As early as the beginning of this year, a real estate company called Kunpeng Real Estate was quietly established in Hong Kong, and the owner of this real estate company was Li Ke. After the establishment of Kunpeng Real Estate, it did not rush to acquire land to build its own projects, but has been acquiring houses sold at low prices in the market, especially luxury homes all over Hong Kong.

The price of luxury homes has fallen the hardest, and the prices of houses on the market are almost cut off compared to two years ago. The villa that used to cost 3 million Hong Kong dollars is now sold for only 1.5 million yuan, and the high-rise sea view house that used to be 1 million Hong Kong dollars is now sold for only 500,000 yuan.

Many of the speculators who went bankrupt in this round of housing crash and stock market crash have sold their houses mortgaged to banks at a bargain price. Kunpeng Real Estate took advantage of this once-in-a-lifetime opportunity to acquire more than 100 high-quality houses in just half a year. To this end, Li Xuan also specially provided his eldest brother with a sum of 200 million Hong Kong dollars to enrich the share capital of the newly established Kunpeng Company.

Kunpeng Real Estate's first major project was last month's takeover of Carnival Properties, which had just been liquidated and a commercial and residential property in Sha Tin. Carnival Property is a long-established property company in Hong Kong, but in the 70s, it made a mistake and shifted its focus to Malaysia.

In the early 80s, after Carnival Property moved its business back to Hong Kong, its development strategy was too aggressive, resulting in heavy losses in this round of property collapse. And Peng Guozhen, the founder of Carnival Real Estate, happened to die of illness at this critical moment.

The death of the person at the helm became the last straw that crushed investor confidence. The financial crisis of Carnival Real Estate immediately broke out, and the company's shares were suspended in just a few days, and then the entire Carnival Real Estate was forced to liquidate due to insolvency.

Li Ke took the opportunity to get out of the hands of the creditors of Carnival Real Estate. Acquired a property under construction in a prime location in Sha Tin at a low price. For this reason, Li Ke also specially brought Lin Yuhao to Kunpeng Real Estate to participate in a share. When Li Ke first started doing business. It was Feipeng Real Estate, which was sent to the Deep Sea Special Economic Zone by his younger brother Li Ke, and partnered with Lin Yuhao. Later, Li Ke withdrew from Feihong Real Estate. He also founded his own real estate company in the Special Economic Zone.

But when the new company was booming, he was attacked by Hong Kong newspapers with insinuations, slandering him for cooperating with the mainland government to launder money for Hong Kong and Lok Tong. So in order to show his innocence, Li Ke directly withdrew from the real estate development of the Shenhai Special Economic Zone and transferred his real estate company to Lin Yuhao's Feihong Real Estate.

Li Ke has had the experience of opening his own real estate company, and he can't be said to be a layman who doesn't understand it at all. But the situation in the Deep Sea Special Zone is completely different from that in Hong Kong, where competition is far less intense. In Deep Sea City, as long as you're daring. If you settle down, you can make money. But in Hong Kong, the real estate industry is definitely one of the deepest industries, and the predators here look around, and if you are not careful, you may be eaten to the point that there is no scum left.

If Li Ke's Kunpeng Real Estate hadn't pulled Lin Yuhao and transferred some elites from his Feihong Real Estate, he might not even be able to build the company's skeleton by now, let alone copy other people's projects under construction.

In fact, the reason why Li Ke established a real estate company was to obey his younger brother's construction. Although Li Xuan has no intention of doing this by himself. However, we also clearly know that the next 10 years or so will be how hot Hong Kong's property market will be! By the end of next year, after China and Britain reach an agreement on the issue of Hong Kong's return to the motherland, Hong Kong's real estate industry will pick up rapidly. And this wave lasted until the outbreak of the financial crisis in '98.

And it is precisely with the soaring rise in Hong Kong's housing prices for more than ten consecutive years that Li Jiacheng, Li Zhaoji, and Guo Desheng, who are now only billions of Hong Kong dollars in assets, have jumped to the top of the list after more than ten years. The world's super-rich with a net worth of more than $10 billion.

Li Xuan holds such a super potential stock as Dongfang Electronics Company, so he naturally looks down on the low-level means of accumulating wealth through the collusion of officials and businessmen and pushing up housing prices to loot the people's fat and cream. But he didn't mind his big brother hitchhiking. After all, if he doesn't make this money, it will be earned by other real estate developers in Hong Kong.

"Feihong Real Estate has just laid a little foundation in the mainland. I am ready to continue to work in the deep-sea special zone, and I have no plans to return to Hong Kong for development for the time being!" Lin Yuhao understood the truth that you can't become a big fat man in one bite, and explained.

She looked at Xu Jiankui's eyes full of curiosity, smiled and stretched out her hand to point to Li Ke next to her, and said, "His Kunpeng Real Estate is the protagonist today, and I was pulled to watch the show!"

Xu Jiankui showed a somewhat surprised expression on his face, lightly punched Li Ke, and asked jokingly: "Da Li Sheng, your career is getting bigger and bigger, when will you start to enter the real estate industry?"

"Hehe, at the beginning of the year, I had a little spare money, so I opened a Kunpeng real estate company, which was just a small fight, and it was far worse than your Zhouxing Real Estate!" Li Ke waved his hand and said humbly.

Li Ke did not make a big deal of publicity when he established Kunpeng Real Estate Company, and Kunpeng Real Estate has been very low-key in the past six months, and there is nothing surprising, so it is understandable that people like Xu Jiankui and others do not know about this new company.

"There is a fish in the North Underworld, its name is Kun, the Kun is so big, I don't know how many thousands of miles it is, and it turns into a bird, its name is Peng, Peng's back, I don't know how many thousands of miles it is, it flies angrily, its wings are like clouds hanging from the sky! The name Kunpeng has been obtained, it seems that Ah Ke has your ambitions are high!" Xu Shixun suddenly said with a smile.

Li Ke and Lin Yuhao only cared about talking to Xu Jiankui just now, and they didn't have time to say hello to Xu Shixun in a hurry, but let the elders speak first, which was a very rude thing. The two hurriedly greeted Xu Shixun, and Xu Shixun didn't care about these details, signaling that the two of them didn't need to be restrained, and sat down first.

"Uncle Xu, you have won the award! This name was taken by Ah Xuan, he said that when he cooperated with Ah Hao to set up a company, he named it Feihong, so the new company simply chose the name from the sky. Kunpeng is a sacred bird, which means very auspicious!" Li Ke explained.

"It seems that Xiao Li Sheng has great expectations for this company!" Xu Shixun nodded, "Are you Kunpeng Company ready to make a move today?"

"Not long after the establishment of Kunpeng Real Estate, we just reached an agreement with the Bank of East Asia last month to take over a project of Carnival Real Estate in Sha Tin from them, and the main focus of the next period will be on that project! I am mainly here today to feel the atmosphere, of course, if there is a particularly good location and good cost performance of the land, I may also raise a card!" Li Ke couldn't help but show a little confidence in his words.

And Xu Shixun obviously understood what Li Ke meant. A few fine lights flashed on his face, and he glanced at Li Ke deeply. Hong Kong's real estate industry is Crouching Tiger, Hidden Dragon. Before this round of stock market crash and housing disaster, there were as many as 20 companies with a market value of more than one billion Hong Kong dollars. Although after this real estate crash. An old real estate company like Carnival went bankrupt and liquidated because of a misguided market.

However, there are also many companies that have already noticed the changes in the market and started to build up interesting momentum a year or two ago. Crises often present opportunities, and the collapse in property prices means that Hong Kong's property sector will be reshuffled, and better-prepared companies are likely to emerge from the competition. For example, Hongkong Land, the original unbeatable hegemon, is likely to be surpassed by Chinese real estate companies such as Cheung Kong Industrial, Sun Hung Kai, and Henderson Land in the future because of heavy losses this time.

And with only Li Ke's own net worth, it is not easy to make a name for himself in Hong Kong's real estate industry. But there is still a Li Xuan standing behind Li Ke, if his "God of Wealth Li" younger brother is also interested in the real estate industry, it is really a raptor crossing the river. Xu Shixun couldn't help but feel pressured when he thought of this!

Before the auction officially opened, Governor Youde himself was present to give an enthusiastic speech. There are a total of three plots of land offered for sale in this auction, the first of which is the former site of the Central Fire Station.

After hundreds of years of development, Central is definitely the most scarce land resource, and there are even fewer official lands that can be auctioned. At the beginning of last year, the Hong Kong government launched a waterfront official land next to the Connaught Building, which was reclaimed from the sea in the 70s. Hongkong Land won the bid at a sky-high price of HK$4.755 billion, with an average price of HK$33,000 per square foot (0.1 square metres), setting a new land king in Central.

The land plot on the former site of the Central Fire Station launched this time is far from the land king that Hongkong Land will use to build Exchange Square after winning the bid last year. The straight-line distance is less than a hundred meters. But for this land with a total area of 22,900 square feet, the auction reserve price given by the Hong Kong government is only 350 million yuan.

In other words, the average price per square foot set by the Hong Kong government for the former site of the Central Fire Station is only about 15,000 Hong Kong dollars, compared with the Exchange Square land plot that Hongkong Land won last year. The price is directly discounted by four or five percent. No wonder the Keswicks had to kick Niu Bijian out of his position as a senior at Jardine Matheson. This piece of land alone has caused Hongkong Land's book losses to exceed $2 billion.

The land plots that the Hong Kong government has launched for auction today have been carefully selected. For example, the plot of the former site of the Central Fire Station that was the first to be photographed. Not only is the lot scarce, but the land is not large.

Although the land price in Central is higher than in other places. However, the land area is small, and the actual land price is only HK$350 million. This is within the financial range that many companies can afford. At the beginning of the auction, the bidding came and went, but everyone was very conservative every time they raised the price, one million, two million more!

"380 million!"

Li Ke suddenly raised his card and directly raised the price of 365 million just now by 15 million.

When he said this, he immediately attracted a curious gaze around him, and Xu Jiankui was even more dumbfounded, he didn't expect Li Ke to really raise his card.

"381 million!" The scene only paused slightly, and soon other companies came forward, this time it was Zheng Yutong of New World who shouted the price.

"390 million!" Li Ke said again.

With two consecutive price increases of 10 million, Li Ke has attracted the attention of many people on the scene. The bosses of many real estate companies are very unfamiliar with this new face, and only then did they know that this was the brother of the "God of Wealth Li".

Could it be that the "God of Wealth Li" is going to take advantage of the low tide to enter Hong Kong's real estate industry? This is the first doubt that arises in the minds of most people at the scene after learning Li Ke's identity.

"400 million!" Li Ke continued the rhythm of his shouting.

"I'll quit!" Li Zhaoji shook his head at Guo Desheng, who was sitting not far from him, and said with a wry smile, "Henderson Zhao doesn't have the confidence to fight with the 'God of Wealth Li' for more money!"

He didn't deliberately keep his voice down, so everyone around him could hear what he was saying. There is indeed no one in Hong Kong who is qualified to compare money with Li Xuan.

"410 million!" Guo Shanlian, who was sitting next to Guo Desheng, under the instructions of his father, also increased the price by 10 million on behalf of Sun Hung Kai Properties.

"420 million!" Li Ke said unhurriedly.

Guo Desheng also shook his head at his old friend Li Zhaoji, who was not far away, and signaled Sun Hung Kai to give up as well. In 1963, Lee Chiu-kee, together with Kwok Desheng and Fung King-hei, founded Sun Hung Kai Properties.

Later, Lee founded Henderson Development on his own, and although he and Kwok parted ways, he still held a small stake in Sun Hung Kai Properties. The two can be regarded as old friends and old competitors, but they look at each other and smile bitterly at the moment

Others, such as Li Jiacheng, Bao Yugang and others, did not quote from beginning to end. The auctioneer repeatedly agitated, but the scene was still silent, and no other company was willing to continue to increase the price.

So Li Ke successfully won the plot of land at the former site of the Central Fire Station at 83 Des Voeux Road Central, located at 83 Des Voeux Road Central, Central, with a momentum of looking at the whole audience. Just when everyone was speculating whether the "God of Wealth Li" was really ready to enter the real estate industry in Hong Kong, Li Ke in the next two land auctions was completely different from the table Xiàn at the beginning.

He simply talked and laughed with Lin Yuhao and Xu Jiankui next to him, and didn't seem to pay attention to the auction at all. This made others who secretly followed Li Ke's every move very puzzled, because the other two plots of land were also boutique plots that the Hong Kong government deliberately launched during this low tide period to boost popularity. If "God of Wealth Lee" really intends to enter the real estate industry, there is no reason to give up these two rare high-quality plots!

"Didn't you aim at the plot of the fire station from the beginning?" Xu Jiankui looked at Li Ke with a somewhat strange expression.

"The production capacity of Kunpeng has already been exhausted, and I am not my brother, so I don't have to blink my brow to spend three or four billion Hong Kong dollars to buy an airplane!" Li Ke said with a smile.

"Your brother really doesn't have a stake in Kunpeng Real Estate?" asked Xu Jiankui with some disbelief.

"Why am I lying to you, Dongfang Electronics' business is enough for him to be busy, and he really doesn't look down on the business of building and selling houses!" Li Ke nodded and said.

Although Xu Jiankui still didn't believe it, he didn't continue to dwell on this issue, but changed the topic and said teasingly: "Kunpeng Real Estate can be said to be famous today, I believe that many people will not sleep well tonight! How is this land going to be developed, is it used to build office buildings?"

Li Ke nodded, and said with a mysterious smile: "You will know the detailed development plan after a while, and you will definitely realize it when the time comes!" (To be continued......)

ps: Lao Wang's new book "Prosperous Superstar" has opened the pit, according to him, it is still the original formula, friends who like entertainment should not miss it!