing to do with the game.

In fact, it's not just "The King of Fighters", another famous fighting game "Street Fighter" has also been made into a movie, and there are more than one. Among them, what impressed countless post-80s generations was Wang Jing's "Super School Bully".

"It's a Hollywood production company called Star Pictures, and the bid is only $100,000! I've already declined!" Du Wenqiang shook his head and said.

As soon as he heard that it was an unknown small company, Li Xuan's interest immediately decreased by more than half. According to his criteria, he is qualified to cooperate with the Oriental Company. Even if it is not one of Hollywood's eight major production companies, it must at least be a second-tier film company that can be named. Work with those cats and dogs. It is better to invest directly by Li Xuan himself.

Li Xuan continued to turn the topic back to the original conversation about "Pokémon": "The last of the four elements of the game, exchange! The so-called exchange is the exchange of various Pokémon collected by players in the course of the game.

After all, it is very difficult for a person to collect all 100 Pokémon on his own. In particular, some of these rare species have a very low probability of appearing!This is one of the reasons why I asked the new generation of GameBoy-2 consoles to add networking capabilities!

The element of exchange can be further extended to be defined as an interactive exchange. To some extent, games are actually a vehicle for communication between makers and interactive players.

The makers turn their original ideas into games and share them with thousands of players. And after collecting various feedback from players, the makers made corresponding changes in the production of the sequel!

And the success or failure of a game. Interaction between players plays a crucial role. The reason why the previous "King of Fighters" game was so popular was that it had a direct confrontation mode, which provoked players to win**!

As the saying goes, it's better to have fun alone than to have fun, so I also want the Pokémon game to be connected to the Internet through the GameBoy handheld, not just for pet swapping, but for pet battles directly. Only when the battle function between players is realized, the previous player's pet development will become more meaningful!"

Li Xuan took a lot of words to completely relay his entire plan for the game "Pokémon" to Du Wenqiang, who was sitting opposite. Although he will personally participate in the planning of the game. But after all, it is impossible to devote all your energy to this matter.

Li Xuan is now lazy enough to put all the daily operation of the group on Han Peng's head. But he still spends more than two hours a day looking through documents and signing them. A giant conglomerate with assets of up to tens of billions of dollars and operations all over the world. Every day there is always a lot of important information that must be reported to him, and even made a decision by him himself.

In Li Xuan's opinion. Pokémon will not only be the biggest focus on the success of GameBoy-2, but also the handheld platform of Oriental Games. One of the most important killer features to maintain supremacy in the next two or three decades.

He needs to accurately convey his huge expectations to the management of Oriental Games. The Pokémon project is not only about the production of the game. Sufficient attention should also be paid to publicity and marketing.

"For a long time, there will be a huge gap between the performance of handheld consoles and arcade machines, home game consoles and personal computers! This makes us have to consider the advantages and avoid the weaknesses when making handheld games, concentrate on the development of game fun, and emphasize the interaction of players, rather than deliberately demanding the visual expression!"

Li Xuan continued to instill in Du Wenqiang the concept of handheld games that "emphasize content and light graphics".

Compared to arcades and home consoles, the handheld business is the most low-key of the three pillars within Oriental Games. But the GameBoy is definitely the most glorious game console ever built on the planet. After it was launched in 1980, it took the world by storm in just half a year.

At its peak, in 1981 and 1982, annual sales exceeded 20 million units, and then as the market became saturated, sales of the GameBoy began to decline gradually, but the monthly shipments still remained above 1.2 million units.

The total sales volume of GameBoy has almost exceeded 80 million units, which is twice that of another star product of Oriental Game Company, FC home TV game consoles. And within two years, it will surely become the first console on the planet to surpass 100 million units sold.

While this has something to do with the GameBoy's low price tag of $25 (one-eighth of the price of FC consoles), there's no denying that the GameBoy is an excellent product.

The popularity of GameBoy has also made many companies realize the huge potential of the handheld game console market. In particular, Japanese LCD companies such as Casio, Sharp, and Epson want to enter this industry where the technical threshold is not high.

It's just that the various handheld game consoles developed by these companies have never been able to shake the monopoly of the GameBoy. The success or failure of a game console ultimately depends on whether the games running it can win the favor of players.

From the very beginning, GameBoy relied on many classic games such as "Hong Kong Cubes", "Tank Wars", and "Snake" to firmly capture the attention of players. Subsequently, on the basis of continuously making high-quality games, Dongfang Company opened up the platform to third-party game companies, accounting for almost all the high-quality game content, making it difficult for other handheld platforms to have enough good games to compete with GameBoy.

"Although the sales of the GameBoy are good, its profits are a little low! The GameBoy-2 will take over as soon as possible, so as to boost the morale of the handheld business department!" Du Wenqiang said with a smile.

"The people's hearts are not enough to swallow elephants, and the ancients did not deceive me! You can have a pre-tax profit of 20 million US dollars a month, and you still think that the profit is too low! When other bosses in Hong Kong hear this, they have to spray you to death with a mouthful of spit!" Li Xuan scolded with a smile.

When the GameBoy first went on sale, it set the retail price at $20 in order to defeat Nintendo's GameWatch. Later, after the GameBoy almost monopolized the market, it gradually raised the retail price to $25.

But the GameBoy's production has been curtailed to $9. In order to leave enough profit for sellers, Oriental Games distributed it at a price of $12 per unit. In other words, the gross profit of each handheld is only $3, which is naturally far from the profit of seven or eight hundred dollars for a street motorcycle.

And the GameBoy-2 with a greatly increased configuration can imagine that the price will also rise sharply, even if the current profit margin remains the same, the profit of a single game console will definitely increase significantly!

"Li Sheng, I'm just a worker, you are the boss of the company, okay!" Du Wenqiang glanced at Li Xuan very helplessly and said.

Li Xuan smiled, not all the money made by the game company eventually flowed into his pocket, and he really didn't seem to have the position to say such things.

The "Pokémon" project was soon approved by Oriental Games, and when many people in the company were gearing up to compete for the dominance of the project, Tajiri had quietly taken the main creative position in his pocket.

In fact, it's not that Tajiri Zhi's ideas are excellent, when he was interviewing Li Xuan, he even listened to Li Xuan most of the time, and then kept nodding. The whole game actually has a rough framework, Li Xuan's choice of him may be more influenced by his previous life, after all, this is Tajiri Zhi, "Pokémon" originally belonged to him......!