Chapter 858: The Prologue to the Online Game Era

After the change of major shareholders of Vanke, the changes in the board of directors and management were not very large.

The major shareholder Xinqi Future only arranged two directors to the board of directors of Vanke, and Wang Shi was not deprived of his position as chairman, but was affirmed and consolidated by the major shareholder.

In addition, Vanke has added a financial controller transferred from Hang Seng Bank, which not only supervises Vanke's finances, but also opens up smoother loan financing channels between Vanke and Hang Seng Bank.

For Vanke's team, it does not limit the scope of its power, but also provides strong capital support.

Therefore, Vanke's team is quite satisfied.

From the beginning of the opposition to being controlled, to the welcome of rational and enlightened major shareholders to control, it is only a thought. In the past, Vanke wanted to diversify its shareholding and avoid being controlled by a single share, mainly because it was afraid of the monopoly of major shareholders and the panic and worry that the management would lose control of the company.

However, the majority shareholders are more open-minded and willing to delegate management to the management, without interference, and more to help the company grow. Then, this kind of major shareholder is not opposed by Vanke's management, but is a long-term partner of dreams.

With a large amount of incremental capital in hand, Vanke's development speed is far faster than in history, although Vanke has since become a leader in the real estate industry. However, with the intervention of the new entrepreneurship department, Vanke's development trajectory is also very different from that in history.

For example, after the change of major shareholders, Vanke soon developed the official website of Vanke with the help of Xinchuang Electronics Group. The official website is not just a façade decoration and publicity, but also provides business sectors such as house sales, property management, house rental, financial services, advertising, etc.

The Internetization of sales and sales and other businesses, and the clear marking of prices, have enabled Vanke to reduce the expenses of a large number of sales personnel and intermediary channels. Property management, after the national property projects are networked, it is a trickle of long-term service income. The housing rental business makes Vanke not only rely on selling houses to make profits, but also consciously lay out some properties in the long-term rental market, although in the short term, the profit margin of leasing is not as high as that of selling houses, and even the rent cannot even beat the interest on bank deposits. But...... In fact, the rental business is to hold a part of the property for a long time, and obtain a long-term return on asset appreciation through the increase in housing prices. Due to the low domestic housing prices, the rate of return obtained by holding real estate with leverage can even be more profitable than selling real estate quickly to cash in profits.

In addition, the real estate industry has neglected the building advertising business for a long time, but it has become a big business in later generations. A few decades later, Focus Media has bought out the advertising contracting rights of some buildings, elevators and other scenes, so as to make a big business with tens of billions of dollars per year and billions of annual profits. Now, Vanke has concentrated these resources in its own hands, so that more than 20 years later, Focus Media has not appeared at all, but Vanke Media, a subsidiary of Vanke, has become the leader of offline advertising.

As for financial services, it includes providing mortgage loans to home buyers, and when the turnover of households is not working, they can mortgage the property and re-obtain the mortgage loan, which will not affect the customer's residence and can revitalize the customer's funds. This kind of financial service business, in essence, is also a bank robbery business, so that real estate developers can eat the cake of finance.

After the Vanke team humbly accepted the proposal for this new business, Vanke began to vigorously develop and sell real estate from '94. It also pays attention to the development of the Internet and new business, and gradually transitions the house buying business to a service company that provides a full range of services for the residents of the community.

Many years later, Wang Shi recalled, "A great company and a great investor complement each other." Without Mr. Lin Qi's trust, Vanke would definitely not have become the world's largest real estate company...... Even now, Vanke no longer makes money by selling houses, but by making money by service, and has successfully transformed into a comprehensive service company one step ahead of all its peers......

……

July 1994.

Hong Kong.

Phoenix Games held a press conference, and before the press conference, Phoenix Games kept it secret, claiming that the advent of this game will further change the pattern of the video game market.

A large number of technology and game industry media reporters were invited to Hong Kong to attend the press conference of Phoenix Games.

There were more than 2,000 people in the audience, at least half of whom were media reporters.

With the development of the times, the arcade business of Phoenix Games Company has gradually begun to enter the inevitable fate of the history of prosperity and decline. Therefore, since the listing of Phoenix Games, it has continued to carry out business transformation. At present, the "Phoenix Meitu" software has relied on the cheap offensive, and has sold a total of 10 million sets of genuine software, which has already surpassed Adobe's "Photoshop" and become the image processing software with the most users in the world.

Subsequently, Phoenix Games Company launched high-end graphics workstations and professional graphics cards, although the products are very niche, but they have won more praise and reputation from professional users.

Relying on the continuous release of "Phoenix Meitu" and graphics and image technology, many media have further understood that Phoenix Games is not just a game company, but a technology company.

It is precisely because of this that its media influence is beyond what ordinary game companies can achieve.

"I am very pleased to invite you to participate in the on-site press conference of Phoenix Games. This press conference is of great significance unlike any other, no less than last year's listing of Phoenix Games and the release of Phoenix Meitu software......"

"With the development of the times, the Internet gradually began to become the greatest application of technology in the 90s. It can be said that it is difficult to find super technological innovation on the planet that is reshaping the world and affecting the living habits of all walks of life and human beings faster than the Internet. Gradually, people began to read on the Internet, listen to songs on the Internet, download on the Internet, and communicate on the Internet...... So, it is safe to say that the future of video games will also be on the Internet, not in the stand-alone experience, but with countless Internet users, interactive games! Small interactive games, such as text UD games, have been very common, but this is not the future form of Internet games, just the Internet is relatively slow, traffic is relatively expensive, the transitional experimental products. It is truly a mature Internet game, which should have images, words, sounds, and be able to interact, and become more and more like a game in the real world and society......"

"The game we're releasing today, it's a game. The game is based on Jin Yong's copyright and world view, and the "Jinwu Scroll" was developed...... The game screen is 2D, ink style, and players will play the role of chivalrous and chivalrous women, and have adventures on the rivers and lakes...... The biggest difference between this game and the traditional single-player land is that players can duel, trade, team up and adventure with each other......"