How to develop a Mini Program, in which direction to develop, and what functions it has, it is necessary to make a demand plan before development.

In the face of the crowd, Su Yang originally planned to promote all the people in Jiangzhou City.

But when Su Yang put forward the demand, the system gave 4 choices.

The first is for all groups of people.

The second is for business people.

The third is to talk about couples.

The fourth is for foreign people.

"Dear manufacturer, you can develop and promote the needs of specific groups of people, and it will have very good results. How effective it can be depends on the entire development process you have. ”

In addition to giving these 4 choices, each choice is followed by some requirements for blue ball energy.

100 Blue Ball Energy is required for all people, 50 Blue Ball Energy for business people, 50 Blue Ball Energy for couples, and 30 Blue Ball Energy for foreigners.

Su Yang didn't understand what this blue ball energy meant, it seemed to be different from the energy he usually used.

But then, Su Yang found that the super software editor had 100 initial blue ball energy.

"For all people?"

Su Yang tried it, but the system prompted that this is only the first step of software development, and each subsequent step has a blue ball energy demand, so it is forbidden to use up all the blue ball energy in the first step.

"How many steps are there left, how do you get this blue ball energy?"

This time, the system directly replied: "Please explore it on your own." ”

Your sister!

Su Yang despised it for a moment, and for the sake of prudence, he decided to choose the lowest foreign crowd 30 blue ball energy first.

In addition to worrying about the lack of energy in the follow-up blue ball, it is also taking into account the reports and propaganda of several foreign reporters before, which may be able to produce some propaganda effects among foreigners in Jiangzhou City.

Coupled with the small program for a specific group of people, it may further amplify the effect of this publicity.

Finally, because foreigners must go to hotels that are qualified to receive foreign guests, many of the hotels they stay in are hotels with higher average prices than the average price in Jiangzhou City, and their spending power will be stronger, which is conducive to increasing the per capita consumption price of hotels.

"Congratulations, the foreign group you have selected will increase the publicity effect by 30% after the software is completed. ”

Not bad.

The software has not yet been developed, and the target population has increased by 30%.

It's just that when Su Yang finalized the launch of the mini program for foreigners, Zhou Yun and Zhang Songqiang were both a little surprised.

"Boss, when we were discussing just now, you also said that there are no foreigners living in the hotel, so there is no need to develop them specifically, right? ”

Zhang Songqiang raised objections, and even in his opinion, Su Yang's idea was a bit too strange.

Not only Zhang Songqiang, but then Zhou Yun also objected: "Jiangzhou is a fourth-tier inland city after all, even if it is a provincial capital, there are not many foreigners, and it is too wasteful for us to face foreigners to do demand development at the beginning." ”

"And the boss also said that now the hotel is in urgent need of a small program, and many people can't place orders, so I don't think it's really necessary to promote it to foreigners. What's more, foreigners may not necessarily use WeChat. ”

Zhang Songqiang and Zhou Yun's opposition, of course Su Yang knew.

"Foreigners can use it, and of course we Jiangzhou people can use it, it's nothing more than a matter of Chinese and English and payment methods, both of which can be accommodated at the same time. ”

"It's just that in terms of program setting, for the time being, how to win down foreign people is the starting point. In this way, we can avoid head-to-head confrontation with Beauty Group Buying and Hand in Hand for the time being, and come back to compete with them after we have gained a certain strength in the foreign market. ”

This is also the reason why Su Yang finally chose foreign people as the breakthrough point.

Beautiful group buying and hand-in-hand network are now in the limelight, and the market that burns up a lot of money is so easy to break through.

Don't work hard to develop it at that time, except for the old customers in the store to use it, no one else knows that there is this small program, then it will be in vain.

Unless Su Yang is willing to continue to promote millions of funds a month in Jiangzhou City.

Obviously, this does not make the slightest sense.

"Okay. ”

Zhang Songqiang and Zhou Yun nodded a little unwillingly.

The number of foreigners in Jiangzhou City is limited, and they are full of confidence. Just like many new developers, they thought they could launch a particularly awesome mini program in one hit.

As a result, the boss actually promoted mainly to foreigners.

Ay!

You're the boss, and you can be whatever you say.

Anyway, the two of them are not very optimistic about the crowd positioned by Su Yang, and they can even be said to be very disappointed.

Su Yang couldn't see the sense of loss between the two, but the most important thing now is to develop this small program, and only when the effect really breaks out, can he know if he is doing the right thing.

Even Su Yang hopes that as soon as this small program is launched, it will surprise everyone's attention.

However, seeing that Zhou Yun and Zhang Songqiang were a little depressed, they thought that the rest area on the balcony could make people recover quickly.

Although he didn't know if it was useful for emotions, Su Yang still asked the two of them to go to the chairs on the balcony to rest first, and one of them threw a can of coffee to refresh himself.

When the two of them were resting and recuperating, Su Yang made a few phone calls and consulted the Xia Nanjin Hotel and Wanghu Hotel respectively, and after there was no Jiang Youtuan's app, the housing and catering situation.

The results obtained are amazing.

The housekeeping department of Nanjin Hotel has only 42 rooms due to the small number of rooms. Coupled with the fact that there are more regular customers, the reception of tour groups and the introduction of the golden sleep hour room, all rooms can barely be filled.

However, the income of the catering department of the Nanjin Hotel has plummeted by nearly 12 percentage points, and there is a trend of further decline.

As for the Wanghu Hotel, it was even more bleak, with the housekeeping department falling by 18% and the catering department plummeting by 24%, because the number of guests decreased, which also affected the revenue of other departments.

This makes Su Yang a little strange, because the previous online orders of Wanghu Hotel were just Jiang Youtuan, and before Jiang Youtuan was not good, Wanghu Hotel's Jiang Youtuan orders were at most 15% of the turnover, but now it has exceeded 20% of the decline.

On the phone, Li Ke from the front office department gave the answer.

"Mr. Su, although the order only accounts for 15%, there are some people who saw our promotion on Jiang Youtuan, and came directly to stay and eat, without going through the channels of Jiang Youtuan. So in fact, the guests brought by Jiang Youtuan are more than 15%. ”

The seriousness and urgency of the problem were somewhat beyond Su Yang's expectations.

"Didn't I ask Bai Anjiang from the sales department to talk to the beautiful group buying and the online group buying?

Li Kezai could only smile bitterly on the other end of the phone: "The situation is not very good, taking advantage of Jiang Youtuan's layout of the takeaway market, unable to take care of the group buying market of the hotel, the beautiful group buying took the opportunity to increase investment, and almost robbed Jiang Youtuan's market." Now in the middle and low-end hotels of Jiangzhou City, the beautiful group buying has won the largest share, and there are no rivals. Even if it is in the middle and high-end, it can also fight with Hand in Hand. ”

"They burned so much money before, and now they don't want to continue to burn so much, but the subsidized users can't be less, so not only is it not allowed to take a percentage at all. And we also want to make regular discounts, and even said that it is the off-season, and hopes that we will give us a five-or six-fold discount to do promotions, so that we can have a promotion position for us. Otherwise, the promotion position is tight, and you can't get the money. ”

Su Yang didn't understand the meaning of this sentence, that is, Wanghu Hotel and Nanjin Hotel made money by themselves, and helped the beautiful group buy to make money, so as to attract guests to use their software.

As for not advertising and promoting, join the group buying.

Of course.

But then it can't appear in front of other hotels, and even maliciously put it in the back of the old one, how much publicity effect can this have?

"Let them be proud for a few days. ”

Su Yang hung up the phone, looked at Zhou Yun and Zhang Songqiang, who had recovered well, and clapped his hands: "Rest, let's continue to work." ”