The circulation of the first issue of "Hong Kong Man Juvenile Weekly" exceeded 50,000 copies, and the circulation of the second issue increased slightly to 56,000 copies. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

The planned sales of 100,000 are not an unattainable goal.

Later, the circulation of "Hong Kong Man Youth Weekly" was far more than 100,000 per issue. By the end of the 80s, its circulation not only reached the target of 100,000 copies per issue, but even exceeded 200,000 copies at the highest circulation.

In addition to rich content and high quality, the biggest feature of "Hong Kong Man Youth Weekly" may be that it has not increased in price. The price of 20 yuan a copy has remained unchanged for many years, and as prices have risen, this conscience magazine has become more and more attractive, so the circulation has repeatedly reached new highs.

Even in the 21st century, when the Internet hits the physical publishing industry, the circulation of the paper books of "Hong Kong Man Juvenile Weekly" has been maintained at more than 100,000 copies, and it has been the sales champion in Hong Kong magazines for a long time.

Decades later, Ma Rongcheng, a veteran cartoonist of "Hong Kong Man Youth Weekly", recalled: "In the 70s, Hong Kong comics had fallen into serious homogenization, and everyone learned from each other. Only fights and kills similar to martial arts novels can have sales. If you follow this path, the final solution of Hong Kong comics will definitely be like martial arts novels, walking into a dead end...... But fortunately, the new venture publishing house entered the comics industry, and in the end, under the advocacy of Mr. Lin Qi, we founded the "Hong Kong Man Youth Weekly", which weakened the comics that were fighting and killing, and the taste of the rivers and lakes was very heavy. Guiding a variety of different styles of comics, a situation of a hundred flowers blooming. It is precisely because of the abundance of themes and the continuous flow of creativity that "Hong Kong Man Shonen Weekly" is not only a comic in Hong Kong, but also gradually becomes an equal existence with Japan's top comic companies. Although the publication of "Hong Kong Man Youth Weekly" only sold more than 100,000 during the period, it ...... In the Chinese market, the sales volume of "Shonen Fantasy Weekly" can reach more than 1 million, and the sales volume of "Shonen Wonder Weekly" in Japan also has more than 500,000 sales per issue...... The biggest advantage of our magazines may be that they attach more importance to creativity than other comic magazines, and they attach much more importance to new themes and new highlights than those of their peers, and it is precisely because of this that in the extremely competitive comic industry, we always go against the trend and do not fall into recession like other peers......

Thirty years later, the Holy Flame Publishing House is no weaker than the existence of Marvel in the United States or Shueisha in Japan. In particular, the richness of the subject matter even surpasses that of Shueisha.

The three elements of friendship, hard work, and victory advocated by Shueisha in the early days are also the elements that royal hot-blooded manga must have. But in the later period, Shueisha manga were basically created according to the established routine, resulting in a lot of creative manga, but they were rejected because they did not conform to Shueisha's philosophy.

On the contrary, Shueisha's opponents, such as the Flame Press, are adept at accepting creative manga that Shueisha rejects. The final result, most of all, was Shueisha's opponent, which should have been arrogant, but later ushered in a wave of development.

……

Yulang Publishing House.

Huang Yulang, who was originally a little high-spirited, has been a little nervous recently, and people ask about the movements of the Holy Flame Publishing House every day.

"The sales volume of the second issue of "Hong Kong Man Youth Weekly" has exceeded 50,000!"

"What?!"

Stimulated by the hot sales of "Hong Kong Man Youth Weekly", Huang Yulang couldn't sit still.

Huang Yulang, who was born in Chaozhou, Guangdong Province in 51, was formerly known as Huang Zhenlong.

Huang Yulang is the same, at the age of 7, he came to Hong Kong with his father to make a living, only after finishing primary school, he took a leave of absence from middle school as soon as he signed up, and went to the Times Comics Club as a small worker, but he was not satisfied with being a small worker, but secretly learned comic techniques, but unfortunately the comic club was sluggish, and he was fired before he became a cartoonist.

Since the age of fifteen, Huang Yulang has not gone out to look for a job, but asked his father for 1,000 yuan to set up his own publishing house.

Although he went bankrupt repeatedly, Huang Yulang's painting skills were perfect, and he was favored by Ding Xiaoxiang, a well-known cartoonist in the Hong Kong comic industry at that time, so that he changed to Huang Yulang as a pen name to publish "Superman's Son", which became a bestseller with more than 10,000 copies. Gradually, Huang Yulang has abandoned the pen name of Huang Xuansheng used in his early debut.

Because the book became popular and made some money, Huang Yulang began to germinate his heart to be the boss again at the beginning of 71, but he still created a newspaper and closed down a newspaper, or brought his boss wife Ding Xiaoxiang to the door again, and asked him to concentrate on creating "Dragon and Tiger Gate", after that, Huang Yulang began to get out of control, and gradually made hundreds of thousands of dollars a year to tens of millions a year. Ding Xiaoxiang, who carried him back then, was far inferior to Huang Yulang.

Starting from Huang Yulang, the Hong Kong comic industry has become an enviable money-making business.

Of course, the Hong Kong comic industry was not so profitable at the beginning, the early Hong Kong cartoonists were precarious, in the early 70s, 1 issue of comics only bought 1 cent, the most popular cartoonists at that time, each issue can earn 1000 yuan manuscript fee is already astronomical.

However, under the guarantee of the quality and popularity of "Dragon Tiger Gate", Huang Yulang has repeatedly raised the price boldly, from 2 cents to 6 cents, and then to 1 yuan, 2 yuan, as for the end of the 70s, the thin 34-page full-color Hong Kong comic gradually increased to five or six yuan per issue.

In addition, the sales volume has also increased again and again, and the sales volume of each issue was only a few thousand yuan, but after the price increased to seven or eight yuan a copy, the sales of each issue have reached seven or eight hundred thousand yuan. In this way, "Dragon Tiger Gate" alone can bring 30 million Hong Kong dollars in sales a year, and the net profit is at least tens of millions of yuan.

Under this kind of market where sales do not decrease but increase after the price increase, why worry that comics cannot become a lucrative business.

Of course, at present, Yulang Publishing Company can only earn 10 million annual profit margins "Dragon Tiger Gate", and the sales of other serial comics are far inferior.

What's more, under the impact of "Hong Kong Man Youth Weekly", the sales of "Dragon Tiger Gate" fell to more than 90,000 copies, and the new "Drunken Fist" was originally expected to take advantage of the momentum created by the movie to become the second in "Dragon Tiger Gate". But after the release of "Hong Kong Man Youth Weekly", the sales of "Drunken Fist" fell below 50,000!

Due to the open solicitation of contributions from the outside world, no one in the entire comic industry does not know the submission address and the level of manuscript fees of "Hong Kong Man Youth Weekly".

Some comic assistants of Yulang Publishing Company who sit on the cold bench mix time at work, but secretly draw their own comics after work and contribute to "Hong Kong Man Youth Weekly".

"Ladies and gentlemen, Shangguan Xiaobao has created a "Hong Kong Man Youth Weekly", which has recently sold more than 50,000 people, and its issue has at least ten kinds of serialized comics, which has caused huge pressure on our company's comics. How should we deal with this?" asked Huang Yulang.

"I think we can do a comic magazine as well. Yu Junwei, the chief writer of "Drunken Fist", said with a smile, "As for the standard of manuscript fees, we also go with the market and are consistent with "Hong Kong Man Youth Weekly". In addition, I noticed that the style of their magazine is different from ours, we focus on martial arts, and our cartoonists are good at this genre. In addition, the best selling in the market is also martial arts comics, so we focus on martial arts style, which will definitely be popular!"

In fact, Huang Yulang's company is the company with the most professional cartoonists. The more than 10 comics created by his company are all created by teams, with more than 10 people in each team and at least one or two hundred professional cartoonists in the entire company.

Only cartoonists who can serve as the main writer can get a high share of the manuscript fee. As for those ordinary comic assistants, they can only get some hard wages.

Some talented cartoonists, of course, are unwilling to be unable to come out for a long time, which is why a large number of cartoonists from Yulang Publishing House quietly submitted articles to "Hong Kong Man Juvenile Weekly".

Huang Yulang thought for a while and said: "Okay, prepare for "Yulang Weekly", they do juvenile comics, and we do martial arts comics." If you don't believe it, it's better than them!"

Yulang company's current resources are also very abundant, "Dragon Tiger Gate", "Drunken Fist" and other popular comics, as a signboard, included in the new comic weekly, can ensure the popularity of the comic weekly. Of course, Huang Yulang is not prepared to abandon the traditional one-book model for the sake of a comic magazine.

The new issues of "Dragon Tiger Gate" and "Drunken Fist" will also be serialized simultaneously in the magazine, but the magazine serial version is ready to engage in a cheap version that is not colored in black and white.

The independently published single book still uses full-color 34-page comics.

"Yulang Weekly is a bit ......," said one employee.

Huang Yulang himself was very narcissistic, and later even the self-proclaimed Jade Emperor, the company's printing house was called the Imperial Printing House, and the cartoonists under him were named the Imperial Guards...... It can be seen how flamboyant and narcissistic Huang Yulang's personality is.

But if the comic magazine really chooses such a name, it will undoubtedly drive away many readers.

"Then "Wuman Weekly"!" Although Huang Yulang felt that the name of the weekly magazine had been denied, he was still a little humble at the moment when the enemy was great.

The planning of "Wuman Weekly" is thinner than that of "Hong Kong Man Juvenile Weekly", with 350 pages of comics and a price of 15 yuan.

Moreover, Huang Yulang decided to make a quick decision and put "Wuman Weekly" on the market on August 1.

Although "Wuman Weekly" also imitated "Hong Kong Man Juvenile Weekly" to send out an advertisement, in fact, 80% of the content of "Wuman Weekly" was written by cartoonists within Yulang Company.

Under the original system, it was of course very difficult for the cartoonists of Yulang Company to get ahead and write a comic independently. But Hyundai Huang Yulang broke the mold and gave in-house cartoonists the opportunity to publish manga under his pseudonym.

Regardless of the external reaction, this move also stabilized the impetuous people's hearts inside for a while.