The problem of management is more of a problem of leadership.

Historically, after Sony's acquisition of Colombia, the financial and management was very chaotic, and Sony was once only satisfied with the acquisition, but neglected the effective control of the team in Colombia. The internal management chaos in Colombia led to serious losses in the 90s, and later, Sony took over for a long time, and gradually there were authoritative drastic reforms, which changed the atmosphere in Colombia. Of course, Colombia's turnaround, in fact, does not necessarily have much to do with management...... Many people think that it is more because they are rummaging in the garbage to find treasures, and as a result, they find out the exclusive copyright of "Spider-Man". If it weren't for the success of the copyright of "Spider-Man", it would not have been successful compared to Sony's investment in Colombia.

Of course...... Now the copyright of the "Spider-Man" series, through transactions between different copyright holders, is now in the copyright pool of Columbia Pictures and has not received too much attention.

However, Lin Qi was very pleasantly surprised by this copyright, and when necessary, relying on "Spider-Man" can improve Columbia's performance by a few grades.

When Lin Qi hires people, it can be said that he is quite cautious about the appointment of management, and it seems that the appointment is relatively casual, basically, some relatively small teams have adopted this kind of appointment of patting the head at will. The problem of the large team is basically to seek stability, let the small team grow step by step, and after the scale is formed, the core of the original team is still allowed to continue to support the overall situation, and rarely take forced airborne, so that the subsidiary is caught in the struggle for power between the original team and the airborne team.

EA's late-game problem was that it was too self-centered and less tolerant of the financial data of games developed by its game studios and independent subsidiaries. The high-level constantly interferes with the operation of the low-level game-making teams, so that these game-making teams need to intrigue with the above, resulting in everyone being exhausted and unable to do a good game.

EA's low-performing studios and subsidiaries can get the right to operate independently if they can keep making money, but once a few game titles fail in the market, EA will intervene, lay off staff on a large scale, reduce costs, or even cut the loss-making team outright.

This brutal elimination system has not only made the industry continue to criticize EA. Many employees who have left EA to make achievements have slapped EA in the face with their own achievements. In addition, players also have a lot of opinions about EA's approach. Because, many products and teams that have been cut down, although they are loss-making, still have players and fans for the games they make.

"Jerry, what do you think should be done with the public opinion of players in the game market? Lin Qi cut off his topic and asked instead.

Jerry Sanders thought about it for a moment and said, "Players' suggestions, in fact, to a large extent, I don't agree with them, because we are engaged in game development, a lot of innovation, in fact, ahead of players. If you just do it according to the player's game suggestions, you may not be able to make a good game, and in many cases, the player will only say, what the previous classics were, let's continue to follow those classic templates. And our game team, a lot of the ideas are actually things that players don't even think about!"

Lin Qi smiled and said: "What you said on this point is indeed good, for example, the reputation of players in "Simulated Restaurant" was not very high at the beginning, until its charm was gradually discovered by players, everyone knew that this is a new and creative simulation business theme!

Of course, one of the reasons why EA was criticized later was that many of the decisions were not made from the player's standpoint, but purely from the perspective of business operations. As a result, EA can be called the most bureaucratic among the famous game companies, the most inhumane management, and the lowest player reputation.

Even though EA can continue to release good games, the company's overall performance has become more and more mediocre in the Internet age. Unlike other competitors in the game industry, such as Blizzard, they still focus on the game experience and make games from the player's point of view, so they can achieve a growth rate that surpasses EA.

Later, Blizzard's market capitalization once surpassed EA, which proves that EA's model will be weak in the future. However, that future will not be revealed until at least the 21st century.

In the early stage, EA is still a small company, there is still a huge room for growth, and in the process of growth, no one will find problems, and only after the growth stagnates, some problems will be exposed, but at that time, if you want to change, it is already difficult to return.

Because management is difficult, Lin Qicai set up only 10,000 core employees for his core company, Xinchuang Electronics Group.

The companies that are invested and controlled by it are independently developed and operated, and Xinchuang Electronics is only a shareholder and does not participate in daily management. In this way, we can avoid the disadvantages of day-to-day management becoming the main thing of the company, and bureaucratic procedures becoming the meaning of the company's existence.

"This is a question that EA will consider. ”

Jerry Sanders agreed a little vaguely, not really agreeing with Lin Qi's statement in his heart. After all, Lin Qi mentioned many of the problems, and he didn't think EA had these problems.

"Valuing the player's experience is the key to the success of the game, and with the release of Avalon Court and Breaking the Sky, we focused on the player's experience. Before the game was launched, we mobilized at least tens of thousands of employees from our subsidiaries to try the game, and summarized the opinions of a bunch of people to improve the game. Eventually, it was necessary to make games that more people found interesting, and then they began to hit the market. Lin Qi's tone was slightly aggravated, he was not discussing with Sanders, "When making game content, don't think too much about profit and loss, it should be more important to consider letting people who love games make games and make games that players like." The love of the game maker affects the quality of his creation. And the player's experience determines the market and future of the game. ”

"The 50% stake of the new venture capital EA company is not about the present of EA, but about the future. I hope that in the future EA will be a great company in the gaming industry, a company that is praised by players, and a company that is considered great by employees. Instead of players and former employees constantly scolding the company for being stupid on the Internet!"

Jerry Sanders showed a solemn expression, because, he felt, Lin Qi's suggestion was not to find fault, but to worry about EA's future.

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