Chapter 1145: Word of Mouth!
Chapter 1145: Word of Mouth!
Tang Huan has been in business for some years.
This time, he thoroughly understood what it means to be a disadvantage.
The reaction of the Chinese market was lackluster, far from his expectations.
Overseas markets have reacted strongly except for Europe. The rest of the world was also deterred by the high price.
Not to mention that the sales are among the top few, they have even fallen behind.
The so-called wall fell down and everyone pushed it.
When Tang Huan encountered this Waterloo, all the media and businesses that had made enemies with Tang Huan also rushed to the scene.
There are those who fall into the well.
There are those who gloat.
The most excessive is to smear Tang Huan's profiteers on the Internet. Thinking about money and going crazy.
And for all these criticisms, Tang Huan never gave any response.
Including the meeting within the group, Tang Huan's mood also looked very relaxed.
I didn't get bored and uneasy because of the disadvantage of this time.
"Did you get into the water in your brain?"
The big boss said dissatisfied.
This is a big project that has smashed tens of billions.
If it continues to be unsalable. What to use to repay the bank loan, and what to take to continue to develop Shengtian?
This time, the operation of Datang mobile phone has exhausted all of Shengtian's funds, and he owes a lot of foreign debts.
And what is the inventory of the first batch of Datang mobile phones?
At the beginning, the leaders of the R&D department, including operations, said that the inventory would be up to 2 million. It's really going to be a hot sale. No matter how much you rush to work, it's too late.
And Tang Huan is very confident that he directly stocks 10 million mobile phones.
According to the price of 10,000 a piece.
10 million units is 10 billion.
Selling them all can, of course, solve the urgent need, and even make a lot of money.
But half a month has passed. The propaganda that should be done was also done. In the most golden half month in the early stage, only one million units were barely sold. Follow-up sales continue to decline, and you still have to lose money?
The only thing that makes the big boss lucky is that Datang mobile phone has passed the golden period of publicity. Its sales are also quite stable. didn't jump off the cliff directly because the follow-up publicity didn't keep up.
But even so, it is still a drop in the bucket for the huge project of Datang mobile phone. It was not at all what Sheng Tian expected.
"What's the hurry?" Tang Huan smiled, and said for a long time. "In the first year of the fruit machine's launch, it only sold a mere six million. We've only been a million in half a month. The grades aren't as bad as you say, are they?"
The big boss glanced at Tang Huan: "What do you mean by lightness? This million sales have the effect of spending a lot of money on publicity." In the entertainment industry alone, one-third of the celebrities have helped us promote it on Weibo. In the future, if the propaganda can't keep up. Will you be able to sustain this sale?"
Keep getting the word out?
The cost is too high, the cost is too high.
But sales can't keep up at all. It's going to be a hole that can't be filled. Sheng Tian definitely didn't dare to add funds to publicize.
It's a loss-making deal.
"It's not just about maintaining. Tang Huan said confidently. "And it's going to increase gradually. ”
Tang Huan handed the notebook in his arms to the big boss, pointed to the screen and said, "This is the information I collected from various mobile phone platforms, including the comments of various communities on our mobile phones. In addition to deliberately smearing, or scolding me Tang Huan for being a black-hearted businessman. The vast majority are positive. ”
"What's the use of that?" said the big boss helplessly. "Can it be turned into sales?"
"Good word-of-mouth. It is the guarantee of sales. Tang Huan smiled slightly and said confidently. "Rome wasn't built in a day. Our domestic mobile phones are a desert. There are even fewer that can be used internationally. Do you want to be fat in one go?"
The big boss absolutely trusts Tang Huan.
Although borrowed from the bank one and a half billion. plus Sheng Tian's own funds. The numbers are huge and staggering.
The results are far less than expected.
But since Tang Huan has a detailed background, the big boss doesn't care.
Anyway, it's a big deal to lose money.
With Shengtian's current confidence, more than 20 billion is a little more. But it can also afford to lose.
At most, go back to the hard times when two people had a cup of coffee.
However, the big boss looked at Tang Huan's posture and seemed not to be worried about the current sales at all.
And a series of data taken out by Tang Huan also proves that some overseas markets have recovered.
Wrong.
It can't be said to be warming.
Because the overseas market has never had a high temperature except for Europe.
All the seemingly subtle data, Tang Huan is in control.
The reputation of major online platforms is also rising rapidly.
At this moment, Tang Huan ignored all the doubts and abuses, smears and ridicule.
On the road to success, how can there be no bumps and thorns?
If he couldn't bear this pressure, Tang Huan would have been crushed by strong mental pressure as early as when he made his first movie.
Another half a month passed.
Overseas markets are gradually heating up.
With the exception of North America, including the vast majority of countries in Asia, sales of Datang phones have risen in a smooth curve.
Tang Huan sees it as a complete curve. Not impatient, neither humble nor arrogant. It is conquering the elite market step by step.
The vast majority of users who have used Datang mobile phones also gave very high evaluations.
Reviews such as value for money and value for money are also being overwhelmingly unfolded.
Sailors, please?
Hype?
Half a month has passed.
A month has passed.
Rather than decreasing, the positive reviews on the Internet are increasing.
On Weibo and major communities, the discussion about Datang mobile phones has not decreased. On the contrary, more and more. It's also getting more and more positive.
"This is the most functional and conscientious domestic mobile phone I have ever used. ”
"It's really not cheap. For ordinary wage earners, it is also a relatively big pressure. But I think that if you have to choose between Datang and fruit. I would not hesitate to choose Datang. Support domestic production, support the real top production of Datang. ”
Sheng Tian itself has stopped all publicity activities.
In fact, Datang has no money to invest in propaganda anymore.
Now, it's by word of mouth. It relies on the high-quality self-fermentation of Datang mobile phones.
Worldwide, Datang mobile phones are conquering the elite market with a high-tech image.
And when more and more upper-class people use this domestic mobile phone that is full of science and technology, but has a strong Chinese style.
A new wave is sweeping through China. And spread across the globe.
"Buy, buy, buy!"
"Lao Tzu has been watching for a month! I'm going to be an elite again!"
The second month.
Datang mobile phones have a small outbreak in the Chinese market.
More and more people are talking about Datang mobile phones. The popularity of buying is also gradually rising.
In the second month alone, the Huaxia market contributed one million sales.
In the overseas market, 1 million units were also sold.
In two months, four million of the 10 million stocks were removed. There are only six million units left!
The big boss was overjoyed. I saw hope.
And for Tang Huan, this is just the beginning!
The third month.
When Datang mobile phones heated up again, they sold 3 million units a month.
Tang Huan posted a message on his personal Weibo account: The last three million units were sold out, please wait for the new model next year.
In other words, in the next year, Datang mobile phones will no longer be in a hurry and will not be added. This first phase of the classic model will no longer have the opportunity to buy!