Li Xuan's car was a little conspicuous, so he deliberately asked the driver to park the car in an unnoticeable corner. And Li Xuan did not go to the Oriental Incubation Garden in the Ansheng Building after getting out of the car, but chose a random café and walked in.

"In 1957, the first household induction cooker was born in Germany. In 1972, American enterprises began to produce induction cookers. In the 80s, a new revolution in the modern kitchen was in full swing all over the world.

The induction cooker does not need an open flame or conduction heating, but uses the Joule heating effect principle of vortex current to directly heat up the bottom of the pot, so the thermal efficiency has been greatly improved! This new high-efficiency and energy-saving kitchenware without an open flame is bound to completely replace the traditional heating kitchenware in the near future!

The induction cooker I designed is mainly composed of a high-frequency induction heating coil, a high-frequency power conversion device, a controller and a ferromagnetic material pot bottom cooker......"

As soon as Li Xuan walked into the café, he heard a middle-aged man sitting there talking eloquently. This is the most common scene in the entrepreneurial café, and many people with beautiful entrepreneurial dreams hope to use this way of loud preaching to let more people pay attention to their entrepreneurial plans. And as long as no customers take the initiative to complain, the waiters in the café will not stop this loud noise.

Li Xuan chose a corner seat and sat down, and immediately a waiter came forward to serve. He glanced at the menu and ordered a mocha and a tiramisu.

After Li Xuan finished ordering, he began to observe the people around him, and the customers in the café could be roughly divided into two categories. Most of them are casual clothes such as T-shirts and short sleeves with jeans, while a few are wearing very serious white shirts and trousers. Still wearing a tie. It's still hot summer in Hong Kong at the end of August, and you only need to stand outside for a few minutes in such clothes. I guess I'm sweating.

Through everyone's clothing, Li Xuan can roughly judge the identity of everyone. Those who are dressed in formal attire. It is estimated that he is the project manager of various venture capital institutions. These people often come to the café to see if they can come across a golden idea that is hidden by mud and sand.

After several years of development, Hong Kong's venture capital industry has rapidly formed a set of basically perfect systems. Anyone who produces a project plan that meets the specifications can make an appointment with various venture capital firms.

The VC firm will send a junior manager to conduct the first round of screening interviews to eliminate projects that have no future at first glance. After the initial screening, the more senior project managers will come forward and listen to the personal statements of the entrepreneurs who have passed the first round.

If the entrepreneur can impress the venture capital manager, then the project will enter a substantial value evaluation period. Venture capital institutions will be on it worth. Give a valuation and investment plan that you think is reasonable.

Each VC fund has a different risk appetite, so the evaluation of the same project will be different. Of course, entrepreneurs can bring their own project plans and visit each venture capital institution one by one for an interview. But if a project is rejected by all VC firms, then the probability of success of the project is actually very low.

Of course, in addition to venture capital institutions, there are many independent individual investment angels in Hong Kong. However, after all, the strength of individuals is far less than that of professional institutions with the support of a consortium, so most angel investors usually adopt the strategy of co-investment.

For example, if a project can obtain a venture capital from Oriental Ventures. But the money has not yet fully met the pre-planned financing plan. At this time, many independent angel investors are willing to accompany Oriental Venture Capital to make up for the remaining funds.

Of course, many of the people who are talking about it now in the startup café are actually people who have been rejected by all venture capital institutions but still don't give up. They firmly believe that their project is a pearl secret investment.

As the saying goes, there are clouds, there are zizi in the morning, and there are sages in the wilderness! Maybe there are really some good projects that can radiate dazzling light. For various reasons, it has not been met by people who know the goods. That's why many VC managers come to the café once in a while to do it, even if they don't have the opportunity to meet them. You can also communicate with real entrepreneurs about the latest industry trends.

The waiter brought the drinks and desserts ordered by Li Xuan, which immediately attracted the attention of many well-wishers in the café. There are many subtexts in the café. For example, those who are not well-dressed are generally entrepreneurs, and most of them in formal clothes are investment managers.

Most of the young people who are still on the road to entrepreneurship are basically not wealthy, especially the small group of people who stay in their own world forever and cannot extricate themselves. They come almost every day, but usually only ask for a free glass of water, or a glass of soda for HK$5 if the skinny ones are a little lighter.

Casual clothing equals an eclectic and innovative spirit, a trend that is said to have originated in the Eastern Bloc. When Li Xuan first established the Oriental Company, he specifically stipulated that he could not wear formal clothes when going to work, which formed a unique landscape in the well-dressed Central, Hong Kong.

After noticing this incident, the Hong Kong media immediately carried out various analyses and evaluations. Some of the "bricks" have come to the conclusion that non-conformists can often make surprising discoveries, such as Albert Einstein, who was sloppy and had an impressive explosive hairstyle.

The freedom of dress allows people's minds to drift freely, which is in line with the Eastern Bloc's open, free and innovative group culture. In fact, how can it be so mysterious, Li Xuan is just learning from the Google company of later generations, so that everyone does not need to be serious when they go to work, and they can choose a more relaxed and comfortable way of working.

But casual clothing is by no means the same as being sloppy and unkempt, and the Eastern Bloc was deliberately overkill later. For example, after many female employees complained, Oriental Group has long banned employees from wearing slippers and dirty sneakers with the smell of sweat to work, so as not to pollute the noses of nearby colleagues with a pair of Hong Kong feet.

It's just that under the selective propaganda of the media, many originally simple things must be forcibly dragged to give many profound meanings.

Li Xuan was dressed very casually today, wearing a cyan sports T-shirt and a pair of coffee-colored slacks, so he didn't attract everyone's attention after he entered the door. But he was a little after the meal. The situation was immediately different. If it was someone who came to find investment, who would be like Li Xuan now leisurely sipping coffee and eating desserts.

"This gentleman. Would you like to hear me state my plan for the development of a fully automatic soymilk machine?" a man with a white face and a modest smile on his face. Zi Lai Shu stepped forward and sat opposite Li Xuan.

"Soymilk machine?" Li Xuan's mind immediately appeared of the famous Joyoung soymilk machine in later generations. But he quickly shook his head with a smile, "Except for Chinese, ghosts don't drink soy milk!" So your product is destined to have no overseas market, which is a fatal wound for Hong Kong companies with a small local market."

What's more, there are not many people who drink soy milk in Hong Kong, so the sales of soymilk machines are worrying even in the narrow local market! There are countless northerners on the mainland in the north, who regard soymilk fritters as a perfect match for breakfast. But now the mainland's economy is still relatively backward, and its purchasing power is obviously very poor!

It is better to wait another 10 years until the economic development of the hinterland picks up. I'm sure you have a great idea! Also, I'm just an idler passing by and taking a break, not the investor you're looking for!"

After the man who was rejected by Li Xuan smiled bitterly and left, he shook his head lightly at the other eager people, saving Li Xuan from the trouble of being harassed by the wheel war. In addition to professional investment managers, there are also many angel investors who can appear in these start-up cafes in the Fo Tan Industrial Zone from time to time.

Compared with those professional investment managers who have to browse dozens or even hundreds of projects every day, have already seen a wide range of knowledge, and have practiced a pair of sharp eyes, those new half-investment angels are the best to fool.

Especially a year or two earlier. Stimulated by newspapers, magazines and other media revealing one after another entrepreneurial stories of getting rich overnight, many Hong Kong people who were originally more congested want to take advantage of the east wind of venture capital.

As a result, countless individuals without any professional knowledge and risk perception are innumerable. The sudden influx into the venture capital industry has caused the entire venture capital sector in Hong Kong to fall into a mixed bag for a while.

And many people who are not right-minded. The results casually make an unreliable project, and after a sum of money, it will evaporate in the world. Many investors have been defrauded of all their money. staged a tragicomedy.

Later, Oriental Ventures had to take the initiative to stand up and unite with other venture capital in Hong Kong. A relatively complete financing process has been developed. For example, the project founder must first develop a detailed and compliant business plan.

If individual investment angels are ready to invest independently in a risky development project, they can entrust the Hong Kong Government Industry and Commerce Bureau to set up the Hong Kong Science and Technology Innovation Incubation Park, a semi-official organization to conduct financial supervision of the entire process of the R&D project, so as to ensure that the rights and interests of investors are not infringed upon at will.

In addition, leading institutions in the industry such as Oriental Venture Capital have also opened a series of free professional courses in the past two years to educate individual investors on the basics of venture capital and how to conduct a simple preliminary project risk assessment.

Hong Kong's venture capital sector is now much more orderly than it was two years ago, and the number of vicious capital fraud incidents has been greatly reduced. However, most of the rookie investment angels who are new to the industry come with the wonderful fantasy of getting rich overnight, and they are still the easiest group of people in the industry to fool.

Li Xuan's age is not very old, and he deliberately dresses up younger, so as to distinguish himself from his old and dignified image in the eyes of the public, so as not to be easily recognized by others. So the people in the café didn't recognize his real one, but they also guessed that he was a rookie who had just entered the industry. but regarded him as a rich second generation who came to play venture capital

The café is actually quite deserted in the morning, and the busiest time is the afternoon tea time every day. In the next few industrial buildings, hundreds of new companies that have just started their incubation or have just left the incubator are hidden.

Many of these passionate new entrepreneurs choose to take a break in the café during tea time. At that time, the atmosphere in the café was very intense, and there was a fierce collision of various points of view at any time.

It is this kind of debate that has promoted the transformation of Fo Tan Industrial Zone into a high-tech industrial park, and also promoted the development of Hong Kong's electronics industry. Entrepreneurship is a weather vane, and this weather vane is usually formed in these cafes.

For example, the induction cooker and soybean milk machine projects that Li Xuan just heard about actually belong to a very popular entrepreneurial category in Hong Kong - small household appliances. The technical threshold of small household appliances is lower than that of large appliances, and the initial investment scale is much smaller.

More importantly, the subdivision of small household appliances is very wide, and except for very few categories such as razors, the market concentration of most products is very low. Unlike TVs and other major electrical appliances, most of the patents and core technologies are in the hands of powerful electronics giants such as Sony and RCA.

The first person to cause this small household appliance entrepreneurship boom in Hong Kong was actually an Englishman named James Dyson. At the beginning of 1983, Dyson invented a new cyclone vacuum cleaner, but he was repeatedly met with a cold reception when looking for investors in Europe.

Because this new vacuum cleaner does not need to use dust belts, and the production and sale of dust belts is a large industry with a value of more than 1 billion pounds. Therefore, driven by market interests, all European manufacturers in the industry prefer to choose to maintain the status quo and stay away from Dyson's new inventions.

James Dyson was forced to try his luck in Asia, and his first stop was Hong Kong, which was famous at the time. As a result, Oriental Ventures fell in love with Dyson's new vacuum cleaner project and sent him a venture capital of up to $2 million.

Dyson also chose to stay in Hong Kong to start a business, building a vacuum cleaner manufacturing factory in the Tuen Mun Industrial Zone. Under the matchmaking of Oriental Venture Capital, the newly established Dyson vacuum cleaner company's products were distributed all over the world through the CG home appliance chain hypermarket under the Oriental Group.

The new vacuum cleaner was soon unexpectedly popular with consumers in Japan and North America, and was awarded the International Design Fair Award. It only took more than a year for Dyson to grow from an obscure small company to an international home appliance design and manufacturing company.

Dyson brand vacuum cleaners even have the momentum of counterattacking the European market, and James Dyson, a British, has suddenly become a new entrepreneurial idol in Hong Kong and Kowloon. This also makes many people keenly aware that small household appliances are actually a very suitable field for Hong Kong people to start a business.

Because the industry is labour-intensive, Hong Kong's production costs are still quite an advantage over its competitors, which are mainly located in Japan and Europe. The core patents of many small household appliances have already passed the patent period, and the main ones we compete for are peripheral patents such as appearance design, which greatly reduces the difficulty of research and development!

Of course, small household appliances are only a small part of Hong Kong's recent entrepreneurial hotspots, and it is not very closely related to the Oriental Group, a leading enterprise in Hong Kong's electronics industry. In other areas closely related to the core industries of the Oriental Group, the Eastern Group naturally supports innovation more strongly, such as the software industry......!