With the equity delivery of Xinai Electronics coming to an end and the IPO of Aika Electronics reaching a consensus with other investors, Lin Qi began to take time out to deal with Jin Yong's copyright matters.

Lin Qi spent 1 billion Hong Kong dollars to buy out Jin Yong's copyright, which must be very cost-effective in ten or twenty years. But in terms of a longer time horizon, it's definitely worth the price.

You must know that Marvel and DC copyrights, before entering the 21st century, may not be more well-known than Jin Yong.

It was not until after the 21st century that half of Hollywood's market relied on this IP to support, original blockbusters decreased, and more and more works adapted from Marvel and DC were adapted, and those superheroes in the Marvel Universe and the DC Universe gradually gained world-class popularity.

For example, "Spider-Man" was licensed back in the 80s, but it was not taken seriously. Therefore, its popularity in the world is much lower than that of "Saint Seiya", "Fist of the North Dipper", and "Dragon Ball". It wasn't until Sony acquired Columbia Pictures, from obtaining the IP rights of "Spider-Man", that Sony invested hundreds of millions of dollars to make it a top budget blockbuster in Hollywood, that Peter Parker began to change from an idol in American niche comics to a superhero with world-class popularity.

And after the first part of "Spider-Man" became popular, the entire series became a gold nugget. Not to mention that the entire Spider-Man copyright has risen from millions of dollars to $1 billion. is the starring role of "Spider-Man", and he easily got a top salary of tens of millions of dollars by participating in Little Spider!

This is just a superhero copyright in the Marvel Universe, because the brand effect caused by the adaptation is popular. In fact, throughout the Marvel Universe, there are thousands of superhero copyrights with the same worldview.

Due to the fact that some basic settings and concepts of the Marvel Universe have been popularized to the audience through works such as "Spider-Man" and "X-Men", more and more audiences have been looking forward to some new superhero films just because of Marvel IP. It is precisely because of this that one super blockbuster after another was born like an assembly line.

also absorbed a cash cow like "Spider-Man", which was sold cheaply for historical reasons. Later, Marvel was no longer so stupid, even if it was an unpopular copyright, it also adopted independent investment or cooperative development. Even if most of its copyrights are not given the opportunity to be developed, Marvel would rather rot in its hands than easily authorize it, avoiding cultivating competitors and over-exploitation, resulting in the depreciation of Marvel's copyright.

With this colleague, the overall development and interpretation of the Marvel Universe is in the hands of Marvel, which also enables Marvel to develop in an orderly manner, so as not to overdraw the popularity of the Marvel Universe prematurely.

In the field of Chinese culture, there is a lack of something similar to the unified worldview of the Marvel Universe.

Of course, Jin Yong's 14 martial arts, the plots, characters, and settings that have been refined, and then more explanations and loopholes are not so far away from the IP cradle-level worldview IP like the "Marvel Universe".

After all, the Marvel Universe did not form a complex world system from the beginning, but because of the accumulation of a large number of works over a long period of time, after which the settings of many similar works were refined to form an official set of settings. The main plot and characters form a chronicle, and a large number of side works unfold the plot around this setting framework. Of course, there are also some works with large deviations in plot and setting, but they can be explained as "parallel universes". As long as you have this kind of interpretation power, even if there are many conflicts in the setting, you can build a fantasy universe with a unified world view.

The universe formed by that kind of fantasy work can incubate the sales of popular copyrights, which can be called industrial mass production. In the past, some popular comics and copyrights were accidentally created by one author or a team, and they were not reproducible.

However, once the IP of the work forms a worldview, and just the setting of this fantasy world, there are a bunch of fans. Then, customizing popular IPs according to the set is a successful experience that can be replicated over and over again.

Originally, Jin Yong's copyright was not considered "Jin Yong's universe", although a single work had adaptation value. But on the whole, it can't incubate someone as popular as Jin Yong's original work. Even if it's the same person,The popularity can only be far lower than the original.,It's impossible to be higher than the original or even close to the original.。

This is because Jin Yong's copyright interpretation rights have been concentrated in Jin Yong's own hands in the past, and they have not been commercialized to refine the official setting set. As a personal author, Jin Yong didn't realize the need to do so.

However, as Lin Qi, who has been influenced by the commercialization of later generations, he naturally knows that it is very meaningful to do so!

After the Internet era, the forced creation of worldviews from "Kyushu" to "Wanggu" and "Six Traces" started too late, and there were no real national or even world-class works as the cornerstone. Later, this effort to build a worldview did not succeed in the Chinese-speaking cultural circle!

To put it simply, it's just a plate of loose sand, counting on a random group of authors, you write yours, and I write mine. Give money, just write. If you don't give money, you will break up. How is this kind of speculative way of forcibly pinching out a world view?

If you want to create a world-class IP, in fact, the best way is to come up with a truly national-level work as the cornerstone. With this popularity base, after that, we will start to expand.

Lin Qi feels that for a long time, in the Chinese-speaking cultural circle, there is probably only Jin Yong's copyright, and if it develops in this direction, it is possible to integrate into a "Jin Yong universe".

In order to fully implement this strategy, Lin Qi invested 1 billion yuan to establish "Fantasy World Co., Ltd.", which will focus on building world-class IP in the future. At present, Fantasy World Company first set up the first project team, which is the "Jin Yong Martial Arts Culture Studio".

Jin Yong's martial arts studio not only focuses on the adaptation and investment of Jin Yong's copyright, but more importantly, as the official interpretation agency of Jin Yong's worldview. In the future, the world view setting of Jin Yong's universe, it is not enough for fans to just read Jin Yong's original work, but also need to watch the official setting set published by "Jin Yong's Martial Arts Culture Studio". Only the official setting set can explain Jin Yong's copyright more authoritatively than Jin Yong.

As for the contradiction between the interpretation rights between the original author Jin Yong and Jin Yong's martial arts culture studio, well--Jin Yong's martial arts culture studio shall prevail! After all, although the studio respects Jin Yong, the original author, it does not kneel and lick! Because, respect is only a work, as the cornerstone of Jin Yong's universe, but it is only the cornerstone, and Jin Yong's work itself also has contradictions and various bugs. It needs a professional studio to sort out and explain its settings more authoritatively, and some loopholes also need to be broken and supplemented with some explanations that are not in the original work, so that the whole worldview can be more self-justifying.

Of course, the studio isn't fundamentally fundamentalist. The setting is certainly in the service of commercial interests. In the future, if there is a work that does not conform to the official canonical set, for the sake of commercial interests, you can eat the book at any time and upgrade the canon to the next version.

"Jin Yong is just the author of the original work, what we have to do is to create a martial arts world view based on Jin Yong's copyright and IP, and revise the "Jin Yong Martial Arts World Setting Collection"! Lin Qi smiled and said, "Once the worldview is formed, our future works may not only rely on the plot of Jin Yong's original work to adapt." Even if it's some,Create the same people according to the setting set,As long as there is high popularity,We can also absorb it,Enrich our world view,Even shoot film and television like the original book、Animation,Make a game!Don't think that's the only thing,Once Jin Yong's universe is deeply rooted in the hearts of the people,We can do whatever we want not to play cards according to the original book,For example,Qiao Feng made a choice,His background is not the Khitan Xiao Feng,Or the Song Qiao Feng,For example,Qiao Feng has never been a beggar gang leader,Just a wandering knight。 The original party may not accept it, thinking that we are changing it randomly, but in fact it is not like this, we can explain it as - what happened in the parallel universe. And parallel universes with different plots, we can adapt countless ones, let our imagination play with it, as long as it is reasonable! In this way, the audience will never get tired of the same plot, and it will never be possible to guess the follow-up plot of our adaptation based on the original book! We may launch a film and television that is completely developed according to the plot of the original book, or we may launch a story that is completely different from the original book and takes place in a parallel universe. ”

In "Smiling Proud Jianghu", it can also be written that Lin Pingzhi did not cut chickens, did not worship the Huashan faction, but worshiped the Sun and Moon God Sect to practice the Dafa of absorbing stars. If you change it casually, it's a different plot line, and the interpretation is up to me, of course you can do whatever you want. The audience will never know the follow-up plot of the adapted version just because they have watched the so-called original book. It's how Lin Pingzhi chooses, we can change it countless times, turn it into a different plot line, and launch countless new works with copyrights, and we don't have to worry about the audience losing suspense because they see through the plot......"