噺 (8) 壹 Chinese net ωωω.χ8.òм 哽噺繓赽捌 (1) Novel 説蛧

Mr. Lin...... Let me be the general manager of a listed company, is it appropriate? I'm just a secretary!" said Xiao Xiao.

"The board of directors of the group company and the listed company have discussed and decided that you will be the general manager of the new communication company. Lin Qi said, "There is nothing suitable or inappropriate, with your identity and qualifications, although you did not start from the grassroots level of Xinchuang Communications, but you are not completely unfamiliar with its business." ”

This decision was quickly approved by the board of directors of the listed company, and soon after, Lin Qi's secretary, Yu Chengdong, was officially sent to Xinchuang Communications, a listed company under the New Entrepreneurship Department, as the general manager.

After this appointment was issued, Xiao Xiao came to report to Xinchuang Communications Company and took over the relevant work, but it still felt like a dream.

After that, Xiao Xiao found an acquaintance Li Ruoxi and said: "Sister Li, you said that I am a secretary, why was I sent over to be the general manager? Can I do a good job? If I don't do well, the stock price will fall and the performance will fall, won't I be poked in the backbone?"

"What's not good to do, it's not that you are responsible for specific research and development, or even that you are responsible for specific strategic directions. It's just management and coordination, and it's up to you to do it. For projects decided by the board of directors, the management headed by the general manager is responsible for the implementation. During the implementation process, if you have difficulties or problems, you can come to me. I tried to block some unreliable projects and proposals, and I didn't let them pass. Li Ruoxi said to Xiaoxiao, "The business of the new communication company is actually very clear and simple. On the one hand, it is the most basic basic telecommunication network equipment, and the telephone, Internet and mobile communication networks are set up for telecom operators. In addition, one is the terminal products at the ordinary consumer level, such as fixed telephones, mobile phones, debugging demodulators, routers, wireless routers, etc. The business scope is such a large scope, balancing the operator's business, stable and reliable equipment, advanced technology, cost-effective and so on. The technology is more advanced than ours, the performance is more stable than ours, and we win with cost-effective products. The equipment is not as advanced as ours, and we use technology to win. Operators in different countries and regions, even the first, second, third and township in China, have different requirements for equipment, according to the needs of customers, how much money to pay, to provide him with the most suitable equipment. As for individual consumers, the market is more about product innovation, experience and rigid demand...... You, the general manager, don't pay too much attention to details, but control the product direction. Whenever possible, invest in projects that will yield long-term benefits, rather than focusing on short-term projects. In addition, the market share of the product, the growth of performance, these are all things that you need to consider. The company also has so many products, how do you play a good card, play a better operating efficiency, and create higher income, think more about this problem! Internal personnel is to focus on stability, not to set off factional struggles. ”

After hearing Li Ruoxi's words, Yu Chengdong suddenly said: "Thank you, Sister Li! ”

"Don't talk nonsense, the founder of the new venture is only Mr. Lin. The others were all helpers he had found. Li Ruoxi sighed and said, "People like Mr. Lin can be regarded as the top businessmen of our time! Whether it is the direction of strategic layout or the forward-looking of product innovation, it is not comparable to others." ”

"Yes, Mr. Lin's ability is more than that......" Xiao Xiao looked at Li Ruoxi thoughtfully, many capable women are thinking about Mr. Lin, but unfortunately the proprietress of Mr. Lin's family is very powerful, so many girls can only have unrequited love. Pathetic, alas......

After Yu Chengdong was appointed as the general manager of Xinchuang Communications, he did not bring a group of descendants, after all, he was originally a secretary, not a strong man who brought a group of teams over, and it is precisely because of this that the internal affairs of Xinchuang Communications are quite stable.

After that, on behalf of the new management, Yu Chengdong began to continuously understand the company's existing business. Despite this, he did not dare to say that he knew everything about the company's business. Therefore, the operation is still based on stability, and many businesses used to do this, and now it is still the same. However, in terms of some new business, it is less than to speak more, because the new business is like a blank sheet of paper, you can start from scratch, and you will not interfere and mess up the old business.

In addition, it pays special attention to some new products, especially end products for ordinary consumers, which are more affected by Lin Zong.

"Sister Li, there is still a month to go before Double 11, and we will focus on promoting the Kirin 1st generation mobile phone on Double 11 this year. Xiao asked, "What is the current inventory and production capacity of Kirin 1 generation mobile phones?"

Li Ruoxi said: "The inventory is less than 200,000 units, but the monthly production capacity is already more than 300,000 units. ”

Xiao Xiao thought for a while and said: "Before Double Eleven, catch the production of Kirin 1st generation mobile phones. In addition, buy a mobile phone and get a wireless router, and then reduce the price by 200 yuan! Double 11, I'm ready to do something big!"

Li Ruoxi said: "Yes!"

The GSM mobile phone that was originally 1999 yuan to access the Internet was already a popular product.

The smaller than the preparation for the Double 11 event, further reduce the price to 1799 yuan. This practice, in essence, is to make consumers who are hesitant may no longer hesitate.

"Kirin 1 generation mobile phone, the biggest shortcoming at present, is too little storage, 50MB flash memory. If the user TT chats, it won't take long for the chat history to fill up the memory card. Xiao said, "Kirin 2 generation, is there any improvement in this aspect?"

"Of course, the second generation will have a significant improvement, due to the development of the process level, it can directly achieve a storage capacity of 200MB. Li Ruoxi said without thinking.

"It's still too small, can it make 500MB capacity?"

"Yes, yes, but the cost will be higher. Li Ruoxi hesitated and said, "The price of a 200MB capacity flash memory chip is now only more than 150 yuan, while a 500MB capacity, a larger storage capacity, and a smaller volume, require the most advanced 0.5 micron production line." Conservative estimate, not less than 500 yuan cost. ”

Xiao said: "Kirin 1 generation price reduction, hit the low-end market." The Kirin 2 generation that will be launched in the future must be more amazing, and the hardware performance upgrade will be faster than that of competitors, so the price will also follow, and I believe consumers can understand. ”

"That makes sense. Li Ruoxi said, "The first generation of products is always Lin's meaning, and the loss runs first." It took a year to gradually turn around the loss, and at present, only the Kirin 1st generation is making money on sale. There will be a loss of at least 500 million yuan in the initial stage, and it needs to be earned back one after another, and it is estimated that at least another 2 million units will be sold to return to the cost. This is still a success of our work, but if the project fails, it will be a big loss in the early stage. ”

"Mr. Lin's style of play is like this, first of all, we must lay out the ecology, and we don't care about the profit and loss of the terminal. Xiao said, "I agree with Mr. Lin's strategy, but this is only an initial means. We can afford to lose 1 million products, so we should advertise and cultivate the market for future products. However, when the product sales reach tens of millions or even hundreds of millions of units in the future, it can't be played like this. Manufacturers who play cost-effective products will also increase the price of future generations, which is an objective law. The more you burn in the past, the more you will have the motivation to increase the price of your products in the future. Because, gradually, it will not be able to burn, and if it does not make money all the time, the R&D investment will be reduced, which is not cost-effective in the long run. Therefore, I think that the hardware performance and experience of the product can be better, and the price can be a little more expensive. After that, with the increase in shipments, the product recovered a lot of profits, and the hardware cost gradually decreased. ”

If Lin Qi heard this, he couldn't help but be impressed. This smaller tactic is consistent with the glory of Huawei in later generations. Huawei's Honor series, although the Honor series is branded as cost-effective, it is not necessarily more cost-effective than its competitors in the early stage of listing. However, with the gradual increase in shipments and the gradual recovery of chip R&D costs, the price reduction of the sub-brand Honor is very fast and very fast. Because, the chips of the Honor series are self-developed, and after the cost of the chip is earned, the price of the flagship chip is cheaper than the price of the mid-range chip of the friend, and it is precisely because of this that the price can drop rapidly.

The Kirin mobile phone of Xinchuang Communication is almost the same reason, a large number of parts are its own, even if it uses ARM chips, it is also the purchase of patents, and then, on this basis, further research and development of SoC chips required for Kirin mobile phones, so, although the mobile phone is not a later touch screen mobile phone, it is very similar to Huawei's glory in terms of strategy.

Originally, Lin Qi's approach was to copy the Xiaomi model, but the Xiaomi model later relied on advertising rice to recover costs. Hardware doesn't make money, but it can make money through traffic and advertising. Kirin did not do this, can only rely on hardware price reduction, the long-term stability of the price of the whole machine does not bargain, with the development of time to make a profit, but this way is also unstable, after all, with the development of time, the hardware is more and more depreciated, outdated hardware in time without bargaining, and no longer as attractive as it was at the beginning. It is precisely for this reason that after Xiaoxiao came to power, he began to make some adjustments in the strategy of Kirin mobile phones.

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