After this round of hype, Dongfang Electronics has been able to sell new game consoles in Hong Kong, but the market in Hong Kong is limited after all. Li Xuan estimates that he will be able to sell 500 arcade machines in the next month, which is already the limit.

In contrast, the markets in Taiwan and Southeast Asia are much larger, but Li Xuan is not ready to develop it himself, but is still ready to hand over the agency to Scar Qiang.

These places are not as good as Europe, the United States and Japan, and do not have a well-developed intellectual property protection system. If you go through the formal agency channel, the tariff and the profits of distributors at all levels, the price of an arcade machine sold to the owners of the game hall will be at least 15,000 Hong Kong dollars.

The per capita income level in these areas is simply not comparable with developed countries such as Europe and the United States, and Taiwan-Bay is better, but such a high price is still too high for the owners of arcade halls.

This leaves a huge amount of room for the copycat factories to operate, and they don't need to develop new games themselves, they only need to crack the popular games of other companies, just like Li Xuan's Keji company did before.

Although the quality of the game console is not as good as the genuine arcade machine, it is better than the cheaper price. Li Xuan himself started as a pirate, so naturally he would not leave others with such an opportunity.

He made full preparations as early as the beginning of the development of the new game, and paid special attention to the anti-cracking of the game number during the development of the game, and specially added a control chip with a suicide program to the design of the circuit board, which greatly increased the difficulty of pirates to crack the game.

But as the saying goes, the road is one foot high, and the magic is one foot high, and Li Xuan has never imagined that these means can prevent others from pirating Dongfang Electronics' games. His approach has only slightly raised the technical threshold for cracking, and real technical masters are still capable of solving these problems.

Therefore, the key to completely eradicating piracy is to make piracy unprofitable. Li Xuan's shipment price to Scar Qiang was 7,000 yuan per unit, and through the smuggling channel of Hele Tang, he tried to control the price of the game consoles to the arcade hall at less than 10,000 Hong Kong dollars.

As a result, the inferior game consoles of other copycat arcade factories must be sold at a lower price if they want to compete with the genuine arcade machines of Dongfang Electronics. In this way, the profit margins of these copycat workshops can be effectively squeezed.

This is the best way for Li Xuan to think of to develop an immature market. Because this is not only a problem faced by Dongfang Electronics, but also big game companies such as Sega, Taidong, and Atari all have the same problem. Li Xuan took advantage of Hong Kong's current lax awareness of property rights protection and quickly accumulated the first pot of gold.

This problem, even after 30 years, is still a long-standing problem for large companies in many European and American countries. For example, Microsoft in the Chinese market, although it can force computer manufacturers to pre-install Windows to eliminate pirated software in the whole machine field. But in the assembly machine market, it can only let it go, and every year it painlessly urges the Chinese government to strengthen copyright protection.

While his colleagues in Hong Kong were enjoying the joy of victory, Liang Ning was driving around San Francisco with three of his men on the other side of the Pacific Ocean.

Although the Western Electronics Show will not open in Mountain View until January 3, Liang Ning was sent to San Francisco by Li Xuan as early as Christmas to do some preliminary pathfinding work. He and three other employees packed up two arcade machine parts and flew non-stop from Hong Kong to San Francisco.

In the days leading up to San Francisco, the four of them were tasked with moving around the cities of the greater San Francisco area. In the town, they will stop by the grocery store, the entrance to the supermarket, the bar, the cinema, the gas station, all the places where there are arcade machines, to gather information.

From these bosses, they inquired about many arcade agents. Then Liang Ning contacted these secondary agents one by one and collected a lot of information about the game console sales industry. Of course, the most important thing is that Liang Ning got the information of their predecessors and several first-level agents from these second-level agents.

Next, Liang Ning did something that Li Xuan had just done not long ago, which was to contact a supermarket owner with a dense family flow. The owner's name is York, and his store is located in a small town called Daly City, just south of downtown San Francisco. Daly City is a middle-class town of 100,000 people in the southern suburbs of San Francisco.

Liang Ning put the two tank battles and the Hong Kong block arcade machine that had just been assembled in front of the York's store for players to try out, and all the income during the period went to York.

The two new game consoles in front of York's boss store are not like their Hong Kong brothers, who have childcare, newspaper advertorials, and a whole team planning and publicity behind the scenes. They can only rely on the charm of the game itself, rely on the fun and excellent playability, and accumulate popularity day by day through word of mouth among players.

At the same time, Liang Ning began to actively contact Mr. Tony Cousins, the owner of Cousins Entertainment, the largest arcade agency sales company in the western United States. And Li Xuan finally stepped on a flight to the United States before New Year's Day.

"Brother Ning, hard work!"

Li Xuan came out of the pick-up gate and greeted Liang Ning, who came to pick up the airport, and found that he had not seen him for more than ten days, and his whole person was a lot haggard, and he could guess how hard the other party was in the United States during this time, and he couldn't help but be a little moved.

"Hehe, Xuan Shao, you can give me a big red envelope for the year-end bonus!" Liang Ning said with a smile.

"How's the talk with that Cousins Entertainment?"

When Li Xuan spoke to Liang Ning on the phone for the last time before getting on the plane, the other party said that he was going to meet with the boss of Cousins Entertainment, the largest arcade agency on the West Coast of the United States. Therefore, what Li Xuan was most concerned about after getting off the plane was the result of this meeting.

"This time, I have experienced what it means to be a former and a backward gentleman, and a virtue with those record company managers in Hong Kong!" When Liang Ning used to play in an underground band, he wanted to develop commercially in the past, but he was rejected by Hong Kong record companies several times, and now he still has a bad breath in his heart.

"My original plan was to assemble the two game consoles and ship them directly to Cousins, in Xuan Shao's words, facts speak louder than words, our company relies on the quality of games to win!

But those Yankees are so annoying, I have already made an appointment with their boss in advance. But when we arrived at Cousins Entertainment, a fat woman with a big ass at the front desk said that their boss had gone to play golf with an important client and didn't have time to see me.

Let me talk to another sales manager, who didn't even let us get out of the car, only heard me say that there were two game consoles, one is a tank shooting game, and the other is a brick puzzle game, so he directly rejected us!

I was really angry, and then Xuan Shao said on the phone that you were going to try it out in the cinema in Hong Kong. As soon as I thought it would be a good idea, I decided to try it at a grocery store with a lot of traffic from my family, and when our arcade machine gained a certain popularity, I would talk to these agents.

Originally, we didn't pay much attention to our two game consoles with a little bee and another arcade machine called Balloon Hunting. But from the second day, many people came to try the game, the third day was even more queued, and the fourth day was the weekend, and the people who played the game were in a long queue!

So I rented a Polaroid camera, took a few pictures, and squeezed myself into Cousins. As a result, the other party called the next day, and his attitude took a 180-degree turn, and the enthusiasm was unbearable!"

Liang Ning walked outside the airport while telling Li Xuan next to him what happened in the United States during this time.

ps: Everyone, who went to the book review area to tell me sù, which Lao Wang greatly recommended my book, let me get up in the morning and find that the collection is more than two hundred, I want to dedicate chrysanthemums to him, wahaha!