Nowadays, when some people talk about Hefner and Playboy, they can't hide their excitement and yearning for wealth and beauty, so they can't see the real reason behind the rise and fall of Playboy.

We note that all the fields involved in the "playboy" in Hefner's heyday were the realm of money making money, none of which were the realm of real wealth creation, and all of them were the realm of extreme pleasure. Although the mass media often portrays a happy life as such, it would be a disaster if society really turned into a world of pleasure in its all.

The professor's words caused everyone to think in the classroom.

"Alright, classmates, the playboy thing, I want you to finish. When we look back at China, food, clothing, shelter, transportation and food are the five most basic behaviors of human beings. We might as well focus on the above, and the case we discuss below is about the innovation of the food industry, about the live broadcast of eating. Recently, a great company that has been very popular recently, I don't know if you have ever cared?"

Xi Ming listened to the professor's words and was suddenly confused.

This professor actually said that his food birdman live broadcast is a great company, and he was confused, professor, are you so praised, the boss of the company, I am sitting below listening to your praise, professor, you are so cute.

The cutest professor in China!

Vanity is a temptation that everyone can't refuse.

Xi Ming is very nervous now.

Have fun.

Professor Xu said, "China's live broadcast is the world's leading broadcast. The Internet and mobile video live broadcast have become an emerging force in China's cultural industry. ”

In recent years, under the background of the vigorous popularization of the Internet in China, online live broadcast has rapidly developed into a new Internet cultural industry chain. The live broadcast industry has shown a very high growth trend in terms of economic income, number of users, number of anchor employees, influence and other aspects, ushering in a prosperous scene. The most important forms of live broadcast are mainly show live broadcasts, game live broadcasts and pan-life (including entertainment) live broadcasts.

In 2015, the domestic live broadcast market was nearly 10 billion yuan, with nearly 200 online live broadcast platforms and a total of more than 200 million users.

2016 is the outlet of live broadcasting, regarded as the first year of live broadcasting, there are currently hundreds of live broadcast platforms in China, from the global situation, China's live broadcast leads the global market. Many overseas live broadcast platforms directly copy the form of Chinese products. ”

Live streaming can have a chemical reaction with every industry, and Gourmet Birdman Live is such a wonderful reaction.

Live broadcast is actually suitable for various fields, for example, if you do a mining business, you can use live broadcast to see how big the mine is, and whether you can go to the back of the mine to see it. Adjust live content in real-time, a change brought about by technological advancements.

There are so many live streaming platforms, and the reason why I say Food Birdman Live is a great one

Innovative companies, here's why. Because this company did not take the old way, entertaining singing, dancing games and other old-fashioned routes.

Let's take a look at the company's "beautiful and delicious, subverting what you see" new vision of live broadcasting.

Everyone, please see the PPT I made.

The owner of this company, he saw a huge potential market for live food.

Before learning about this company, I investigated the information of food videos, how popular are food videos?

Food video is actually a very general **, under the big category of food, there are many sub-categories, of which the most common are three categories, food tutorials, novel food experiences and big stomach king eating broadcasts.

Buzzfeed's Tasty channel is a standout for tutorial recipe videos. The young channel, which was only founded in 2015, has more than 100 million followers on Facebook in the year it was founded. Research firm eMarketer predicts that the food video industry, represented by tasty, will be valued at more than $12.5 billion in 2017.

Most of Buzzfeed's food videos are done in Los Angeles and London, but the reach of the videos is global.

Since its launch last year, Tasty has surpassed 2.2 billion views on Facebook, making it one of Facebook's most popular contents.

In China, food tutorial videos such as Solar Eclipse and Man Food Slow Talk are also very popular. The Eclipse has more than 10 million fans, and the cumulative number of views on the whole network has exceeded 1 billion

Eating and broadcasting food videos first became popular in South Korea and spread to neighboring countries in Asia, with South Korea's Mercedes-Benz Brother, Japan's foodie Kinoshita, and China's Mi Zijun all typical representatives.

On YouTube, foodie Kinoshita has 3.1 million followers, and the most popular video, with more than 6.6 million views, is about a 4.5kg egg bibimbap made by eating 20 eggs and 8 bowls of rice in one go. It's worth noting that this is a pure Japanese video with no English subtitles, and on a website like YouTube, where English is the main language, with the same amount of views, it is obvious that the foodie Kinoshita has a higher gold content than other English videos.

I just analyzed the popularity of food videos for you, so why are food videos so popular?

The love of food and cooking is certainly one of the reasons, but American writer Dayna Evans specifically mentions that food videos and ASMR videos work similarly to stimulate the pleasant areas of the brain, bringing a sense of calm and satisfaction. Most of the time, people choose to watch food videos not because of its practicality, but because of its healing effects. "I may not be able to use the technique of making the 'Planet Chocolate Gift Box' in my whole life, but watching this video session eased my anxiety about Monday."

First, all people's behaviors on social networks are for sharing, in order to connect with others, the earliest sharing behavior of human beings is inseparable from food, and food is always an important part of the connection, because food is a rigid need of human beings, and food is very visually impactful, which can induce people to follow up on interactions, such as asking "where did you eat?" in the comments. What to do?". On the one hand, publishers will get a sense of satisfaction from influence, and on the other hand, it will also stimulate audiences to imitate similar behaviors, thus forming a virtuous circle, and the market for food videos is constantly expanding.

Second, the act of watching a food video can bring a sense of satisfaction. Dayna Evans mentioned in her column that he spends a lot of time watching food videos on Facebook every day, which has taken a toll on his writing. But just like an addiction, even if he is aware of the problem, there is no way to quit food videos.

In China, with the deepening of urbanization, a large number of young people have left their families of origin and entered the cities to live independently. Eating around a table is becoming less and less common, eating is gradually becoming an individual behavior, and the number of urban self-catering and solo eaters is increasing.

At this time, food videos become the best "next meal". Especially for office workers who can only eat out, many times take-out or bring their own bento boxes cannot meet their needs for food taste, and food videos partially make up for the lack of taste with visual satisfaction.

We've just analyzed why food videos are so popular. So what is the inner driving force that people look at?

A study shows that people eat 28%~55% more snacks when watching tragic movies than comedy movies. Because the act of chewing food stimulates the brain to secrete dopamine, which brings a sense of security and pleasure. This way of soothing through food has a lot to do with the law of survival of the fittest.

In the early stages of speciation, access to adequate food becomes an important determinant of species evolution. For example, the reason why giraffes have such long necks is because the longer the neck, the more food they can get, and the shorter the neck, the giraffe is gradually eliminated naturally because they can't get enough food.

For quite some time, eating was a "luxury" because it meant temporary security. In the early days of human civilization, "fat as beauty" was also a trend in many regions, and in many African primitive tribes, this aesthetic continues to this day. As humans continue to evolve, social aesthetics and health norms are changing, but the psychological safety that comes with eating is passed down from generation to generation as a human instinct.

And in this era of thinness as beauty, many people will consciously control their diet, but this is actually against human nature, the emergence of food videos has saved the repressed nature of human beings, and people can now get a sense of pleasure and security by watching others eat.

Freud explained the human dependence on eating from a psychoanalytic point of view.

Science has shown that there is no correlation between wanting to eat and going to eat, and that the frequency of eating urges is much higher than that of eating behaviors, and watching food videos is an effective way to relieve eating urges. In the future, food videos may be introduced into medical treatment as a means of treating eating disorders.

This gourmet birdman live broadcast is a visual feast for consumers that is directly eyeballs, stimulating people's hearts, and delighting taste buds, and it is a fast marketing method that can really detonate the market for businesses. second, direct value creation; Third, the anchor and brand partner system".

It's a great company, its founders are excellent entrepreneurs, and its innovative technology and business model are perfect.

The live broadcast of Birdman food also makes the live broadcast industry more vivid, more content, and more down-to-earth, so we entrepreneurs and entrepreneurs should learn more from such companies and do such innovations!

Xi Ming fidgeted below, Professor, how embarrassed I am that you praise me so much.