Xi Ming is very satisfied with the word-of-mouth effect of the food live broadcast of the food birdman live broadcast now.

Although the world is big, only food and beauty are the most difficult to be disappointed. Eating, where to eat, what to eat, and what is delicious has been a social issue that has deeply troubled hundreds of millions of Internet users. Birdman Live has created a new weapon for food interaction!

The upstart Birdman Live in the live broadcast circle has done a big thing, investing 200 million yuan to hold the 100 Cities China Star Food Contest with authoritative media and associations in China, and selecting Birdman anchors in 100 cities across the country. Among them, the national champion will receive an annual salary of 5 million yuan, and the city champion will receive 1 million yuan. As long as you can eat, know how to eat, love to eat, and are at least 18 years old, you can boldly sign up.

This is a big deal in the live broadcast industry!

After experiencing a capital frenzy in 2016 last year, the live broadcast industry began to enter a period of ebb.

How to increase new profit growth points and how to complete the business closed loop of investment, traffic, and realization have become a headache for the bigwigs of major live broadcast platforms.

Taobao uses live streaming to connect buyers and sellers to achieve direct communication, with a view to attracting effective traffic. This method has achieved good results, and it has also made the old rival JD.com drooping.

As a result, this year's Jingdong 618 held high the banner of live broadcast and vowed to attack the highland of commercial live broadcast. However, no matter how these business platforms are played, they are always inseparable from the old routines of traffic, conversion, and monetization.

Just when the live broadcast market platforms are chasing me, there is a clear stream, but it is growing rapidly in the domestic live broadcast field, unlike those bewitching goods, they do not live broadcast singing, dancing and playing games, but are heavily perpendicular to the four rigid needs of people's livelihood: clothing, food, housing, and transportation.

Birdman Live is the first to combine merchants, users, anchors, platforms, and investors to create an ecological sharing chain, not only based on LBS live + community, but also combined with the four major values of users, anchors, merchants, and investors to break the live broadcast pattern.

As we all know, Internet content is a fragmented content era, which will continue to expand and deepen in the field of barren and single short videos with a clear logo, evoking a trace of memory buried deep in everyone's heart through food, home, people and things around us.

The reason why the field of live broadcast is so popular is that it can watch it at any time. Therefore, in the live broadcast industry, everyone pays more attention to content rather than appearance, so after the mobile live broadcast application "Birdman Live", which is positioned in the field of vertical live broadcast of food, was officially launched, it was favored by the national catering industry.

"The era of graphics and texts of Dianping and Meituan has passed, and the future will definitely be the era of visual and interactive live video. A catering industry boss in Guangzhou who settled in the Birdman live broadcast platform said, "Only those who are at the forefront of the industry can enjoy the dividends of the outlet, and if they fall behind, they can't even drink soup." ”

Moreover, the advantage of Birdman Live is that all the tips of netizens on the platform can be turned into the same amount of cash for consumption in restaurants.

This kind of reward system pays more attention to whether the food in the restaurant is tempting enough, not just the anchor himself, when fans feel that the food is tempting enough, the reward will come naturally, thus directly promoting the consumption of the restaurant.

Under the leadership of Dong Mingzhu and Huo Qianqian, the birdman live broadcast is developing at a rapid pace, and at the beginning of the year, it has laid out the market at the high latitude of "industry unicorns" throughout 2017, invested hundreds of millions of yuan to build the 100 cities China Star Food Competition, and took out up to 200 million funds, just to collect the best food hosts in the country.

As soon as the 100-city China Star Food Contest created by Birdman Live and national authoritative media organizations and high-quality merchants appeared, it directly found a more effective model for the Internet celebrities in the live broadcast room, from the pain of the transition from tipping to commercial realization, after all, the more vertically subdivided the field, the easier it is to monetize, which is already the common cognition of Internet industry practitioners.

Birdman Live subverts the live broadcast industry, and the vertical live broadcast unicorn Birdman Live has a strong counterattack, which is the outside world's evaluation of the food Birdman live broadcast.

At this moment, everyone is still watching the live broadcast anchor Zhao Xiaoniu eating saliva chicken.

"Everyone, we just tasted the delicious original saliva chicken!"

"Let's try the Sichuan-style saliva chicken next?"

"Anchor, Sichuan-style chicken is a little spicy, anchor, are you afraid of spicy!"

"The anchor is both a cute girl and a hot girl, and she is definitely not afraid of spicy!"

"Then let's wait and see if the anchor can eat spicy, can eat spicy and reward a sports car!

“……”

"Brother Tuhao!"

"+1 worship the local tyrant brother upstairs!"

"+2 worship the local tyrant brother upstairs!"

"+3 worship the local tyrant brother upstairs!"

……

Zhao Xiaoniu: "Everyone, look at the Sichuan-style saliva chicken in this plate, I feel that it is under the chili pepper, and the chicken has come to life again, as if it is burning a flame in the plate." ”

"The anchor is very literate, the metaphor is very vivid, and I will reward a fish ball. ”

"Reward a mansion!"

"Tipping ......"

“666”

“666”

There are so many local tyrants.

"I'm a local tyrant, I'm a trench, what's the matter!

“……”

"The poor have no front, send a little red flower to the anchor, and the anchor cheers. ”

……

"Don't make any noise, the anchor picks up the chopsticks!"

I saw Zhao Xiaoniu pick up a piece of chicken drizzled with sauce and put it in her mouth, and as soon as she bit into it, a strong aroma emanated from her mouth, which made her unconsciously speed up her chewing.

Suddenly.

Everyone saw the rapid changes on the face of the beautiful anchor.

Zhao Xiaoniu felt a burning spicy taste in her mouth at this moment, which quickly exploded in her mouth, spreading from her tongue to every corner of her body.

She felt as if her tongue was on fire, and she unconsciously opened her mouth to cool down and extinguish the fire, but the spicy taste was like a magnet, attracting his palate and palate.

"Old iron, Sichuan-style saliva chicken really lives up to its reputation!

"The chili peppers are also delicious!"

I feel like thousands of tiny ants are eating every cell in my lips now, as if my lips are getting bigger and swollen.

Everyone, I have a feeling that I want to breathe flames.

Ahhh

"Shhh

"It's spicy!"

"It's spicy in the throat, spicy in the lungs, spicy in the heart!"

"The spicy, fragrant and crispy flavor chicken is so delicious!"

"Hahaha, the anchor can eat spicy, hahaha!"

"Reward a sports car!"

"Reward 100 balls!"

"Tipping ......"

"Hmph, I'll reward a plane!"

……

"Thank you, thank you, thank you lovely babies, it's really spicy!"

"I feel my throat burning, my tongue burning, my lips burning, my heart burning, I feel like I'm full of infinite energy, this is the power of food!"

I'm going to explode!

"The anchor is strongly requested to inform the location of the store, and the tip has been sent. ”

"Anchor, please share your location, just watched the anchor's expression of eating is so happy and exciting, I have already eaten three packs of melon seeds. ”

"I just went to eat a bowl of instant noodles again, and I almost starved to death in front of the screen, I want to eat saliva chicken, and the anchor shares the location of the store and doesn't kill!"

"Isn't there anyone who asks the anchor to salivate a chicken again? Reward a hundred, and the anchor eats another chicken!"

"The anchor is super cute when he eats spicy, and then there is a Sichuan-style saliva chicken, by the way, share your location, let's kill it. ”

……

"Old Tie, you are so ruthless, do you want to abandon me for food?" Zhao Xiaoniu pretended to be sad......

"But the saliva chicken in this store is so delicious, I will definitely come back, everyone, I have already shared the address, maybe we have a chance to broadcast live together." ”

"The saliva chicken in this shop is so delicious, I will definitely come back to eat saliva chicken. Zhao Xiaoniu looked silly and said with a smile.

"Everyone, today's live broadcast is over here, friends who don't pay attention to it, and the friends who have flowers are all sent to the anchor......"

At the end of the live broadcast, everyone also finished eating takeout.

Su Yue couldn't finish reading it.

"Sister An, Sister Xiao, as long as you are a foodie, you can participate in this food birdman live broadcast!"

"The first anchor prize is 5 million!"

"Really?" asked Xiao Nishang with her mouth wide open.

"Really! I don't lie to you!"

"Look at the news released on the homepage of Birdman's live broadcast, whether you are a little fresh meat, or a royal sister or a tough guy, as long as you have a heart to "eat" and think that you are a hopeless foodie, hurry up and sign up, 5 million annual salary is waiting for you in the bowl!

For 100 cities across the country, we have hired network anchors with a lot of money. Netizens over the age of 18 can sign up as long as they have a foodie heart. The registration method is very simple, you only need to download the Birdman Live app or follow the WeChat public account, and register according to the guidelines to have a chance to win an annual salary of 5 million.

"I was interested. Xiaoyue, tell me specifically, what the hell is going on with this competition, so exciting?"

"Okay, then I'll say it again, the 100 Cities China Star Food Contest is a live online competition with the theme of "food", covering hundreds of cities across the country.

The competition is divided into four stages: registration, audition, city PK competition, and 10,000 people carnival. The top 1,000 contracted anchors in the country will arrange advertising endorsements, movies and personal special columns.

In the stage of the city PK competition, the top 10 contestants in each city will show themselves in an all-round way through news broadcasts and impromptu speeches in the food column with the assistance of their mentors. After fierce PK, the top three cities will be selected, among which the city champion will receive an annual salary reward of 1 million, the runner-up will receive an annual salary reward of 500,000 yuan, and the third runner-up will receive an annual salary reward of 300,000 yuan.

The high-profile national finals will be held next year, and the national champion will receive a sky-high reward of 5 million annual salary.

"As long as it's a foodie, keep sharing food, isn't this just that as long as you eat, you can make a fortune? There are still such good things in the world, I rely on it! Sister, I'm very interested! Why don't we sign up together?" Xiao Nishang stood up suddenly, looking very excited.