Chapter 115: "Angry Birds" online prelude;
Outside. Pen & Fun & Pavilion www.biquge.info
As Chen Yiru said, Jiahang Games, in conjunction with Palm Fun Entertainment, has begun to carry out the last wave of publicity before the launch of "Angry Birds".
The last wave of momentum was very publicized.
Gradually, almost all of Asia knew about this casual mobile game that has not yet been launched.
Because of the participation of Palm Fun Entertainment, and the promotion of the fruit (similar to the apple in the previous life) mall, "Angry Birds" has also gained a lot of popularity in the Western world.
A little red bird, although it is not yet online, has already flown around the world.
On the Internet, there is also a lot of discussion at this time.
"It's rare, it's not online yet, and it's going to be so big a promotion, which company is this?
"It seems to be a casual mobile game produced by Jiahang Games, well, it is the company that produced "Little Sheep Run". ”
"Strangely, in this promotion, Palm Fun Entertainment has also invested a lot of channel resources, and cooperated with Jiahang to promote this game, and even the app of "Duckling Across the River" has appeared in advertisements for "Angry Birds". Aren't Zhangqu and Jiahang your life-and-death rivals? They have also poached each other and fought lawsuits. ”
"Hehe! Upstairs OUT, as long as there is interest these days, enemies can become friends. ”
"That's right, in this way, I'm afraid Jiahang is also out of blood this time, otherwise Zhangqu will definitely not agree to help Jiahang promote this game. ”
"That's ...... too"
"Alas, don't move a stone to hit yourself in the foot this time, pick up the enemy, and be trampled on. With such a large amount of promotion, as long as this game is passable, it is difficult to think about it. ”
If the senior management of Palmfun thinks that Jiahang's mobile game is a threat, they will invest such a large channel resource to help promote it?"
"Well, yes, I guess it's because I think this "Angry Birds" is rubbish, it's not threatening, and Palm Fun dares to do this. ”
……
Palm Fun Entertainment, President's Office.
President Li Guangming frowned as he looked at the discussion on the Internet.
Especially the last two comments, Li Guangming seems to be full of irony.
Palm fun cooperates with Jiahang's publicity, and it has nothing to do with Jiahang itself.
If it weren't for Ling Zhou, it would have been said that he had cooperated with the propaganda and didn't suppress and smear it hard, it would have been good.
Also, who said Angry Birds was rubbish?
"Jiahang, it's really good luck. ”
Li Guangming gritted his teeth.
In fact, after the Palm Fun Operations Department got in touch with Jiahang and got some information about "Angry Birds", he had a bad premonition. But there is no way, since I agreed, I can only bite the bullet, otherwise I will offend His Royal Highness the Prince.
After a while, he gritted his teeth and made a decision in his heart to ask the secretary to notify the company's senior management to hold a meeting.
……
In the large conference room, all the high-level people talked about it.
"If you want me to say, should we reduce our promotional efforts?"
"This won't work! After all, we've already agreed. ”
"But we didn't answer what kind of effort we should use to help Jiahang promote it! ”
"Well, that's true. ”
"If you want me to say, not only should you reduce the intensity of propaganda, but also secretly send a water army to suppress it......"
Jiahang Mutual Entertainment had a lot of discussions among the high-level people, and finally everyone turned their attention to Li Guangming, the company's second largest shareholder, the company's founder and president.
Li Guangming pondered for a while, looked at everyone, and said, "No, you can't reduce the intensity, but you have to increase the intensity." ”
His words made the middle and senior executives stunned.
Even if you want to curry favor with Prince Lan Ling, it won't hurt the company's interests so much, right?
Besides, after losing their interests, it is uncertain whether Ling Zhou will compensate them.
Immediately, there was opposition.
"Mr. Li, be cautious!"
"Yes, Mr. Li, this is very bad for our company. ”
"Mr. Li ......"
Listening to the persuasion of the company's senior management, Li Guangming's face was calm, and he said: "You have all learned about the mobile game "Angry Birds". How do you feel about the mobile game, and what is its future?"
The top brass are silent, do you still need to ask?
It was because they knew that this game was extraordinary that they were in a hurry to reduce the promotion efforts and suppress it secretly to avoid the popularity of this game and step on their own company.
Everyone looked at Li Guangming, not knowing what his plans were.
"According to reliable sources, the idea of this mobile game is from the hands of His Royal Highness Zhou. ”
Li Guangming said.
Everyone was stunned for a moment, and faintly understood Li Guangming's intentions.
"Angry Birds is a creative work provided by His Royal Highness Zhou, and I think he must be very eager to make this mobile game a good start. If we increase our publicity efforts and let His Highness Zhou see our efforts, we can gain the favor of His Highness Zhou. If "Angry Birds" becomes popular, it proves that this game is really powerful, and it also proves that His Highness Zhou is a real expert, we can try to ask His Highness Zhou to help us design a mobile game, or provide us with a mobile game. Everyone also knows that our company's flagship product: "Duckling Crossing the River", now both the number of downloads and the popularity are gradually declining. While there is still some development potential, we also need to prepare new games urgently. Otherwise, it's not good for us. ”
As he spoke, Li Guangming sighed, glanced at the manager of the game development department, and shook his head with a sigh.
The game development manager bowed his head in shame.
It was also his fault that the company did not have a new product.
We all know that Palm Fun Interactive Entertainment is very brilliant in the field of mobile games. But they don't know that their glory is based on stealing Jiahang's game "Duckling Crossing the River".
Their own R&D capabilities are slightly stronger than those of Jiahang.
For a moment, everyone fell silent.
Li Guangming is right, the situation of palm fun and mutual entertainment is indeed the case.
"But what if Angry Birds doesn't catch on?"
A senior executive asked tentatively.
"Didn't catch fire?"
Li Guangming glanced at the other party and sneered: "It doesn't matter if it doesn't catch fire, so that we don't have to worry about the rise of Jiahang, and we can win the favor of His Highness Zhou." ”
Li Guangming said lightly.
When everyone thought about it, it seemed that this was really the case.
Therefore, everyone unanimously decided to increase the promotion of "Angry Birds".
……
Over the next two days, Angry Birds grew more and more aggressive.
Lanling, Huaxia, Japan, South Korea, India, Singapore, etc., the whole of Asia, and even some parts of Europe, as well as the United States and other places, have all appeared the shadow of a red bird.
The design of the red bird is very pleasing, but it has attracted a lot of attention.
On the Internet, many netizens expressed their strong concern about "Angry Birds".
Number 31.
On this day, a message suddenly came out on the Internet that the idea of "Angry Birds" was from the hands of Ling Zhou, the prince of Lanling. The entire game design, including the image design of the bird and the fat pig, etc., is from Ling Zhou's hand.