Chapter 0084 Benchmarking Hotel Brands
The next morning, when Su Yang came to the Nanjin Hotel, the group of old men and old ladies were eating breakfast, and Wang Lian and Hu Rui, the two managers and directors of the catering department, were really waiting on their heels.
Even Xu Xiaohui was making a record while asking the old man and the old lady about their sleep last night.
It has been doing it for more than half an hour, and after the group of old men and ladies went out under the guidance of the guide, Su Yang called Xu Xiaohui over: "Just now I counted the quality of sleep, how is it?"
Xu Xiaohui handed the form in her hand to Su Yang with a smile on her face: "Boss, this is the √ they played, and they are all very satisfied with their sleep, and there are several nights that I can't sleep, I slept well last night, and I was a little embarrassed to praise me when I was eating just now." ”
Su Yang's heart finally settled down, but this form is only for the old man and the old lady: "What about the other 3 Jiang Youtuan rooms, and 2 travel agencies trying to sleep?"
"Before he got up, Jiang Youtuan's retreat was one room. The guest who checked out also boasted to the front desk for a long time this morning, and also wrote a long praise for sleep on the group buying website, which was also the first comment after the launch of the golden sleeping room. ”
Xu Xiaohui turned on her mobile phone and clicked on the comments in Jiang Youtuan to show Su Yang.
Seeing this, Su Yang felt a little embarrassed.
Sprinkled with hundreds of words, full of emotion, first said that he is a small boss of the company, the company's performance has not been good recently, I can't sleep every day, and I am irritable with a few packs of cigarettes a day. I didn't want to go home to see my wife yesterday, for fear of being in a bad mood and quarreling, I happened to see the golden sleeping room promoted on the homepage of Nanjin Hotel in Jiang Youtuan.
Originally, this little boss was angry because of the company's affairs, and felt that this kind of propaganda must be deceitful, and it would definitely have no effect, so he could justifiably send a meal to the hotel the next day, so as to relieve the depression in his heart.
But who would have thought that I was upset last night, took a shower and went to bed and lay down for a while.
It was really just a few minutes later, and I slept until dawn.
And I woke up in the morning in a good mood, I haven't been so energetic for a long time since the company had an accident.
Especially at the end, I felt that I couldn't sleep or eat well, I was irritable to death, and the whole person lost hope.
But last night's sleep, coupled with the delicious breakfast I ate in the restaurant in the morning, opened my taste buds, and now I am in a good mood, not as depressed as before, and I can calm down and think about the cause of the company's problems.
Su Yang looked at this long comment with emotion, and felt that he had goosebumps: "Isn't it too exaggerated? Not to mention others, even I feel that it is a gun text, it won't be your praise, right?"
Xu Xiaohui had already guessed Su Yang's expression, covered her mouth and smiled: "Boss, this is really not brushed, I thought it was fake when I saw it in the morning, so I asked Xiao Liu at the front desk." ”
She told me that when this person came last night, he was very impatient, he had a big temper, he hated this and that, and said that it was too expensive, and if he didn't sleep well, he would have to complain to the industry and commerce. ”
"But guess what, when I checked out this morning, the little boss praised how good the hotel was, and apologized to Xiao Liu for his bad attitude last night. ”
Speaking of this, Xu Xiaohui couldn't help but want to laugh out loud, but she still held back and continued.
"But he also said one thing, our house prices are a bit expensive. If it was before his company's accident, he still wanted to come to live often, but now the company's performance is not good, like him, or ordinary office workers in Jiangzhou City, are reluctant to live for three or four hundred and one nights, at most more than two hundred a night, and most of them are still more than one hundred yuan. ”
At this point, Su Yang has also considered that the area of Nanjin Hotel is so large, no matter what, it cannot endlessly increase the price to the price of a four-star hotel or a five-star hotel.
Therefore, we must have a precise positioning, lock in a grade of market, and then seize the most likely number of customers.
In the past two days, Su Yang has also been making up for hotel knowledge, especially the hotel situation in Jiangzhou City.
Hotel rates in Jiangzhou City are divided into five grades.
The highest-grade five-star hotel, because it is located in a fourth-tier inland city and is not economically developed, according to different room types, the room price is 500-1000 yuan/night, and the executive suite can be sold for about 1500.
The second-tier four-star hotel, the room price is 300-700 yuan / room, and the executive suite can exceed 1,000, but because there are not many four-star listings, many so-called quasi-four-star standards are not four-star standards at all.
The third level of prices is concentrated in 200-500 yuan / room, and there will also be some low-cost rooms of 170-200 yuan, mainly three-star hotels, as well as the mid-end brands of national chain hotels.
For example, the mid-end brands of Hanting Head Office Huazhu Liquor Group, Xingcheng Hotel, Ji Hotel, and the new Hanting, the mid-end brands of Home Inn Hotel Group, Home Inn Selection, Home Inn Business Travel, etc.
However, Homeinns Group does not have a mid-end brand in Jiangzhou City, only the low-end Homeinn Express Hotel, like the Hanting Hotel of Huazhu Group, all start at more than 100 yuan, and the price is more than 200 points at the top, which is also the normal price of Jiangzhou City's economic express hotels, forming the fourth grade of Jiangzhou City.
As for the lowest grade, it is a small hotel for dozens of yuan, and Su Yang will not consider this grade.
The Nanjin Hotel in Huijin Building is mainly aimed at the third-grade 200-500 yuan, which is benchmarked against three-star hotels such as Rosewood Hotel, as well as the mid-range hotel brands of Huazhu Group, Homeinns Group, Jinjiang Group and Plateno Group.
In the future, Nanjin Hotel will open a branch again, whether it is in Jiangzhou City or in the provincial capital, it is also to benchmark with this grade.
The Wanghu Hotel in Jiangzhou City is the benchmark of four-star hotels, and even Suyang has to overwhelm all quasi-5-star hotels that are not really 5-star if they want to challenge the top 3 within a year.
Of course, the fourth grade of 100-200 yuan of economic express chain hotels, Suyang also considered, in Jiangzhou City, this is a very large market, but this is a matter of the future.
Xu Xiaohui saw that Su Yang was in a daze, and couldn't help shouting: "Boss, do you want to change some of the golden sleeping rooms on the first floor?" The room on the first floor is small, and the price is about 200 or more, which can capture the psychological price of some office workers. ”
"Yes. ”
Su Yang came back to his senses, thought for a while and said, "On the first floor, 11 small rooms will be changed to make a golden sleeping room. Double Room 250...... Forget it, change it to 249 yuan, 250 is a bit ugly, and 279 yuan for a double standard room. The double bed room and standard room on the third floor were also reduced by 1 yuan each, changed to 349 yuan and 379 yuan. ”
With 11 more rooms, you have to add 44 remodeled pillows, plus some extra pillows.
Su Yang made a phone call to Zhang Rong and asked her and Wang Xiaoqing to prepare 150 pillows for Ding Sanpang to send over today.
In addition, the vacuum compressor will be sent over today, and when the time comes, Ding Sanpang will learn it first, and then teach the two of them to use it, and vacuum compress all the modified pillows and then load them into the car and transport them.
After hanging up the phone, Su Yang said to Xu Xiaohui: "How many pillows do you want every day in the future, including how many pillows are spare, you tell Ding Sanpang and let him take them according to the quantity." ”
Xu Xiaohui nodded, although she was curious why these pillows had to be pulled away every day, and then a batch of them would be pulled over.
But since the boss didn't say it, Xu Xiaohui wouldn't be stupid enough to ask.
And her main concern now is how to manage the housekeeping department and the daily online training and learning.
After Xu Xiaohui left, Su Yang looked at the time, it was already 9 o'clock, and estimated that there was still 1 hour before the people from Wanghu Group would come over to sign the agreement, and sent a WeChat message to lawyer Du Wenjing.
Just when Du Wenjing replied to the news and arrived at the Nanjin Hotel on time at 10 o'clock, several men came to the door of the Nanjin Hotel and pointed at the building.
At the front is none other than Ma Hui, the manager of Huijin Tower.
By Ma Hui's side, there was also Wu Cheng of the Rosewood Hotel, who was dead and alive with Su Yangdou, and a middle-aged man beside him.
Behind the middle-aged man, there are also 2 young men, who seem to be respectful to the middle-aged man.
Su Yang didn't have to think about it to know that this middle-aged man was Wucheng's father who bought a hotel building for 25 million yuan, that is, Wu Yanghua, a businessman who came out of Su Yang's hometown Shanlan County.