The start-up film and television entertainment company has been a blockbuster since producing "Happy Ghost" last year, and has begun to fall silent after the acquisition of Xingchen TV (Li's TV). Pen "Fun" Pavilion www.biquge.info

It seems to verify the rumors in the industry that the purpose of the establishment of the new start-up film and television entertainment company is to acquire Li's, and after the success, the company seems to have been satisfied, focusing on TV stations as its main business, and losing interest in investing in movies.

Actually, it's not.

In the past six months, the newly started film and television entertainment companies have been adjusting and positioning their subsidiaries Xingchen TV and themselves. Although the outside world can't see the big moves, many well-known directors, actors or hosts on Xingchen Channel have gradually transferred their brokerage contracts to newly started film and television entertainment companies. At the same time, many of the new dramas of Xingchen TV are invested and produced by the parent company's new venture film and television entertainment company. Since, a lot of money is used to invest in the field of TV dramas, of course, in the field of movies, it seems to be a lot quieter.

As Xingchen TV gradually got on the right track, and appointed Xu Xiaoming as the director of the station, responsible for the daily operation of the TV station, Huang Xizhao gradually began to shift his focus to the newly started film and television entertainment company.

On the one hand, film and television entertainment companies are the controlling parent companies of TV stations and have more power than the executives of their subsidiaries. On the other hand, Lin Qi also told Huang Xizhao many times that the future pattern of newly entrepreneurial film and television entertainment companies will exceed the TV station business. After all, no matter how Xingchen TV develops, it is also a local TV station in Hong Kong, and some viewers in Macao and the Pearl River Delta region can receive the free program signal of Xingchen TV, which expands the scope of the TV station in disguise. However, due to the limitations of the current level of technology, it has not yet departed from the pattern of local stations.

However, the new start-up film and television entertainment companies are different, and through the sale of copyrights, they can gradually expand their business to the world.

In 1983, the newly started film and television entertainment company actually did a lot of things, for example, "Happy Ghost" was successively distributed in South Korea, Japan, the United States, Canada, and the United Kingdom, although the box office performance was not as strong as Hong Kong and Southeast Asia. However, in the box office markets around the world, they can be regarded as blockbuster movies that have attracted market attention.

In particular, the Japanese market achieved a box office of 1.2 billion yen, equivalent to 4.8 million US dollars, which has surpassed the local box office level in Hong Kong. In addition, kawaii's Happy Girl Group has also quickly gained a lot of popularity and fans in Japan.

The film's box office performance in the global market combined can exceed 20 million US dollars, which can be called the highest-grossing Hong Kong film in this era. In the end, it can be regarded as not only creating a group of stars under the company, but also making a net profit of about 20 million Hong Kong dollars.

In addition, it has become famous in overseas markets and laid the foundation for overseas distribution of the "Happy Ghost" series of films. In the future, if there is a sequel to be released overseas, there will be no need to work so hard to find a partner.

……

In March 1983, the newly started film and television entertainment company began to be active again, announcing that it would co-produce "Police Story" with Golden Harvest Company, with both parties contributing half of the funds, and the movie starring Jackie Chan was. In addition, the sequel to "Happy Ghosts" "Happy Ghosts" has also decided to start filming.

The movie "Police Story" is a successful transformation of Jackie Chan in the future, his first time playing a policeman-type role, and it was accepted by the audience, "Chen Jiaju", a fictional police role, has become a classic of Hong Kong films, and even, some people don't know Jackie Chan's stage name, but call him "Chen Jiaju", which shows how successful this police role is, and the police-type roles played by Jackie Chan later are basically called Chen Jiaju. Of course, Maggie Cheung, the female character in this play, is also a popular actress under a new venture electronics company.

In addition, in addition to continuing to use Huang Baiming from Xinyicheng, the heroine of "Happy Ghost Crashing Ghost" is still Maggie Cheung, and Maggie Cheung plays the female ghost Xu Banxiang, who was a popular singer before her death. Therefore, the sequel directly skips "Happy Ghost Summer Vacation", because this drama is indeed not as good as "Happy Ghost Hitting Ghost". "Happy Ghost Crashing Ghost" is relative to the first part, after starting to replace the ghost role with the beloved female ghost Xu Banxiang, it has indeed opened up a different plot route from the previous "Happy Ghost", unlike "Happy Ghost Summer Vacation", which knew that he was going to cheat money when he heard the name.

And "Happy Ghost Crashing into Ghost" highlights Maggie Cheung's high appearance in her youth more than the first part. At the same time, the soundtrack is also a feature of this series of films, and almost every "Happy Ghost" has some outstanding original music. This one is no exception, and the episode "A Bend of the Bright Moon" in the movie can also be called the finishing touch.

The investment amount of "Police Story" and "Happy Ghost Crash" has also been increased to 2,000 Hong Kong dollars.

At the same time, computer post-production provided by start-up electronics companies is also used. After continuous running-in, the level of the computer post-production team of the new start-up electronics company has surpassed that of traditional film post-production. Even though the budget of the two films is 10 million for post-production, I have no objection to the partners.

After all, the first part of "Happy Ghost" has proven that a well-made blockbuster can achieve higher market revenue by expanding its global distribution. At present, what can take the movie to a higher level is mainly through post-production.

Traditional editing and post-production require processing on film, and it is very expensive to avoid production mistakes by backing up while processing.

However, computer post-production, even if the current level of special effects is average, but the convenience provided by editing alone can already ensure that post-editing is risk-free, and will not cut a well-made movie into a bad movie because of scissorhands' mistakes.

……

"Boss, the shooting plan for these two films, "Police Story" will be completed in April and released in May. And "Happy Ghosts and Ghosts" will start filming in May, finish in June, and be released in July......" Huang Xizhao said with the schedule, "Golden Harvest and Xinyicheng, stagger the time to avoid direct confrontation between the two movies!"

"This is as it should be!" Lin Qi said with a smile, "Hong Kong's local film market is limited, and the local market should not maliciously compete with each other, it is better to form a benign atmosphere, to compete, to compete with the world's film giants!"

The newly started film and television entertainment company, because of its relatively large pattern positioning, has a completely different thinking compared with other film and television companies in Hong Kong. Essentially, new film and television entertainment companies are not keen to occupy the local cinema market. After all, Hong Kong's cinema chains are indeed a bit crowded and saturated, and blindly increasing the number of cinema chains will make everyone's life difficult.

In the case that the local market cannot grow indefinitely, investing in this field is obviously not good for oneself and harms others.

"By the way, what is the sales of the TV rights accumulated by Xingchen TV recently?" Lin Qi asked with concern.

Producing film and television dramas, and focusing on sales and distribution. This is Lin Qi's assignment for the new start-up film and television company and Xingchen TV. In the future, the company's development route is to develop in the direction of a first-class film and television content production company, rather than to be a first-class TV station.

"More than a dozen representative works have been packaged and promoted in domestic and foreign markets. Huang Xizhao said with a sense of accomplishment, "Because it is packaged and promoted according to the economic situation of various places, the minimum is even only 500 yuan per episode, which is almost equal to the price of selling several videotapes." In Japan, the United States, and other markets, it can be sold for more than 2,000 Hong Kong dollars! In some countries with small economies, the copyright is sold to the only local partner, so that it can gain the advantage of monopolizing copyright. However, in economically developed markets, there are many goods that are sold. Unless, the other party can become a monk very high, overall, it has brought nearly 50 million yuan of copyright sales revenue to the company!"

In the past, there were more than ten film and television dramas produced by Li's TV, but there were roughly more than a dozen high-quality dramas that could be sold to the outside world. In the past, because TV stations focused on local viewership and advertising revenue, they did not pay much attention to the time-consuming and laborious business of selling rights.

For example, in the past, it took nearly half a year to sell the old copyright blockbuster wholesale, and it took 50 million to earn. In many markets in underdeveloped areas, once the round-trip air and accommodation costs are deducted, after the copyright is sold, it is equivalent to giving the company's employees the opportunity to travel to the door for nothing, without making actual profits. After deducting the marketing costs, the funds in hand are actually less than 40 million yuan.

Even so, Lin Qi is also very happy, after all, the acquisition period is a premium acquisition, and it is still a very fulfilling thing to be able to exchange the copyright accumulated in the warehouse for a little sales revenue by increasing sales.

"Soon, the affiliated company Xinfei Electronic Technology will go on the market with a cheap home film and television player - VCD!" Lin Qi thought for a while and said, "Some programs of film and television entertainment companies and Xingchen TV can be sold by making VCDs and earn long-term benefits!"

"VCD?" Huang Xizhao didn't know what it was, but listening to Lin Qi's explanation, it felt a bit similar to the market positioning of video recorders. But can it eat away at the market share of tapes and vinyl records at a rapid pace like a CD player?