As the largest Internet company in China and even in Asia, it is really ridiculous that it was threatened and blackmailed by a pirated Microsoft system and a fake Internet company!

The director's face was grim and he muttered to himself, as if he was also convinced that he accepted such a fact,

"It's not just an economic account, it's a political account! We have already set a plan to go public on the NASDAQ in the middle of the year. Every click and every traffic on our website will become the standard for American netizens and shareholders to judge the company's future! A little more exposure and more occupation of the search market will be a tenfold or hundredfold return at that time, and we must spend this money!"

The manager's eyes rolled slightly, and his face sneered, "Tomato Garden is obviously a pirated website, why is it so confident? Otherwise, let's break up and stab this matter to Microsoft China, and let the company ......handle it on its own."

The director waved his hand and signaled that the topic would be tied,

"Do you think Microsoft doesn't know, it's not that the state is blocking and not allowing the investigation to be handled! Microsoft also has self-knowledge, since it can't occupy the Chinese market, it won't let its competitors occupy it. They are like ostriches in the desert, and they are invisible. Tomato Garden grabbed seven inches of our company, and we can't resist it, I really want to meet their family members, and let each other join our company, that's even better!"

……

2003 is a year of fierce competition in domestic mobile phones, and various companies and eight immortals have their own magical powers.

Kejian Company operated Li Tie and Sun Jihai to the Premier League, and bought the chest advertisement of Everton's jersey for 1 million pounds; Panda mobile phone invested 100 million yuan to win the CCTV standard, sales increased significantly, and became the darling of the mobile phone market.

In 2004, Mengniu won the CCTV bid at a high price of 310 million. The company's reputation grew, and it sold milk from the prairie to Qiongzhou Island, and sales increased dramatically. In the middle of the year, Mengniu was listed on the Hong Kong stock market, which was sought after by local investors, and the company's valuation increased significantly, and the high advertising expenses became unmentionable.

Compared with industrial companies, Internet companies pay more attention to advertising and marketing, and when there is no breakthrough in technology, large-scale advertising can not only encroach on market share, but also stifle competitors.

Use digital words to draw a big pie and make investors believe that they can stand out and gallop in the capital market. The Internet industry only recognizes the leading companies, not the runners-up, and the valuation of the leading companies is twice as high as that of the follower companies.

Tomato Garden's installed capacity accounts for most of the domestic PC market, and it is the dream advertising platform for all Internet companies.

If the exclusive occupies the classified market, not only can it greatly increase its own company's market share, but due to the exclusivity of the Internet, the market of the opponent will shrink.

Even if it is only a temporary illusion, the steady growth of the company's market share and the steady decline of competitors will give investors infinite confidence and prompt them to increase the valuation of the underlying property.

With every increase in valuation, the company can raise hundreds of millions of dollars more in the financial market, which is really a drop in the bucket compared to millions of yuan in advertising expenses.

Baidu half a year later, to be listed on the NASDAQ, now should be more anxious about advertising, Sun Buqi thought of this, but also sat firmly in the Diaoyutai and resigned from the cooperation time indefinitely.

……

Regardless of the time difference between China and the United States, the situation was urgent, and the email communication was not timely enough.

The marketing director dialed the boss's phone and went straight to the point, "Ron, we should place more advertisements on the Internet, instead of advertising on the bus in traditional media, after all, netizens are the target group of our company!"

Robin Li frowned his forehead slightly, rubbed his temples, and made himself more sober, "Lao Bi, we are old friends, I still believe in your vision." But the advertisements of the three major portals are saturated, and the marginal effect is decreasing, where else can we put it?"

The marketing director became excited and said loudly: "I have recently discovered a new target, which is the tomato garden! My name is "Bi Sheng", and I firmly believe that we can achieve greater success!"

In just three years, he has built an obscure Baidu into the No. 1 brand on the Internet, ranking first in Asia in terms of traffic; as the company's marketing director, Bi Sheng is extremely confident in himself, firmly believing that if the company loses Tomato Garden, it will suffer a heavy blow.

Professional things should be done by professionals, not by pointing fingers.

Robin Li didn't ask the reason, and made a final decision, "I'll give you a new authorization, and you can make a decision on the spot for advertising costs below 5 million!"

Bi Sheng clenched his fists, "The current problem is not on our side. The other party has been dragging its feet, not negotiating with us, not knowing whether to sell at a price or a competitor to enter the game. ”

Li Yanhong, who has always been elegant, was also a little anxious, and raised his voice slightly, "Lao Bi, you are the one in the know, and you must focus on the overall situation." The company is about to go public, and it must not start a fire in the backyard and let competitors surface. If that's the case, the company's valuation will be greatly reduced, the amount of financing will be sharply reduced, and it may even fail to go public!"

Bi Sheng, "I immediately booked a plane ticket and talked to their investors in person. ”

Robin Li, "Only if it succeeds, it is best to sign a cooperation agreement before the year." Advertising began in February, and after a period of fermentation, by the time we rang the bell on the NASDAQ, the revenue would be maximized. ”

……

Good news to share, Sun Buqi harassed again, Sun Xianzhong, who was far away in Bashu, "Brother Zhong, how is work now? Where to go to play on Christmas and New Year's Day?"

Looking at the reimbursement form that was called back by the company's finance, Sun Xianzhong wanted to cry without tears, but there was nothing he could do.

This is the third reimbursement version, and a lot of large invoices have been removed, and the finance is still not satisfied.

Receiving a call from Sun Buqi, Sun Xianzhong reined in his thoughts and pretended to answer excitedly,

"Fortunately, everything is going well! But I'm just an ordinary worker, and I can't compare with Boss Sun. Tomato Garden has a new pure version and an Internet café version, and the number of downloads of both is rising, and the number of website views has also tripled. ”

He felt very uncomfortable in his heart, and saw the advantages of the tomato garden earlier than Sun Buqi, but for various reasons, he missed it.

The unscrupulous Sun Buqi continued to sprinkle salt on the other party's wounds, "These are all money, and I don't know how to mention it." Recently, a well-known Internet company wants to place advertisements on our website, and the price is 100,000 yuan per month!"

Sun Xianzhong's heart, "poof, poof" beat straight, almost jumped out of his throat, and his intestines almost regretted it, this was all his own money!

He continued to answer with a bad mouth, "Congratulations, congratulations! With just this order, Boss Sun has recovered all his investment ......."

Sun Buqi interrupted the other party, "But let me excuse myself." ”

Sun Xianzhong pondered for a moment, "There is indeed room for turnaround, the other party opens 100,000, we pay back 150,000, and finally talks about 12 or 130,000, there is a great possibility, and there will be an extra profit of 300,000 a year." ”

Sun Buqi smiled, "I'm a little self-conscious, and I have a big appetite. Without 4 million a year, I'd rather not do it. ”

Sun Xianzhong took a sip of water, didn't swallow it in his stomach, sprayed it all on the monitor, coughed twice, quickly wiped it with his sleeve, and his voice unconsciously raised an octave, "How much? 4 million!?"

I invested 200,000 a week ago, and I gained 4 million a week later, and the profit is higher than robbing a bank!