Chapter 417: Outstanding Achievements
"Brother Hui, Oriental Commercial has already counted the sales data of FC-2 for the first week!" A secretary of the secretariat walked over with a smile on his face and handed Zhong Jinghui a document that had just been printed.
Zhong Jinghui nodded, took the document and quickly browsed it. He is Li Xuan's new administrative assistant, and he has been in office for a year. Li Xuan's former assistant Ke Lilun is now the special representative of the Eastern Bloc and is in charge of coordinating all matters related to the establishment of an industrial base in the deep-sea special zone.
After Mr. Clarion stepped down as Mr. Li's assistant, a position that was once the most competitive position in the Eastern Bloc. However, Zhong Jinghui, the manager of the coordination department of Oriental Commercial Company, successfully stood out from the thousands of troops. The Coordination Department is a special department within Orient Commercial Co., Ltd., which is mainly responsible for communication and liaison with other subsidiaries within the group.
As the Eastern Bloc grows larger and more complex, it inevitably becomes bloated. In order to solve the problem of large enterprises that are floating on personnel, Li Xuan chose the method of flattening and professionalizing the various subsidiaries.
For example, in the case of Oriental Games, 90% of the company's employees are game developers, and the non-R&D department has been streamlined to the extreme. But if a game really wants to be a big hit, it can't be achieved by just having good development.
This also requires detailed research in the early stage to know the tastes of players, and large-scale publicity and distribution in the later stage, so that consumers can easily buy products after purchasing. In fact, Oriental Games also has a market research department, advertising and publicity department, marketing department and other departments, but their scale is far from supporting the company's huge global market.
In fact, these tasks were mainly undertaken by the Eastern Merchants. Taking the FC-2 home game console that has just been launched as an example, all that Oriental Games really needs to do is come up with a mature design solution. After that, it starts with the production of game consoles. Oriental Commercial has already taken over the baton.
According to the R&D plan of the FC-2 main engine development team, it is given priority to the supply and marketing system of the Eastern Group. Suppliers from Hong Kong, China, and Taiwan have placed orders for the production of parts. For those parts that cannot be solved within the system, Oriental Shoji will order them from Japanese and American companies. Finally, all parts are sent to the OEM's warehouse. They were commissioned by Oriental Shoji to carry out the final assembly and production of the game console.
When the FC-2 console was produced, Oriental Commercial Company quickly spread the console to the global market through its own distribution channels. In a market like Japan, which has been deeply cultivated for many years, Oriental Commercial has completely eliminated middlemen and directly cooperated with terminal retailers through the Chuxin Association. In a region like Europe, where there are many countries, Oriental Commercial Co., Ltd. cooperates with local agents for distribution.
In addition to the sales of game consoles, even advertising and market research are mainly done by Oriental Commercial Company. The relevant departments within Oriental Games are responsible for subordinate participation. The purpose of these departments is more to get first-hand information. In order to make it easier for R&D personnel in game companies to keep abreast of the latest changes in market dynamics and player needs.
This is also why when a colleague from the secretariat handed the information to Zhong Jinghui just now, he said that the document was transmitted from Oriental Trading. Because Oriental Commercial Company is the place where the relevant data can be produced in the first place. At the same time that it sent the sales data to Oriental Games, it also sent it to the group headquarters and Li Xuan's office.
It can be said that all the business of Orient Commercial Company is carried out by other subsidiaries within the group. Li Xuan's main purpose in setting it up was also to allow companies such as Oriental Games and Oriental Research Institute to focus all their energy on research and development in their respective fields.
At present, Oriental Commercial Company is the company with the largest number of personnel and the most complex business among all the subsidiaries in the group. It is also an important part of Li Xuan's control of the entire Eastern Group. Even if a company like Aikang began to gradually build its own distribution system after listing, it would leave the support of Oriental Trading. It will also be hit hard immediately.
It is precisely because of the special status of Oriental Commercial that Zhong Jinghui was able to beat other competitors in the competition. The reason why Li Xuan chose him as his new assistant is precisely because the coordination department where he works has a lot of opportunities to deal with all the companies in the group. And Li Xuan's assistant just needs an all-rounder who knows enough about the entire group.
In fact, Li Xuan's assistant is most suitable for selection from the group headquarters. However, for a long time, the headquarters of the Oriental Group was just an empty shelf, and many of the responsibilities were actually completed by Oriental Merchants. With the recent reorganization of the group's headquarters. For example, the coordination department where Zhong Jinghui previously worked has been separated from Oriental Commercial and merged into the headquarters.
"Li Sheng. Sales figures for the FC-2 console are out, with a total of 39,000 units sold worldwide in the first week of launch. Among them, 11,000 units were sold in Japan. 15,000 units in the U.S. market, 10,000 units in the European market, and 3,000 units in other markets!" Soon after Li Xuan walked into the office, Zhong Jinghui knocked on the door and followed up to report.
"Oh, the sales are good, much better than we expected before!" Li Xuan smiled and picked up the document that Zhong Jinghui put on the desk and began to browse it seriously.
And Zhong Jinghui took advantage of this time to make Li Xuan a cup of coffee. After more than a year as an assistant, he has already figured out Li Xuan's taste, and it is naturally clear how much sugar to add.
Zhong Jinghui graduated from Oxford University, a prestigious university in the United Kingdom, and his father ran an import and export trading company. However, after graduating from university and returning to Hong Kong, he did not choose to follow his father's business and joined HSBC. Three years ago, he jumped from HSBC to the fledgling Oriental Commercial Company and quickly became a department manager.
The general assistant who serves tea and water will naturally not fall into Zhong Jinghui's eyes, but his current boss is "God of Wealth Li". What's more, serving tea and delivering water is just an incidental job, and Zhong Jinghui's main task is to assist Li Xuan and manage the Oriental Group, a giant company with total assets of tens of billions of dollars.
In the more than a year that Zhong Jinghui has served as Li Xuan's assistant, he has a deeper and deeper understanding of the Oriental Group, and he feels more and more that he was lucky at the beginning. Li Xuan is a boss who likes to grasp the big and let go of the small. Most things rarely bother with the specific process.
This requires Zhong Jinghui, an assistant, to fully do all kinds of homework, which undoubtedly gives him a great opportunity to exercise. According to the company's own statement. Li Xuan's assistant is equivalent to half of the president of the group!
"According to the sales data of the first week, the monthly sales of the FC-2 will definitely exceed 150,000 units. In contrast, Oriental Corporation's original forecast was 120,000 units. Although there is some margin reserved for the production arrangement, the maximum monthly production capacity is only 150,000 units, which is still a little insufficient!" Zhong Jinghui put the coffee on the table, and then introduced it to his boss.
In the past, whether it was the ABC series of computers, or the FC-1 game console and the GameBoy handheld console, the sales forecast made by Oriental Commercial was almost conservative. So much so that when the new products of the Eastern Group are launched, there is often a situation where supply exceeds demand.
In fact, the analysts of Oriental Commercial cannot be blamed for this, because the market is inherently ever-changing and elusive. The situation of undersupply for the Eastern Bloc is far easier to solve than oversupply!
If the analyst's judgment is too optimistic. The need to reduce production will not only lead to a large number of idle equipment and layoffs in downstream foundries, but also seriously hit the morale of the entire supply and marketing system.
"There is no need to worry for the time being, even if the monthly sales of the FC-2 exceed 150,000 units, it is only one-tenth of the sales of the FC-1!
Therefore, we have positioned the FC-2 as a high-end market from the beginning, and the appropriate situation of supply and demand can further deepen its impression in the minds of players!
As long as FC-2's reputation in the minds of players is established. After the price reduction next year, it will naturally take over the baton of FC-1 and continue to become the hegemon of the home machine market!" Li Xuan shook his head and explained.
Li Xuan's biggest surprise was not actually the FC-2 sales data, but another analysis in the report. According to a survey of customers who purchased FC-2 consoles in cooperation with market researchers and dealers around the world. A whopping 33.5% of all customers who buy FC-2 consoles are because of The Legend of Zelda.
That is, there is FC-2 in total sales. More than a third of them were brought to you by the new game The Legend of Zelda. This figure is much higher than the 24.5% of "The King of Fighters 2", you must know that the previous "The King of Fighters 1" has accumulated a large number of fans for the "King of Fighters" series.
Another statistic also proves the popularity of The Legend of Zelda. Among customers who have purchased the FC-2 game console. 79% of customers also purchased The Legend of Zelda game discs, compared to 68% of customers who purchased The King of Fighters 2.
Next, Orient Commercial will definitely adjust the advertising strategy of the FC-2 game console. Increased advertising for The Legend of Zelda and The King of Fighters 2. Nearly 60% of customers choose to buy FC-2 consoles because they want to play these two games.
This also shows that the previous strategy of Dongfang Game Company to promote console sales with high-end games has achieved great success! This has a great exemplary effect on the GameBoy-2 project.
Because according to the cost assessment within Oriental Games, the retail price of the GameBoy-2 is likely to be as high as $40 after its launch, and only in this way can the company have enough profits.
This price is also twice the price of the GameBoy, and the success of the FC-2 is bound to make the executives of the game company more confident. In the face of excellent quality, the problem of high prices is not unbreakable!
The sales data of the FC-2 game console in the first week fed back by Oriental Commercial spread throughout the entire Oriental Game Company in only half a day. Another of the company's products has been a success beyond expectations, and every employee's face is beaming. Because the better the company's performance, it also means that everyone will receive more bonuses at the end of the year!
And the most enviable of these is naturally Shigeru Miyamoto, the creator of "The Legend of Zelda", whose game sales exceeded 30,000 copies in the first week. In other words, The Legend of Zelda is likely to sell more than 1.5 million copies a year, which is a very successful game even on the FC-1 console.
However, the release platform of "The Legend of Zelda" is the newly launched FC-2 game console, combined with the analysis of FC-2 console sales, everyone can easily find that Miyamoto Shigeru's new game has been widely recognized by players.
This makes more sense than just sales, as the FC-2's high pricing largely dampened console sales. The Legend of Zelda is priced at $29.9 compared to the $19.9 price of a regular game cartridge. With so many unfavorable factors, the sales of "The Legend of Zelda" are still very good!
The Legend of Zelda won't be available on arcades and FC-1 consoles, but it will be available on PC platforms in three months' time. The game market on the personal computer platform is in a period of rapid growth, in fact, many games of the Oriental Company are selling very well on the computer Pingyao.
For example, the computer game "Hong Kong Cubes" has sold more than 10 million copies. The ABC series of computers with ERM processors and its compatible machines can drive the game "The Legend of Zelda", so its potential market on the computer platform is not small.
"Shigeru, you have easily entered the millionaire class this time, and we must slaughter you tonight, otherwise we will not be able to soothe our envy, jealousy and hatred!" said a colleague who put his hand on Miyamoto Shigeru's shoulder, and his words immediately drew a chorus of approval from the others.
Shigeru Miyamoto also nodded magnificently, and posed very casually. After work today, in addition to a few friends who are also from Japan, there are many Hong Kong colleagues who coaxed to slaughter fat sheep among the people who walked with Shigeru Miyamoto shoulder to shoulder.
According to the estimates of the do-gooders, the "Legend of Zelda" project development team is likely to receive more than $1 million in prize money this time. And Shigeru Miyamoto, as the most important creator of the entire game team, his contribution is definitely the largest, and the prize money that can be shared must be the most.
According to the team's statistical contribution, Shigeru Miyamoto should be able to share about one-third of the total prize money, that is, at least more than $300,000. If it can reach 2.5 million in Hong Kong dollars, it is a new millionaire!
This is also the reason why the developers of Oriental Game Company are rushing to submit various new game development plans, because the rewards after success are too tempting! (To be continued......