Chapter 172: Sunshine in Los Angeles
Most of the companies in the U.S. are headquartered in the San Francisco area, and only the headquarters of Orient Commercial Co., Ltd. is located in Los Angeles. Because most of the container liners on the Pacific route from Hong Kong to the West Coast of the United States choose the port of Long Beach in Los Angeles as the final port.
A large number of products that have been OEM in Hong Kong, including arcade machines, handheld consoles, FC game consoles, and personal computers, have landed in Los Angeles in the United States. Oriental Corporation, as the main marketing company within the Oriental Department, has built a large logistics center in Los Angeles. In order to facilitate liaison management, Oriental Commercial naturally chose Los Angeles as its North American headquarters.
Los Angeles is a city full of sunshine, and the sun is abundant all year round. Although Li Xuan said that he personally came to the United States to command the Atari Company, in fact, he just moved his mouth and let others break their legs. Li Xuan's life in Los Angeles is not boring, having just watched the NBA playoffs game for the Los Angeles Lakers. Unfortunately, the Lakers, who have Magic Johnson and Kareem Abdul-Jabbar, were defeated 2-1 by the Rockets and stopped in the first round of the playoffs.
However, being able to enjoy the performance of one of the best stars in NBA history that can only be enjoyed in the video in later generations, Li Xuan still feels that it is worth the money. It's a pity that the current Magic Johnson has just joined the alliance, and he has not yet retreated from the immaturity on his face.
In addition to enjoying the Lakers' games, Li Xuan will definitely go to Hollywood to have a look when he comes to Los Angeles. The crew of "e.t. Alien", in which Oriental Games has invested a large amount of advertising money, has begun preliminary preparations. The producer was also willing to sell a favor to Oriental Games Company in the face of US dollars, so Li Xuan visited the ET alien model that had just been completed for 1.5 million US dollars in advance.
"That alien is really ugly, just such a model costs more than eight million yuan!" Li Zhi smacked her tongue in disbelief, she always likes to convert dollars into Hong Kong dollars.
The crew is under confidentiality considerations. Li Xuan was not allowed to take pictures with the ET alien model, which made him a little regretful. From the point of view of popular aesthetics, ET's model is indeed ugly, but it will move the whole world with innocence next year.
"I want to come to the United States to study!" Lizhi suddenly whispered.
"What's wrong?"
Li Xuan couldn't help but turn his head to look at her, in her previous life, she did seem to have come to the United States to go to college before she became famous. But that's because her life in Hong Kong is not satisfactory. People everywhere call her "mainland girl", and she is excluded and isolated. And in this life, Li Xuan believes that at least no one in the Oriental Company dares to give her the assistant face of the big boss, on the contrary, she should be the object of other people's efforts.
"It's nothing, I just don't think I know a lot of things, and I want to keep recharging!" Lizhi smiled sweetly at him.
Li Xuan frowned. He felt that there should be some reasons that he didn't know, but she didn't object to Lizhi going to college to expand her knowledge, and having a desire to learn and being self-motivated was worthy of recognition after all.
"When you come to college in the United States, can you pass the test in English?" Li Xuan asked another question.
"I've signed up for an English cram school!" said Lizhi, who seemed like she was not joking when she wanted to study in the United States.
"Hmm. Then we won't have to live apart for a long time in the future!" Li Xuan took her into his arms, sighed deliberately, and said in a reluctant tone.
Li Zhiyu's face was a little crimson: "Don't you often come to the United States? Besides, there are winter and summer vacations for studying!"
She glanced up at Li Xuan, but her voice became lower and lower: "If you really miss me, I will ask for leave and fly back to Hong Kong to accompany you!"
"Hehe, we'll talk about that later, let's cherish the present first. I rented a beach villa in Santa Monica with a private beach, and we're going to go there right now to sunbathe!" Li Xuan thought of the 36D pair of Li Zhi * in a bikini. I felt my blood boiling.
Li Zhi glanced at Li Xuan, and he could guess what kind of obscene idea he was playing. In fact, Li Xuan didn't know that after he left Hong Kong for the United States in a hurry, Zhong Chuhong asked her out for afternoon tea together.
The two did not hit the earth as soon as they met, staging a tearing battle. Instead, like a pair of old friends who haven't seen each other for many years, they talk about various topics with a smile on their faces. From dressing up to lifestyle, from home life to work and career. Words are in the crossing. Li Zhi could feel that she was being pressed by Zhong Chuhong everywhere.
It has been less than a year since Li Zhi arrived in Hong Kong, and it has only been the last two months since she really followed Li Xuan. She could only be regarded as a white-collar worker with a good salary in Dongfang Company before. And Zhong Chuhong has long stood firm on the identity of Li Xuan's girlfriend. Recently, as Li Xuan began to integrate into the local rich circle, she has continued to enter and exit the upper class, and her temperament has become more and more outstanding.
And Zhong Chuhong can enter and leave the Li family at any time, Li Xuan's father and mother have already regarded her as a prospective daughter-in-law, the eldest brother Li Ke has long called her a younger brother and sister, but Li Zhi is just a lover who can't see the light.
What's more, Zhong Chuhong is now the vice president and major shareholder of Oriental Film and Television Company, and a non-executive director of ATV, while Li Zhi is just an assistant responsible for serving tea and water to Li Xuan. The gap in various aspects made Lizhi unable to raise her confidence in front of Zhong Chuhong at all.
Zhong Chuhong didn't say a bad word to her, but she could feel heavy pressure herself. So she had the idea of studying in the United States, maybe this is a subconscious escape, but it is not an opportunity to transform herself and improve herself.
Li Xuan, who was far away in the United States at that time, naturally did not know about this secret war between women. Even if he knew, he would treat it as if he didn't know, as long as the two didn't stage a tearing war and didn't make the city stormy, he wouldn't intervene. Li Xuan never thought that they could be as close as sisters and let him enjoy the blessings of Qi people, as long as they were safe and sound on the surface.
Li Xuan and Li Zhi are enjoying the sun, sand and waves in Santa Monica, but a big riot is rising in the home game console market in the United States. The feudal monarch Atari Company, sitting on the throne, could no longer sustain its dynasty. The Lords of California in the western part of the empire were the first to rebel, bringing in an invader who had crossed the sea.
With 20,500 units sold in a week, this is the report card given in the first week after the FC console was fully available in California. California's market share accounts for about 15% of the United States, even though FC game consoles have been pushed up by the recent hype by the California media, but based on the sales figures in California, it is estimated that after the FC game consoles are fully on the shelves. In the U.S. market, monthly sales of more than 400,000 units are not a problem.
If Oriental Games was worried not long ago, FC gaming opportunities will not cause a large backlog due to the twists and turns of the US market. But now Du Wenqiang, the president, has to turn around all of a sudden, worrying about whether he can supply in time.
Originally, according to the estimation of Oriental Games, Atari has established a very solid position in the American home game console market. Even if the FC game console of Oriental Games Company is better, it is not easy to drive Atari-2600 from the market at once.
Therefore, the initial sales target set by Oriental Games for the U.S. market is 200,000-250,000 units. Plus Japan, Europe, and other markets. The first phase of production for FC game consoles set by Oriental Games Company is 400,000 units per month.
But the reality is that the U.S. market alone has been able to absorb the entire production capacity of Oriental game companies, while the Japanese market and the European market have also responded enthusiastically to FC game consoles.
The shortage of FC game consoles is a foregone conclusion, although Oriental Games cooperates with several foundries. Working overtime day and night should increase monthly production to 500,000 units, but the gap is still there. Even if the foundry immediately builds a new factory to expand its scale, it will take at least half a year to form a new production capacity.
"It doesn't matter if there is a gap, sometimes we have to make consumers feel a sense of urgency that they can't buy if they don't have money, so that it is easier to enhance the company's brand image in everyone's hearts!"
Li Xuan held the cordless phone in one hand. He talked to Du Wenqiang in Hong Kong on the transoceanic phone, but the other one rubbed lightly and heavily on the soft nipples on Lizhi's chest.
"Mr. Han has suspended negotiations with Wal-Mart!" Mr. Du said on the other end of the phone.
"Then let's pause it first! We can't keep up with our production capacity now, so we are not so eager to enter the supermarket channel!" Li Xuan said with a smile.
Wal-Mart and Carrefour are one of the most well-known foreign-funded supermarket chains in Chinese in later generations, and the Wharton family, the controlling shareholders of Wal-Mart supermarkets, has created a record of five people squeezing into the top ten of the American rich list for many years.
But Wal-Mart in 1981 had not yet begun the path of globalization, and Mr. Walton Sr. would not be named the new richest man in the United States by Forbes magazine until next year, and then occupied this position until his death.
But now Walmart supermarkets are no longer to be underestimated. There are more than 300 supermarket chains and membership stores across the United States. Li Xuan understands very well that this kind of one-stop super hypermarket is the next direction for the development of the retail industry. So he hopes that Oriental Games' products can appear on the shelves of large supermarkets.
But Oriental Games and Walmart have been unable to agree on the price. This price is not the ex-factory price of Oriental Games, taking the newly listed FC game console as an example. The ex-factory price given by Oriental Games to a first-level wholesaler is US$105, and the shipping price to a small regional distributor in the United States is US$135, and the final unified retail price for sale in the United States is US$199.
Walmart has its own global procurement system, and the quotation given by Oriental Games is naturally the ex-factory price. And Walmart will not cost more than $120 per FC game console if it costs logistics sales and other expenses. The cost price of goods purchased by Walmart supermarkets is lower. The retail price will also be set on the principle of no more than 30% markup.
This is an iron rule set by the founder, Mr. Walton Sr., for Wal-Mart supermarkets, and it is also one of the fundamental reasons why Wal-Mart supermarkets can expand rapidly at a low price. That's how it counts as an FC console. It won't cost more than $160 on a Walmart supermarket chain, which is two percent less than what you can do at a game zero store.
This is unacceptable to Oriental Games. Because of such a huge price difference, it is bound to destroy the entire distribution network of FC game consoles. Oriental Games wanted Walmart to sell the FC console for no less than $190, but Walmart refused, so the two sides were unable to negotiate.
Li Xuan hung up the phone, and he was a little helpless, sometimes they were unwilling to let the other party make more money. Your Wal-Mart supermarket doesn't want this part of the profit, you can transfer it to Oriental Game Company, Li Xuan is very willing to ask Oriental Game Company to increase the ex-factory price of Wal-Mart by 30 US dollars. It's a pity that this kind of good wish can only be discussed in the heart, and Wal-Mart's purchasing director will definitely not agree as long as his head has not been caught in the door.
Li Xuan didn't bother to think about these troubles, and the beauty under him was already being touched by him. Li Xuan was on the phone just now, and Li Zhi could only try his best not to make a sound. Now that she saw that Li Xuan had finally hung up the phone, she didn't need to be patient any longer, and immediately let out a moan.
Lizhi's watery eyes were looking at him very resentfully, looking at him with a delicate appearance. Li Xuan admired the delicate ketone body on the bed, and there was a fire under his abdomen that was getting hotter and hotter.
He jumped up, gently spread Lizhi's long white and delicate legs on his shoulders, and then pointed in the direction and pushed forward, sliding into the already muddy tight corridor, and the whole large bed began to shake violently. (To be continued) R752