"Uncle Wen, is the tape of "Rouge Buckle" out?" Not long after the young Ah Kuan left the video rental shop, a customer walked into Uncle Wen's video shop and asked.

"It's out, but it's not a videotape, it's this kind of CD, which can only be shown in that newly launched VCD player!" said Uncle Wen, the shopkeeper, pointing to the row of beautifully packaged discs on the shelves at the door again.

"What's going on?" The new person who entered the house left long wavy hair, and at first glance he was a literary young man, no wonder he liked to watch movies like "Rouge Buckle".

"The company under the 'God of Wealth Lee' is promoting this new type of VCD player. So they bought out the films of Asia Pictures, Golden Harvest and New Arts City in one go! In the next year, if you want to watch the movies of these three giants, you can only rent this kind of disc to watch!" Uncle Wen shook his head with a wry smile and said.

"I'll take your lungs!" 'God of Wealth Li' is going to kill them all, won't the VCR in my house become an ornament in the future!" The wavy long-haired man's face suddenly became a little bad.

"Who made the 'God of Wealth Li' rich, it is said that he directly wrote a check with a face value of 250 million Hong Kong dollars to Boss Zou of Golden Harvest, and gave Bao Yuan the video distribution rights of all the films of Golden Harvest Company this year!" Uncle Wen said with a sigh.

Nearly half of the businesses that come to rent videotapes come to rent popular movies that have just been drawn in the cinema. And these films have now become VCD discs that cannot be viewed by VCRs, which greatly affects the business of Uncle Wen's store.

This can be said to be a typical fire at the city gate, which affected the fish in the pond! The Eastern Group has started a market battle between VCD and video recorders, and it is not only the video recorder manufacturers that will be affected, but all industries that depend on the video tape will be implicated!

"It seems that I can only watch it after the pirated tapes come out in the future!" Wenyinan shook his head depressedly and said, "Uncle Wen, wait for the pirated tapes to come out." You must remember to restock!"

"Definitely!definitely!" Uncle Wen said perfunctorily as he watched another customer leave. Even if pirated videotapes of popular movies such as "The True Color of Heroes" and "Rouge Buckle" appear, Uncle Wen feels that he still needs to think carefully about whether to buy them.

Hong Kong cinema is now the most important content provider in the Asian videotape market. As soon as the Eastern Bloc came up, it adopted the technique of drawing salaries from the bottom of the kettle and cut off the content supply of the videotape from the source!

For this. Oriental Commercial Company spent 250 million Hong Kong dollars to sign a one-year copyright exclusivity agreement with Golden Harvest Pictures. All the films released by Golden Harvest in 1988 were exclusively distributed by Oriental Commercial Company.

In recent years, Golden Harvest has released an average of about 25 films per year, which means that Oriental Commercial Company has paid an average of up to 10 million Hong Kong dollars for each film. That's 20 percent more than Golden Harvest's average video rights revenue per film last year.

The average production cost of each film of Golden Harvest Pictures last year was less than 10 million Hong Kong dollars. Although this year's production costs will definitely rise to a certain extent, the contract provided by Oriental Commercial has almost locked in all the risks for Golden Harvest Pictures. Zou Wenhuai had no reason to refuse.

You must know that the risk of film production is actually very large, a blockbuster movie can make the production company make a lot of money, and a bad film can also make the production company go bankrupt and liquidate directly.

In addition to Golden Harvest Pictures, Oriental Commercial also spent 200 million Hong Kong dollars to obtain the right to distribute the video of all films in the following year from the New Art City Company.

Hong Kong released a total of 105 films in the whole of last year, and the Big Three accounted for 70 of them. In other words, the Oriental Commercial Company almost controlled the next year. Two-thirds of the content of Hong Kong movies!

Since Oriental Commercial is willing to spend a huge amount of money to control the content, it naturally will not easily allow pirated videotapes. Disrupt yourself in the encirclement war against the content of the video recorder. Therefore, the owner of a video rental shop like Uncle Wen has long been warned.

Once his shop is found to be selling infringing pirated video tapes, he will not only be subject to lawsuits, but will also be blacklisted by Oriental Commercial for refusing to supply VCD DVDs. In Uncle Wen's view, with the strength of "God of Wealth Li" and the Eastern Group, since he has seen the video tape market. Then you can definitely eat it in your mouth.

Therefore, for the competition between traditional videotapes and new VCD discs, Uncle Wen is more optimistic about the latter! This is the name of the filmmaker of the tree, and the legend of Li Xuan's past is enough to make many people unconditionally inclined to him!

And even without the warning of the Oriental Commercial Company, Uncle Wen rarely uses pirated video tapes for rent. Because the purchase price of a volume of pirated tape is about 30 yuan. Uncle Wen charges 5 yuan for renting it once, so the tape needs to be played 6 times to recover the cost. But the quality of the pirated tape is generally very poor, and it is almost useless after 6 plays. Therefore, using pirated video tapes for rent is simply not a profitable business.

Rental shop owners like Uncle Wen can only hope that the number of people who buy VCD players will increase as soon as possible, so as to make up for the loss of the videotape through the VCD rental business. And if VCDs can really become popular, it is also good news for them as rental shop owners.

Because the price of the original VCD is much cheaper than the previous genuine videotape, which can undoubtedly greatly reduce the operating costs of the rental store. Compared with the situation where the picture quality of the videotape will continue to deteriorate with the increase of the number of uses, the performance of VCD is undoubtedly much better. As long as the disc is not deliberately scratched, there is no problem at all with playing it dozens of times.

※※※※※※※※※※※※※※

"Sir, what are you going to use to buy a video recorder?" A shopping guide is smiling and communicating with customers at the CG electronic flagship hypermarket on Apliu Street, Kowloon.

"What else can you do with buying a video recorder, it's just watching movies!" the customer smiled, very amused by the shopping guide's question.

"Sir, there is a situation I need to explain to you in advance! Oriental Group has just launched a form of disc player, in order to promote their new products, Oriental Group has directly bought out the video rights of all the movies of Golden Harvest, New Art City, and Asia Pictures!

In other words, if you choose to buy a video recorder, you may not be able to watch all the new films released by these three companies this year!" the shopping guide immediately explained patiently.

"Can Fa Ge's "True Colors of Heroes 2" be watched with a video recorder?" Before this customer could speak, another customer next to him heard the explanation of the shopping guide. Preemptively asked.

"The True Colors of Heroes series is produced by Asia Pictures, so there will be no videotapes on the market! In addition to "The True Colors of Heroes", movies like "Flying Dragon", "Tiger Guard", "Best Friend", and "Rouge Buckle" will not be released on videotapes!" Every time the shopping guide said the title of a movie, the expressions on the faces of the two customers became a little ugly.

Although there are dozens of film companies in Hong Kong, the real dominance of the box office is still the big three of Golden Harvest, New Arts City and Asia Pictures. Among them, "The True Color of Heroes 2" was not painted in Hong Kong theaters until the end of January. But it is categorized into last year's movies when calculating the box office.

In the first five months of this year, the highest-grossing movie in the city was "Flying Dragon" produced by Golden Harvest Company, which collected 33.5 million box office. "Tiger Shift", which temporarily ranked second, has a box office of 27 million Hong Kong dollars and is produced by Xinyicheng Company. and "Best Friend", which ranked third, with a box office of 23 million Hong Kong dollars, is the work of Asian Films.

In other words, if you want to watch Hong Kong movies, if you don't choose a VCD player, you will be insulated from all the good films of this year!

"If the two gentlemen want to rent and watch all the TV dramas that ATV and TVB broadcast this year. It's best to choose the VCD player over there!Because these two TV stations, all TV dramas will only be available on VCD movies this year!" The shopping guide added another sentence.

"What are you standing here looking at, we don't have a choice!" said one of the customers, shaking his head.

"Sir, VCD players have many advantages over VCRs!" said the shopping guide as he guided the two customers to the VCD exhibition area next to them, and began to sell them earnestly.

"First of all, it's much lighter than a video recorder and takes up less space. As for the volume, it is obvious that the difference between a videotape and a VCD is more intuitive. The lite version of the VCD disc is only a thicker card. It can be easily slipped into the pocket of your clothes. And the volume of VHS tapes is certainly not unfamiliar to you, let alone clothing pockets. Even a smaller briefcase can be made more than a box to stuff!

In addition, the VCD player also has a new function that the VCD player does not have, that is, it can move the karaoke hall home! That's right, this VCD produced by RCA company, in addition to playing traditional movies and TV series discs, also has the function of karaoke!

The shopping guide said and pressed a button on the DVD player. Then take out a disc from a small shelf next to it and put it in the pop-up drive card slot. The TV set connected to the DVD player soon appeared in the picture of Chen Baiqiang's concert.

"Are the two gentlemen interested, come and show your singing voice on the spot!"

The shopping guide picked up two more microphones attached to the DVD player and handed them to the two customers with a smile. The two men hurriedly waved their hands. Most of the customers are thin-skinned and reluctant to sing in public.

Everything was expected by the shopping guide, so she smiled sweetly and said, "Then I'll test it on the spot for the two of you, VCD's karaoke function is good! I usually like to listen to Danny's songs, and today I'll sing a song of his "I Just Like You"! If you don't sing well, please don't make fun of me!

The sorrow lingers and the depression does not disperse

Why is my heart empty?

Affection has been lost, everything has been lost

Full of hatred and sorrow cannot be eliminated

……”

The girl's soft voice sings Chen Baiqiang's songs, which also has a unique charm! And the girl's beautiful singing voice soon attracted many other customers to stop and watch. By the time she finished singing, there were already more than a dozen people gathered around.

"The high-end K song hall in Tsim Sha Tsui costs thousands of yuan for a night of singing. Even if it is an ordinary karaoke hall, the consumption will be at least several hundred! Gentlemen who like to sing only need to sing a few times less, they can quickly save the money for a DVD player, and then they can move the karaoke hall home!"

"How do you sell this kind of DVD player?" a customer next to him immediately asked very cooperatively.

"RCA is the most well-known brand of household appliances in the United States! At the beginning, Li Sheng spent nearly 30 billion Hong Kong dollars to get this company in his pocket! The quality of the electronic products produced by RCA is absolutely guaranteed. This kind of DVD player with karaoke function is priced at 8888 Hong Kong dollars!

If you want to choose a more affordable model, I recommend this VCD produced by a well-known brand in Hong Kong, Lu's Electronics Company! This machine also has a karaoke function, but the price is only 7999 Hong Kong dollars!

If you are usually not very interested in singing and feel that this function is not necessary, we also have a lite version of the model! The price of this RCA brand is 7799 yuan, the price of this Lu's brand is 7299 yuan, and this kind of Hutchison Electronics Company is only 7099 yuan!"

And by the time the customers gradually dispersed, this shopping guide with a good singing voice had successfully sold a VCD. Although the customer does not buy the most expensive VCD, she can still get a commission of 100 Hong Kong dollars from this list!

"Sandy, why are you prettier than me, and your singing is better than mine! I'm almost jealous, you sold 4 VCDs yesterday, and you have sold 3 more today, this commission income alone can exceed 10,000! You have to treat you at night, let me slaughter you, otherwise I won't be able to sleep at night!"

The beautiful shopping guide is actually called Sandy, and he is a business guide in the flagship store of the CG home appliance chain store. When the store manager was selecting a franchised shopping guide for VCD, she used her singing sales method to stand out at once.

With her good singing level, Sandy gave full play to the karaoke function of the VCD, and she was able to gather a large number of customers every time she was promoted, and many customers who were still hesitant were successfully moved by her.

Of course, CG's hypermarkets in Asia are sparing no effort to promote the newly launched VCD players. Other VCD distribution channels are naturally unlikely to be as obvious as CG hypermarkets.

However, the VCD player relied on the monopoly of movie content and the novel function of karaoke, and achieved good sales immediately after it was fully launched. And JVC and other video recorder manufacturers naturally can't give up, and they are also starting to organize a strong counterattack! )