Chapter 136: Leigh's TV Station

"Come, press my legs!" Li Xuan came out of the bathroom after taking a shower, saw his girlfriend who was choosing an evening dress, hugged her from behind, dragged her to the side of the bed, and fell down on Simmons's big bed.

"Call your new assistant to help you press it!" Zhong Chuhong said angrily. Ever since he knew that Li Xuan had another beautiful and enchanting female secretary by his side, Zhong Chuhong would give him a little face from time to time in the past few days.

Li Xuan knew that she was playing a petty character, and women who didn't have a little jealousy, just let her vent out, so she didn't reply, and directly opened her mouth and gently held Zhong Chuhong's earlobe. The earlobe is Zhong Chuhong's sensitive point, the two have been happy so many times, and Li Xuan has already felt the secrets of his girlfriend's body.

"You big carrot!" Although Zhong Chuhong said in his mouth, he couldn't help but push this bad man away and let him be light on him.

"Xiao Li Sheng, Miss Zhong, there is a lady surnamed Wang downstairs who came to visit and said that she had made an appointment with you before!"

"Got it, you let her come up!" Li Xuan shouted outside the door.

"Lizhi and I are just pure colleagues!" Li Xuan whispered in Zhong Chuhong's ear, then gently let go of her and began to put on the clothes that had already been placed beside the bed.

"Only by believing in you can you have a ghost!"

Zhong Chuhong looked at her boyfriend's back, thought of the pair of huge headlights on Lizhi's chest, and then looked down at herself, although it was not small, but she was afraid to compare it together. Men are all cats who want to **, and she can't help but feel a little sorry for herself.

When Li Xuan came out of the bedroom, Wang Ying happened to enter the door.

"Just sit down and have something to drink?" Li Xuan said with a smile.

"Black tea!" Wang Ying said to the Filipino maid standing aside, and smiled at Zhong Chuhong, who had just walked out of the bedroom, "Miss Zhong, hello!"

After Wang Ying finished speaking, she sat on another sofa next to Li Xuan, took out a paper clip from the briefcase in her hand, and then said: "Xiao Li Sheng, this is the financial information of Li's TV station, and there are still some differences in the price of the negotiation between us and its parent company Li's voice, and the other party's asking price is a bit high!"

Li Xuan took the information handed over by Wang Ying, since the last housewarming reception of Dongfang Electronics, Sir Christopher Coatston, the Taipan of the Hong Kong branch of Standard Chartered Bank, revealed that after Li's TV station may be transferred in the near future, Li Xuan asked Vice President Wang Ying to take charge of this matter.

Leigh's TV parent company, Leigh's voice, has suffered huge losses in its laundry business in Australia this year and has been forced to contract. Li Xuan didn't understand the diversification strategy of Li's voice, you are a media company and went to open a chain of dry cleaners, and the two are not related to each other at all. This is simply a fight with a certain Internet tycoon who went to raise pigs in later generations, and the big guy has not seen a pig slaughtered for four years, and he has all kinds of disputes with the local government.

According to the assessment made by financial experts, the fixed assets of Li's TV station are equivalent to 665 million Hong Kong dollars, while the bank liabilities are as high as 568 million, which means that the total net asset value is less than 100 million Hong Kong dollars. This year, the gross profit of Li's TV station will not exceed HK$60 million after deducting operating expenses, and the principal and interest of their debt due at the end of the year will be as high as HK$90 million. In other words, Li's TV station has a fiscal deficit of at least 30 million Hong Kong dollars this year!" Wang Ying said.

Li Xuan listened to Wang Ying's explanation, roughly browsed the number in his hand, and then said: "No wonder Li's voice will decide to sell the TV station, if it has no problems investing in Australia, these deficits can still be bearable, but now there is no money to fill this hole!"

"In recent years, under the management of Mr. Huang Xizhao, the ratings of Li's TV station have been rising, from the initial 28 open with TVB to the current 46 open. Especially before they gathered the elites of the whole Taiwan to carry out the 'September Offensive with a Thousand Sails', which beat TVB to the ground! The ratings of the just-finished "Kindness of the Earth" have been on par with TVB!" Wang Ying said with a smile.

Li's TV station's hit drama "The Kindness of the Earth" forced TVB to cut in half the new drama "Rotation", which had only been broadcast for more than a dozen levels, and urgently used Xie Xian and Wang Mingquan to shoot "The King of a Thousand Kings" in order to save the ratings.

This is also the hottest topic in Hong Kong City during this time, and Li's TV station, which has been weak for a long time, suddenly beat TVB, which dominates most of the viewership share of Hong Kong TV programs, with a strong posture of sweeping away the leaves in the autumn wind. So much so that many newspaper reports wrote the headline "Ten Years of Feng Shui Rotation" to describe the ratings war between the two TV stations.

Of course, the increase in ratings of Li's TV station is not without a price, a large number of carefully produced self-made dramas, each of which has invested a lot of money, while winning the hearts of the audience, it has also brought a lot of pressure to the company's finances. It can be said that it is completely throwing money in exchange for ratings.

Of course, if Li's TV station can continue to invest in it, it only needs to stick to it for a year or two, and when their overall ratings are qualified to compete with TVB, the revenue from advertising will naturally rise, and the company's financial situation can be restored to balance.

This is also the fundamental reason why Li, the major shareholder of Li's TV station, is willing to support Huang Xizhao and TVB in the ring. It's a pity that the sky is not as good as people, and Li's voice suddenly appeared in a financial situation, so it is naturally impossible to have the spare strength to support Li's TV station's money-burning move.

"How much does the ghost guy ask for?" asked Li Xuan.

"The other party offered 150 million Hong Kong dollars!" Wang Ying replied.

Li's voice holds 61.2% of the shares of Li's TV station, and the actual net value of this part of the equity is about 60 million Hong Kong dollars, and the quotation of 150 million is equivalent to 2.5 times, which cannot be regarded as a low premium.

"There were several Australian consortiums that also competed before, but after we were match-matched by Standard Chartered, we met with the other side privately, and their highest offer was only 120 million, and after knowing our acquisition determination, they have decided to withdraw!" Wang Ying continued.

Li's call is naturally to hope that several buyers will bid for each other, and the one with the highest price will win. But at this time, the huge energy of Standard Chartered Bank is reflected, which allows Wang Ying to bypass Li's voice, communicate directly with the bidding opponent face-to-face, and after paying some price, let the other party withdraw from the competition.

"Our final offer is HK$125 million! Standard Chartered Bank is the largest creditor of Leigh's TV bank loan, and they have recently been interested in cooperating with us to put pressure on Lai, and the other party's negotiators have already sent our offer back to the board of directors in the UK for a vote, and it is very likely that it will be accepted!" Wang Ying said with a smile.

"It seems that things are already secure!" Li Xuan smiled and nodded, "You can make an appointment with Mr. Huang Xizhao for me these days, and I will talk to him personally." When the equity of a TV station changes hands, the most taboo is that people's hearts fluctuate, but don't let TVB take the opportunity to turn back the situation that was so hard to be laid down!"