58. Advertising
After returning to Shanghai, Zuo Lin, who could not explain his whereabouts in the past few days to Zhang Tingting, chose to remain silent. Zhang Ling also seemed to notice that there was something else in Zuo Lin's life, she quietly accepted the gift that Zuo Lin brought back - a pair of very beautiful shoes - and then stopped asking even a word about Zuo Lin's disappearance.
After the season is all over, many players have a similar arrangement - advertising. Due to the increasing complexity and chic of commercials, shooting a commercial or a proper set of advertising photos is not something that a player can do with a day or two of vacation, and the summer break and the end of the season until the start of the next season are the prime time for shooting.
"Zuo Lin, give you a day off, and the day after tomorrow go to shoot the advertising photos of 'Yelang'. And then...... The day after tomorrow, the birthday banquet of the president of 'Yoro' will be a public relations event, so let's participate in it. Then, next Wednesday, shoot a mobile phone advertisement......" Zhang Ling flipped through the calendar and told about some things that had been arranged for Zuo Lin recently.
Zhang Ling really wants to participate in Zuo Lin's life as a girlfriend.
When Zuo Lin returned to Shanghai, the injury on his left hand had not completely subsided. After applying the ointment, he didn't wrap it in a bandage again, Zuo Lin didn't take this little injury to heart, but he didn't know how much this wound aroused Zhang Ling's association. Zhang Ling, who took American dramas as a listening tutorial, had long seen enough of the differences between various wounds from dramas such as CSI, and the wounds on Zuo Lin's hands were by no means an idiot reason such as burns or falls in the kitchen that could prevaricate. But Zhang Ling carefully chose not to ask. She knew that Zuo Lin had another life, but she didn't know what kind of conditions she needed to be allowed to enter.
"By the way, I won't accompany you to take photos the day after tomorrow, and there will be a banquet the day after tomorrow. Zhang Ling said with a smile.
"Why?" Zuo Lin wondered.
"The photo plan is more interesting, you will have a very beautiful girl partner, this girl will accompany you to the banquet the day after tomorrow," Zhang Ling said with a little blush, "That girl is really ...... It's so beautiful. I wanted to see what kind of joke you would make when you took pictures, but I was afraid that I would become a joke when I got there. ”
Zhang Ling's words seemed to be happy and disgusted, which made Zuo Lin feel very interesting. Sometimes, he can't think of what words to use to describe Zhang Ling. After racking my brains, one word came up: abundance.
However, the imminent little beauty mentioned by Zhang Ling still aroused Zuo Lin's interest.
"Hello, I'm Su Weixin. You're Zuo Lin, we're partners today. Two days later, not long after Zuo Lin appeared at the advertising shooting site of Yelang Garment Company, a girl who looked to be only 16 or 7 years old enthusiastically rushed to Zuo Lin to ask a question mark.
Beautiful, such a word is used to describe Su Weixin, which is a bit bleak. Su Weixin's height is about 173,174, which is slightly thin. She is still young, and she is still some time away from the most brilliant age of a female xìng. But that doesn't stop her from capturing her soul-grabbing beauty. Her facial features are delicate and delicate, and her long hair with some natural curls makes her naturally show an elegant temperament. No matter where Su Weixin goes, no matter what she is doing, it seems that she can automatically become the focus of everyone around her. Even among the thousands of people, even in the crowd of square people, cháo, she could be distinguished at a glance.
"Hello. Actually, I don't know what I'm going to do. At first, I shook hands politely with Su Weixin, but everyone's fingers were just touched, and no one showed any unnecessary enthusiasm. Zuo Lin politely and modestly said that he did not know anything about the advertising campaign.
This time, there were two themes and three tasks for the photo shoot. In addition to taking photos as a print advertisement, we also took photos for different types of PR drafts and soft advertisements that Yoro Garment Company placed in the two magazines.
Yelang is a very peculiar company, overseas, the name of this brand is translated as "child of the night", extremely elegant and mysterious style, but also quite in line with the overseas business positioning of high-end ready-to-wear and banquet clothing. In China, the main thing about Yelang ready-to-wear is not banquet clothing, but only mid-to-high-end ready-to-wear, which is mainly aimed at middle-aged and successful young people, which is quite a jīng brand. With the further development of the market in China by Chinese New Year's Eve, the development of mid-range casual clothing series, and the reduction of the age preset for the market group, there is the idea of finding a suitable advertising image spokesperson.
Yelang is aimed at the middle and high-end ready-to-wear of the middle and low age groups, and there are few options for finding a spokesperson. Most of the young film and television stars are too flamboyant and do not fit well with the brand image, looking for spokespersons in areas such as Go, although the image is in line with it, but its influence is limited. It took almost 3 months for the advertising agency to pick out the pair of Zuo Lin and Su Weixin from a considerable number of candidates. Although Zuo Lin is young, he has a calm and gentle temperament, and his own dress taste is not much different from Yelang's casual clothes. And Su Weixin may be the most delicate woman in this age group, and more importantly, the 17-year-old Su Weixin has nearly 10 years of modeling experience, and she can show the right taste when she wears almost any style of clothes, and she may not be as well-known as those stars, but her smart and changeable style and enthusiasm for her work still conquered the director of the advertising agency who was in charge of this project for Yelang.
The shooting plan is very simple, with Zuo Lin and Su Weixin playing a couple, showing a series of scenes of life, work and play, divided into two parts, indoor and outdoor, and the shooting work starts early in the morning and continues into the evening. Su Weixin is just a little-known little model, but she doesn't have a car like Zuo Lin to deliver, except for the staff of the advertising agency, she is the earliest. When Zuo Lin and Su Weixin arrived, the photographer and the project manager had not yet arrived. While leaving myself at the mercy of makeup artists and stylists, I chatted with several staff members of the advertising agency who had arrived in advance about the plan for the advertising shoot.
With the exception of a few photos that were intended to be used as print advertisements, the rest of the photos relied on the presence of two people. And those photos that have strict requirements for the picture, the movements of the two people are drawn in the form of sketches, and the requirements for facial expressions and so on are also detailed text descriptions. Su Weixin had already seen these shooting requirements, and the same things were completely new to Zuo Lin. After reading a few pages of the shooting plan, Zuo Lin finally understood why Zhang Ling didn't want to follow along. The shooting plan is indeed very thorough, and it is also very zìyóu, but to complete the shooting, Zuo Lin and Su Weixin have to get along like a couple all day, except for the shooting of a few photos, which will use reflectors to ask for pose, the rest is to see the two of them perform themselves. If Zhang Ling wants to follow, in addition to wasting a whole day and not being able to do anything else, he also has to watch Zuo Lin and Su Weixin intimacy.
"Zuo Lin, do you know how to play golf?" Looking at the few sketches in the shooting plan, Su Weixin asked curiously.
"Yes, I've played with my elders for a while. Zuo Lin said.
Su Weixin said kindly: "That's good, at least it can really teach me a little, instead of just posing for them to take pictures." ”
Zuo Lin smiled, a little embarrassed. The photo that was to be used as the main plane advertising photo had to go to Zuo Lin to wrap his hands around Su Weixin and correct her posture of holding the pole and swinging the club, and the posture required by this photo was really quite intimate.
"The photographer is here, are you ready?" After nearly an hour of fiddling with makeup artists and stylists, someone finally came to rescue them.
The first thing to do was the main photo that made Zuo Lin feel quite embarrassed. Unlike Zuo Lin's crampedness, Su Weixin seemed quite lively and generous, attracting Zuo Lin's attention to correcting her movements. Although I tried to take this photo several times, if it wasn't for Su Weixin who kept joking with Zuo Lin and attracting Zuo Lin's attention little by little, I might have tried I don't know how many times.
"Su Weixin," Zuo Lin suddenly realized that this was Su Weixin's intention, obviously she was an extremely experienced model, even though she was only 17 years old, "You like this kind of work very much?"
"Hehe, at least it's work. You can still make money by changing beautiful clothes, and there are many people who praise you for these things you do, so that you can attract the attention of others, and there is no job in the world that is more vain than being a model, but it is also more challenging. Su Weixin said seriously.
"You can see you're having a lot of fun. Zuo Lin praised.
"yes. And I can meet a lot of friends and a lot of interesting people. Facing Zuo Lin, Su Weixin said.
The cheerful Su Weixin soon chatted with Zuo Lin quite warmly. It was about the time when such a photo was taken, Zuo Lin became friends with Su Weixin, and taking those photos that Zuo Lin thought would be very embarrassing is not so embarrassing now. And the photographer is also very happy to see the two models in harmony, and cooperate with him to grasp the perspective. That's how the photos are created.
The most brilliant photo is from a little prank by Su Weixin. Originally, the sketch on the shooting plan asked Su Weixin to jump on Zuo Lin's back, and then leaned next to Zuo Lin's ear as if to say something, forming a small jubilant picture of two people celebrating something. When explaining the request, the photographer's request to "bite the ear" was deliberately distorted and understood by Su Weixin, she jumped on Zuo Lin's back, Zuo Lin gently stretched out his arm and hugged Su Weixin with his backhand, and Su Weixin's eyes flashed with a cunning light, and happily bit Zuo Lin's ear, which she had already thought was super good-tempered...... The photographer, on the other hand, pressed the shutter to shoot a full piece of film, perfectly capturing the interesting and warm scene of that moment.
The head of the advertising agency and the representative of the marketing department of Yoro Garment Company were also happy to see the two spokespersons talking with a smile and even starting to fight over a few jokes. Because in addition to taking photos, these two people will also participate in a series of public relations activities according to the schedule, and these two people can get along well in order to have better results. Of course, Zolin is still a very famous player, and it might have been better if the relationship between the two had been a little more than that.
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