0101. Market Segments (Part 4)

"What is she doing there? It's past 6 o'clock in the evening, and the building staff has left work early, why hasn't she come back yet?"

Su Yang is a little strange, Xu Xiaohui is not the kind of person who takes the opportunity to be lazy.

"Of course, it is recommended to recommend the golden sleep hourly room, this hourly room is the sales effect at this time. ”

Golden Sleep Hour Room!

This is the second time Su Yang has heard this term.

"What's going on with this hourly room being so popular?"

Looking at the account sheet on the computer system, Su Yang asked very seriously. After all, the price of 149 yuan for 3 hours is not cheap in Jiangzhou City, and the price of many hotels for one day is like this.

was asked this by the boss, and the front desk immediately felt a little proud.

"It was proposed by Manager Xu two days ago, specifically for the promotion of elite workaholics in office buildings. She said that those elites have high incomes, but they work more than 10 hours a day at high intensity, sleep less than 5 hours, and sleep quality is not good, which seriously affects work efficiency. ”

"But the golden sleeping room in our hotel can improve the quality of sleep, and those workaholics can work with a hundred times more energy during a lunch break in our hotel or make up for sleep in the evening. Manager Xu ran the office building for several days in the cold day, but the effect was not good at first, and he was rejected by people as a liar, and he couldn't eat when he came back. ”

Speaking of the manager's rejection, the expression at the front desk was a little aggrieved, and it is conceivable how much pressure Xu Xiaohui was facing at that time.

However, Su Yang was also curious: "Then why did it become popular later?"

The front desk grinned: "Boss, speaking of which, you invited people to experience the sleeping room for free before, and reminded our manager." Later, the manager came to the door with a dead face and invited a few workaholics to try it out for free. As a result, this residence has been passed on to hundreds, and now many of them are admiring the golden sleeping room and hourly room. ”

The market demand of the business elite workaholic segment!

Then use a free strategy to attract a small group of people, relying on word-of-mouth publicity in their circles.

Su Yang found that Xu Xiaohui thought of it with him, they were both catching business people, but she was focusing on business meetings, and she was catching business sleep.

I have to say that Xu Xiaohui has indeed created a market segment for Nanjin Hotel and even for Wanghu Hotel, and the services are all high-end elites in Jiangzhou City, who have money to spend themselves, or the company reimburses them for consumption.

Just as Su Yang was thinking, a woman dressed as a businessman walked to the front desk. It may be because I am too tired from work, I still have dark circles in my eyes, and I am weak when I speak.

"Is there still a golden sleeping hour room, I want 3 standard rooms. ”

Glancing at the room status table, the front desk looked apologetic: "I'm really sorry, all the rooms are full tonight, if you need it, you can book tomorrow's golden sleep hour room in advance." ”

Hearing that the hourly room was gone, the business woman was also a little disappointed: "We only stayed for 3 hours, or even 2 hours, you see if there is a reservation for the room has not yet come, we will leave before they come." Our group has been staying up late for several days, and tonight is a bit overwhelming. Relying on coffee alone to refresh yourself is too inefficient and prone to errors. ”

Staying up late for several days in a row to catch up on the project, although you can still keep working, the efficiency is definitely not as high as when you get enough sleep.

"Sorry, not really. ”

Once again, the front desk apologizes.

The usual rooms of Nanjin Hotel are full, not to mention that so many hourly rooms have been added, which is already a bit stretched, otherwise Xu Xiaohui would not be in a hurry to let Su Yang quickly decorate the 3rd floor.

The business woman sighed, but just as she was about to leave, Su Yang shouted: "This guest, there is no room in Nanjin Hotel, but the same Wanghu Hotel still has a golden sleeping hourly room." ”

Hearing that there was still a room, the woman immediately raised her spirit: "Wanghu Hotel is the same as you?"

"Yes, so the Golden Sleep effect is the same. However, because it is a four-star hotel, the price of a standard room is more expensive, 249 yuan for 3 hours. Su Yang nodded and smiled.

"The price is not a problem, the company will reimburse us. There are 6 people in our project team who want 3 standard rooms, and they only need more than 2 hours of deep sleep to make up for sleep, otherwise they will not be able to finish the project progress tonight. ”

It may be that the lack of a room before made the woman a little worried, so she added: "If the effect is really good, I will promote the Wanghu Hotel with the people in my circle, and they often stay up late and work overtime." ”

Hearing this answer, Su Yang was glad that he stopped the other party in time: "We will call the hotel to inform you that you and your colleagues can go to check in now." ”

After this woman left, Su Yang knew that he had picked up Xu Xiaohui's cheapness, and these guests were all begged by Xu Xiaohui outside in the past few days.

However, Su Yang still quickly notified Li Ke in the front office department and Yao Gang in the housekeeping department.

Let the waiter put all 200 golden sleep pillows into the guest room, including the 3-hour 249 yuan golden sleep hourly room, and also increase publicity, mainly for business elite workaholics.

After getting the Wanghu Hotel, Su Yang said to the front desk of Nanjin Hotel: "In the future, there will be no room in Nanjin Hotel, so you recommend them to go to Wanghu Hotel, and I will leave you the phone number of the front desk over there, and contact the front desk at any time." ”

"In addition, tell you the manager, just say that I am very satisfied with the promotion of this golden sleeping hour. ”

Needless to say, there is no need to say anything else.

Xu Xiaohui was the first person to follow her, and she promoted her from a front desk to the position of housekeeping manager, and her own words also told her that although the focus is now on Wanghu Hotel, she has not forgotten Nanjin Hotel.

The front desk agreed again and again and sent Su Yang to the gate of the hotel.

"Remember, when the guests come later, they will be introduced to the Wanghu Hotel. ”

After repeated instructions, Su Yang turned around and prepared to leave. It's just that this time I turned around, but I met a person, Ma Hui, the manager of Huijin Building.

"Mr. Su, I haven't seen you for a long time, do you have time to say something?"

Ma Hui looked at Su Yang with some complicated feelings, and the bags under his eyes have also become much heavier in the past two days.

The two have intersected a long time ago, and it can even be said that because Su Yang continues to expand the rental building, the two have become closer because of their interests.

But halfway through, Wu Yanghua invested 25 million to buy a house, and Ma Hui naturally gave up Su Yang.

But who would have thought that Su Yang turned around and took over the four-star hotel of Wanghu Hotel, Wu Yanghua didn't seem to be too concerned about buying a house, and he didn't please either end.

What he is most worried about now is that Su Yang will give up renting the Nanjin Hotel, and it is not so easy to rent out such a large empty building.

Especially when I heard Su Yang just tell the front desk to recommend the guests to the Wanghu Hotel, this is basically a prelude to transferring the source of guests.

Ma Hui regretted it a little!