"That's right, boss. Pen, fun, pavilion www. biquge。 infoRecently, Penguin approached us and wanted to talk about venture capital, 10 million, in exchange for 50% equity. Yun Xianke took out a document and showed it to Lin Qi.

Lin Qi took the document and swept it through the ten lines, smiled and said: "This price is very insincere, next time Penguin asks again, tell them that 10% equity of 100 million yuan A round of venture capital." ”

100 million yuan and 10%? Doesn't it mean that Lin Qi valued Felix's company at 1 billion? !

A valuation of $1 billion, known as a unicorn company, has $1 billion before it is listed, so it will be a small giant with a valuation of $10 billion, and even, many supergiants with a valuation of more than $100 billion, before going public, are usually already such unicorn companies.

Of course, the currency unit Lin Qi said is RMB, even in the domestic Internet industry, a company is engaged in neither an emerging sub-industry, nor a leader in the category in which it operates, and it is difficult to obtain such a valuation.

Yun Xianke couldn't help but be stunned for a moment, and said, "This ...... Many old Internet companies do not have this valuation!"

In recent years, the bubble of Internet companies has fallen one after another, and if the company with a valuation of 1 billion yuan does not really have any prospects or unique advantages, then no one may be willing to buy it if the price is reduced to 100 million now.

This is also the gradual return of investment to rationality, and the valuation of the Internet industry is gradually getting closer to the traditional industry. No more, it's storytelling to boost valuations.

"The reason for the offer is not that I want to sell, but only to reduce the hostility of those potential competitors. Tell them that we can be acquired, as long as the price is right. Lin Qi smiled and said, "For giants with a market value of more than 2 trillion yuan, the companies that can be purchased with money are not potential opponents. In fact, this is also a delaying tactic, to give us time for development, as long as we develop well, the future parent company will provide more resources to support. When the time comes, we ourselves will be able to become small Internet giants, although we can't compare with those top giants, but we are definitely not easy to bully. ”

At the beginning, they were all reckless entrepreneurs, and later several monopoly-level giants appeared, which monopolized the largest oil and water market on the Internet.

But with the development of time, there will inevitably be funds continuously invested in it, and those traditional giants cannot monopolize any business if the front line is too long.

There will always be a certain field, and new market segments will continue to emerge from the weight of those three mountains, and a small hill will be circled.

Lin Qi said that funding is only one aspect. Compared with capital, who can compare with those giants who continue to generate huge cash flows? The cash flow of those giants in a day will be much larger than the total assets of Lin Qi now.

Relying on the smuggling of antiques and collectibles in two worlds, it will never surpass those giants.

But the IP and creativity are limitless......

The creativity of the world in 2018 can crush the world in 1981. But there are some talents who are top in that world.

For example, Teresa Teng, who is still alive in 81 years, created a new song that has not been seen in history, and put it on the Internet in the 21st century and published it as an online song, and her popularity should be just as explosive.

Ma Rongcheng and Huang Yulang in the comics industry, as long as they have good creative themes for them to create comics, and then bring their works to the 21st century, they are also considered to be excellent works.

In the case of a normal entrepreneur, the valuation may be slightly increased and sold to a giant like Penguin.

But Lin Qi was unwilling, because this company is now Lin Qi's private, how much money the company earns, how many assets, the outside world is not clear, and the company is used to cover up the source of Lin Qi's property.

If a shareholder like Penguin is introduced, the company's finances will gradually become open and transparent in the future, which is not the result that Lin Qi wants.

In fact, Yun Xianke did not want Penguin to take a stake, after all, in addition to introducing new shareholders, the investor would definitely send a new management team into the company, so that Yun Xianke's position as general manager may not be very stable, and he couldn't help but breathe a sigh of relief after hearing that the boss was also opposed to Penguin's shareholding.

"By the way, the next step is for the company to continue to follow a similar strategy and build a music website. Lin Qi said.

"Music websites?" said Yun Xianke with a headache, "Music, like novels, is a copyright, not a technical patent. Copyrights are protected for up to 50 years after the author's death. Hundreds of millions of songs around the world have formed a music copyright library, which sells licenses for tens of thousands of years with a low threshold, and tens of millions of large copyright libraries a year, and it is necessary to purchase the authorization of many copyright libraries at the same time to have tens of millions of songs. Moreover, the license is calculated on an annual basis, and if you renew it this year, the copyright can be used. If you don't renew it next year, all the music on the website will have to be taken off the shelves. ”

After the recession of the record industry, music is also king. Many music copyright companies hold the copyrights of tens of thousands, hundreds of thousands, or even more songs. Relying on the authorization of music copyright alone, you can continue to sit back and enjoy the long copyright sharing dividends.

"We don't win by the number of songs!" said Lin Qi Zhizhu, "but by the original new songs." Music also takes a monthly fee, and we don't want the songs that others have. As long as we have our own exclusive copyright. ”

Yun Xianke said suspiciously: "But the original good songs on the Internet are also rare but not sought, and most of the songs may not be able to produce value." ”

"Let's put it this way, we mainly dig out singer-songwriters or teams. Lin Qi said, "This kind of creative team may not need to be popular, but it must have creative ability." In the future, our website will mainly attract this kind of music creation talent, and can customize the background music for films, television, animation, games and other works. ”

"I see!" After understanding Lin Qi's goal, a fire burned in his heart.

At first, Yun Xianke was skeptical about Lin Qi's strength and goals. However, on the one hand, Feiqi has gradually entered the right track, and it is known from Penguin's willingness to invest in venture capital, which already has a certain development potential.

And to build an original music website, it may be difficult to do this, but if it is successful, it will further consolidate Felix's ecology.

Of course, Lin Qi seems to be burning money, but the investment in literature, music and other fields is under control.

The website does not dig up great gods, but specializes in cultivating grassroots. Cast a wide net, once you catch a big fish with potential, then ...... The return on investment in the future is definitely very large.

In the past, this model would have been difficult to succeed.

However, leading enterprises in many fields of the Internet, such as China Literature, Betta Fish's live broadcast, Penguin's comics and other platforms, have all shown a feature, and there are more and more gods who can make money, and there is also a crowding out effect...... After all, there are only a few people who can be popular, and most creators can't find their place on the platform, and the sense of frustration and failure will force many people to start looking at smaller platforms.

On the one hand, the big platform has the attraction of a magnet, so that many talents in the industry go to the big platform like moths to the fire.

On the other hand, it will have another characteristic of the magnet - rejection, many losers, gradually feel that it is difficult to get ahead, and begin to leave the big platform and try some small platforms that are relatively small, but the competition is not too fierce.

Felix is all about recycling this "garbage" squeezed out of the big platform.

Then, the garbage is sorted, the real garbage is removed, and the buried treasures are found.

This kind of thing, those giants can't do it, they can only do it by some newly started small enterprises, and this is also the way for small platforms to make a living.