Chapter 165: Gunpei Yokoi and Shigeru Miyamoto

Li Xuan had never heard of the name of X-Trail Game Office, and this company did not have any major sales masterpieces, so it was natural that there was not enough doxxing when negotiating with Oriental Game Company. If a well-known company such as Namco and Konami came to request to become a third-party software supplier for Oriental Games, the conditions given by Li Xuan might be more generous.

Don't look at the sales of GameBoy handhelds every month, they have exceeded 2 million units, but due to Li Xuan's relatively low pricing at the beginning, the profit margin of Dongfang Game Company on the whole machine is relatively low, and a handheld is less than $1, compared to the profit on the game card, which is much higher.

At the beginning, Li Xuan lowered the price of the GameBoy, on the one hand, to attack Nintendo's GameWatch handheld, which had just been launched at that time, and on the other hand, it was also to quickly occupy the market.

As long as the GameBoy handheld can be recognized by consumers, the company can completely give up the profits of the first game console and slowly make up for the profits from the subsequent game cards. And if a third-party company wants to publish its own games on the GameBoy platform, it is inevitable that they will have to scratch the Oriental Game Company.

The GameBoy of Oriental Games is selling well, and the biggest hit is naturally Nintendo. Nintendo's GameWatch handheld was only launched less than half a month earlier than the GameBoy, but it was defeated by the GameBoy, resulting in a sluggish market.

Nintendo's designer Gunpei Yokoi was on his way to Tokyo on the Shinkansen when he happened to see a young man playing a simple graphic game with a calculator next door. He then thought that he could develop an ultra-low-cost portable game console the size of a calculator. It is sure to be a big hit in the market.

When Gunpei Yokoi returned to the company, he immediately submitted the new idea to his supervisor, but it was rejected by his immediate boss, Hiroshi Imanishi, and others. He didn't give up. He went directly to Yamauchi, the president of Nintendo, and finally persuaded Yamauchi to agree to develop this portable game console.

But at that time, Nintendo, except for Yamauchi, was not optimistic about the project, and the opposition was very loud. And Nintendo's financial situation was not good at that time, and in order to support the GameWatch project, Yamauchi borrowed another 1 billion yen from the bank.

Gunpei Yokoi lived up to the president's expectations and soon developed the first handheld game, GameWatchBall. It's a simple catch game. After trying out the prototype, Yamauchi felt that GameWatch had a lot to offer. So Nintendo's original intention was to vigorously promote this portable game console, personally convincing many toy store owners to place orders.

The original intention will be when Nintendo produced toys in the early years. Establishment of the dealer conference. Every toy store owner who sells Nintendo products is invited to participate in the Beginner's Club, and Nintendo regularly holds promotional meetings to promote their company's new products to all dealers.

The sales table at the beginning of the GameWatch console was very good. This reassures many toy store owners who still have doubts. Orders began to be placed. But the good times didn't last long, and soon the GameBoy of Oriental Games Company was also launched in Japan.

The GameBoy handheld is priced at only 5,000 yen, which is 800 yen cheaper than Nintendo's GameWatch. What's more, GameBoy implements a machine-card separation design. In addition to the "Hong Kong Cubes" game that comes with the console, Oriental Games has also launched a number of games such as "Tank Wars", "Snake", and "Backgammon" at the same time, which are far more playable than the catch-and-catch game on GameWatch.

When the two are compared, buyers will naturally choose the GameBoy handheld at a good price and low price, so the GameWatch that game store owners have just placed an order for has become a dead stock that cannot be sold in their hands. So they asked Nintendo to return the goods.

The Chuxin Club is a distribution channel that Nintendo has spent decades building. But now the company is pushing a new product at the beginning of the meeting. But there was a bad salable Yan zhòng. If these toy store owners are allowed to bear the losses themselves, their original intentions will surely be ruined immediately.

Therefore, Yamauchi could only make a decision immediately and agree to the dealers' return requests. But in this way, Nintendo will have to suffer huge losses. As for the GameWatch project, there was already a lot of opposition within the incumbent company. Now this handheld project is really as everyone expected, causing the company to suffer heavy losses, and the questioning voices that were originally suppressed by Yamauchi Pu are once again in the dust.

Because Yamauchi insisted on supporting Yokoi Junpei, even his prestige as president was greatly shaken. Yamauchi had no choice but to give up his car to protect his handsome, and reluctantly let Junhei Yokoi, who he considered very talented, resign in order to calm the discontent within the company.

"Xiao Li Sheng, I have already communicated with the Yokoi Junpei you recommended, and he is indeed a very thoughtful person! I want him to be in charge of a handheld game project team independently in the Japanese R&D department, and continue to develop new games for GameBoy!" Du Wenqiang said.

"I heard that in the past few days, a group of people from the Japanese R&D Department have come to Hong Kong to study and exchange?" Li Xuan asked with a smile.

Du Wenqiang nodded: "That's right, there are fifteen people in total, and they have been in Hong Kong for a week." Although our R&D department in Hong Kong has made a lot of achievements in the past year or so, in all fairness, most of the credit goes to Xiao Li Sheng. Without your brilliant ideas, it would have been impossible to achieve such brilliant results by the people in the R&D department themselves.

In contrast, many of the staff recruited by our R&D department in Japan are real talents! For example, Gunhei Yokoi and Shigeru Miyamoto, whom you mentioned earlier, are both active thinkers and thoughtful people. I hope that the communication between the two R&D personnel can collide with each other and create new creative sparks. Such mutual visits and exchanges will be held regularly in the future!"

Li Xuan nodded. As a reborn person, he naturally knows how successful Nintendo has been in later generations. Therefore, Li Xuan listed it as a primary competitor at the beginning of his entry into the Japanese market, which made GameBoy follow Nintendo's GameWatch on the market. In order to block the opponent with all his might.

Without Li Xuan's butterfly, Nintendo's GameWatch handheld would have sold more than 30 million units in two or three years, not only allowing Nintendo to pay off the debts that had been entangled for many years, but also accumulating 4 billion yen in cash.

But now, because of his obstruction, Nintendo has not only failed to pay off the old debt, but has incurred new debt, and its development is even more difficult. Li Xuan also sent someone to contact Yamauchi Pu not long ago. Ask about the possibility of acquiring the Nintendo Corporation. It's a pity that the old man refused, Nintendo is the family business of the Yamauchi family, and naturally refuses to sell it to others until the mountain is exhausted.

In fact, Li Xuan values the talents in Nintendo more than others. For example, Yokoi Junhei. If the GameBoy idea of Oriental Games Company relied on Li Xuan's reborn golden finger, then the advent of Nintendo's GameWatch was completely the whimsy of Yokoi Junhei.

The reason why Oriental Game Company was able to beat Nintendo on the handheld console was powerless, in addition to Li Xuan's golden finger. is also because there is mental arithmetic and unintentional. So Li Xuan learned that Junhei Yokoi was used as a scapegoat for the failure of the GameWatch handheld project. After resigning from Nintendo, he immediately asked the Japanese R&D department of Oriental Games Company to offer generous conditions to recruit the other party.

As for another Lord Shigeru Miyamoto, he is another genius in Nintendo, and "Mario Brothers", which was just plagiarized by Li Xuan, is his masterpiece. In addition, world-renowned games such as "The Legend of Zelda" and "Metroid" are also his works, and it can be said that Nintendo has been able to dominate the game industry for many years in later generations, and he is absolutely attributed.

And because of Li Xuan's influence, Shigeru Miyamoto's situation within Nintendo is not much better than that of Yokoi Junpei. His first arcade game, Donkey Kong, which he developed independently last year, failed miserably in the Japanese market, but in fact, this work had a chance to make a comeback. It was a huge success after it was brought to the United States this year by Yamauchi's son-in-law, Minoru Arakawa. More than 60,000 units were sold in one go, earning Nintendo more than $100 million in profits.

But now Oriental Games' Mario Bros. has swept the entire American market. "Donkey Kong" didn't even turn a wave. And the reason why Shigeru Miyamoto was able to enter Nintendo in the first place was because his father was friends with President Pu Yamauchi, but now the game developed by Shigeru Miyamoto has failed miserably.

And Yamauchi Pu was also anxious because of the failure of GameWatch, so he naturally didn't have the energy to take care of his friend's son's situation in the company. Shigeru Miyamoto was constantly ostracized and ridiculed by his colleagues, and not long ago he also chose to resign from Nintendo. Soon, under Li Xuan's instructions, he was also included in the Japanese R&D Department of Oriental Games.

Several talents who could make him look at them were all recruited by Oriental Game Company, and Li Xuan's interest in acquiring Nintendo was much smaller. Japan's game industry is much stronger than Hong Kong's, and its talent pool is also richer than Hong Kong's, and Oriental Games' R&D department in Japan has been expanding, recruiting many outstanding talents with rich experience in the game industry.

While Li Xuan and Du Wenqiang were discussing, at a Japanese restaurant in Central, Junhei Yokoi and Shigeru Miyamoto each ordered a udon noodle. Hong Kong's food and drink is all-encompassing, in addition to major Chinese cuisines, there are also a variety of Western, Japanese and Thai restaurants. Especially in recent years, more and more Japanese tourists have come to Hong Kong to shop, and there are more and more Japanese restaurants in Hong Kong.

"Yokoi-kun, what did you gain from coming to Hong Kong this time?" asked Shigeru Miyamoto as he sat down at a good seat.

He and Gunhei Yokoi are both among the employees of the Japanese R&D department who came to Hong Kong for this exchange, and the two used to be superiors and subordinates in the same department at Nintendo, and now they have a closer relationship than others.

Yokoi Junhei smiled, with a hint of loneliness in his smile: "The harvest is not small, I was not unjustly defeated before! The company's colleagues in Hong Kong are indeed better than Nintendo!" (To be continued......)

PS: I'm sorry, it's a bit late to update today, so I'm sorry to everyone!