Chapter 386: Little Brother Ma
After deciding to accept the financing of Tencent, Xiao Ma, the founder of Rich Goose, took a few hours to meet with Lin Qi.
If you are another entrepreneur, I am afraid that I will be so excited that I can't sleep when I meet Brother Xiaoma. But Lin Qi's industry in the parallel world is not inferior to Brother Xiao Ma at all, so he was not suppressed by Brother Xiaoma's aura.
"Mr. Lin, although you started a business in Shenzhen and have achieved good results in a few years, you are too cold. Brother Xiao Ma smiled, "Our partner in charge of investment at Tencent has visited your company several times, but I haven't seen you in person, and I originally thought that your company would not accept capital entry!"
"No, we accept it. Lin Qi smiled, "From the beginning, we had the dream of going public. Later, we were lucky enough to make a profit, and even if we didn't have financing, we were able to be self-sufficient, so we didn't deliberately contact with capital, and the outside world may think that we were cold. Actually, because I am often absent from the company, although the management has a lot of autonomy, it does not include the capital level, so it causes a great misunderstanding to the outside world. ”
"Why do you accept our investment from Tencent?" Xiao Ma curious.
"The main thing is that you don't take care of things, and this reputation is very attractive to me. Lin Qi said with a smile, "I can share growth with capital and employees, but we don't need a good teacher, we have to be how we have capital." The Tencent system does not pursue a controlling stake and has relatively little interference, which is the reason why we decided to introduce the Tencent system. ”
"You can rest assured that we at Tencent are willing to be a minority shareholder of excellent entrepreneurial projects. Brother Ma smiled, "There are countless promising projects in the world, who can invest in them all? Moreover, no matter how good the project is, if there is internal friction between the core team and capital, it will only end up being a lose-lose! We are not pursuing control, but pursuing returns and win-win! If you need help in the future, whether it is capital, channels, traffic, content copyright, we can provide great help!"
……
Felix received Tencent's A round of investment, 1 billion yuan to transfer 20% of the equity, Felix company valuation of 5 billion yuan. Felix boss Lin Qi was interviewed, claiming that Felix's profits are very ideal, and it can grow endogenously without the introduction of external capital, and the introduction of Tencent is for the company's follow-up listing plan services, and the valuation of 5 billion is too underestimated, because the price given by Tencent is not only advanced, but the value of imported traffic is far more than 1 billion. In the future, Felix will continue to focus on original content and take the route of independent research and development and independent operation......"
After meeting Brother Xiaoma, Felix is also a member of the Tencent department. Although, it can't be said that it is the son of Tencent, but some of the interests are tied.
At the same time, Tencent gave 1 billion yuan in cash and 1 billion APP downloads, which can also be called a huge boost. At the same time, Tencent's account can directly log in to Felix's website and APP, so that users no longer need to register an account. Naturally, there are pros and cons to cooperation in this area. Users no longer need to register Felix's account, but only need to use Tencent's account to authorize them to log in to Felix's websites and apps. In essence, these users are more loyal to the Tencent system, and Felix obviously needs to rely more on Tencent in terms of user accounts, which to some extent has helped the Tencent system further consolidate its hegemony.
However, Felix himself is not prepared and has no ability to be a hegemon. Therefore, the cooperation in terms of accounts does not matter. Anyway, at least 95 out of 100 Internet users are Tencent users. However, the number of Internet users who sign up for Felix's account does not necessarily account for 5% of Internet users.
Essentially, Felix is not a large platform, but a company that makes content. At present, Felix has a unique advantage in original games, animations and other projects, which may be one of the reasons why Tencent invested in Felix.
You must know that Tencent is a rare enterprise among domestic Internet giants that attaches great importance to original content. Not only is it very interested in investing in original games, but it is also the world's largest game manufacturer with a large number of domestic and foreign game companies that hold and participate in a bunch of shares. In addition, Tencent has also made large-scale investment in the copyright of music, comics and animation.
For example, there are now a bunch of animation companies in Japan, kneeling under Tencent's grandfather's knees. Of course,It's not that Tencent likes Japanese animation,In fact,Tencent is the largest investor in domestic original animation,It's just that the domestic high-quality animation creation team is a scarce resource,So,Tencent has money and nowhere to make it。 It is precisely because of the fact that all the domestic ones should have been invested, but Tencent still has a bunch of copyrights that need to be adapted, so it has to cooperate with Japanese animation manufacturers.
But the model is invested by Chinese capital and adapted by Japanese animation companies. It wasn't that successful, because Japanese animators hadn't read about these adaptations before, and few animators put more passion into making animations because they were fans of the original books.
Therefore, most of these Chinese originals and Japanese adapted animations are second- and third-rate levels, and they cannot be compared with native Japanese animations. It's not that the Japanese adaptation deliberately made bad animations and smashed their reputation. Essentially, it's because of a lack of passion, simply working for money.
For another work, the original work already has a large number of fans, and even, part of the animation production team is made because of the original work, so the level that the producer can play is definitely much better than taking money to do things.
As for Felix, the level of game production is just like that in Tencent's opinion. Because, Tencent has the most awesome team, whether it is online games or mobile games, they are all other opponents of Tencent. Felix's mobile game success is based on the comparison with manufacturers other than Tencent.
What really makes Tencent look at it differently is the animation production level of Felix's company, although it can't be said to be the top in the 21st century, but it definitely belongs to the category of animation that can be watched.
From the TV animation "Otaku is always crossed", it can only be said to be a practice handicraft, not much to say. But the movie version of "Sword and Fairy" has been regarded as the most classic animated adaptation of "Sword and Fairy"!
After establishing self-confidence, Felix Company in the 21st century has also recruited a group of its own original animation team, not pursuing profits, but more about word of mouth. has successively produced several animations above the level,This makes Felix company considered by some Guoman fans to be a domestic animation dark horse team at the same level as Xuanji Technology、Ruosen Animation、Dream Animation。
What's even more powerful is that the linkage between Felix's animation copyright and game copyright is very successful.
It is precisely for this reason that Tencent is very interested in a company like Felix.