Chapter 045: Happy and Unhappy People
David Rosen was greeted by a true full-screen shooter, not a simple shooter like Space Invaders, which can only move left and right at the bottom of the screen. The graphics of this game, called TankBatta1ion, are very delicate, compared to the rough graphics of Squire and Hunting Africa.
Players control a tank to destroy enemy tanks and defend their bald eagle statue from being breached. David Rosen stood quietly and watched for more than ten minutes, whether it was the graphics, sound, control and playability of the game, this new game from an unknown company has completely exploded his "Waiter" and "Hunting Africa".
This conclusion made him very shocked and frustrated, and the scene of "Space Invaders" crushing the entire market two years ago appeared in his mind again, which made him a little frightened. No, we must do everything possible to prevent the emergence of the next Taidong. So David Rosen asked Hayao Nakayama to find out the details of this small Japanese company that had just emerged.
"Have you been talking to the other party, can you get the license for these two games?" David Rosen asked with some eagerness when he saw Hayao Nakayama coming back from the booth next door.
"I didn't meet the boss of the other company, but the person in charge of their booth clearly rejected me!" said Hayao Nakayama with a gloomy face.
"When did this Japanese company come about, and have you heard of it in Japan before?" asked David Rosen to his business partner.
"They're not Japanese, they're a Hong Kong company!" said Nakayama, shaking his head.
"What do you say, Hong Kong company?"
David Rosen has always assumed that the black-headed, yellow-skinned Asians must be Japanese. Could it be that other countries in Asia also have zài game companies? At least he had never heard of it before.
While the two owners of Sega were depressed, the other was not in a good mood. George Thomas is Atari's new CEO, Ray Casal, and a newly promoted director of game creation. Unlike Sega, which focused on the arcade market, Atari's core business was home video game consoles.
The ATARI-26OO game console is the most popular gift from American parents to their children this past Christmas. Like Sega, Atari has just undergone a management change. Atari founder Nolan Bushnell sold the company to Warner in 1976 for $260,000. After three years of transition, the contradictions between Bushnell and Warner finally began to come to the fore.
At the end of last year, Warner's board of directors finally decided to kick Bushnell out of Atari and assign Ray Casal to take over as CEO. The departure of the founders also led to the departure of a number of company veterans, and it was in this context that George Thomas was appointed by Casal as head of Atari Games.
Whether a TV game console can sell well or not, in addition to whether its own design meets the requirements of players, the more important thing is whether there are many matching game cartridges, whether it is fun or not. Compared with the two owners of Sega, who are more concerned about tank battles, he fell in love with another game at a glance - Hong Kong Cube.
George Thomas doesn't think tank battles are bad, on the contrary, he thinks tank battles are also a classic game, but for the home video game console, Hong Kong cubes are more suitable.
It's a great game with simple graphics but a great way to lose track of time before you know it. What's more, Thomas, with the precision he has cultivated over the years of survival in the video game industry, is keenly aware of another detail.
Hong Kong Blocks is not a game that attracts people by fighting and shooting, which are the selling points that give boys an adrenaline rush. It's not just for the boys, who are the biggest fans of consoles these days, but also for girls.
According to a survey by a professional market research firm hired by Atari, parents buy video game consoles far more than they give them to their sons than to their daughters. If you could transplant the unisex fun game of Hong Kong Cubes to the Atari-26OO, would countless girls also love the Atari console?
Thomas was thrilled at the thought of this possibility, as if he had seen his boss give him a promotion and a raise. So he happily approached the person in charge of Dongfang Electronics and wanted to discuss the possibility of obtaining the authorization of the two games, but the reality poured him a basin of cold water.
Li Xuan refused without hesitation. Joke, how could Li Xuan hand over the license of the game of Hong Kong Square, this small game has more than 125 million copies in the world in later generations, whether it is a handheld, a video game console, a computer, a mobile phone, PDA, it can be found anywhere.
Someone is in a bad mood, and naturally someone is in a good mood.
Wayne Rooney from the UK, a journalist for a video game magazine, is in a very happy mood right now. Well, he just successfully applied for a small magazine called cVg, which has actually been established for less than a month, and he hasn't even had time for the first issue yet.
Originally, Rooney only came to San Francisco for a vacation, but by chance he heard that there was such an exhibition as the Western Electronics Show, so he came to take a look. With his press card, Rooney was able to get a ticket to the electronics show.
When he walked to the game exhibition area, there was a booth with a lot of people, so he immediately pounced on it with his keen sense of smell as a reporter. And here, he really showed the news he wanted, two games that had never been released but were extremely fun, so that he was reluctant to let go in front of the arcade.
Until the others in the back got tired of waiting and forcibly pushed him away. He remembered that he was a journalist, and in addition to playing games, it was more important to get news materials. He felt that with these two great games, he would be able to write an article that would make a splash in the inaugural issue of the magazine. So Rooney found the booth presenter of Dongfang Electronics, and after showing his press card, he was brought to Li Xuan.
When Li Xuan heard the name Wayne Rooney, he thought of the bald little fat man of the Manchester United team, could it be that the people named Rooney are all very stocky? Putting aside the messy thoughts in his mind, Li Xuan carefully looked at the business card handed to him by Mr. Wayne Rooney, a reporter from the British cVg magazine.
In parentheses after a few abbreviations of cVg is its full name, netdVideogames, which translates into Chinese to almost "computer and video games". In Li Xuan's memory, Britain has never left any proud masterpieces in the field of arcades or computer games, but he didn't expect that there would be a professional game magazine so early, and the success of the London media industry really deserves its reputation.
Li Xuan's memory seems to have been a magazine called "Home Computers and Games" in China, and he read it in the arcade hall when he was a child. He really didn't pay attention to foreign game weeklies.
But he quickly turned his attention back to answering the reporter's questions. Who came up with the idea for Tank Battle and Hong Kong Cubes, why did they come up with the idea, and what is the story in it?
Li Xuan felt that the most thing he did after being reborn was to make up stories. Because he can't tell Mr. Sù that I'm reborn, and I've played this game before, and asked my subordinates to make it by drawing cats and tigers.
So he can only say that he liked to play with blocks when he was a child, but his family was poor, and his parents were reluctant to spend money to buy him toys, and then he could only draw puzzles with pencils as a game. When he went to college, he started to get into computers, and then suddenly he thought it would be interesting to turn the drawings he drew as a child into a computer program.
A very inspirational story was concocted by Li Xuan like this. As for tank battles, he is easier to explain, directly saying that he was inspired by the shooting games of space invaders, combined with actual tank battles.
While Li Xuan seriously dealt with the reporter in front of him, who was more like a game fan, he also thought about whether he should put the opening of the European market on the agenda.
In fact, the European market is second only to the United States, and if it is opened, the sales volume will definitely be larger than the Japanese market. However, there are many European countries, each with its own language, which undoubtedly increases the difficulty of opening the market.
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