Chapter 339: "Journey to the West" premiered

In December 1985, the TV series "Journey to the West", co-produced by Xinqi Film and CCTV was also completed ahead of schedule and premiered on Hong Kong Star Channel. *With* Dream *Small* Say .lā

Mr. Xu...... The ratings have been going up, up!" The operation team of Xingchen Station looked at the instrument excitedly and said, "The preliminary estimate is that the ratings have reached 77%!"

"Really?" Xu Xiaoming felt very excited and said, "This is a hanging TVB!"

"Yes, the first few minutes of the first few minutes were just over 40% of the ratings, but it didn't take long for the ratings to be far ahead!"

The first episode of the premiere achieved both 77% of the ratings, beating TVB dramas of the same period.

Of course, TVB has long been psychologically prepared, because Xingchen TV mainly broadcasts weekly dramas, and some high-quality dramas can indeed beat TVB's concurrent programs. However, Xingchen Channel currently focuses more on high-quality dramas, and the annual output of high-quality dramas is not very large. Therefore, TVB can still gain market share with the output of low-cost original dramas.

Basically, now Hong Kong audiences know that Xingchen Channel's programs are good and can be exported to the world, but the output is low, and it would be good to have four or five high-quality dramas a year. The quality of TVB's dramas is low, but it is full of quantity, and occasionally there are dramas with good themes and good actors, which can also pass the time.

Especially now that Xingchen TV is vigorously engaged in cable TV, high-quality programs are also inclined to users who have installed set-top boxes. Some non-set-top box users may not feel that the experience of Xingchen Channel completely surpasses that of TVB.

However, with the development of time, after more and more users install high-definition set-top boxes, the advantages of TVB will no longer be there. Of course, the new venture film and television is also persuading TVB to incorporate its own channel into the Xingchen TV network, Xingchen TV can not charge pipe fees, whether it is advertising fees or paid channel fees, it is TVB's own, purely for the convenience of the audience of the TV box, you can see all the programs in Hong Kong without changing the box. Of course, TVB is still arrogant for the time being and refuses this kind of cooperation.

However, I believe that with the development of time, either TVB will independently build a set of high-definition TV networks and TV set-top box technology, or it can only accept the recruitment of Xingchen TV Network.

After all, the times are developing rapidly, and in the future, as the audience's income increases, the requirements for TV will also increase. In the past, it was possible to see it, but in the future, it is the pursuit of a larger screen and clearer picture quality. This necessitates a package solution of HDTV, fiber optic network and digital set-top box.

When other TV network giants were still exploring the direction of the future, the new start-up electronics company had already developed a very mature plan.

Including the world's TV giants Philips, Sony, Panasonic, Sharp, Toshiba and other companies, in terms of high-definition display technology for ordinary consumers, are inferior to the new entrepreneurial system. Not to mention, TVB has always been only a content and platform company, without any technical genes.

The newly launched film and television entertainment company, which aims to become a world-class company, will naturally not regard TVB as a rival and defeat TVB's monopoly on the Hong Kong TV market, which is not the company's development goal. After all, it doesn't make much sense to monopolize the Hong Kong market, because the company is not dominated by ratings and advertising revenue. Rather, it focuses on copyright content, technical solutions, investment, and so on.

The operation of copyrighted content is naturally oriented to the world, persuading TV media and hairstyle channels around the world to buy the program rights of newly start-up film and television companies, and competing for the right to speak in the global cultural market.

The technical solution is to use its own platform as an example to persuade other companies to adopt this set of technical solutions. Including the sale of network equipment and high-definition set-top box terminals to companies all over the world, after the success of the business, the benefits obtained are much more promising than monopolizing the Hong Kong television market.

In addition, investment is also the focus, for some promising content or companies, you can use the financial advantage to participate. In this way, you can use talents outside the company's system to create benefits for the company.

For example, "Journey to the West" is a good investment case, with the strength of the new start-up film and television company itself, even if it is not bad for money, it is difficult to make "Journey to the West" of the same level. Because, many people in the crew of "Journey to the West" are not hired by the market system, but by the power of the national system, which calls the best human resources.

It takes a long time to build a highly professional talent pool through market forces, and to use the best actors at any time, rather than the ones with the most box office appeal and the most attractive brain-dead fans, which takes a long time and patience, which is the so-called "craftsman spirit".

Although the myth of the Japanese craftsman spirit in later generations continues to be cast on the shadow of fraud, it is indeed worth learning from the professional classification of talents through the power of marketization. For example, Japanese film and television animation games are relatively strong in dubbing, dubbing, etc., which is not necessarily because Japanese people are talented in this area. It's because Japan has subdivided niche markets such as dubbing and soundtracks, and there are a large number of voice actors and music studios that focus on doing this niche market. After that, game, film and television, and animation companies need dubbing and soundtracks, and they can directly find major professional studios and let their signed voice actors and musicians audition.

Domestic dubbing alone is often not good, which is more not because there are no good dubbing talents in China, but because of lack of organization and scattered sand. Even if game, animation and other companies want to spend a lot of money to find the right voice talent, but because of the small number of professional talents and the lack of types, they can only barely adapt in the end, and the most suitable talent is difficult to find if you have money.

In the 70~90s, Hong Kong's film and television industry was relatively small due to the large number of talents gathered in a small city, and it was easy for people in the circle to know the roots. Therefore, money can also pull out a highly professional team. Of course, because the pattern is too small, the subject matter that Hong Kong films can produce is also limited.

For example, if "Journey to the West" is produced in Hong Kong, it can only be made into a small-family drama, not like the current large-scale boutique TV series that restores the spirit of the original work!

"Did you watch "Journey to the West" last night?"

"Of course I watched it, it felt very good!"

"I heard that Xingchen TV cooperated with mainland CCTV, polished it for several years, and found the best actors to shoot it!

"I don't know, is there really a Huaguo Mountain Water Curtain Cave in the mainland?"

"This is the best version of "Journey to the West" I have ever seen, and many "Journey to the West" themes have been filmed in Hong Kong and Japan before, but unfortunately it does not quite conform to the spirit of the original work. Only this one, I really ate the original book!"

"I didn't expect that the mainland could also make TV series?"

This TV series should be the first TV series co-produced by a new start-up film and television company with the mainland, with an original budget of 10 million Hong Kong dollars, but later due to various factors, the budget was overspent to 17 million yuan.

It is precisely because of this that the mainland team felt embarrassed, so not only did the overseas copyright of the "Journey to the West" TV series belong to the new venture film and television company, but also Xingchen TV also obtained the right to premiere.

Wait until a month after the premiere of Xingchen Channel, CCTV will start the domestic premiere.

Historically, this TV series was filmed until the end of the 90s, with a total cost of 6 million yuan. The filming process of the entire "Journey to the West" is comparable to ninety-nine eighty-one difficulties. It is precisely because of the ordeal that the TV series that finally insisted on finishing filming has become a divine drama that is still constantly rebroadcast decades later and can still get good ratings.

In the history of Chinese TV dramas, the influence of the TV series "Journey to the West" should be unprecedented. Even if there are more classics or big-selling TV series in the future, they are all similar to meteors, and it won't take a few years to fade. A long-lasting TV series like the six-year-old children's version of "Journey to the West" should be very rare.

In fact, the current domestic team does not have enough experience in filming long-form TV series. Although there was the first television station in China in 1958, at that time, it was mainly broadcast news, weather forecasts or teaching science programs. Although there are TV dramas, they have always been relatively short dramas.

Long-form dramas were still relatively new in the 80s. Because, from the late 70s to the early 90s, after the domestic reform and opening up, long-form classic TV series from all over the world began to be introduced. These TV dramas are from Eastern Europe, Western Europe, Japan, the United States, Hong Kong, ...... Without exception, there are basically thousands of empty alleys, and many families rush home as soon as the TV series is broadcast, for fear of missing the time for the TV series to be broadcast.

It is also the broadcast of a popular TV series that directly affects the hearts of the audience, which makes China begin to decide to make its own long-form TV drama series.

Now that the feature-length TV series "Journey to the West" has been completed, it not only proves that it can shoot a long-form TV series, but also that it can be filmed very well!

The new start-up film and television company that invested in this TV series has also proved to be very discerning, although the shooting cycle is relatively long, but the final quality is still worth the cost and time paid......