Ma Yun of later generations said that women's money is the best to make, mainly because women don't care about cost performance for many consumer goods, and they may continue to buy and buy just because of their appearance.

For example, the fake pearls and gemstone jewelry designed by Chanel are much more expensive than real pearls and gemstones, and many female consumers who follow Chanel do not even know that Chanel sells brands and designs, that is, they sell artificial fake jewelry at a price more expensive than real jewelry. Even if it is exposed, there are many consumers who find reasons to say that the fake design is the same as the real one, reflecting the strength of Chanel, and it should be more expensive than real jewelry.

In addition, the number of changes in women's clothes is also quite frequent, and the number of updates of various products related to women is always frequent. Unlike men's related products, they may not be changed for decades and will still be outdated. Of course, women's so-called fashion is also constantly circulating, avant-garde for a while, trendy for a while, and retro for a while. In fact, it is the merchants who control the trend of public opinion, a popular trend every year, so that female consumers can chase the trend with high frequency and increase the expenditure on clothing.

There aren't a lot of women-related products in the new startup department. However, Pechoin is a rare consumer brand that focuses on the female market.

In order to fully tap the value of Pechoin, not only Pechoin will put 100 million yuan of advertising every year, but also one of the most celebrity endorsements in China. The stars of the new entrepreneurship department take turns to sign endorsements or make commercials with Pechoin. Due to the relatively large number of star resources, Pechoin is almost a star sea tactic, a new product and a star, and the cost of each star is between 100,000 and one million a year.

In this way, the brand of Pechoin has expanded from simple cosmetics to various products of the daily chemical system, including shower gel, soap, shampoo, toothpaste and countless other product lines of daily cosmetics, all of which have been incubated one after another.

This route is not only a matter of cosmetics, but also the development route of large international daily chemical brands such as Procter & Gamble and Unilever. Of course, among these products, toothpaste, shampoo and the like mainly take the route of small profits and quick turnover, and the real profits are still cosmetics.

Historically, at the beginning of the reform and opening up, many fields in China exchanged markets for technology, and a lot of tuition fees were paid. It is better to hand over the market to international brands in the field of daily chemicals, and a large number of old Chinese brands have been taken by international giants, and the domestic market has almost completely become a dumping ground for international brands. Originally, at the beginning of the reform and opening up, many well-known brands in China also disappeared in the tide of the times.

It was not until the 21st century that domestic daily chemical brands gradually re-incubated a large number of new brands with the rise of the local economy and the increasing recognition of domestic brands by consumers. For example, Yunnan Baiyao originally made hemostatic drugs, because the hemostatic effect was recognized, so this brand later made toothpaste, and it could make a market size of tens of billions a year. This shows that the national brand is not uncompetitive, on the contrary, the domestic market despises the market competitiveness of the national brand and the value of the brand, so, at the beginning of the reform and opening up, many domestic enterprises sold the factory to the international giant company, only the asset value is calculated, the international giant slightly promised to win the repayment of the debt, and give a slightly higher price than the actual assets, on the fart to sell the assets, the brand? sorry, for a long time, the brand is given away for nothing! As everyone knows, in this highly competitive daily consumer goods, the value of the brand often exceeds the value of the actual asset.

At present, Lin Qi has noticed that the current business of Pechoin's flagship store on Tesco is almost second only to TVs and computer products, and because the price of many orders of Pechoin is relatively low, the daily delivery volume is also relatively large, and there are two or three thousand online orders to be delivered every day.

Many orders are not delivered by Pechoin itself, and at the same time, the efficiency of the postal service is relatively low. E-commerce websites are only platforms, and it is impossible to send such low-value small goods.

Therefore, Lin Qi was surprised to find that the current Tesco network has actually outsourced delivery. Moreover, among the outsourced logistics delivery personnel, Lin Qi saw a familiar name - Wang Wei!

……

The private express logistics companies of later generations, one is to reach in all directions, and the relationship between these express companies is very complicated, but basically they are the villagers, relatives and friends of "Tonglu County". Also because Tonglu County has a bunch of bigwigs in the express delivery industry, it is also known as the hometown of express delivery. The development of the four links is mainly because of the economic development of the Yangtze River Delta, coupled with the slow response of the postal service to the rise of parcel mail in the market, so it began to develop. However, the founders of Sitong Yida basically only operated in the front line in the early stage, and then gradually began to swell and became disconnected from the grassroots. For example, the owner of the courier company, after making a fortune, will never deliver the courier in person.

However, there is also a legendary express company, SF Express, which did not originate in Tonglu County, but originated in the Pearl River Delta in Guangdong.

At the beginning, SF Express was engaged in express logistics business between Hong Kong and Shenzhen. Moreover, because Wang Wei, the founder of SF Express, has always been a leading example and running on the front line of express delivery.

It is precisely for this reason that Wang Wei knows every link of express logistics as well as he knows the thoughts and thoughts of the front-line couriers. Later, SF's degree of specialization far exceeded that of other express logistics companies, and SF's free shipping has also become a high-quality service on many electronic trademark lists.

"Make an appointment with this Wang Wei, I want to have an interview. Lin Qi said.

"Mr. Lin, this is just a small company, a small shop run by a few people, it is necessary to meet him. ”

"In the future, e-commerce will be large-scale, express logistics is very important, this kind of small company, it seems inconspicuous, but I noticed that the success rate of their delivery is 100%, and there are zero customer complaints. "Lin Qi is actually a story to find a reason to meet Wang Wei.

Xiao nodded, this is also Mr. Lin's style.

At six o'clock in the evening, Xiao Xiao Dai and Wang Wei came.

Wang Wei is very energetic, with a stiff head and sweat on his face, which is a little out of place in the neat office.

"Mr. Lin is good!"

Wang Wei was a little apprehensive in his heart, he didn't understand how he could be received by the new business CEO, at the moment he didn't have much ambition, just looking at a few people a day can earn thousands of yuan, each person can get two or three hundred, a month, a monthly income of several thousand, although hard, but much higher than other wages, so, very fulfilling.

Because Wang Wei is now, he has been going back and forth between Shenzhen and Hong Kong

When the newly started employee told him that the boss was going to meet him, Wang Wei didn't believe it very much, and he didn't react until the luxury car was brought to the headquarters building of the new start-up company.

In a trance, he has entered one of the centers of money and power in Hong Kong. That's right, many international magazines have praised the new venture group as the four major powers on a par with the Jockey Club, HSBC and the Governor of Hong Kong. The one who was kicked out was Jardine Matheson, although the current Jardine Matheson is still a first-class consortium in Hong Kong, but it is no longer a grade compared with the new entrepreneurship department.