Chapter 299: Store Name
So, since even Jia Yidao, the boss, said so, Xu Zhiguo naturally did not shirk it. Originally, Xu Zhiguo was still ready to rush that night and polish the jade pendant. However, even Jia Rudao, a person who doesn't know much about the polishing procedure, also knows that for such a jade pendant, especially for a material of the level of glass imperial green, Xu Zhiguo is polishing, not to mention the carefulness, it will inevitably take more time than the ordinary jade pendant, and it is not a night at all.
Therefore, Jia Rudao just patted Xu Zhiguo's shoulder, and after leaving the jade pendant, he left alone.
Although Jia Nidao really wanted to stand behind Xu Zhiguo now and see how this Guanyin pendant was polished on the spot, in order not to cause too much pressure on Xu Zhiguo, Jia Rudao pondered that it would be better for him to leave. Moreover, Jia Rudao also has a lot of things that need to be done, right?
……
In the following day, Jia Rudao made an appointment with Ah San and came to the jade shop.
The employees of the renovation are still busy unhurriedly. Jia Rudao and Ah San also looked at it casually, the prototype of the entire jade shop was already very obvious, and when they entered from the main entrance, it was naturally the same as most of the shops on the antique street, making it ancient and ancient. Not only the storefront, but also the original wooden structure, even in the store, such as the counter and swivel chairs, are mainly made of wood.
Jia Rudao didn't dare to get something too modern on the antique side. Not to mention that the older generation doesn't like this style, even the atmosphere of the entire antique street will be very different. When the time comes, it will cause some unnecessary criticism, but it is not what Jia Yidao wants.
Of course, the glass on the counter, the cabinets on the walls, and the lighting in the store are completely customized according to the layout standards of a luxurious jade store. Otherwise, it would not have taken so much time to decorate just the original old furnishings.
I can't say, Jia Rudao might as well not decorate at all, just use the decoration of the previous owner, tidy up a little, and then open it.
However, looking at it, Jia Rudao is also very satisfied with the current decoration effect.
Although all the lights and the like cannot be turned on well, the details of some places, such as many divided areas on the closet, including hanging jade pendants, or the lattices for placing different forms of jade ornaments, and the background design behind the lattice, etc., have not yet been perfected, but it can also be seen that such a store is extraordinary.
Standing at the doorway, on the left-hand side, there is naturally a staircase leading to the second floor.
Whether it is to open a jade shop on this side of the antique street, or to open an antique shop, you always need some layering. On the first floor, the walls at the edge of the stairs and the area below the stairs are filled with glossy glass closets filled with tiny colored lights. Even, in order to increase the rejection position of the display, a double-sided glass wall was deliberately built near the staircase.
On the right-hand side, there is naturally a glass counter like an ordinary jewelry store, and the furnishings in the middle are also divided into three layers, most of which are used to place the most common bracelets and rings in jadeite jewelry. Or, maybe it's some brooches, studs, or whatever. Behind the counter, against the wall, there is still a glass cabinet where some jade pendants can be hung.
You know, any piece of jade jewelry that can be hung on the neck, when the place of display, is hung on the wall, in the eyes of outsiders, after all, it is much more precious than directly and simply placed on the counter, right?
It's just a psychological effect of some ordinary people.
Jia Rudao is a layman, and there is no need to say anything, "My things are very good and of good quality." There is no need to rely on some psychological hints to sell, and even good wine is not afraid of deep alleys", Jia Rudao is ready to open the door to do business, although he does not pay much attention to the effectiveness of the jade shop on the side of Linhai Antique Street, but after having his mother come here to guard, if there is no good performance, it is not what Jia Nidao wants, right?
As long as it is a place that can be used, or advertising, or interpersonal relationships, or even Ji Yanran's invitation to participate in treasure appreciation activities, Jia Rudao agreed, for the current kind of just according to the general shopping psychology of the masses, to create some high-style atmosphere, so that customers feel the quality of the things in this jade shop, it is completely normal.
Moreover, arranging your own jade shop in this way is also a suggestion from the decoration company to increase the display space as much as possible. Jia Rudao is not a stubborn person, so he naturally agreed. Now it seems that the effect is really good. The layout of the store is no worse than that of some jewelry counters in big cities.
Especially the double-sided glass wall, in Jia Yidao's eyes, the more he looks at it, the more he likes it!
Of course, the most important thing is the second floor of the jade shop.
There, it was Jia Rudao who was open to members of the jade shop, and more jade treasures, such as blood jade bracelets and the like, would only appear on the second floor of the jade shop.
"I said Xiao Jia, why don't we go to the second floor and have a look?" Ah San on the side, looking at the somewhat happy look on Jia Rudao's face, invited and said, "The decoration above has been completed." ”
"Really?" said Jia Rudao, "Then what are you waiting for?" ”
Saying that, Jia Yidao didn't wait for Ah San's reply, and took the lead on the second floor. The material of the staircase is still wooden, but on this basis, the people of the decoration company have also renovated the staircase, so that this "ancient" staircase is more harmonious with the style of the whole store.
And when Jia Rudao walked up to the second floor in the first place, he was very suspicious that this would be a jade shop. To put it bluntly, it is like coming to a private club, there are not as many counters displaying jade jewelry as expected, and there are not many cabinets and other settings on the surrounding walls like the first floor. Suddenly, what entered Jia Nidao's eyes was a glass coffee table, surrounded by three pieces of sand, and Jia Nidao still had a lot of doubts in his heart.
However, Ah San sat on the sand generously, and then patted the position next to him. He said, "What, big boss, what are you still doing standing there? Why don't you come and sit down?"
"I said Ah San, this place, shouldn't it be specially prepared for you, right?" Jia Rudao looked at Ah San's whole person leaning on the sand, very comfortable, and couldn't help muttering, "I said how can you stay here safely every day, dare to love, and deliberately let people decorate a special place for you to rest." ”
"Am I as unbearable as you say?" Ah San shrugged his shoulders and said, "Oh, just to enjoy the sand here, and then, I sat here all day? ”
"Alright, alright. Jia Rudao stretched out his hand to block it, "I'm just talking, otherwise, when my store opens, I will invite you two to go out for a trip?"
Anyway, what Jia Rudao said just now, he was just making fun of Ah San. However, just after sitting down, Jia Rudao appeared, the comfort of this sand naturally needless to say, the coffee table in front of him is a somewhat chic setting, for example, the specially installed lamps under the coffee table, for example, on the ground of the coffee table, a few glass lattices that seem to be used to display jade treasures!
"Hehe, then I'll represent our family's Dandan, thank you. Ah San's face was full of smiles, and when he saw the slight surprise on Jia Yidao's face, he couldn't help but say very proudly, "Big boss, have you shown some of these mysteries......?"
Hearing this, Jia Yidao turned his head to look, on the edge of the sand, about the same height as the handrail of the sand, there was also a small display table, as for the lighting equipment on the side, needless to say. At the beginning of the decoration, Jia Rudao specially instructed that the display table in the store, what kind of pattern, is the final say of the decoration company, but the effect of the lighting must meet the top requirements!
For jadeite jewelry, the most needed external condition is light.
Under different lights, the charm of jadeite jewelry is not a level at all. As Jia Nidao, who has been in the Jade Party for some time, how could he not understand this?
So, whether it's the second floor or the first floor. The creation of lighting conditions can be regarded as a painstaking effort for designers. Jia Rudao understood a little in his heart that the setting of the third floor was really a bit tailor-made for big customers.
"Ah San, just a few display tables, it doesn't seem to be enough, right?" Jia Rudao asked curiously.
"That's it. Ah San didn't hide it, and said, "From here, the place behind is the safe, the real good things, naturally it is impossible to put out, even if it is a member, it is not very easy to see, right? ”
"That's right. Jia Rudao nodded, don't say anything else, it's "Zhou Ji", there is also a "mysterious" second floor. Jia Rudao has not been to many other antique street shops, but since "Zhouji" can have such measures, it is difficult to guarantee that other shops will not have them. Come to think of it, the shops on this side of the antique street, places like the "second floor", are all mysterious.
Moreover, antiques are different from ordinary commodities, and the price is very clear.
The positioning of antiques and prices depends on the interests and preferences of customers. If you like porcelain, then a good piece of porcelain is placed in front of your eyes, even if the price is slightly inflated, you can accept it. Otherwise, if you are given a painting and calligraphy work at a market price, I am afraid you will not be tempted in the slightest.
Jia Nidao's jade jewelry, although in terms of price, the bullet xìng is not so big, for the time being, let's get a "second floor" reception room over, for the negotiation of such a blood jade bracelet such as the best jadeite, it is still very necessary, not to mention Jia Nidao's antique street shop, that is, the ordinary jewelry store, will also be equipped with a large safe, the precious jewelry is placed in it, if it is not a special customer, want to see it, it is very difficult!
……
Following Ah San, he looked at the safe in the back and the row of small display tables around the safe, which also met the requirements of Jia Yidao's plan for the minimum display table on the second floor. At this time, Jia Rudao's worries about the jade shop were completely put down. The mood of the whole person is also obviously relieved.
The two sat back on the sand again, Ah San crossed Erlang's legs, and said to Jia Rudao: "Xiao Jia, now the decoration is almost complete, should you get a store name? Especially the words on the plaque, which need to be well designed. ”
"I haven't even figured out the name of the jade shop. Jia Rudao spread his hands and said, "As for the plaque, it's simple, please ask a calligrapher to help write it." You can't just use the font in the computer, print it out, engrave it, and hang it up, right?"
In a place like Antique Street, if Jia Rudao really did this, he would be looked down upon by others, and Jia Rudao would not be able to erase that face.
"It's easy to talk about. Ah San glanced at Jia Rudao angrily, and said, "But, do you think, it takes time to find someone to write, right? After writing, framing, and then taking it to make a plaque, everything in the middle takes time." When do you think you're going to open?"
"Then what kind of store name should we choose?" Jia Rudao turned to look at Ah San. Speaking of which, if there was no help from friends such as Ah San, Jia Rudao would definitely not have achieved such results as he is now. Many times, Jia Yidao is imagining, is it that the shop is spread out bigger, and there are more places that need friends?
On the shop side, in the storeroom, and even on the sales side of jade jewelry, Jia Rudao pondered, almost none of them could be done by him alone.
"I said Xiao Jia, is this your jade shop, okay? What kind of store name to choose, but it is not sloppy at all. Ah San was on the side and said, "I think, you better think about it." No matter how bad it is, don't go to the end, just get a name like 'Jia Rudao Jade'. ”
"Huh. Jia Rudao could only smile bitterly a few times, using his name?
Jia Rudao thought so.
However, who made the name "Jia Nidao" too famous? Moreover, it is really not related to the jade group. If you want to open an antique shop or a cricket shop, you can consider it.
Moreover, Jia Rudao has not thought about using a similar store name like "Rudao Jewelry". After all, the people in the jade group that Jia Rudao is familiar with, Liu Yufei's "Liu Ji", is the surname in the name, and "Shiyun Jewelry" uses Li Shiyun's name, as for "Tianqi Jewelry Company", it naturally also uses Yang Qi's name, which is nothing more than a little processing.
But what about Jia Rudao?
This homonym is difficult for customers to think about the good side, Jia Rudao feels that his surname is a little tricky, and at this time, it has become tricky, and in the end, Suo Xìng no longer thinks about this aspect.
Two days ago, when Uncle Zhou Fugui proposed to register a jade jewelry company as soon as possible. Jia Rudao opened a post on the Internet, that is, in the "World Collection" forum, to solicit the name of the jade store, and by the way, it is naturally the post of the jade jewelry company. Because of the arrival of Xu Zhiguo yesterday, Jia Rudao didn't have time to check, and now Ah San mentioned it again, and Jia Rudao couldn't help but tell Ah San about the registration of the company.
As a result, Ah San glanced at Jia Nidao very lightly and said, "You haven't even thought of the name of the company, can I register the company now?"
Jia Rudao was speechless for a moment, so he could only smile wryly and said, "Then you let me leave some time to think about it, you prepare first, and tomorrow, I will tell you the name of the store." ”
Then, saying goodbye to Ah San, Jia Rudao returned to the villa, turned on the computer, and went to the forum to check it. There are quite a lot of people who reply to the post, and the name of the store in the form of "xx jade" is the most, but Jia Rudao looks at it and always feels a little cheesy. On the contrary, what surprised Jia Nidao was that the name "Jia Baoyu" was repeatedly mentioned by many people. That is, if Jia Rudao is really going to use it like this, the gimmick is enough, but it can't help but feel a little shocking.
I can't say, when others look at the name of the store, they think that it is selling a copy of Cao Xueqin's manuscript "Dream of Red Mansions". Even if I think of the antique layer, it is nothing more than to have some relationship with nephrite and the like.
Although Jia seems to be surnamed Jia, I always feel that these two "Jia" words will not mean the same word!
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