Chapter 14 The project case of MP3 on color screen

Li Xiaoli's matter still has to wait for the World Cup to pass, and a few people can't take this thing repeatedly when they get together, so far SL Entertainment has no need to recruit pure management personnel, and the core people of the entire company are the four of them led by Li Shenglin, and it is estimated that the future will be too. Taking advantage of the World Cup, the four discussed to set the tone for the company's future development.

Li Shenglin sent the development fund he took from Li Zhongzheng to Jiang Jingmei, and he planned to buy a building of his own, as well as a recording studio and other music equipment, and also solve problems such as a training room and a dormitory for trainees in the later stage.

If you count the dormitory of the trainees, it is not possible to buy a single building, in order to save costs, the dormitory does not need to be in a good location, but it cannot be too far away from the training room of the headquarters. If the kids had to take a two-hour drive to the practice room every day, they would still be practicing a fart.

These questions Li Shenglin directly handed over to Bai Xiangyan to help Jiang Jingmei as a counselor, and Bai Xiangyan recommended Bai Haoyu to Li Shenglin, Bai Haoyu turned out to be a member of the DSP, and he was also a capable leader among the agents, so he was familiar with all this, and Li Shenglin agreed.

Li Shenglin also has an MP4 proposal, he asked Jiang Shuojian, Jiang Shuojian is not reliable in Samsung, Li Shenglin can only find another way. The MP3 has been officially launched on the market in '99 and was developed by Sehan Electronics, a subsidiary of Samsung.

Ironically, the engineer who first came up with the idea of MP3 in '97 was a technology developer at Samsung's headquarters, and his proposal submitted to headquarters was not taken seriously. In the Asian financial crisis of 98, he was laid off by Samsung, and then entered Sehan Company.

Borrowing the resources of Sehan, he realized his idea and launched the first MP3 player. Even at that time, the first generation of MP3 technology was not too rudimentary, but unfortunately, subsidiaries are subsidiaries and did not have enough vision and energy to promote them in the global market.

And in 98 years flash memory technology was owned by Toshiba, although it was shared with Samsung, but there was no product that could sweep the global market to popularize flash memory technology, flash memory prices have been high, and the capacity is low. It was soon defeated by MD, a veteran product from Sony and other Japanese manufacturers.

The technology and creativity of MP3 continue to develop, and Samsung has missed a good opportunity to benefit European and American manufacturers with advanced electronic technology. But Li Shenglin knows that Samsung will definitely remember the lesson and will not suffer this dumb loss in vain.

From the point of view of time, at this time, Samsung should merge with Microsoft, and will launch MP3 that supports WMV audio format in September - Samsung yp u6.

Samsung yp u6 not only supports the playback of WMA music format, but also can directly transcribe various audio files to WMA format, compared to other MP3 that only has WMA decoding function, Samsung yp u6 achieves "full support for multiple audio formats".

Microsoft designed the WMA audio format to replace MP3 in order to promote its main product Windows system more effectively, but time has proved that WMA still cannot completely replace MP3. Two years later, in 2004, the Chinese manufacturer launched a color screen MP3 - Xinli MP301.

The start of color screen mobile phones still starts with 256 colors, and Xinli MP301 is in place in one step, using a 2.2-inch 65,000 color STN screen, with a resolution of 160×128 pixels, although it is not a TFT material, but high brightness and high resolution make MP301The picture display effect is quite delicate, even in strong light, it still performs well, and it is better than most color screen mobile phones.

In addition to the addition of color screen, MP301 also supports e-books, picture browsing and game functions, and when browsing e-books, pictures or playing games, MP301 can also listen to FM radio or play MP3 music at the same time, so that your sight and sound at the same time feel pleasant.

This is the case for Lee Seung-lim's proposal for the time being. He has no strength or mood to develop consumer electronics technology, and he is mainly in the entertainment industry, but it does not prevent him from giving his creativity to Samsung as a favor. But without a strong person, Li Shenglin is really afraid that his things will be swallowed by Samsung.

Consumer electronics and entertainment are definitely inseparable. Li Shenglin wants to be on Samsung's thighs, which is very beneficial to the promotion and CF of its artists in the future, but unfortunately he can't find anyone to promote this matter.

After listening to Li Shenglin's simple explanation, Jiang Jingmei looked at him with deep eyes.

Li Shenglin announced the dismissal of the meeting without any good ideas, Jiang Jingmei pretended to get up, and after Jiang Shuojian and Bai Xiangyan went out, Jiang Jingmei got up and closed the door and sat down in front of Li Shenglin again, and asked, "President, don't you know the energy of the old man?"

Li Shenglin frowned and looked at her quietly: "Say what you want to say." ”

He really didn't know.

Jiang Jingmei is a person sent by the old man, and Li Shenglin doesn't know the details of Jiang Jingmei, and now it is obvious that Jiang Jingmei knows more things than herself. Jiang Jingmei lifted her glasses and said lightly: "Regarding the matter of Samsung, you can go to the old man to ask." ”

Li Shenglin was unhappy, he had to rely on others to tell him about this kind of thing. There was impatience in his tone, "Say what you know." Jiang Jingmei shook her head: "There are some things I can't say, president, if you want to know, you can go home and ask the old man." With that, he got up and left.

Damn, Li Shenglin's heart is like two grass and mud horses galloping past. What the is this called? Looks like I've got to go home.

In the evening, Li Zhongzheng was very surprised by Li Shenglin's arrival, "Something's wrong?"

Li Shenglin was ashamed of this, Li Zhongzheng did help him too much when he came back this time, he always thought of him when he had something, was he too late?

But thinking of Jiang Jingmei's attitude during the day, Li Shenglin put away this thought again, this old man is still mysterious, and some outsiders know more than himself.

Li Shenglin still sat on Li Zhongzheng's fabric sofa and grabbed his tea to drink. Li Zhongzheng summoned the servant to tell him to add two dishes in the evening, and waved his hand to let the servant retreat.

He looked at Li Shenglin and said lightly: "Say, what's the matter." If I can help you, an old man, I will help. ”

Li Shenglin was quite speechless: "Can you not be so direct?" Li Zhongzheng looked out of the window, and told a cold joke, "The sun came out of the west today? "I want to get in touch with Samsung, I heard that you have a relationship with Samsung, I'll come back and ask you. ”

Li Zhongzheng, as always, held his purple sand teacup and tasted tea lightly. "Jiang Jingmei said it. ”

Li Zhongzheng pierced Li Shenglin's cover-up in one bite. Since Li Zhongzheng knew it in his heart, Li Shenglin no longer concealed it, and he nodded: "It is indeed Jiang Jingmei who said it." ”

Li Zhongzheng understood, "Jiang Jingmei was originally the assistant I trained for you. She knew a lot about me, but she didn't expect you to come back and what I expected to do, which caught me off guard. Jiang Jingmei is still very capable. ”

"Hehehehehe, it's really capable. Li Shenglin scolded in his heart, not only is he capable, he is about to turn the sky upside down. Jiang Jingmei called herself president in her mouth, but she never regarded herself as a boss in her heart, and she seemed to have only Li Zhongzheng in her heart.

"You know the Asian financial crisis of '98. Li Zhongzheng began to talk about his relationship with Samsung, "The quantum fund led by Soros has swept several countries in Southeast Asia, and the only one that has not been affected is China, whose stock market is closed." ”

Li Shenglin listened quietly and did not speak, he wanted to know why Li Zhongzheng mentioned this.

"The Asian financial turmoil has caused the currencies of several Southeast Asian countries to depreciate extremely, and in order not to collapse the national economy, the foreign exchange reserves of Thailand, Singapore, RB, South Korea and other countries have almost been depleted. But at this time, Samsung was burdened with tens of billions of dollars in foreign debt, and I helped Samsung say a few words. Li Zhongzheng talked about his relationship with Samsung.

Li Shenglin knew that things were definitely not as frivolous as Li Zhongzheng said, so he helped to say a few words? Li Shenglin knows that after the Asian financial crisis in 98, Samsung cut some businesses, and its strategy is all focused on consumer electronics, and the largest market of this kind is China.

Although expensive electronic products are more developed in consumption and Europe and the United States have more markets, European and American consumers have a rational mentality, which is not comparable to China. After the Asian financial crisis, Japanese and South Korean manufacturers aimed at China, using China, a large land and a large population, to recover the impact of the financial crisis.

It's a sad story.

Samsung is burdened with tens of billions of dollars and can still live a nourishing life instead of trying to maintain it, which is absolutely inseparable from the strong support of the South Korean government.

In China, it is impossible for a private company to receive such support. This is also the fundamental reason why China's soil can't produce a Bill Gates, and South Korea can produce Samsung.

The biggest difference between Chinese companies and U.S. companies is that U.S. companies rely on technology to develop the market, while Chinese companies rely on the market to develop technology.

Li Shenglin said his thoughts to Li Zhongzheng, "I have a product planning and design book in my hand. I want to vote for Samsung, I don't want a single won profit from his product, I just want to exchange Samsung's product for bundling SL Entertainment's songs. ”

Listening to Li Shenglin's words, Li Zhongzheng nodded understandingly, if this matter is not promoted by a strong person, it may be drowned in the sea of Samsung's business plan.

Even if he is adopted, Li Shenglin may not necessarily get any benefits, maybe a reward of money, a certificate or something. Then find a few media to expose it, and it seems that Samsung is humble, which is a joke for Li Shenglin.

"I'll inform Samsung about this, but you don't have the qualifications to talk directly to Lee Kun-hee right now, and I'll give you the contact information of his son-in-law, Park Hek-so. You can contact him directly if you have something in the future. Li Zhongzheng agreed to Li Shenglin's matter.

Li Zhongzheng promised to say hello to Samsung, Li Shenglin was also very happy, and had dinner with Li Zhongzheng, and Li Shenglin left.