How can it be?

How can such an inferior advertisement make a product sell like crazy?

The world is crazy, isn't it?

When he turned on his phone, he was shocked. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

In any case, Li Fei'er is very grateful for these phone calls.

came in such a timely manner, otherwise it is likely that he would not be able to get off the stage today.

In his opinion, these calls are likely to be debt collection.

Li Qingsong felt that it was necessary to investigate.

He hurried away.

The four were still answering the phone.

"Ruijin Supermarket needs a hundred boxes?"

"Firefox supermarket needs three hundred?"

"Okay, don't pretend, I know better than anyone what the situation is now. Li Fei'er said with a sigh.

"President, this time it's true. Our brain gold is really saved. The customer service girl said excitedly.

"What, what you said is true?" said Li Fei'er in surprise.

How can it be true, and why does this product sell so well?

There was a phone call.

Li Fei'er stepped forward, picked up the phone and said, "Hey." ”

"Amendment Group needs to cooperate with Brain Gold in the business? For the time being, it needs 50,000 boxes of Brain Gold to lay sales channels across the country, hoping to reach a long-term cooperation intention with Brain Gold. ”

"Okay, let's deal with this as soon as possible. ”

Putting down the phone, Li Fei'er was shocked.

"Let me tell you a good news, at present, Brain Gold has about 100,000 boxes of orders, 50,000 boxes in stock, and will work overtime to produce from now on.

Rest assured, I will inform the finance of the salary to be settled once every six months.

However, I still say that we don't want production, we want quality.

I want every box of brain gold quality to pass. ”

Xinhua News Agency: "Recently, brain gold has been selling like crazy, and the brain gold sold in major supermarkets has been tepid in the past few years.

Since the first broadcast of the Brain Gold commercial, sales have skyrocketed.

Li Dabao used facts to tell everyone that advertising planning and everything is a floating cloud.

What do you think about this?"

Those who said that Li Dabao was an advertising idiot before were suddenly dumbfounded.

Especially those who are experts in the field of advertising, students of Communication University.

None of them knew what was going on?

What a sentence.

"I don't accept gifts for the holidays this year, only brain gold, brain gold. ”

Created a miracle in the advertising world?

"I'm not mistaken, right? Although Bao Ye's advertisement looks rubbish, it is very effective.

I don't believe in advertising anymore.

Someone said before that if Li Dabao's advertisement was useful, who would immediately quit his job?

And who else wants to live stream the day dogs?

And who are those so-called experts?

I really want to know where you guys are now?

Brain Gold is selling like crazy, and you can make good on your promises. "Netizen, I still say in the book.

"Bao Ye has been creating miracles, on this road, there are a lot of ups and downs, there are a lot of helplessness, but in the end he uses facts to tell everyone that he can really do.

Just like this brain gold advertisement, when everyone thought that Li Dabao would withdraw the brain gold advertisement, he actually increased the advertising fee by 5 million.

I seem to feel the domineering of Bao Ye. ”

The success of the brain gold advertisement has made many people puzzled, what is going on?

The ads look bad, but the products sell well.

This makes many product companies think that the so-called advertising planning is useless.

Most of them are well planned, but they don't help the product at all.

The advertisement of Brain Gold received a lot of criticism, but its products were selling well.

This phenomenon of "bad advertising, good sales" has made countless professional advertisers fall through the glasses and make marketing experts puzzled.

It has strengthened the belief that "advertising planning is deceptive".

In fact, the success of Brain Gold is still in line with the theory of advertising and marketing.

Creating a successful ad is not just a matter of patting your head and coming up with an idea or presentation, as many people think.

The success of Brain Gold is that the early positioning is accurate, so even if his advertising performance is very bad, he can still be recognized by consumers.

What is the positioning of brain gold?

"Filial piety to parents, friends, elders" gifts.

A very important and necessary attribute of a gift is that in order to become a gift, it must have a certain value that can be measured by money, and this value must be a relatively similar value that both the recipient and the giver can recognize.

It would be even better if it could have some beneficial functions in addition to this value, such as health care, appreciation, etc. Brain Gold is to grasp this point, and repeatedly instill in the people of the whole country that "I am a medium-value gift with health care function", so when the gift giver and receiver need a gift, they will naturally think of Brain Gold.

In addition, the channel distribution of brain gold is also done well, and it has to be sold everywhere, even if the brain platinum advertisement is bad, but when it comes to gifting, there are not many competitive products with the same price and such a high reputation on the market, so there is no choice but to buy a box of brain gold.

Therefore, the advertising of brain gold can only be said to be a bad creative performance, but its positioning is extremely accurate.

Therefore, in order to be effective, the early positioning planning must be done well.

It is a pity that many of our mainland advertisers do not understand this truth, and mistakenly think that advertising is to repeatedly and massively carry out "advertising bombardment" of what they want to say, thinking that consumers will obediently listen to advertisements and follow advertisements. As a result, the advertiser spent the money, and the effect did not come out.

Sales can't go up, and the advertising company still has a heartbeat: "Your investment is not enough!"

This is the same as those gods who can't cure the disease, but say that the patient "your heart is not sincere enough".

Who said that Li Dabao is an advertising idiot? Is it okay for people to be the new rules in the advertising industry?

Du Zida is still wondering about Li Dabao's tantrum today.

"Why do you think Dabao is angry today?

"It's all that hateful Li Fei'er, it must be that he provoked Dabao. Qing'er is not at home today, and Dabao doesn't know how to do it, this is the dumplings I just cooked, you go and send some to Dabao. Liu Xiaomei said with a small pot of dumplings.

"We haven't eaten yet, so let's send it to him when we're done." Forget it, let's call him over. Du Zida said.

Du Zida turned on the TV.

"Good evening, viewers, it's 80 o'clock time in the news.

Brain Gold sold crazy overnight, and Li Dabao saved a brand with an advertisement. ”