Summer Market.

Xi Ming, although he has been disturbed by Lion Zhang for a while these days.

However, he still did not relax his training in the EMBA president class.

During this period, he went to Gulangyu Ronggu Villa to take a look again, which already belonged to him.

He also went to the farm that was expanded last time, and Xi Ming admired him very much for the new generation of 80 farmer farm owners.

The line is the champion, and Xi Ming feels that Zhang Qiang is the champion in the modern countryside.

Invigorate the tourism economy of the hometown and drive the old folks to make a fortune.

That swarthy young man, in the eyes of Xi Ming, he is an eagle that can spread his wings and take off, and he is also a tiger about to descend the mountain, he has the momentum to look at everything in the world.

He approached him to learn about the current situation of some farms, and he wondered if he could invest in this industry as an angel.

To understand a farmstead, you must first know what a farmstead is. The farm is a kind of recreational park, a good place to earn money. There are many recreational activities, natural scenery, and delicious farmhouse meals, which make many tourists linger. In the Northeast, there are still two people in the farm.

The development of modern farms is still in those developed countries in Europe and the United States.

In the early 60s of the 20th century, Spain, a major tourist country at that time, renovated the castle in the countryside into a hotel for the accommodation of passing guests, this kind of hotel was called "Palaido State Inn".

At the same time, the planning and construction of large farms and manors provide trekking, horseback riding, gliding, mountaineering, rafting, participating in agricultural activities and other projects, thus creating a precedent for rural tourism in the world.

Later, rural tourism was advocated and developed in the United States, France, Poland, Japan and other countries. In 1996, the total revenue of rural inns in the United States was $4 billion. In 1997, 18 million people in the United States went on vacation to the countryside and farms, and there were 1,500 tourist farms in the eastern United States alone, and there were numerous ranches dedicated to tourism in the west.

At present, more than 16,000 farmhouses in France have established family hotels, launched farm tourism, 33% of the country's tourists choose rural vacations, rural tourism receives 2 million tourists every year, can bring farmers 70 billion francs of income, equivalent to 1/4 of the national tourism income. In European and American countries, rural tourism has a considerable scale, and has embarked on the track of standardized development, showing strong vitality and huge development potential.

However, due to its special national conditions, China started relatively late and is still in its early stages.

At present, the development of rural tourism in various parts of China is developing in a comprehensive direction integrating sightseeing, investigation, learning, participation, recreation, leisure, vacation and entertainment, among which the rural tourism projects with the highest participation rate and revisit rate of domestic tourists are: folk customs tourism with the content of "living in a farmhouse, eating farmhouse food, doing farm work, and enjoying farmhouse"; agricultural picking tourism with the main content of harvesting various agricultural products; and rural festival tourism with folk traditional festivals as the content.

It can be said that farm tourism is a form of rural tourism, which is a new tourism project produced by the combination of traditional agriculture and tourism.

Chinese farms are self-employed, small in scale and unbranded.

In April 2017, the German Centennial Paradise brand landed its first flagship manor in China, settled in Hangzhou.

The foreign farm economy model opened the mode of invading the Chinese market.

The farm market is a parent-child market, expanding the market, and the tourism market, this big cake of foreigners and the wolves have come.

The German Centennial Paradise brand is a family industry in Karls, Germany, which was originally a strawberry farm, and then gradually developed into an idyllic theme park covering farmers' markets, regional cuisine and rural attractions, realizing the perfect combination from primary to tertiary production, and is the originator of leisure agriculture in Germany.

Foreign capital now says that China is a "hot land" for the venture capital community, and few people in China are willing to throw money into agriculture. However, the huge market potential of China's rural tourism is arousing the interest of large foreign agriculture-related groups, such as Germany's Centennial Park.

Therefore, Zhang Qiang said that when running a farm, he must not operate according to the standards of the back garden, and good steel should be used on the blade.

Xi Ming hopes in his heart that Zhang Qiang can create a farm with Chinese characteristics.

During the conversation between the farm and Zhang Qiang, Xi Ming also learned that domestic family farms are now an emerging industry project encouraged and supported by the state.

Zhang Qiang said firmly: Ecological farms will become a hot spot for people to invest and start businesses in recent years.

Xi Ming also deeply agrees, in recent years, China's urbanization has accelerated, and people in cities are hot to eat farm meals, live in farm houses, watch farm scenes, and do farm work, which is a huge trend for more and more urban residents.

Therefore, in the future, ecological farms and leisure agriculture will also enter a blowout era.

However, from Zhang Qiang's narration, Xi Ming learned a current situation, that is, many family farms seek scale and large investment, but the benefits are low, so many farm owners give up halfway, and even cause economic losses.

In view of the common problems existing in the current family farms, with many years of experience in farm management, and now with small results, he told Xi Ming about a manor with an ecological cycle model.

He argues:

First of all, there must be industrial support, that is, ecological farms, family farms are not only eating, playing cards, which is the characteristic of more than 95% of ecological farms now, so that in the winter and spring, the business is almost closed, and it is difficult to operate in the long run. Zhang Qiang believes that the solution is to have its own industrial management, such as breeding, deep processing, planting and greening, and the business continues to have its own products sold all year round, which is the best model at present.

The second is that the products should have their own characteristics, such as breeding wild animals that can be farmed, and catering featuring game, freshness, and self-production.

The third is to form an ecological cycle between product projects, high efficiency and energy saving, which can not only achieve the best results in quality and quantity, but also produce the best economic and ecological benefits, and at the same time extend the industrial chain and increase other income channels through ecological agriculture.

The fourth is to use the ecological farm breeding, planting, special catering, rural tourism, product deep processing mode, declare government support funds, and strive for state support funds.

The model described by Zhang Qiang is very clear, but it is the best business model for the current ecological farm operation in China, which solves a series of problems in terms of product characteristics, quality, quantity, sales, investment efficiency and sustainable development.

Subsequently, under the leadership of Zhang Qiang, Xi Ming inspected a number of characteristic family farms in Xia City, and these places were really crowded, busy, and very popular.

The focus of the investigation is Zhaobao Ecological Farm Co., Ltd., the largest farm company in southern Fujian.

The founder of this company is the Lan brothers, for people like to eat mountain delicacies and game special, they started from 2000 yuan 10 mountain eggs, after many years of efforts, has developed into, with ten branches, two large branches, three cooperative enterprises and for the country's 160 farms to provide technical services, set special breeding and famous planting, product deep processing, catering game, rural eco-tourism, leisure and vacation as one of the group-type modern ecological agriculture.

The main business is currently a variety of wild animal breeding, such as pheasants, concubine chickens, peacocks, wild boars, etc., providing farm technical services, greening seedlings and engineering.

Zhang Qiang said that this company is the goal he wants to surpass in the next two years!

Xi Ming is a human being in two lives, and he is still quite accurate in seeing people, the reason why he is looking for Zhang Qiang is that he sees Zhang Qiang's ambition and ability!

The two hit it off, Xi Ming became a shareholder, and angel investment ......

In the future, the farm brand can go to that point, it depends on whether Zhang Qiang is a mule or a horse, tens of millions of dollars are invested, and Ximing is invested as a seed.

Five years later, Xi Ming really didn't expect that Zhang Qiang would really develop the farm into a chain brand and become the first farm stock listed in Hong Kong.

That's another story.