Chapter 1186: Topic Effect

Meng Qingzhe shook his head lightly and said: "I really can't see this clearly, now that these officials of the younger generation are too flexible, we will wait and see how they get better." ”

Hearing Meng Qingzhe say this, everyone also pressed the reverie in their hearts and began to look at this incident with a scrutinizing gaze.

After the press conference, Lu Xingjian, mayor of Tianfeng City, took the lead, and from the evening of the same day, he mobilized all the publicity resources of Tianfeng City to give great publicity to the investment environment and investment promotion policies of Tianfeng City.

It has to be said that the efficiency of Tianfeng City is still very high, only three days later, Tianfeng City has already made the publicity work of this investment promotion activity vigorous, far ahead.

After Weining City and Ningxi City were unwilling, they also quickly launched vigorous propaganda work.

After Li Tianyi returned to Ningkang City, he also began to deploy propaganda work, but Ningkang City's financial funds are very limited, and the funds that can be used for publicity are also limited, so from the beginning, Ningkang City is in the last place of the four cities, and can only watch from afar as the three competitors continue to promote the fame of their respective cities to the whole country.

On the morning of that day, Li Tianyi received a call from Guo Yongjie, secretary of the municipal party committee.

Guo Yongjie asked Li Tianyi to go to his office.

Li Tianyi came to Guo Yongjie's office as promised, and after sitting down, Guo Yongjie said with a solemn expression: " Mayor Li, you have made this Belt and Road special investment promotion activities planning is very good, but from the current situation, this activity seems to be suspected of marrying others, now the other three cities are vigorously publicized, only we Ningkang City silently, as far as I know, Tianfeng City for this investment promotion activities, has invested nearly 8 million yuan to publicize, Weining City also took out 5 million yuan, even Ningxi City gritted its teeth and squeezed out 4 million yuan, but as far as I heard, your municipal government has taken out 1 million yuan so far, and now it seems that even 300,000 yuan has not been sentI don't know what you're thinking. ”

Li Tianyi said with a smile: "Secretary Guo, I think that this publicity work, especially the publicity work of attracting investment, does not depend on how much money you invest, but on when you invest, and whether your investment can cause a topic effect." ”

Guo Yongjie frowned suddenly, and said with some puzzlement: "Topic effect? What is the topic effect? Is this thing really useful?"

Li Tianyi explained with a smile: "As the name suggests, the effect of this topic is some of the influence of public opinion around this topic.

Take the topic effect caused by the case of Bai Datou falling from the building in Ningkang City before, because this case has a huge impact, and our Ningkang City has handled it in a timely and proper manner, which has led to the unanimous recognition of our Ningkang Municipal Party Committee and Municipal Government to win the unanimous approval of netizens across the country, and this incident has triggered a topic effect.

Last time, taking advantage of the topic effect, I launched the action of Ningkang City to hold an investment promotion fair with the help of the Belt and Road special activities, and this action also triggered a topic effect and caused widespread discussion in public opinion. And then the influence of our Ningkang City has been amplified countless times through the effect of this topic.

Therefore, the topic effect is a means of public opinion propaganda that gets twice the result with half the effort.

Secretary Guo, don't look at the current Tianfeng City and Weining City, their publicity funds have invested a lot, but their propaganda has not formed a topic effect, so they have invested so much money, but the final publicity effect may not be as good as the publicity effect caused by our previous marketing in Ningkang City.

So, now we are not in a hurry to invest too much money, we should spend the limited funds where it matters. ”

Guo Yongjie's eyes immediately lit up, looked at Li Tianyi and said, "Li Tianyi, when are you going to launch a big publicity?"

Li Tianyi said with a smile: "Secretary Guo, don't worry, wait for two more days, anyway, the investment promotion fair will be held in two months, and it is too early to publicize it." Due to the limited financial resources of our city in Ninh Khan, I plan to use the topic effect and leverage the momentum to achieve our goal this time. ”

Guo Yongjie saw Li Tianyi's sinister eyes, and immediately said with a smile: "Li Tianyi, don't sell it to me, say it quickly." ”

Li Tianyi finished talking about his plan in a hurry, and after Guo Yongjie heard it, his eyes immediately lit up, and he pointed at Li Tianyi with his hand and said: "Li Tianyi, you kid is really bad enough, this time, you really want to kill Lu Xingjian, the mayor of Tianfeng City." ”

Li Tianyi smiled and said: "He is completely self-seeking this time, and it is just a matter of forcibly taking our express train, and he even wants to completely transfer the idea that the three of us came up with, talk about the topic effect we caused, and completely transfer it to them Tianfeng City." To put it bluntly, he just wants to pick peaches, and the appearance is too ugly. Since you want to pick our peaches, be prepared to be slapped in the face. Are our peaches so easy to pick?"

After Li Tianyi finished speaking, Guo Yongjie smiled: "This time, Lu Xingjian may have stabbed into the hornet's nest." ”

At this moment, in Tianfeng City, Lu Xingjian is holding a meeting of the party group of the municipal government, at this meeting, he gave great affirmation to the publicity work of the recent investment promotion fair in Tianfeng City, and other deputy mayors have praised Lu Xingjian for following the trend This time is very timely, and there is a great tendency to dominate the noisy guests.

The people in Tianfeng City are full of joy and complacent. I couldn't be more excited.

There was even a person on the spot who said: "Although this plan was first made by Li Tianyi, the mayor of Ningkang City, I estimate that the investment promotion fair held two months later will probably be the worst one in Ningkang City."

As far as I know, Ningkang has invested less than 500,000 yuan in propaganda work so far, while the other three cities, Ningxi City, the least, have also invested 4 million yuan.

It can be said that Ningkang City is now in the rhythm of death, and I really don't know what Li Tianyi thinks. I guess this guy wants to lie on the merit book and eat it for a lifetime. ”

Everyone laughed after hearing this, but Lu Xingjian smiled indifferently, neither denying nor admitting it, but he felt very puzzled by Li Tianyi's careless treatment of this matter.

Time, 1 minute and 1 second passed, and in the blink of an eye, a month had passed.

In the past month, Tianfeng City has invested 10 million yuan to carry out publicity work in the national media.

Weining City also invested nearly 8 million yuan to publicize, and Ningxi City also spent more than 5 million yuan.

In Ningkang City, the 2 million yuan that was prepared before only cost 500,000 yuan.

This morning, Li Tianyi was reading the material, and his mobile phone rang, and it was Shen Zihao calling.

Li Tianyi smiled and said, "Mayor Shen, is there anything wrong with me?"

Shen Zihao said with a smile: "I said Li Tianyi, what are your plans for Ningkang City? Why do you have invested less than 500,000 yuan in the publicity of this investment promotion fair so far, do you want to give up?"

Li Tianyi smiled and said, "Shen Zihao, do you think I, Li Tianyi, seem to be the kind of person who takes the initiative to give up?"

Shen Zihao hesitated for a moment, but still said honestly: "If you Li Tianyi are that kind of person, I'm afraid there will be no one in the world who takes the initiative to give up." You kid has always been the one who recognizes one thing and runs all the way to the black. ”

Li Tianyi smiled: "Those who know me, Shen Zihao also." ”

Shen Zihao sneered and said: "Li Tianyi, you kid shouldn't be holding back some bad water, aren't you? Don't you feel the strong pressure brought to us by Tianfeng City? Don't forget, Tianfeng City is the capital of our Tianning Province, and it has unique advantages, and it is very difficult for our three cities to compete with Tianfeng City." If we can't get it right, we all have to make wedding dresses for Tianfeng City. ”

Li Tianyi said with a smile: "Then may I ask Mayor Shen, do you want to make a wedding dress for Tianfeng City?"

Shen Zihao gritted his teeth and said, "Of course it can't be. ”

Li Tianyi said with a smile: "If we don't take any action, I'm afraid Tianfeng City will eat us, and we will definitely make wedding dresses for them in the end." ”

Shen Zihao's eyes lit up and said, "What's the matter, don't you Li Tianyi still have a clever plan?"

Li Tianyi smiled: "They Tianfeng City has their tricks, we have our ladder over the wall, now let's see, which side can do the best publicity work of this investment promotion fair." ”

Shen Zihao said: "Do you have any good ideas? ”

Li Tianyi said with a smile: "That's it, I'll set up a video chat group, bring you and Cao Weigang in, and let's discuss it well." ”

Shen Zihao narrowed his eyes and said, "In this way, you kid has a bad idea again." ”

Li Tianyi didn't pay attention to Shen Zihao's ridicule, but directly set up a video chat group and pulled Shen Zihao and Cao Weigang in. ”

After Cao Wei just came in, he directly said two words: "Aggrieved." ”

Li Tianyi said with a smile: "Lao Cao, not only are you aggrieved at this investment promotion fair, don't go to Shen Zihao, don't go either, Lu Xingjian has gone too far, have you two ever thought about fighting back?"

Shen Zihao said with a wry smile: "I've thought about it, I've thought about it, but the problem is that we can't fight for resources, we can't fight for Tianfeng City, and we can't fight for strength, we don't have any good way at all." ”

Cao Weigang pursed his lips and said, "If you have a fart, let it go." ”

Li Tianyi smiled and said: "If each of our cities faces Tianfeng City alone, we will not be their opponents, but if our three cities join forces to hold a joint investment promotion fair, then there will inevitably be a topic effect, with a topic effect, we are taking advantage of the marketing, and then find a reasonable allocation of investment resources The best plan, then I believe that the three of us can definitely achieve the goal of 1 + 1 + 1 greater than three." ”

Cao Weigang showed a thoughtful look on his face, and asked slowly, "How to unite?"

Li Tianyi said: "This is simple, as long as our three parties sign a joint investment agreement, two months later, our three cities in our closest place to each other to hold a joint investment promotion meeting, I have studied the map of our three cities, from the map, our three cities from the nearest place in a straight line distance of no more than 20 kilometers."

Therefore, I plan to make a new model of investment promotion fairs, starting from this year, when we promote investment promotion fairs, we will bring no more than five excellent investment projects in other two cities in each city.

At the same time, we are also in the three cities closest to the county, at the same time to create three investment fair site, when the time, we can arrange the other two cities in the investment fair site deployment of relevant booths and staff, in leading our various cities to invest in the investment inspection of investors after visiting our booths in each city, in leading them to the other two cities of the booth turn, I believe that through this form of joint undertaking, we can expand the success rate of our three cities at the same time。 Because some projects may not be suitable for investment in our Ningkang City, but it may be suitable for Weining City or Ningxi City. ”

Cao Weigang pondered for a moment, his face showed excitement, and he directly gave a thumbs up and said, "Agree." ”

Shen Zihao also had a radiant face, nodded with satisfaction and said: "Li Tianyi, you old guy is definitely the material of the dog-headed military division, and you can always come up with some crooked ideas, but this idea is really good, it is equivalent to our three parties joining forces to engage in this investment promotion fair, our results are definitely much stronger than Tianfeng City, and the most important thing is that we still have a certain topic effect in jointly holding the investment promotion fair." ”

Li Tianyi smiled. That's what he wants.

Li Tianyi had just hung up the phone when his secretary Wang Zhigang walked in from outside, his face a little ugly.

Li Tianyi said with a smile: "Zhigang, what's wrong with you, who made you angry like this?"

Wang Zhigang said with anger on his face: "Mayor Li, our Ningkang City has been really not peaceful recently, there has just been a Xu Jingjing incident, and now, in Da'an County, Ningkang City, there is a matter of teachers defending their rights in accordance with the law but being handcuffed and taken away directly, which is unbearable." I think this time the city government has to step in and put things in order. Otherwise, what face do we have in Ningkang City to strive for a national civilized city?

Teachers are the engineers of the human soul, but now the people's teachers have been forced to embark on the road of defending their rights? But the most serious thing is that some teachers were directly handcuffed and taken away by the relevant departments of Da'an County when they were defending their rights.

After Wang Zhigang finished speaking, Li Tianyi's face became gloomy at that time.