Chapter 65: Pull for Sponsorship
At 10 a.m. on January 5, SL Entertainment and the news media simultaneously issued the first notice of 2004 that a movie would be filmed in 2004 with Lee Hyo-ri as the main character. After the matter was issued, the major brokerage companies were relieved at the same time, and it was not so easy for the singer to transform into an actor, because after the transformation, there were many people who were directly silent, even the actor's agency was not afraid of Lee Hyori's popularity, after all, no matter how popular it was, Lee Hyori was also a newcomer in the film and television industry, and whoever treated the newcomer as if he was a big enemy would be really laughable and generous.
On January 7, in a private room of the Seoul Grand Hotel, more than a dozen people centered on Lee Seung-rim were talking in twos and threes, which was Lee Seung-rim's invitation to Cha Seung-won and other princelings with deep family backgrounds to get together. Most of the people in the box are in their twenties, and some are even older than Li Shenglin, and they all met at a party for two years after they got together with Che Shengyuan in 02, and one of them is Li Fengzhe, a kid.
Li Fengzhe, this kid since he first met Li Shenglin, he has been fighting with Li Shenglin, originally this party had nothing to do with him, this kid didn't know where he heard the news, and directly called Li Shenglin to ask if he was a treat to dinner, Li Shenglin had no choice but to bring this kid with him.
The people present now, except for Li Shenglin and Li Fengzhe, basically have one thing in common, that is, the family has a certain amount of energy in the business world, and they themselves have also started to do things in the company at home. Li Shenglin's purpose in pulling these people over was to solicit sponsorship for the announcement of making a movie issued the day before yesterday.
In fact, a romance film has no special effects, and if the actors don't invite too well-known people, the production cost itself is not high. Lee Seung-rim and Lee Hyori have discussed, because Lee Hyori's brokerage contract income distribution was relatively loose at the beginning, this movie can be regarded as a money-making work of SL Entertainment, and the male and female protagonists Lee Seung-rim and Lee Hyori will not be paid too highly.
In view of Lee Hyori's fame and Lee Seung-rim's own investment, Lee Seung-rim, the screenwriter and actor, is only paid RMB6,000, and Lee Hyori's remuneration is five times that of him, about 30,000. But leaving aside the salaries of the director and crew, plus the cost of renting props, all box office income goes to investor Li Shenglin, who doesn't need money.
But this is not in accordance with the rules, and the second is what if the box office is dismal and loses? So Li Shenglin, the leading actor, still has to get some fixed remuneration, but it is just very low.
Li Shenglin raised his watch to look at the time, there were less than ten minutes left, but Che Shengyuan and a few other people did not arrive, Li Shenglin called one by one, some said that they were on the road, and some could not get through. At the end, Che Shengyuan apologized directly: "Brother Shenglin, I'm sorry, there is a traffic jam on the road." I may be a little late, you eat first, you don't have to wait for me. ”
Li Shenglin listened to the empty echo around him on the phone and said, "Then you drive slowly, let's discuss things first." "Okay, okay. Che Shengyuan's tone on the phone was very sincere.
After receiving the phone, Li Shenglin walked directly from the door, walked back into the crowd, and waved his hand directly to signal everyone to come to the table: "The others don't know when they will arrive, let's start the table and talk about business." Feng Zhe, you go and tell the waiter that it's time to serve. ”
During the banquet, Li Shenglin told them his intentions, "Everyone knows the announcement issued by SL Entertainment the day before yesterday, I am going to make a movie, and now I want to pull sponsorship with you, according to different lens advertisements, the price ranges from six million to fifteen million." ”
Li Shenglin still has a certain degree of confidence in the script he wrote, and in addition, Li Xiaoli's true colors and the popularity that has not yet dissipated, Li Shenglin feels that the box office can fight for it. But everything is risky, and Li Shenglin is very clever in planning to transfer the risk, and he wants to implant advertisements in the movie.
Add 100,000 yuan per advertisement, and within a few, the production cost of the entire movie will be completely solved. Although SL Entertainment did not have any fame for its first foray into the film industry, Lee still believed that his face was worth the 100,000 yuan they paid each.
In terms of identity, Li Shenglin is not lower than them, and he is much higher, so even if he asks for money, he will not keep his voice down and accompany the smiling face. Everyone is a mutually beneficial relationship, even if they give money purely for Li Shenglin's face, this little money is not worth anything.
"This is just the sponsorship of money, and the others can also be sponsored by scenes, and clothing sponsorship is converted into the corresponding value to calculate the advertising grade. Li Shenglin continued to talk about the needs in the movie, there are a few scenes in the movie that are not props can be arranged, and there are also costumes, Li Shenglin's plan has a few shots that require some expensive suits and watches, this popular luxury is definitely a good thing for advertising, and this kind of product is generally the bulk of advertisers.
"Some of the things that are needed are written on it, and everyone passes them down and looks at them, and everyone has a copy. Li Shenglin also printed a list of roughly needed items, which they could take back, and Li Shenglin also indicated that the plot could be appropriately modified according to the advertisement.
It means that if you sponsor enough money, you can also implant things that you don't need in the movie, or if you need three sets of luxury suits in the movie, and you sponsor six sets, then you can shoot them all.
In this way, the risk of losing money is completely transferred to the advertisers, and the advertising risks are dispersed, and Li Shenglin is absolutely sure that 80% of them will agree.
Advertising is usually just to maintain the brand's popularity, and will not bring high sales to the product, only in some special circumstances, the early advertising will bring great momentum to the product.
Everyone else looked at the list in their hands, and Li Fengzhe also looked at it curiously, and then asked Li Shenglin pitifully: "Brother Shenglin, what about mine?"
Li Shenglin knocked him and said angrily: "Without you, what can you sponsor me? I don't need a bunch of police." "This kid has been like this since he became familiar with himself, Li Shenglin is also close to him, and he is not polite when he speaks.
Halfway through the meal, there were already a few people at the wine table who made a decision on the spot, and some others also said that they would go back to discuss the specific quota target, and there were few who were completely perfunctory and did not spit out, as Li Shenglin expected.
The banquet was almost finished, and the matter was almost discussed. Che Shengyuan came to the hotel at this time, Li Shenglin smiled faintly, and raised his chin to Li Fengzhe, who was sitting next to him: "You go and pick up your brother Shengyuan." ”
"Oh, good. Li Fengzhe obediently went down to greet Che Shengyuan. Walking closer, Li Fengzhe called Brother Shengyuan, and then suddenly sniffled: "What smell?" Che Shengyuan was startled, glared at Li Fengzhe angrily, and scolded in a low voice: "Don't talk nonsense." Then he put aside Li Fengzhe and walked towards Li Shenglin: "Brother Shenglin, I'm sorry, I'm late." ”
Li Shenglin pretended that nothing had happened, and greeted Che Shengyuan with a smile: "Shengyuan, you're late." Then he turned his head and asked the person at the table, "Everyone said how to punish him." The people at the wine table giggled and asked Che Shengyuan to punish himself with three glasses, but Che Shengyuan didn't refuse, and directly filled three glasses of beer into his stomach, and others also applauded.
The arrival of Che Shengyuan seemed to be a leader, and most of the people who did not come came one after another, and there was nothing to announce at the banquet, and the later people also listened to the previous people explain to him, Li Shenglin sent a few more lists, and the banquet dispersed.
On the 12th, SL Entertainment issued another notice that it had made contact with the Taiwan side, and Lee Hyori would hold a solo concert in Taiwan on the evening of April 9. As soon as this news came out, the major brokerage companies that had been relieved before once again had a bottom in their hearts.
On January 15, Lee Seung-rim was in his office looking through a stack of materials, which was a combination of the energy and abilities of Kang Jian Suk and Kang Jing Mi to screen the director of Chungmu Road. The information is the same as the resume, and there is an inch of photo pasted in the upper right corner, which can give Li Shenglin a preliminary feeling of the person's mental outlook, and then the director's age and works are also written on it.
These things are not directly helpful for shooting, and those who are helpful can feel the director as a person, a person is in different situations and at different ages, and the whole story of Li Shenglin's script is a comedy, and the director who needs it is basically in a young stage, especially to have a feeling of not meeting talents, so that he can complete the work very seriously at a better price.
Lee Seung-rim slowly looked at the materials prepared by Jiang Jianshuo and the others, including some well-known directors, such as Yoon Ji-kyun, the director of the popular Ha Ji Won movie "Color is Empty". Yoon Jijun is also famous for making comedy movies, and he is also self-written and directed, so he has his own uniqueness for comedy movies, and he seems to be a very suitable candidate.
It's a pity that Li Shenglin vetoed it in his heart after rewatching "Color is Empty". The movie "Color is Empty" did not poke at the sensitive point in his heart, maybe in the early 2000s, this movie could have a very large audience, but after more than ten years of baptism of online entertainment media, Li Shenglin does not need a director of this level.
In particular, Yin Jijun has a background in economics, has a certain reputation and has his own views on the market, such a person Li Shenglin will almost certainly not follow his own opinions, unless he is smashed with money, who will not go with money? But this is inconsistent with Li Shenglin's original intention, so Yin Jijun passed.
In addition, there is also a director on the list, Guo Jae-yong, the director of "Sassy Girlfriend" starring Cha Tae-hyun and Jun Ji-hyun, Kang Jingmei and Kang Jian-seok only listed him as an alternative, and did not strongly recommend him. Regarding "Savage Girlfriend", Li Shenglin has not read the original book, but the script and post-editing of the movie are even more inconsistent with Li Shenglin's thoughts, and except for "Savage Girlfriend", Guo Zairong has no other famous works in the later stage, so Guo Zairong also passes.