In January 81, the new venture electronics company signed an exclusive agency agreement with Wal-Mart in the North American market, Wal-Mart purchased at a price of $20 a unit, and the total order was guaranteed to be 5 million units within two years, which was also a total order of $100 million, and won the total distribution right of the "China Cube" handheld in the North American market for two years. Pen, fun, pavilion www. biquge。 info

Subsequently, Wal-Mart officially launched the "Chinese Cube" handheld at a price of $25 in thousands of stores in North America.

On the day of the launch, it was as grand as the Atari 2600 a few years ago!

Walmart stores, in front of the "China Cube" handheld counters in each store, are crowded with people queuing up to buy.

Because this game is in full swing and has gradually become the street scenery of many first-tier cities in the United States, so that game manufacturers all over the world have to pay attention to "Chinese Cubes", and they can't understand why such a simple game has such a huge magic.

Yes!

Even people in the industry, after playing this game, feel that this is a game that does not require IQ at all and does not require logical ability. However, it is magnetic, and people repeatedly waste their time on the act of eliminating blocks.

Both boys and girls can feel the magic of "Chinese Cube".

The New York Times said: "Following Chinese Kung Fu and Panda, Chinese squares have once again swept the world." It's so simple and magical that people who don't play games feel the need to buy a "Chinese Cube" handheld to pass the time. Moreover, the low price of $25 a unit makes consumers crazy, and buying it can almost be described as lucky. ”

The cover of the latest issue of Time magazine is not a world celebrity, but a photo of the handheld computer of "China Cube", which the magazine compared to Apple's microcomputer. It is believed that although the current "Chinese Cube" is still very rudimentary, sooner or later, it will gradually develop into a computer in the palm of your hand.

Because the game was so popular, Atari came to the door, hoping to reach a cooperation on copyright.

In response, Lin Qi offered a sky-high price of $50 million, and the negotiators of Atari certainly scoffed and tried to bargain.

But Lin Qi said: "Love to buy, don't buy!"

Historically, after the collapse of the Atari empire, the rights to Tetris became the focus of competition in the game industry.

Arcade, PC, console, and handheld ...... The copyright in Japan, the copyright in the Americas, ...... the copyright of each subdivision of "Cube" have become the focus of competition among game giants.

Of course, Nintendo emerged as the winner, taking the rights to the handheld and TV consoles. Although the rights on arcade and computer platforms did not belong to Nintendo, it was the one that made the most profits.

And because Sega did not get the copyright of the TV host and handheld, only got the copyright of the arcade, so it could not rely on this sharp weapon to move back to the disadvantage. As for Atari, because of the failure to fight for the copyright of "Cube", the dream of a comeback died again......

It can be said that "Chinese Cube" is a game that can determine the pattern of the game industry and affect the rise and fall of game giants!

How can this kind of strategic-level copyright be sold so easily?

"Mr. Lin, although "Chinese Cube" is very popular, it ...... We, Atari, are the hegemons of the gaming industry, and without the nearly 20 million players of the Atari platform, it will not be able to maximize its profits!" said John, the representative of Atari Hong Kong.

"Mr. John, you can't say that! We developed the Chinese Square game to make money. We already operate arcade, PC and handheld versions ourselves. On any platform, "Cube" can be popular. I can fully expect to sell at least a few million copies when I move to the Atari 2600 platform. Lin Qi shook his head and said, "Each game cartridge is $50, and the sales are 5 million, which is a market of $250 million." That's a conservative estimate, so there's no way we're going to sell it cheaply!"

"Even if you can sell 5 million copies, it's not worth $50 million, is it?" said the Atari representative angrily, "After all, you have to consider the cost of production and sales!"

"I just calculated, 50 million dollars sold to you, you should be able to make money, this is only counting you can make a profit. The reason why it is so expensive is because ...... I have to count the follow-up losses caused to me after the copyright is sold to you!" Lin Qi shook his head and said, "We are already selling arcade, computer and handheld versions, once we sell the copyright of your TV host, then, the console version of "China Cube" will compete with our arcade, handheld, and computer platforms for the market, affecting the sales interests of our other platforms! Therefore, only a price of 50 million US dollars can compensate for the potential losses of our other platforms!"

Naturally, the negotiations broke up unhappily......

In this day and age, no one wants to pay $50 million for the copyright of a piece of software!

Even Yu Youcheng couldn't help complaining to Lin Qi: "50 million US dollars, I sincerely don't want to sell it, right? Now the company has a bunch of R&D projects, and it has to burn money everywhere." When you talk about R&D of chips, do you know how expensive R&D costs are? Even if it is not industrialized, it is conservatively estimated that the wafers, lithography machines, and other equipment used in the laboratory will cost several million dollars! The cost of subsequent experiments may burn tens of thousands of dollars every day, and without these inputs, chip design can only be carried out on paper......

"Lao Yu!" Lin Qi said embarrassedly, "Equipment or something, can you buy it?"

"Mass production equipment is hard to come by, but there is no limit to the 1-micron process of laboratory equipment. Yu Youcheng explains, "Laboratory equipment and actually mass production are two different things. However, in the early design process, only lab equipment is required. Wait until the product is almost finished, and then consider industrial mass production!"

Lin Qi nodded and said, "Is the R&D cost of 10 million US dollars enough?"

"Almost!" Yu Youcheng said, "but there is no guarantee that the budget will not exceed ......"

"Okay, even if it's a little overshoot, it's acceptable, so, has the seller of the device been contacted?" Lin Qi asked.

"It's still under consideration, but it's either German or Dutch, and the target is so big. Yu Youcheng said.

"Well, I'll talk about it when I get back to the company in a month. Lin Qi said, "For the time being, within a month, you will talk first." When the time comes, I'll pay the bill!"

"Huh, you're going to go out?"

"Yes, I'm going to visit some old friends, and I'll be back in no more than a month. ”

……

After explaining some of the company's daily affairs, Lin Qi is ready to go back to the 21st century.

On the one hand, add some technical information, and on the other hand, go home, after all, he hasn't been home for nearly 1 year, and he has to go home at least to reunite with his parents during the New Year, so he can't let them worry.

"The Gate of Passage...... Open!" Lin Qi quietly opened the door of crossing and returned to the parallel world of the twenty-first century.

The Gate of Passage can accumulate a certain amount of energy every month, and when the energy is sufficient, the Gate of Passage can be opened.

Lin Qi didn't know whether the Gate of Crossing was a natural phenomenon or a product made by an existence with an unimaginable level of technology, but he wouldn't think much about it, because it was useless to think about it, it was better to enjoy the convenience brought to him by the Gate of Crossing and make a career in the parallel world.

This time, I returned to the original world and bought a new mobile phone, and compared to the time, it was already February 10, 2018.

Lin Qi downloaded WeChat, opened it and found his parents' message, the latest message was to ask him if he would go home for the New Year.

Lin Qi's yearning for home was touched all of a sudden, and he replied: "Parents, I was sent abroad by the company during this time. I didn't have WeChat installed on my mobile phone before, but I just came back and was ready to go home for the New Year. ”

A few minutes later, I received a video chat from my parents, and after chattering for half an hour, I turned off my phone.