Chapter 146: Good news for Apple's listing
ps: If you want to hear more of your voices, and want to receive more of your suggestions, search for the WeChat public account "qdread" now and pay attention to it, and give more support to "Rebirth Electronic Empire"! After nearly half a year and continuous market promotion, the sales volume of ABC computers of Aikang company has been rising. In the last month of 1980, monthly shipments of the basic ABC-1 computer reached 12,500 units in the North American market, while monthly sales of the improved ABC-2 reached 8,000 units.
It's a pity that Li Xuan's original plan to block Apple was not fully realized. Apple's monthly sales of Apple 2 computers in the U.S. market increased from 10,000 units at the beginning of the year to 20,000 units at the end of the year. In the past 1980, Apple's Apple 2 computers sold a total of 300,000 units worldwide.
It can only be said that the personal computer market in 1980 was in the most savage growth period, although the competition of various companies was fierce, but good products could still obtain a steady stream of huge profits from the rapidly expanding market. It's just that what Li Xuan doesn't know is that if he doesn't appear, the global sales of Apple2 will be at least 100,000 more units.
Of course, Li Xuan's target shooting operation was not without effect, and the Apple3 computer, which was pinned on by Jobs and Apple, reaped a painful defeat after it was listed.
Although the ABC-2 computer, which was released more than a month in advance, has seized a large number of enterprise users who were originally waiting for the Apple3 computer to be listed at a lower price and excellent supporting business office software.
But after all, Aikang Computer is just a fledgling new company, and Apple relies on the great reputation accumulated by the previous Apple2, so that Apple3 is still sought after by the market as soon as it is listed. When a customer buys a new computer and uses it shortly after. There are a whole bunch of troublesome problems.
Among all the defects of the Apple 3 computer, the most serious problem is that the computer is constantly running, and it crashes inexplicably. The reason for this problem is that the real-time clock chip on the computer motherboard will suddenly fail after a long period of use.
The clock chip of the Apple 3 computer. All purchased from the National Semiconductor Company, and Apple Computer has found a pig teammate this time. Kookmin Semiconductor has a reputation in the industry for deliberately selling defective products, and their contracts to distributors include a clause in which defective parts are returned within 30 days. So much so that many dealers who attach importance to their own reputation will test their own products before selling the products of the National Semiconductor Company.
The success of Apple2 has made Apple's top management full of joy and confidence. For the newly launched Apple 3 computer, it was rushed to the market without rigorous testing. In addition to the clock chip problem, the thermal design of the Apple 3 computer also has strict defects. New computers often have a series of problems due to overheating, which causes the chip to detach from the circuit board, the screen displays a blurry image, or the disk is in a 'baked and melted' state when the machine is taken out.
In addition, the new Apple 3 computer is not perfectly compatible with the software that ran on the Apple 2 computer. Apple's previous advertisement that the new computer will be released at the same time as a series of excellent office software is also considered an empty word.
In the past, as an important boost to Apple's computer sales, the form software - "visual computing". It has already been put in a drawer after Li Xuan bought out the copyright and moldy. Apple's own new software is very bad, and it can't be compared with the software such as East-Word, East-Table, and East-dbase on ABC computers, so that consumers who were originally waiting for it have greater disappointment and greater expectations.
As a result, less than three months after the Apple 3 computer was launched, Apple received a large number of return requests from agents. That's when Mr. Jobs and other executives came to their senses and immediately set about solving a series of problems with the new computer.
However, Apple3's market reputation has been severely damaged, and Li Xuan took the opportunity to let Aikang Computer increase the promotion of ABC-2, so that Apple3's sales plummeted. In the end, Apple had to decide to temporarily discontinue the production of new computers.
The removal of Apple3 has given Aikang's ABC-2 computer an additional selling point to convince consumers, and the sales that have been growing have further increased rapidly. According to the analysis of the company's marketing department. In January 1981, the monthly sales of the ABC-2 in the U.S. market exceeded 10,000 units.
The reason why Apple hastily discontinued the Apple 3 was so that this work, which seemed to have failed, would not continue to damage Apple's overall image. Because it was the most critical moment for Apple to carry out its IPO listing action.
"When we create a personal computer, we create a bicycle for the 21st century!" This is the slogan that Apple paid for in a full-page ad in the Wall Street Journal.
Relying on the success of the Apple 2 computer, Apple successfully went public on the NASDAQ on December 12, 1980. At a price of $22, 4.6 million shares were publicly issued. The results were enthusiastically sought after by the market, and all of them were sold out in less than an hour after they were listed.
By the time the New Year's bell rang in 1981, the total market value of Apple's stock had reached $1.8 billion, and four billionaires and 40 millionaires had been born within the company in one fell swoop. Of course, the most popular of all is Chairman Steve Jobs, who is the number one among all the billionaires in Apple with a fortune of $256 million.
Apple swelled into a large company with a market value of nearly $2 billion in less than four years, and its success once again boiled the American business media, and Silicon Valley created a "car garage" myth!
Li Xuan was a little unhappy about not being able to stop Apple's rise, but Apple's success really couldn't be considered bad news for him. Dongfang Electronics began to plan the listing schedule of Aikang Computer as early as half a year ago, and not long ago selected Credit Suisse and Barclays Bank as the lead underwriters of the listing action.
However, after the two investment banks obtained the detailed information of Aikang, they were not enthusiastic about the listing operation. In their view, Aikang's listing plan was a bit rushed, and in many respects there was still a gap between it and the listing requirements of the London Stock Exchange.
For example, Aikang Company has been established since its establishment. It only takes two and a half years to complete the operation, while usually listed companies are required to have three years of operating records. In addition, Aikang has just been acquired by Dongfang Electronics, and there has been a transfer of ownership, and Li Xuan has recruited Mr. Kortrik Tang from the British General Motors Company (GEC) to serve as the new CEO of Aikang Computer.
The UK Listing Commission and the London Stock Exchange, when reviewing the qualifications of listed companies. One of the most fancy ones is to operate steadily. These ownership and management changes that have just been completed will undoubtedly make the audit agency believe that there is a huge risk of uncertainty in the future operation of Aikang, which will greatly increase the difficulty of the company's listing.
Therefore, both investment banks have postponed the listing plan of Aikang, and after half a year, Aikang will continue to operate steadily. This will allow the auditor to eliminate concerns about the business crisis caused by the change of shareholding and the change of management.
But after Apple's great success on the NASDAQ exchange in the United States, the enthusiasm of Barclays and Credit Suisse suddenly changed. In the U.S. market, although the sales of ABC-1 of Aikang still lag behind Apple's Apple2 computers, the catch-up momentum is very obvious. And in overseas markets such as the United Kingdom and Australia. ABC-1 has relied on stronger publicity and a sound supply and marketing system that has been quickly established, and its sales have overtaken.
In addition, Apple's new product, the Apple 3 computer, has just suffered a humiliating failure, while the ABC-2 computer, which is positioned in the same market, has seen a steady increase in shipments since its launch in August. This is a good comparison gimmick, and with a little hype, it can convince the market that Aikang is an emerging computer company with more potential than Apple.
And Apple has a market capitalization of up to $2 billion on the NASDAQ. It is the best reference object for Aikang to persuade investors in the next IPO action. A company that is slightly underperforming but is catching up and has even greater potential. In any case, it should have the same value as Apple in the United States.
As for the previously mentioned issues that are not conducive to listing, the two investment banks have also changed their tunes. In the elaboration of the listing conditions of the London Stock Exchange, there is also a special clause that can reduce the hard conditions for particularly good companies. With the company's rising sales performance in the past six months, the two investment banks said they were confident enough to convince the UK Listing Commission and the London Stock Exchange that the company was a particularly good company under the special terms.
Just as the listing of Aikang Company began to advance again, Li Xuan once again embarked on a flight to the United States. The first tape-out of ERM-1 was a success. The first samples obtained. After testing, the design requirements are basically met, and there are no flaws.
In fact, the total number of transistors integrated in the ERM-1 is less than 30,000. The design structure is not complicated, so there is much less chance of error. This was also the target that Li Xuan considered plagiarism at that time. The reason for choosing the ARM architecture over the better RISC architecture (reduced instruction set) such as MIPS was chosen.
The early ARM-1 and ARM-2 architectures were definitely the simplest, or the most rudimentary, RISC architectures. The first MIPS architecture processor being designed by Professor Stanford Hennessy has progressed much faster after Li Xuan opened his golden finger, but the total number of transistors in the design is at least more than 50,000.
The success of the tape-out of ERM-1 has put Dongfang Electronics' wafer fab plan on the agenda, and the 6502 processors used by Dongfang Electronics were all produced by the wafer fab under Seiko Epson of Japan.
The 6502 chip is one of the mainstream chips on the market today, and its technology has been widely licensed by MOS Technology. Even if there is an accident at Epson's fab, Dongfang Electronics can always find a replacement supplier. But Li Xuan is not ready to hand over the newly developed ERM chip to a Japanese company for foundry, which is equivalent to handing over his life to the other party. (My novel "Rebirth Electronic Empire" will have more fresh content on the official WeChat platform, and there will be a 100% lottery gift for everyone!Open WeChat now, click on the "+" sign in the upper right corner "Add Friends", search for the official account "qdread" and follow, hurry up!) (To be continued)
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