Chapter 744 Technical Standards Open Conference (1)
On December 13, 1992, the press conference hall of the headquarters of Xinchuang Electronics Group, which can accommodate more than 3,000 people, was already full early in the morning.
In addition to Lin Qi, Zhang Ru, Gao Tian and other new entrepreneurial electronics groups, there are also a bunch of well-known companies in the industry, such as Lenovo, Inspur, Great Wall, Founder, Aika New Energy, Xinfei Electronic Technology, Lishan Semiconductor, Philips, Western Digital, AMD, Siemens, Sony, Dell, HP, Compaq, Oracle, Apple and New Apple, and other representatives of more than 80 companies at home and abroad participated.
"Dear colleagues, fellow workers in the industry. After the start of the meeting, Lin Qi said, "Everyone is busy participating in our new venture electronics group, Pangu computer ecosystem fully open technology industry summit.
This time, we invite everyone to come to this conference to discuss the full opening of the Pangu computer ecosystem, that is, we will make a decision similar to that IBM did in 1981, to fully open up our technical standards to software and hardware companies, and to widely license all kinds of software and hardware.
Basically, any powerful brand, without infringing on our patents, can design and produce compatible machines under the framework of our Pangu computer's technical standards......"
There was already warm applause in the audience.
In particular, some PC manufacturers, such as Dell, HP, Sony, etc., have also proposed to produce Pangu compatible machines in the past.
However, for a long time, the new venture electronics group can be responsible for the research and development and production of the core hardware of the operating system and the computer, and can gain more market share and gross sales profit in the case of eating alone.
PC compatible machines have been opened, and now most of the market share is occupied by compatible machine brands. Therefore, many people are also very interested in the open technology standard Pangu computer market!
Of course, in the eyes of everyone present in the past, Pangu's success was more because a company produced and sold its own products and mastered the core technology in its own hands, so that the interests and markets of generations of Pangu computers fell into the hands of a company in the new venture electronics group.
Is monopoly bad?
Obviously, everyone envies monopoly and pursues monopoly.
Why, Lin Qi is stupid and wants to open up technical standards?
Even Don Estlic, the leader of IBM's PC team, once regretted: "PC was just an inconspicuous project of IBM, and we didn't even get more resources from the internal technical department, we only had 13 people to develop the PC, and in one year, the PC was launched." As a result, we simply don't have the time and resources to develop core technologies, such as CPUs. Even the operating system, with the strength of 13 people in our team, did not spare time to develop. We can only do it, integrate the existing software and hardware as soon as possible, and open up the standards, not so much because we are generous, but because of the ...... The PC was a trivial project at IBM until we succeeded and earned billions of dollars or more before we were taken seriously by the top management......"
Of course, IBM's senior management attaches great importance to PC, and it is not a good thing for the PC team, because IBM executives feel that the PC team is too capable, and give 13 people to toss such a popular product, not only that, the market share exceeds that of Apple Computer, but more importantly, the proportion of PC business, accounting for IBM's total revenue and profits, is becoming more and more important, many IBM shareholders, calling for this group of people in the PC team to lead IBM.
After that, IBM's top management and the PC team fell into a series of infighting, so the PC appeared, a series of different policies from before. At the beginning, the PC used Intel's chips, but during the transition period from 286 to 386, IBM perfunctory Intel did not adopt 386 chips for the time being, the real purpose was that IBM senior management organized manpower, re-developed a new PC platform, used its own CPU and operating system, and did not open the standard to the public.
However, what IBM didn't expect was that after waiting for a while, the market chose Intel and compatible machines instead of IBM's new platform. After that, IBM had to grit its teeth and re-say that 386 is really fragrant, but it has been two years late. The market share was further captured by PC compatible machine manufacturers that launched the 386 computer.
In the early 90s, although IBM was still a major player in the PC industry, compared with other compatible PC brands, IBM's PC product sales were still the first in market share.
But...... The embarrassment is that countless PC-compatible brands have emerged all over the world, and the market relies on Intel rather than IBM.
Therefore, at present, business schools all over the world have started to develop all hardware products and operating systems by themselves, and have taken the initiative and market in their own hands to maximize their benefits. IBM is regarded as a negative case from the introduction of PC standards to the loss of the leading power in the upgrading of technical standards in the PC camp.
However, I didn't expect that the new start-up electronics company, which has insisted on more than ten years and developed and produced everything by itself, is still moving towards the road of opening up technical standards.
Why exactly?
Led to Lin Qi's insistence on open technical standards?
Many people are curious about Lin Qi's answer!
"We know that the rapid development of the world's economy now depends on the industrial division of labor. The more detailed the division of labor, the more specialized you are. For example, Intel Corporation, as our competitor in the field of semiconductor chip factories, in fact, we have always admired their expertise in semiconductor process technology. Though...... We have also invested a lot of capital and human resources, and we have also made certain achievements in chip factories. However, in comparison, not only is there a generation gap between us and Intel in terms of semiconductor technology level, but also that Intel can integrate more transistors with the same process level, and the yield rate can be higher. In this regard, I am afraid that it is also due to specialization......"
For a moment, many people in the audience applauded, especially some American companies.
However, there is only one company that is embarrassed to be represented, and that is AMD, which is a strategic partnership with the new venture idea group, and the two businesses are complementary. The chip factory of Xinchuang Electronics Group is 3~5 years behind its international counterparts, while AMD is technically on the same starting line as Intel.
The XRM architecture chip allows AMD's factory foundry to crush Intel's X86 chip in terms of performance. It was also during that period that AMD swelled, thinking that it was its own high-end chip manufacturing capabilities that made the XRM architecture and Pangu computers brilliant. Therefore, trying to make a larger industrial pattern with its own advantages, it came up with the so-called hybrid architecture, trying to eat the XRM camp and eat the X86 camp.
Now, hybrid architecture chips are short-lived, and after selling more than 5 million mixed-architecture computers, they have begun to sell out.
Because, the X86 chip and the XRM architecture chip have coincidentally undergone architecture upgrades, which greatly reduces the compatibility of hybrid architecture chips. Whether it's a new application for the x86 chip, or the latest program for the XRM architecture, the chip compatibility of the hybrid architecture is not very good.
All of a sudden, users felt that they were buying a machine that was not like four, and they couldn't do it at all, a hybrid architecture computer, playing with the PC and the Pangu camp.