"Mr. Lin, I can't believe it! I actually won and became the overlord of the domestic TV market!" Lin Zhongqiao, who is known as the king of TV, used to pick up the rags behind Japanese manufacturers and earn some assembly costs for cheap labor.

Now Lin Zhongqiao is the general manager of Konka, but he is known as a person who can compete with Japan's top home appliance brands.

At least, the current Konka Electronics is far more than the Ganghua Electronics a few years ago.

In the international market, Konka's performance is negligible, but now in the domestic market, Konka has become an unshakable hegemon.

The production capacity of its own factory only accounts for 30% of sales, and the remaining 70% of TVs are other TV brands.

"What's the big deal!" Lin Qi said indifferently, "Now Konka is only temporarily ahead, if you are proud of this, you may not be able to maintain the boss in the domestic TV market for a long time!"

"How is it possible?" Lin Zhongqiao didn't believe it, even those big brands in Japan were forced to stop doing TV business in the Chinese market under Mr. Lin's move.

Other domestic TV manufacturers, can they be as powerful as Japanese brands?

"Now is not the time for complacency, the more this time, the more we must remain modest and cautious! In some respects, we may be ahead of Japanese companies, but there is still a huge gap between our overall strength and several major Japanese appliance manufacturers. Lin Qi said, "Do a good job in your own management system and improve the operating efficiency of the factory." Moreover, the degree of automation and intelligence should be improved. Japan's real advanced factories, per capita production efficiency, is 100 times that of our domestic home appliance manufacturers, one person up to 100 people. We can be cheaper than Japan, depending on the fact that the labor cost is lower than the machine cost. We don't use machines that can be used manually. However, in the long run, we must continue to engage in automated and intelligent production. Production efficiency to continue to improve, the original 10,000 people of the production plant, the future production efficiency improvement, most of the use of machines, programs in the repetitive work, the real use of labor, as long as 500 people are enough, most of the people are technical personnel, and no longer the current low-tech industrial workers. ”

"What if the efficiency of the machine is really improved to that level, 95% of the people?" Lin Zhongqiao was puzzled.

"In the future, more people will be needed for technology research and development, management, after-sales service, logistics system, etc. Lin Qi said, "The ultimate use of human beings is not repetitive labor, but some creative work." ”

Ganghua Electronics, Guangming Electronics and other factories, under the injection of capital by Lin Qi, established a new Konka Electronics Co., Ltd., not only in terms of ownership of enterprises, but also clarified the relationship between state-owned enterprises, Hong Kong-funded enterprises and employees. The corporate governance model is also much more scientific than the previous mix of state-owned enterprises and Hong Kong capital.

Konka Electronics Co., Ltd., whose registered address is Shenzhen, is of course a domestic enterprise, although there are Hong Kong shareholders. However, now the major shareholder is Xinai Industrial Group, which is a joint venture between Hong Kong capital and state-owned assets, with Hong Kong capital occupying the majority, and Hong Kong's capital is also the main capital in terms of management.

However, according to the current domestic policy, Xinai Industrial Group itself is not a Hong Kong-funded enterprise, but a domestic-funded enterprise, and its registered address is Shenzhen after all, and the tax payment is also Shenzhen, in addition, there are mainland shareholders and employees holding shares. However, the joint-stock Xinai Industrial Group is jointly funded by a number of shareholders with different backgrounds.

Therefore, Konka Electronics Co., Ltd. can also be regarded as a joint-stock enterprise in the mainland. In fact, this method is also for Konka Electronics to be listed on the mainland A-share market in the future.

At the end of the 80s, although there were joint-stock companies in China, there was no stock exchange, let alone the concept of a listed company.

However, by the beginning of the 90s, there were two major stock exchanges in China, Shanghai and Shenzhen. Although these two major exchanges were established late, they were later close to the scale of the Hong Kong Stock Exchange. In terms of financing capacity and valuation level, the A-share market is much more expensive than most overseas mature markets. Therefore, Lin Qi plans to invest in the industry in the future, and will give priority to the A-share market. Secondly, it was listed on the Hong Kong Stock Exchange, and after that, it was the turn to list in the United States.

Because, the listing is for better financing, on the surface the U.S. market is the world's largest securities exchange market, but because most of the U.S. listings are U.S. companies, followed by companies from all over the world. Chinese companies can only raise a small part of the funds when they go public in the United States, and most of them can only be listed on IPO for financing, and it is very difficult to follow up with secondary financing and multiple financing.

From the perspective of being conducive to the development of the company, it is definitely better to be listed in China and Hong Kong than to be listed in the United States. Of course, the threshold for domestic listing is actually higher than that for overseas listing. However, as long as the quality of the company is good, no matter where it is listed, it is people who seek to be listed, rather than asking people everywhere.

As for Lin Zhongqiao, he currently holds 35% of Konka's equity through Towngas Electronics, and is the second shareholder of OCT Group. But he was not dissatisfied in the slightest, after all, the value of the equity he held now, as well as the dividends, are much more cost-effective than when he was a major shareholder in the past.

After the victory of Konka Electronics, Lin Qi did not slack off and transferred Zhang Kai to Konka Electronics as the manager of the advertising and marketing department.

Zhang Kai's achievements are not only selling VCDs in the Northeast, but more importantly, many of Konka Electronics' recent advertising and marketing plans are Zhang Kai's handwriting. It is precisely for this reason that it is very appropriate to ask him to be in charge of the marketing and advertising of Konka Electronics.

After the new official took office, Zhang Kai did not repeat the low-cost marketing plan of the past, but increased advertising. Because, low-cost advertising and marketing, face-to-face persuasion, need to hire more people, it seems that the cost is not expensive, but, in the long run, the management cost is very expensive.

It is better to place more ads, but to save the cost of management.

"100 million a year, at least 100 million profits, to be used for advertising. Advertising can be wasted, but it can't be without throwing money!" After Zhang Kai took office, he directly said, "50 million yuan of TV advertising, CCTV will spend 25 million a year, and the rest will be put on the provinces." The remaining half of the funds, 30 million advertorials, and 20 million celebrity endorsement budgets. ”

Lin Zhongqiao was very picky, and said: "Konka's current production capacity is not enough to meet sales, and if you have money, you can also increase production capacity, how can you waste it?"

"It's not a waste, it's something that has to be done!" Zhang Kai said, "Companies like Sony and Panasonic, in order to gain international markets, the investment in advertising is even more expensive than their research and development expenses." Hundreds of millions of dollars of advertising a year, which is the world's top large factory, the most basic is expenditure. If we want to maintain supremacy, this is what we have to do. The vast majority of consumers have no way to know the quality of a product, and most of them only know about a certain brand when they see an advertisement. The more ads you place, the more users you can attract. Of course, you have to have good quality in order to retain customers and keep them coming back. Next time, its products will be updated, or choose familiar brands. ”

"How do you determine the effectiveness of advertising?" Lin Zhongqiao asked.

"Based on sales performance feedback, we need to study the sales data and the performance of peers to come up with a normal expectation. After investing in advertising, it exceeds the growth rate of the same industry and our expected value, which means the effectiveness of advertising. Zhang Kai said, "Moreover, the advertising sounds, the agency is more stable, and the sales system is more stable than other brands! Different advertising effects, we can also track and analyze feedback through some data, within the new venture electronics group, it is the big data analysis of advertising, and the data of various industries are input into the computer system, and then, different analysis factors interact with each other, and after injecting new data, analyze the data given by different factors in different cycles. It combines both accurate analysis and fuzzy analysis. It may not be so divine in the short term, but combined with professional human analysis, computer analysis will become more and more accurate. At present, this system is a public beta, we can apply for a free trial, of course, we also need to provide business data, advertising data, to help improve the system. ”

"Okay, that's it!" Lin Zhongqiao finally made up his mind.

……

In May 1988, Humen Film and Television Base.

After Lin Qi dealt with the problems of the TV industry, he came to Humen to see the preparation status of Tsui Hark's "Once Upon a Time".

In history, this movie can be called a first-class masterpiece. Moreover, Tsui Hark's version of "Once Upon a Time" can also be said to surpass all previous versions of Once Upon a Time. Even in the future, other versions of "Once Upon a Time" are rarely comparable to the versions led by Tsui Hark.

At present, this "Once Upon a Time" is the first part that Tsui Hark is preparing to create. The theme of "Huang Feihong" has a longer life than themes such as Huo Yuanjia and Ip Man. In its 49 years, there was the theme of "Huang Feihong", and when Guan Dexing was popular, he filmed nearly 100 Huang Feihong for at least a few decades. It is precisely because of this that many people in the film and television industry in Hong Kong feel that "Once Upon a Time" has been filmed badly. If you shoot it again, there will be nothing new.

However, Tsui Hark never thought so, in fact, Tsui Hark's "A Chinese Ghost Story" was also filmed by his predecessor, he dared to challenge his predecessors, and made a better version of "A Chinese Ghost Story". So much so that now Hong Kong mentions that "A Chinese Ghost Story" is based on Tsui Hark's version, which shows Tsui Hark's skills.

Lin Qi got the outline of the script for "Once Upon a Time", and soon found that this was basically the same as the original history, Tsui Hark's idea -

In the last years of the Qing Dynasty, Huang Feihong (Jet Li), a martial artist from Foshan, Guangdong, who was the head of the Black Flag Navy and the head coach of the militia group, often taught people to practice martial arts in Baozhilin, hoping to save the country by self-improvement, but seeing that the government was reluctant to steal foreigners and run rampant, he gradually realized that martial arts alone was not enough to free the people from the sea of suffering, and began to try to find other ways to save the country. Liang Kuan (Yuan Biao) of Meixian County met Huang Feihong's lover Thirteen Aunt (Guan Zhilin) in the theater and had various misunderstandings with Huang Feihong, and finally joined the martial artist Yan Zhendong and became rivals with Huang Feihong.

Yan Zhendong joined hands with foreigners to advocate that the United States is a world of gold and deceived a large number of Chinese women, including the thirteenth aunt, into being taken on foreign ships......

"This idea is good, and it is more flesh and blood than the traditional Huang Feihong theme. However, I suggest that the heroine Thirteenth Aunt choose Guan Zhilin, she is more feminine, and she is similar to the foreign atmosphere of Thirteenth Aunt, although Lin Qingxia is more famous, but it is not suitable for the role. Lin Qi read Tsui Hark's initial film outline, and felt that "Once Upon a Time" was basically the same as Tsui Hark's version in history, and the budget was more abundant, so it should be expected to make a good film.

Lin Qi recommended the heroine as Guan Zhilin, because Tsui Hark liked Lin Qingxia more.

Lin Qingxia is currently one of the most well-known actresses in the Hong Kong film industry, and after she played the undefeated East, the heroic spirit of both men and women on her body became more and more obvious. It is very suitable for her to play the role of decisiveness, but it is not suitable for a foreign vase like Aunt Thirteen at all.

Tsui Hark frowned, the first reaction in his heart was indeed Lin Qingxia, after all, Lin Qingxia has cooperated with him more times, and she is a powerful actor. However, after Lin Qi said this, he did feel that Lin Qingxia was indeed not suitable for the role.

It's just that whether to use Guan Zhilin or not, he still has to let the other party try the play, and if he meets the requirements, he can find her.

After all, Guan Zhilin is not a well-known actor in the industry, before, when she signed a contract with Xinyicheng, even Xinyicheng was ready to praise her, but Guan Zhilin didn't take filming seriously. After catching a rich guy, he gave up his career without hesitation and chose to marry. And after less than half a year of marriage, he divorced in a flash again. After the divorce, Guan Zhilin returned to Hong Kong to fish for a new Kaizi.

This half-hearted woman doesn't take her career seriously at all, she has always spent it when she has money, and she fishes Kaizi if she doesn't have money. If you can catch Kaizi, you will definitely not work.

Tsui Hark also heard a little, so he was not optimistic about Guan Zhilin. But since the boss mentioned it, then, he will try it with Guan Zhilin first, if it really doesn't work, it is okay to change people.

"You don't have to worry about investment and other things, I will fully support you, and say as much as you need. Lin Qi said very generously.

"Thank you Boss Lin for your strong support, however, for the time being, I don't need so much money, when you want to use money, I will say. Tsui Kexin said, after following Boss Lin, he is really rich. Originally, I thought that the budget of 5 million to 10 million was already good. However, now Tsui Hark's initial budget for a movie is 50 million, and the boss doesn't ask if the movie will lose money, only whether the money is enough.

Such a boss is definitely the dream of all those who aspire to become the world's top directors.

Of course, Tsui Hark and Lin Qi can't talk about who thanks whom.

Tsui Hark brought box office and high income to Lin Qi, and at the same time, Tsui Hark Film Studio has been filming in Humen for a long time, which has also made Humen Film and Television City a lot more popular, and there are at least hundreds of industry insiders in Hong Kong, because of Tsui Hark's relationship, the focus of his career has shifted from Hong Kong to Humen Film and Television Base.

But if there is no Lin Qi, Tsui Hark may not be able to find someone who is willing to invest so much for him, although he can make movies with little money, but many things will be greatly discounted.

And Tsui Hark is the kind of director who is very assertive, and likes to innovate in visual technology and so on, and it is precisely because Tsui Hark is a rare technical controller in the Chinese entertainment industry that Lin Qi will put the treasure on him.

Pressure Tsui Hark, just like Pressure Treasure Cameron!

Cameron is Canadian, so naturally it is impossible for him to develop in China, and he is not adaptable. Therefore, giving Tsui Hark such conditions also hopes that Tsui Hark can grow to the same level as Cameron in the future.

"Thank you Mr. Lin for your support, then I'll go back first, the actor is set, and the other actors don't have eyebrows yet, speaking of which, I was ready to let Chow Yun-fat play Liang Kuan at the beginning, but Brother Xiao Ma in "The True Color of Heroes" is too popular, so decent characters can't play that kind of villain, I have to think again. Speaking of choosing actors, what makes Tsui Hark the most headache is that the acting skills of actors are important, but the role positioning in the plays they have acted in before also affects their performance results.

Chow Yun-fat's acting skills are impeccable, but because of the recent success of "The True Color of Heroes", his image of Brother Ma is deeply rooted in the hearts of the people.

Lin Qi also agreed with this matter, and he also knew that in the parallel world, Tsui Hark chose Yuan Biao in the end, but Lin Qi didn't plan to recommend it to Tsui Hark anymore, if he intervened too much, it would leave an unhappy feeling in Tsui Hark's heart.

In terms of films, Lin Qi is mainly an investor, rather than taking the place of a director.

"Okay, you go get busy, I have a bunch of things to do, so I won't leave you. Lin Qi asked the secretary to send Tsui Hark away, and then began to deal with the company's affairs.

After Tsui Hark came out of the company's gate, he did not return to his own place, but went to Hong Kong, he was going to find a martial arts instructor in Hong Kong, Huang Feihong's most important skills are countless, and this movie is also a martial arts drama first, so he must find a good martial arts instructor to support this drama.

"Let's see who is the most suitable among the countless instructors in Hong Kong, and it is best to be close to the Wong Fei Hung martial arts faction, so that it will be easier for us to shoot. Tsui Hark asked his assistant to contact the martial arts instructor, and then he himself went to talk in detail.

"Director Xu, Master Liu Jialiang is quite suitable. "The assistant is very mobile.

"Liu Jialiang...... I've heard of it, so let's go find him first. Tsui Hark closed his eyes and nodded, and then the car departed from Luohu Customs in Shenzhen and drove to Hong Kong.