Two days later, at seven o'clock in the evening, in the large conference room of an office building in Huahai City, a small adult training class had just begun.

The speakers, of course, are Ah Jin, Jin Ritian, and Quan Shabi sat at the computer desk in the corner, and controlled the projector hanging on the ceiling through the computer in front of him to project the relevant content of the training course to the screen hanging in front of the conference room.

As for the theme of this course, it is:

"How to make your online text popular. ”

Standing in front of the podium, Ah Jin pointed to the projection behind him with his right thumb and told the students sitting in the audience about the lesson.

The content at the beginning is naturally what the sentences are smooth, the logic is clear, etc., but the basic skills that must be mastered when writing an essay can be listened to by the whole sand wall on the side yawning.

Feeling bored, he simply took out the mobile phone that Shouji had become from his arms, put it on the computer desk, and looked at the latest serialized masterpiece of the god of online literature. As for controlling the projector, the computer program had already been set up, and there was no need for him to continue to interfere.

Of course, if Ah Jin's class today is only about these basic contents, it is impossible for anyone to participate in this adult training class, after all, the students present are all online writers, and the basic skills of writing are very solid.

So what is the point of what Ah Jin uses to attract these students, that is, the content of his classes?

I only heard Ah Jin say slowly: "If you want to make your online text popular, first of all, you must know what the online article is?"

As soon as these words came out, the students in the audience immediately realized that the point was coming, and they took out their notepads and pens one after another, and some even took out voice recorders, ready to write down Ah Jin's next words.

And Ah Jin also paused for more than ten seconds cooperatively, so that the students in the audience were ready, and then continued:

"Online literature is actually a commodity, a kind of literary commodity used to sell. ”

"In order for goods to sell, we must first find our own positioning, that is, find our own consumer groups. ”

"So what are the consumers of online articles, that is, the people who like to read online articles?"

Speaking of this, Ah Jin deliberately paused, in addition to deliberately selling off, but also to leave enough time for the students present to take notes, and then said:

"We all know that although the Internet was born very early, our China has fully entered the Internet era, and it is also after the 21st century. Therefore, the people who like to read books on the Internet are young people, especially students who have not stepped into the society, and they account for most of them. ”

"These people have never set foot in society, and most of them are only children, who are held in the palm of their hands by their parents and other elders at home, and they have no worries about life and food and clothing. ”

"People who grow up in such a situation naturally feel that the world revolves around them, and they can have a smooth life in their lives, and their income, house, car, career, and wife or husband can be easily handled as if they were falling from the sky. ”

"Because of this, the content we write online should be written in accordance with the needs of these consumers. In this way, they will be able to meet their expectations, and they will come to see our books!"

Suddenly, a student in the audience raised his hand to speak, and Ah Jin immediately signaled, "Say it." ”

The man stood up and spoke:

"So that's why cool articles are popular right now?"

Ah Jin walked up to the man's side and asked:

"What's your name?"

The man replied:

"You can call me Old Kim. ”

"Hmm, you are also surnamed Kim, it seems that we were a family five hundred years ago!"

Ah Jin nodded, smiled and said, "Old Jin, I have to praise you, your words are very correct." ”

As soon as these words came out, the other students around them all cast envious glances at Lao Jin, and Lao Jin also smirked a few times and sat back.

Seeing that the atmosphere had been stirred up, Ah Jin continued:

"The so-called cool article is an article that can make people feel very happy to read it. Among them, the protagonist must be young, the appearance of the male protagonist must be so handsome that people and gods are angry, and the appearance of the heroine must be national and fragrant, as if the immortals descend to earth and do not eat fireworks in the world. ”

"The strength of the protagonist, both men and women, must be strong, even if they are not strong at the beginning, they have to go through a series of adventures and become very strong. Of course, some high-level writers will describe the strength of the protagonist as a type with average book strength but strong actual combat effectiveness. ”

"As for the supporting roles, there are two types. ”

"One is the person who follows the protagonist. ”

"For example, if a man is a female character in an online article, then their appearance must also be beautiful and fragrant, as if a fairy descends to earth and does not eat fireworks in the world. Usually this kind of woman will have some relationship with the male protagonist, and even make the male protagonist's opponents have all kinds of emotions such as envy, jealousy, and hatred, and then lose their IQ and be crushed by the male protagonist in various ways. ”

"As for the male characters who follow the male protagonist, this kind of person should pay attention, and they can't write their appearance as the same as the male protagonist, so handsome that everyone is angry, that will be a problem. ”

"Writers with a level will write this kind of supporting actor as a type with certain ability, but weaker than the protagonist, and will even arrange their own marriage. Of course, the object of the supporting actor will definitely not be like the female characters around the previous male protagonist. ”

After all, this kind of supporting actor role is more like Zola's "Foil", which is used to set off the protagonist's ability, and if they are written too strongly, they will dominate. ”

After listening to these words, the students in the audience seemed to be enlightened, and they all made "so it is" sounds, desperately taking notes, for fear of missing a word, and Ah Jin also paused at the right time.

After a while, the students' notes were almost written, and the student named Lao Jin just now spoke again:

"Teacher, how should those who don't follow the protagonist write?"

"Those people are the villains in Shuangwen. That's what I'm going to talk about next. ”

Ah Jin then said:

"Villains are also divided into men and women, so I'll start with male villains. ”

"The male villains in Shuangwen must first have a good background, at least they seem to have a good background and a high status; second, they must be handsome in appearance, but they cannot exceed the protagonist; third, that is, strength, must be strong, at least the book strength looks very strong. ”

"Fourth, and most importantly, male villains have to be fools in the guise of intelligence, and that's the hardest. After all, it's too silly to write, and when the protagonist defeats him, there is no sense of refreshment, and if it's too smart, then when the protagonist defeats him, it doesn't seem credible. Therefore, the grasp of this degree is very crucial. ”

As long as the above four items are satisfied, then there will be no problem in the creation of male villains in Shuangwen. When the protagonist defeats them, it will make the reader feel that such an opponent can be defeated, and the reader will be interested in continuing reading. ”

Speaking of this, Ah Jin deliberately paused to give the students some time to take notes, and then continued:

"As for female villains, there is attention here. There are also two types of them. ”

"The first, at first the villain, then surrendered to the protagonist. The shaping of this kind of female villain can refer to the previous portrayal of the female characters around the protagonist, such as being as beautiful as a fairy, and it must be strengthened in terms of ability, and it must be able to make the protagonist fall into trouble. The reason why they will be hostile to the protagonist is also due to various coercion and helplessness, rather than deliberately opposing the protagonist. ”

In this way, when the protagonist subdues them, it is justified, and at the same time, it can also make the reader feel that such a powerful woman can be subdued. ”

The second type is a pure female villain, in the creation of this kind of character, the first depiction of the appearance is usually described with a bit of posture. After all, they are pure villains, and if they are too beautiful, they will suppress the female characters around the protagonist and affect the reader's senses. ”

"The ability of this kind of female villain should not be too strong, for the same reason. In addition, in terms of personality, such women must be black fungus, and they are very unclean. Only in this way, when the protagonist defeats them and slaps them, can readers have the pleasure that these dirty women deserve. ”

Ah Jin, who watched the students desperately take notes, showed a satisfied smile on his face and struck the final blow:

"To sum up, the so-called cool text, which is cool, to put it bluntly, is that readers substitute themselves into the protagonist of the book, experience all kinds of things that they can't do in real life, and then produce an illusory sense of refreshment. ”

"For example, promotion, wealth, beauty, mansions, and killing seemingly awesome opponents, teaching those coquettish black fungus, and even saving the world, saving the universe, etc., things that are impossible to do in reality. ”

"This kind of refreshing feeling should be brought to those readers by us online writers through articles. ”

"In this way, our article will be on fire!"

After saying these words, the students in the audience applauded, and Ah Jin, who returned to the podium, also bowed to the students in a coquettish manner.

Time flew by, and soon it was nine o'clock in the evening, which was the time for class to end.

"Thank you, Mr. Jin, under your guidance, we feel that we have grown a lot, and we will definitely be able to write a hot cool article to repay the teacher's guidance!"

Facing the enthusiastic students, Ah Jin also smiled and said: "You're welcome, be a teacher, of course, you have to preach and receive karma to solve doubts, this is what I should do." Finally, I wish you a great fire in your online articles. ”

After sending the students away, Ah Jin came to Quan Shabi's side, and the latter was still looking at the great god's online text, and said without looking back:

"Ah Jin, you are still a teacher, and you want to preach and receive karma to solve your doubts! These words can also come out of the mouth of you, a guy who is full of running trains? Don't look at you know so much, but have you ever written a one-word online article?"

"Hey, hey. ”

Ah Jin sneered and said, "I can make money in class, why should I write online articles! Okay, hurry up and report the account, how much did we earn today?"

Quan Shabi shook his head, picked up the Shouji on the table, and asked her to display the relevant accounts on the display screen, and said at the same time:

"Our fee standard is 500 yuan per person, this time there are a total of 40 students who come to listen to the class, the total income is 20,000 yuan, the venue rental and other miscellaneous expenses are 3,000 yuan, after deduction, the profit belonging to us is 17,000 yuan. ”

After speaking, Quan Shabi motioned to Shouji to let him transfer money, and the mobile phone in Ah Jin's arms immediately rang with a "ding" prompt.

"Well, when the money arrives, the mobile phone transfer is fast!"

Ah Jin took out his mobile phone, confirmed that the funds had arrived, and then transferred 3,000 yuan to Quanshabi.

"This is a red envelope, thank you, boss!"

Quan Shabi, who received the money, immediately asked with a smile: "Ah Jin, when have you been so generous?"

"What are you talking about?"

Ah Jin said to Quan Shabi with an inexplicable face: "This is your salary! Isn't this month's salary still payable?" ”

"I'll strangle you!"

The other party's words almost made Quan Shabi scold his mother, and he pointed at the other party on the spot and shouted: "Ah Jin, you black-hearted capitalist, you know how to exploit me, a poor laborer! You let me work overtime during the Chinese New Year, not only do you not pay overtime pay, but you don't even give red envelopes, are you still human?"

"Besides, this is Huahai City, where every inch of land is expensive, and the salary of 3,000 yuan is not enough to plug the gaps!"

However, Ah Jin, who was familiar with the details of the other party, ignored the other party's accusations at all, and retorted:

"Xiao Quan, don't cry there to be poor! When I don't know, your family's property has already exceeded 100 million, more than me!"

Quan Shabi frowned and asked, "How do you know?"

Ah Jin snorted and said:

"It's no secret that you kid and the group of fox friends around you are making money in the financial market. What's more, last year, your small group formed a four-member parliament, and in the financial market, you dared to stab a Western consortium in the back, and you had the audacity to do it!"

"Although the current international situation is a game between China and the United States, the Western consortium standing behind the United States is still the boss of the financial industry. Xiaoquan, I don't care if you do anything to them, I don't care how much money you make, but don't involve me. ”

"Don't worry, boss, this has nothing to do with you, and it can't be related to you. ”

Quan Shabi hurriedly agreed, and then changed the topic:

"By the way, Ah Jin, are the contents of your lecture really useful? Those online writers who come to listen to your class, can the articles they write really become popular?"

Ah Jin's face showed an evil smile and said:

"Of course not!"

"Online texts are commodities, but they are also articles and novels, so they have both a commercial side and a literary side. ”

"As far as literature is concerned, the storyline is the key, and the so-called cool in the cool article is actually just the content that attracts readers at the beginning, after all, an online article is sprinkled with hundreds of thousands of chapters, all of which are cool? Impossible! There must be wonderful content to fill it. ”

"But where the articles of the great gods of online literature are hidden under their refreshing reading senses, it is precisely the ups and downs of the plot, and the amazing dark line foreshadowing, which is the charm of the great gods. ”

"As for its commerciality, it's even simpler. ”

"For example, Xiaoquan, you should have heard that there is a great god recently, who not only released new books on the whole network, but also held a large-scale offline book signing and sales event, which has been widely reported by various media. ”

"Yes, I know. ”

Quan Shabi nodded and said, "I also specially participated in the book signing event, queued for two hours, and bought a luxury hardcover collector's edition physical book signed by the great god!"

Jin Potian smiled: "Xiaoquan, do you know what this is? This is marketing, this is hype!"

"After this event, even people who have never read online articles have heard of the name of the great god's new book, and with the great god's writing, do you think this book can not be popular?"

Hearing this, Quan Shabi was silent, and he already understood the reason why the online writers who came to listen to the class today could not have their articles to be popular.

Maybe some of them are not inferior to those gods in their writing, but they can't do the same marketing and hype as the gods.

This means that those people's articles, no matter how well written, are doomed to obscurity!

The so-called aroma of wine is not afraid of deep alleys, but it is actually said by a layman who has no concept of marketing.

Looking at the thoughtful Quan Shabi, Ah Jin patted him on the shoulder and said, "Now, you know, why do I know so much, but I don't write online articles, but come here to take classes." ”

Quan Shabi glanced at him and said, "Aren't you cheating money!"

"It's not a lie, it's a knowledge. ”

Ah Jin smiled: "For example, those stock commentators who never speculate in stocks, don't there are many investors who are willing to listen to their words?"

"Okay, well, you have a point. ”

Quan Shabi asked impatiently, "The work is done, so can I get off work?"

Ah Jin said: "Okay, I'll drive you, let's go." ”