In November 1985, Phoenix Games Co., Ltd. was officially established and became a subsidiary of Xinchuang Electronics after Xinfei Electronic Technology. After this news was released, the industry attracted a lot of attention.

There are countless malicious comments among them.

"The listing of Xinchuang Publishing Company and Xinfei Electronic Technology Co., Ltd. gave Lin Qi, the boss of the Xinchuang Department, a taste of the sweetness of the capital market. A company has a market value of 20 billion Hong Kong dollars, while another company has an exaggerated market value of 20 billion US dollars! A huge market value does not mean that its asset scale has matched, but that the capital market is optimistic about its future, so it has given a premium several times.

Because of the market value premium brought by listing, it is several years or even ten years shorter than normal operation. Therefore, it has triggered the hunger of the new entrepreneurial department for asset listing!

The incentive mechanism after the establishment of Xinchuang Electronics is that the company is not listed, and according to the price of net assets per share, it sells equity to employees who are eligible to purchase equity. In this way, a large number of employees are motivated to earn wages for hard work, and then exchange a portion of their wages into the company's equity to share the right to dividends.

However, with the emergence of two listed companies in the new entrepreneurship department, the employees of the listed company system have received far more incentives than non-listed companies. Therefore, it has naturally stimulated many employees of the non-listed company system to actively find ways to get their department out of the parent company that will never be listed, and become an independent subsidiary that can be listed.

This idea coincided with Lin Qi, so Lin Qi gradually encouraged some departments of the new entrepreneurship department to break away from the parent body and become an independent subsidiary seeking to go public.

Although, in the short term, this practice may bring more wealth growth to Lin Qi, but ...... Suppose a complete new venture electronics company is spun off into fragments and developed into a pair of listed companies, each with an independent board of directors and different shareholders, can the new venture continue to work together as before?

The author boldly predicts that a large number of subsidiaries of the new entrepreneurship system will operate independently from the parent and go public one by one, which will eventually make the new entrepreneurial empire fall apart. In the future, there may be a bunch of relatively large listed companies, but none of them can be compared to the previous new entrepreneurial empires.

Lin Qi's own wealth may further grow to a shocking level, but if he wants to control the entire new entrepreneurship department in one word, he is by no means as handy as he is today......

……

"The new venture electronics company system has once again incubated a new subsidiary, Phoenix Games.

At the beginning of its establishment, the registered capital of this company reached 10 billion Hong Kong dollars, and if it is not compared with a new venture electronics company, this company can definitely be called a supergiant.

The company was originally the new venture electronic arcade division, which was established even earlier than the handheld and console business divisions. In the early days, his team developed popular arcade machines such as "Chinese Cube" and "Tank Wars", which not only failed to perform in the arcade market, but also contributed popular games to the handheld and console platforms of the new entrepreneurial department by transplanting them to consoles and consoles.

In order to consolidate its market position, its team has developed the Phoenix platform, which pioneered the concept of multi-core arcade machines, making the hardware level of the arcade industry enter the era comparable to that of small machines.

Not long ago, the new venture arcade department launched an epoch-making 40-inch plasma screen arcade machine, because of its shocking experience effect, so that it has not yet been listed and has received tens of thousands of pre-orders. Each of these arcade machines costs as much as $15,000, and the orderer needs to pay a $3,000 deposit to sign the contract, which means that the 40-inch plasma phoenix is not yet on the market, with hundreds of millions of dollars in orders and tens of millions of dollars in deposits.

According to the analysis of industry insiders, the performance of the new entrepreneurial arcade department is not bad, but the degree of attention within the company is not as good as that of the host and handheld, and it is precisely for this reason that it seeks to operate independently, in order to reduce the competition for resources with other departments as a bargaining chip, in exchange for greater operational autonomy.

Market participants expect that with the independent operation of Phoenix Games, it will inevitably part ways with the parent company in terms of development route and technology. After all, arcades are very different from consoles and handhelds. Some people even predict that after getting rid of the shackles of the parent company, the Phoenix Arcade platform may use the CPUs of other companies in the future, after all, the XRM architecture CPU of the new startup, although powerful, is limited to the backwardness of its company's process. The XRM architecture chip is better than the IC design is more scientific and reasonable, so although the process is backward, it has become the king of performance in 16-bit chips by design.

This year, Intel in the United States has launched a more powerful 32-bit chip 386, based on a 32-bit chip, which can support larger memory and video memory capacity. Because its process is 1 micron process, the process level is more than 8 years ahead of Xinchuang's electronics! Because, in fact, its performance is by no means comparable to Xinchuang's XRM16, even if XRM16 is multi-core, simulating the effect of 32-bit chips, but the power consumption and performance potential can never be compared with a real 32-bit chip. What a 386 can do, with 8 or 10 XRM16, is not only not cost-effective, but also a serious waste of electricity.

The author predicts that if the Phoenix platform uses Intel's new 386 chip, it will inevitably be able to develop a new model that is stronger than the previous Phoenix arcade machines......"

……

In fact, those analyses in the market are nonsense, and Phoenix Arcade for 386 simply won't work.

Because, the hardware of the Phoenix platform, including CPU, graphics card, memory, hard disk and display, is completely dependent on the technology sharing of the parent company. Even, the operating system kernel of Phoenix Arcade is the Pangu operating system, but some modifications have been made specifically for the interface of the arcade platform.

To put it simply, if you change the CPU, it is no less than overturning the entire Phoenix Arcade machine and rebuilding a new platform. In that case, performance and compatibility cannot be guaranteed. Many of the technologies accumulated by the Phoenix platform in the past will be invalidated.

Therefore, even if Phoenix Games operates independently, technically, it cannot be separated from the parent company's system!

Of course, although most of the technology of Phoenix Games relies on the technology sharing of the parent company, it is not without its own core technology.

For example, "Phoenix Game Engine" is the technology of Phoenix Games that stands out in the world.

"Phoenix Game Engine" is divided into 2D, 2.5D and 3D versions, the 2D version came out relatively early, in 81 years under the advocacy of Lin Qi, the "Engine Project" became the key project of the new start-up electronics company. Because, after developing a mature engine, it can be reused in multiple games, and there is no need to write code from scratch for each game.

Around the age of '83, the 2D graphics engine of the new venture electronics began to be introduced. At the beginning, the 2D engine was jointly developed by the two teams of Pangu and Phoenix. However, later on, there was a divergence due to different platforms.

Because the performance of the Pangu platform is not as good as that of the arcade machine, it pays attention to optimizing the fluency of the host. As a result, the "Pangu 2D Engine" for console platforms appeared.

The 2D engine of the Phoenix platform pursues better picture performance, so it is differentiated into the "Phoenix 2D Engine".

It is precisely because of the emergence of the secret weapon of the game engine that the quality of the game developed by the new venture electronics company is more controllable, if, if you want to explode production capacity, you can launch a bunch of games above the level in the short term, of course, due to limited creativity, homogenization is unavoidable.

By the time the Court of Avalon was released in '85, the arcade division had independently developed the Phoenix 2.5D game engine. With this game engine, it can greatly reduce the difficulty of developing 2.5D games.

At present, when Phoenix Games was established, "Phoenix 3D Game Engine" also began to take shape.

Due to the advanced game engine of Phoenix Games, the console department, including the console department, develops games on the console platform, in order to pursue the picture performance effect, it is necessary to use the engine of Phoenix Games!

Of course, the brothers also have to settle accounts, and now Phoenix Games is operating independently, so the technology of "Phoenix Game Engine" is also charged, and it costs $300,000 to develop a game based on this technology. Even if it is a brother unit, you can consider a 240,000 US dollar discount, but there will definitely be no free lunch.

Of course, this does not mean that companies such as Phoenix Games will completely break away from the parent company and part ways with the parent company. Not only are the early employees of the company dual-staffed, but also technically inseparable from the support of other departments of the Department of New Entrepreneurship.

It is separated from the parent body in order to find more room for growth, and the parent body still has capital, personnel and technology ties with it. In the future, the development of Phoenix Games will also feed back to the parent of the new entrepreneurial electronics group!