As soon as Zhang Siyuan's words were finished, Lin Yi suddenly became a little excited. He also thought about the problem that the decoration company could not make it bigger, and he thought about it for a long time. It's a pity that this is the case throughout the country, and no company has ever come up with any particularly good ideas.

He is still because he has his own background, and most of the jobs he takes on are the work of some rich families, so he can earn so much in a year. After all, some of those people really need it, and some of them want to please him, and they want to get something from his father or uncle by him. In such a situation, his company's profitability is not bad.

Now Zhang Siyuan seems to have some ideas to help him solve the problem of the company's scale, how can Lin Yi not be excited. Although Zhang Siyuan has not said it yet, with Lin Yi's confidence in Zhang Siyuan, he believes that Zhang Siyuan will definitely be able to give a good idea. After all, Zhang Siyuan can have such a huge net worth at this age, and his views and ideas must surpass many people.

Zhang Siyuan pondered the language, and said to Lin Yi: "Your decoration company can't expand the scale, it should be two reasons, one is that people don't know about you, and the second is geographical restrictions, right?"

"Pretty much. Lin Yi nodded.

Although Zhang Siyuan is not entirely right, he is also right for most of it. Decoration companies are generally run locally, which is difficult to do across regions. The first is that there is not enough manpower, and the second is that there is no guarantee of income, and no boss is willing to do this.

Zhang Siyuan saw Lin Yi nodding, and then said: "First of all, let's say that people don't know about you, which can be summarized as not being well-known enough. There are many reasons for this, one is that people in need have their own channels to find the right people, and the other is that they can't find you at all, which is an objective reason. Another is that you don't do propaganda yourself, people don't know that there is such an industry as you, and they all find some craftsmen to deal with it directly, which can be said to be your subjective reason. ”

In Zhang Siyuan's memory, in Haining, most of the people who decorate are basically direct acquaintances who introduce some carpenters, bricklayers, lacquer craftsmen and other masters, and they will not look at whether there is a decoration company at all. Generally, a group of people are scraped together to decorate, and few people will think about whether there will be a company specializing in decoration.

"I also know that visibility is very important, but you also know that it is very difficult to advertise in our industry. If you look at the TV, you will know which channel you see that there are advertisements for the engineering team? To put it bluntly, our line of work is the same as the construction team, basically relying on connections and word of mouth. On the basis of connections, it is rare for strangers to come to the door on their own. Lin Yi said with a wry smile.

Regarding what Lin Yi said, Zhang Siyuan didn't ask in detail why he couldn't advertise on TV, since Lin Yi didn't say it, there must be some special reason in it. Otherwise, with the energy of these people, they will definitely try their best to make the company bigger and make more money, instead of reporting such a small company.

Lin Yi didn't wait for Zhang Siyuan to speak, and then said: "You are also a real estate person now, and you should also know that every developer in China rarely has its own engineering team, and it is basically outsourced to others. Why is this so? Because there are a lot of people who don't have a job, it costs a lot of money, and no company wants to do that. Including some state-owned enterprises and central enterprises, except for the most backbone of the people are their own people, the other construction sites are basically looking for temporary workers. When a project is finished and the cooperation is pleasant, then the next project will be continued. If the cooperation is not pleasant, maybe you will be killed halfway through and replaced by another engineering team. In this industry, the mobility of personnel is too great and not so easy to control. ”

"And it's not just the attitude of the developer, but also the reason for the workers in the engineering team. Workers follow you to work and make money, so workers are willing to follow you. If the workers follow you, and you don't have a job for them, and you have to pay for it yourself, you definitely don't want to. In short, there is a big contradiction in this, which cannot be explained clearly in one sentence or two. ”

Zhang Siyuan didn't expect that Lin Yi would say so much if he said a word, and after pondering for a long time, Zhang Siyuan said: "Okay, then let's not discuss why this is the case, let's talk about what to do directly." Of course, if you don't think it's feasible, Brother Lin, you can also tell me directly. ”

"You say. Lin Yi also knew that he had just talked a little too much, so he smiled.

"I don't think there's much conflict here, the workers want to make money, you want to make money, as long as you have a job. As long as you have endless work to do, and workers have endless money, then there is no problem. It's not for you to blindly scale up, it's definitely to scale up when there is demand. If you hit the popularity and there are more people looking for you, the work will naturally not be finished. The most important thing is how to let others know that there is a company of yours, know what you do, and how to find you. Zhang Siyuan said.

Lin Yi smiled bitterly: "Why did you come back again." ”

Zhang Siyuan hurriedly shook his head: "I didn't go around, I just said the essence of the problem, and the next thing is to solve it." You can't do TV commercials, but there are other channels. ”

"Putting up small advertisements and handing out leaflets on the streets? That's a waste of manpower and energy, and it also has an impact on the appearance of the city, and maybe the government departments will trouble you." Lin Yi didn't wait for Zhang Siyuan to finish speaking, and retorted.

Zhang Siyuan smiled helplessly: "If this is the case, why am I still telling you for so long, what am I doing?"

Under Zhang Siyuan's reminder, Lin Yi asked Zhang Siyuan with some uncertainty: "You mean to advertise on the Internet, can that work?"

Zhang Siyuan nodded: "Of course it works, you don't want to think about it, except for the Internet café now." If you can have a computer at home, what kind of family is it? In addition, various developments and constructions are taking place all over the country, and there are countless families who have changed their homes. If you can let them know that your company exists, then someone will definitely ask you to do it. ”

"Have you forgotten what I just told you that some people are looking for familiar people?" Lin Yi retorted again.

Zhang Siyuan smiled: "What we are discussing now is how to increase your popularity, instead of competing with others." I can have someone from the company put up an ad on our company's web portal and build a special home improvement website for you. When the time comes, you will pull a group of people to settle in the website and make the website famous, so that many people will come to the website. ”

"You mean, pull my peers to do it together?" Lin Yi asked.

At this time, Lin Yi was like a primary school student. What Zhang Siyuan told him was completely unexpected. In fact, Zhang Siyuan just said some of the concepts of Taobao, you need it, I provide it, it's that simple.

Zhang Siyuan nodded: "Yes." ”

Lin Yi then asked: "But there are many companies, what should I do if people don't look for me?"

Zhang Siyuan smiled: "Many people's home decoration depends on the cost and quality. Your company is a partner of Times Real Estate, Red Sorghum and the new company I cooperated with Li Chaoren, so it is natural that your reputation will be greater than that of other companies. After all, those of you who do the decoration industry are basically small companies from all over the world, and there are very few cross-regional companies. You can set up offices in a few places where you have a relationship before they can react, and rely on your network to build up your reputation first, and then radiate to other places. When the time comes, there will be more people who know your company, and it is best to let others talk about the decoration company, so that they can think of your company, that is the best. In this case, no matter who it is, they will always look at your company first and then decide whether to look for you or not. ”

Lin Yi didn't take much effort to understand what Zhang Siyuan meant, and said with some stumbling: "Siyuan, you know, I basically did some delicate work before, all of which required work proportional to profits. If you follow your idea, you basically have to do everything, isn't that a bit bad?"

"What's wrong, you can do it separately. To do high-end is to do high-end engineering team, and low-end is to do low-end engineering team. Do you still want to only take on those high-profit jobs like before, that is definitely impossible. If you think about it, the company I worked with Li Chaoren was engaged in residential housing. The main business philosophy is to do just need housing, not to make exquisite luxury houses. The hardcover of those houses is, to put it bluntly, simple, and it is not that complicated at all. To be honest, the profit is not very high, but the volume is large, so the profit is more. Zhang Siyuan explained to Lin Yi with some helplessness.

Lin Yi heard Zhang Siyuan say this, and after thinking for a while, he clapped his palms: "That's okay, you can help me do it." When you notify me when your website is made, I will contact a few familiar colleagues in Yanjing and ask them to work with me, and then we will talk about it depending on the situation. Finally, there is a way, and you can't even try. ”

There has been no good method before, but now Zhang Siyuan provides an idea, and Lin Yi naturally wants to try it. Otherwise, always holding such a small company, making millions a year is nothing. Some people whose backgrounds are not as good as him are now bigger than him. But who made him choose this line of work in the first place, and he didn't want to change it again.

Seeing that Lin Yi agreed, Zhang Siyuan also breathed a sigh of relief. In fact, Zhang Siyuan also wants to try to see if there is any problem with his vision. After all, after being reborn, he was more than ten years ahead of his time, and used some ideas from later generations to do things now, if he could, then Zhang Siyuan felt that he would be more confident in doing something in the future. If not, then Zhang Siyuan feels that he will honestly let Times Technology develop according to the normal trajectory.

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