Chapter 306: The Meaning of Computer Games
Intel's new processor, which has not yet been launched, is already at a disadvantage in terms of market recognition when competing with star competitors such as ERM architecture, and if it is inferior to its opponents in terms of system compatibility, the situation is bound to be even more difficult.
At that time, how many computer manufacturers will choose Intel's processors as the CPUs of their own computer products? Li Xuan guessed that there will not be many companies that dare to take risks!
Once it is suppressed from the very beginning, it is doubtful whether Intel will be entangled with Dongfang Electronics for a long time! Because the next year or two will be the most difficult moment for Intel. Intel's core products are memory chips, but this area is now being eroded by Japanese semiconductor companies.
In another time and space, Intel relied on the wave of PC-compatible machines started by IBM to easily transform into a processor manufacturer. In this life, the rhythm of the personal computer wave is completely in the hands of Li Xuan, Intel has lost the lead in the processor field, and it will not be easy to regain the dominance from Li Xuan!
"Have you ever played the game Dungeons & Dragons?" Li Xuan asked suddenly.
Du Wenqiang nodded: "When I was in college before, when I was in college, we played together when the roommates in several dormitories in the dormitory fraternized!"
Dungeons & Dragons (DND) was first invented in 1974 by an insurance salesman in Wisconsin, USA, as a role-playing card board game, and quickly became popular throughout the Western world. Its worldview and game rules are very complete and complex, and almost all Western RPGs of later generations have been deeply influenced by this.
For example, factions, orderly, neutral, chaotic, good, neutral, evil, can be combined into nine modes. Another example is the race, the six races of humans, elves, halflings, dwarves, machine people, and drows. In addition, there are professions, such as priests, thieves, warriors, druids, mages, barbarians, etc., and each class also has a huge and rigorous skill system, weapon system.
The entire Dungeons & Dragons game can be described as a Western magical epic based on a medieval setting. The setting of a series of later games, such as "Witchcraft" and "Might and Magic", was heavily influenced by "Dungeons & Dragons".
"Have you seen Tolkien's Lord of the Rings and The Hobbit?" Li Xuan asked again.
Du Wenqiang shook his head, Western magic literature in this era was not very popular in Asia. Even in Hong Kong, a British colony, what everyone likes is still "Shu Mountain" by the owner of Huanzhu Mansion, the martial arts world written by Jin Yong and Gu Long.
"Take the time to take a look at two of the greatest Western magical works of the twentieth century, and many of the concepts in Dungeons & Dragons come from Tolkien's work!" Li Xuan said.
The "Lord of the Rings" trilogy and the "Hobbit" trilogy in Hollywood later made Tolkien's name resounding all over the world.
"For a long time in the future, the market for computer games will be mainly in Europe and the United States. I don't want this project to be just a small fight, but to have a huge world view plan, and it is best to make it an evergreen like "007" that can continue to produce sequels and continue to be brilliant for decades.
You can draw on existing literary works and games such as "The Lord of the Rings", "The Hobbit", and "Dungeons & Dragons", and organize specialized historians, linguists, and authors to write a complete and systematic chronicle outline for the game!
My only requirement is that the first game of this game must be of a quality that sweeps any existing computer game titles! And it must be on par with the new ABC-5 computer configuration that will be launched next year, and make the best use of ABC-5 performance as much as possible!" Li Xuan said.
"You mean to use new games to boost computer sales?" Du Wenqiang somewhat understood what Li Xuan meant.
"The ABC-5 computer will be a leap forward in performance compared to the current ABC-3! How can we convince users to buy a new computer to replace those outdated products? The best reason is to tell them that the new computer can provide more powerful features!"
Li Xuan continued to answer himself, "But where is this power? In the field of business office, the new ABC-5 computer can run the next generation of easier-to-use and more complete business office software. To this end, the new version of the Office series of Oriental Business Software Company will also be on the shelves as soon as ABC-5 goes on sale!
And for home entertainment, I need to have an amazing computer game to capture the hearts of all gamers! ABC-5 computers will be equipped with discrete graphics and sound cards, which are not very useful in the business office world at this stage. After all, the company's computer is used to process texts, not to watch videotapes!
So I needed an epoch-making game to reflect the value of these new hardware! In the past, computer games were limited by hardware and couldn't compete with arcade and home consoles with gorgeous graphics and realistic sound. But now the powerful discrete graphics and sound cards on the ABC-5 computer have erased the gap in a large way.
And on ABC-5 computers, high-capacity hard drives will become standard. Programmers no longer have to think about how to cram everything into a floppy disk when designing games. Designers can use their ingenuity as much as possible, even if the game program is several megabytes (M), it can be completely packed in multiple floppy disks, copied to the hard disk one by one, and then installed in one go!"
"In this case, we need to continue to expand the recruitment of the North American R&D department, after all, there are very few programmers in Hong Kong who have a good understanding of the Western fantasy background, so as not to make a game that is nondescript! In this way, the upfront investment of the project will not be small!" Du Wenqiang said with a frown.
"Don't be afraid of big investment! The bigger the investment, the more profit you will reap in the future! As long as our games can be successful, one after another will continue to continue, it is easy to become a part of the social culture!
Just like the current hero comics in the United States, Superman not only appears in comics, but also appears in TV, movies, clothes, and toys. The value of these peripheral benefits may be greater than the game itself. Of course, the premise of this qiē is that our game must be unparalleled success!" Li Xuan said with a smile.
This is also a new attempt by Li Xuan to see if he can create an unprecedented series of games! Nowadays, American game companies rarely develop a game in such a systematic way.
If you follow Li Xuan's idea, it may cost millions of dollars just to hire experts in the early stage to design a huge world plot for the game, just like writing a movie script. Most of the current American computer game companies are still in the stage of family workshops. Only an industry giant like Oriental Games can afford to take such a huge investment risk.
With the current profitability of Oriental Games, there is no pressure at all to invest tens of millions of dollars in this project. Even if it fails, it won't make much of a difference to the company. For most game companies in the U.S., they don't make $10 million in annual sales.
"I heard that the arcade department has recently launched a new project of "Three Kingdoms"?" Li Xuan suddenly asked with interest.
"The case has just been filed, and it is still in the background filling stage!" Li Xuan nodded and explained.
If it was before, Li Xuan might not be able to help but take out a script by himself, after all, in another time and space, Capcom's "Three Kingdoms" developed can be said to be one of the several must-have arcades in every game hall. But now, Li Xuan's enthusiasm for copying and copying has decreased a lot, and he prefers to see if the arcade game "Three Kingdoms" made by the Chinese themselves can be better than the Japanese.
"The background of choosing the history of the Three Kingdoms as an arcade machine is very good, and it seems that the company's market research is doing very well. As long as the quality is high, it will not be a problem for this game to sell well in Asia!" Li Xuan said with a smile.
The most important arcade market in Asia is naturally Japan, followed by the Asian Tigers, which have a good economic development. The history of the Three Kingdoms is the most familiar part of Chinese history to the Japanese. As early as the 17th century, the Romance of the Three Kingdoms was translated into Japanese and introduced to Japan.
And the civil and military generals who are depicted in the Three Kingdoms who fight for domination of the world are actually very similar to the samurai class in Japan. As a result, the various stories of the Three Kingdoms have long been popular among the Japanese upper class. Characters such as Guan Yu and Zhuge Liang are definitely household names in Japanese society.
In addition to Japan, Taiwan, Hong Kong, and Singapore are all Chinese, and they are no strangers to China's most famous history of the Three Kingdoms, and the rest of Korea is also deeply influenced by Chinese culture. It can be said that games based on the history of the Three Kingdoms have a deep cultural foundation in East Asia.
As for the noble thing of promoting a game based on Chinese history to the world and promoting China's national prestige, Li Xuan can easily push it, but he will never take this as a responsibility and obligation on his shoulders.
Don't underestimate the impact of cultural background on consumption, if players can't even understand the background of the game, the sense of substitution in the game will be greatly reduced. Of course, except for fighting games like The King of Fighters that don't have any plot, it is estimated that even most veteran players can't name the real names of these fighting characters in it.
In another time and space, the "Three Kingdoms" arcade was also released on arcade machines and FC red and white machines in the United States. However, in order to make it easier for American players to understand the background of the game, Capcom changed the history of the Three Kingdoms beyond recognition. In the American version of "Three Kingdoms", the story takes place in Shang-lo, a country ruled by the fictional evil overlord Akkila-Orkhan (formerly Cao Cao).
Akkila-Orkhan, having left his country in ruins, began to turn his attention to his neighbors. And the head of the neighboring country, Kuan-ti (formerly Liu Bei), with the help of five great warriors (formerly the Five Tiger Generals of Shu), began an indomitable struggle to defend his country's territory and the people.
This has nothing to do with China's Three Kingdoms at all, and the Three Kingdoms arcade game produced by Oriental Game Company is naturally based on the orthodox culture of "Romance of the Three Kingdoms", as for whether European and American players can understand and accept it, Li Xuan is not very sure!R1152