Chapter 23: Online Sales
Now Li Zhong can be regarded as a small achievement, and his savings are about one million. Thinking about it for more than a year, it feels like a dream. Newcomers in the workplace, starting websites, looking for Internet tycoons, and company promotions are floating in front of me, and I am full of emotion.
Now the advertisements are all hard advertisements, all of them are advertised layouts, everyone walks by to take a look, if it is to distribute flyers on the street, in this way, the effect is average, and the pertinence of the advertisement is not so strong. If it can be implanted into the Internet, most of the people who use the Internet now are social elites, or students who play games, etc., so that the cost is low, and the pertinence is strong, and the cost performance is very high. But how do you tell Mr. Zhang about this? I have to avoid suspicion, after all, 123 is the webmaster. Isn't it a little suspicious that you want to advertise on the Internet if you are so rashly proposing it for the leader's reference?
In this way, go and tell Mr. Zhang yourself and let Zhao Jun come out to talk about this matter. Don't expose this identity for the time being, after all, at this time, the general manager of the company is still disgusted with this kind of employee who has a side business outside.
went back to talk to Zhao Jun about adding real estate sales advertisements to the website, and at first Zhao Jun was a little against this matter.
"After all, there are not many real estate projects now, and most of the people who use our website are students or social elites. Nowadays, there are not many people who go online, and the degree of recognition of the Internet is relatively low. Taking a step back, those real estate projects do not have a promotional page, there is no way to link to the advertisement, you need to make your own pictures and text, and those big real estate developers may not be able to see their own websites, and the fees should not be too high. Zhao Jun said all his concerns in one breath.
"Your concerns are not unreasonable, the advertising sector will be a big sector in the future, the number of people who contact the Internet will increase geometrically, and the crowd is also all over the social strata, and the real estate website is not there now because the real estate market is not so hot now. We can be pioneers, and when the market is hot, our competition will be great. Li Zhong analyzed it for him one by one.
"In this way, I will talk to our company first, if it is feasible, in the future, we will set aside a section on our website to promote real estate sales information, what do you think?" Li Zhong This kid has keen insight and never-ending innovation, this is a key element of making a website, and the website must be innovative to develop.
"Okay, then try it first, there shouldn't be any problems in the backstage technology, but how can we publicize and upload photos one by one?" Zhao Jun left the problem to Li Zhong.
It's really a problem, what I used to do was to connect to the website, which is really much simpler, that is, to screen some good websites, and then classify the links. Make some advertising links appropriately, so that you can easily make money. Now it is necessary to do professional advertising, which is really technically difficult.
Li Zhong gave Zhao Jun the electronic template of an advertising color page of the sales department and asked him to try it first, and drew a sketch in the overall layout, text selection, picture layout, advertising slogan use, etc., so that Zhao Jun could try to make a rendering, so that a complete publicity layout of the project real estate would come out. It also sets up information on the selection of house types, house type introduction, project renderings, real scenes, and surrounding environment introduction, which are clear at a glance. Also leave the project contact information at the bottom, and if you are interested, you can leave your own contact information.
On the company's side, I first told Zhang Feng about his thoughts, after all, everyone is a young person, more contact with the Internet, Zhang Feng was surprised that the Internet can also advertise, there are many ways to publicize in reality, although the cost is higher, but the crowd is limited, after all, everyone does not necessarily see it, and has long been advertising aesthetic fatigue, directly ignore a lot of billboards, the Internet is an effective way of publicity.
Li Zhong explained to Zhang Feng that the Internet is an information exchange platform set up for everyone to easily query information. It is originally a virtual world, most of the things that can be done in the real world can be realized in the Internet, advertising in reality is a high-cost way of publicity, and publicity on hot websites is different, cheap labor costs and integration of information can present so much information, why not?
Zhang Feng finally agreed with Li Zhong's idea, but he had to report this matter to the leader and decide whether to do it, Li Zhong and Zhang Feng drafted a website to promote the project real estate plan, and finally submitted it to the company's leaders in the name of Zhang Feng. The website suggested for cooperation in the plan is good 123, which was discussed and decided by these two buddies together.
Finally through this program, first signed 3 months to see the effect, because it is the first to start full-width manufacturing, the cost is relatively high, and finally set a total of 20,000 yuan in these three months, and ask the customer at the sales office through what channel to know the project, so that you can test the effect of Internet publicity. If the effect is good, an additional 5000 monthly fees will be added to ensure the maintenance and update of the website real estate information.