Chapter 0080 Hotel Branding
In the ranking of hotel brand influence, Su Yang just has such a concept, but it is not very clear.
I was going to ask Xu Xiaohui, but Xu Xiaohui has always been at the front desk of the hotel, and it is not a high-end hotel, so she simply found Hu Rui, she had worked as a catering manager in a three-star hotel before, so she knew a little bit.
"It depends on the global hotel rankings, or the national hotel rankings, East China, or our provincial hotel rankings. There is also the lowest level, which is the hotel ranking in Jiangzhou City. ”
Wanghu Group requires to enter the top 3 in Jiangzhou City within one year, which is naturally the ranking of Jiangzhou City.
"Jiangzhou City, how is it ranked?" asked Su Yang.
Hu Rui thought for a while: "Every year in May, the "Traveler" magazine launches the Jiangzhou Hotel Brand Influence Ranking. ”
"It will be based on star standards, hotel size, room size, decoration grade, facilities and equipment, hotel services, health and comfort, customer satisfaction, service items, and even the quality of toothpaste, toothbrush, and shampoo will be included in the quality inspection standards. ”
"Of course, the search popularity on the Internet, both positive and negative, will be included in the evaluation indicators. There should be other criteria for a comprehensive weight ratio ranking, such as if the hotel has particularly attractive features, it will also increase the weight ratio. ”
"Oh, by the way, the number of visitors per year, and whether or not you have stayed with celebrities are also important criteria. Especially for influential celebrities, if they live to a certain number, the weight score will be increased a lot. ”
Hearing so many standards, Su Yang couldn't help but smack his lips, it seems that it is indeed a ranking ratio with a lot of work.
"Then does our Nanjin Hotel have a ranking?"
Hearing Su Yang's question, Hu Rui felt that she wanted to roll her eyes, but she could really think about it.
"Boss, the city level only launches the top 50 hotel rankings. When you didn't come, I heard that the Nanjin Hotel was going to go out of business, how could it be in the ranking. ”
"Jiangzhou City and the counties below, only four-star hotels can enter, and three-star hotels are not likely to be selected, let alone Nanjin Hotel, which can't even reach three-star stars. ”
Su Yang really didn't know that there were so many four-star hotels in Jiangzhou City, and in Su Yang's impression, he thought that there were only about 20.
"What about the top 7?"
Entering the top 7 within 3 months is the first goal of Su Yang's bet with Wanghu Group.
"The top 7 are all five-star hotels, but only 2 are listed as five-star, and the other few are quasi-five-star hotels that are not listed. The same is true for four-star, there are not many that are actually listed, and most of them are quasi-four-star. ”
Hu Rui replied quickly, obviously very clear about the layout of the hotel in Jiangzhou City.
Su Yang nodded, if he wants to enter the top 7 hotels, then he must challenge the quasi-five-star hotel.
"Is the star weight ratio large?"
Su Yang thought that the Wanghu Hotel was only four stars, and if the star rating was significant, it would be troublesome.
"It used to be bigger, but now it's decreasing year by year, whether it's Traveler magazine or customers are starting to identify with the brand more. ”
Hu Rui also knew that Su Yang had not been involved in the hotel industry for too long, so he patiently explained: "Just like Hilton and Sheraton, many people think that they are five-star hotels. But in fact, Hilton and Sheraton in some parts of the country do not hang five-star cards at all, and many people don't know it, but they all agree with the brands of Hilton and Sheraton. ”
"The main reason is that the star rating standards of the National Tourism Administration are a bit backward, not suitable for the development of the hotel industry, and last year there were several five-star hotels that took the initiative to pick up stars to avoid unnecessary waste of expenses. ”
After this explanation, Su Yang finally had a deeper understanding of the hotel brand and star rating: "Then are there any four-star hotels near us?"
"It's nearby. Hu Rui sighed slightly, "Wanghu Hotel seems to have applied for a four-star hotel recently." ”
Su Yang didn't want to reveal that he was going to rent Wanghu Mansion for the time being, so he deliberately lured Hu Rui to bring it up by himself: "Wanghu Hotel, I passed by two days ago, the scale is not small, how many places can that hotel be ranked in Jiangzhou City?"
"It's probably in the top 30, I'll ask you. ”
As she spoke, Hu Rui took out her mobile phone and asked her counterparts from other hotels on WeChat.
After a while, Hu Rui raised his head and replied: "No. 28, it is said that the passenger flow is too poor, and it has never received famous people, and the health service is even worse, and the management is a bit chaotic." If it weren't for the fact that the decoration is relatively new and the grade is okay, it may not even be in the top 30. ”
As soon as he said this, Su Yang had a bottom in his heart about Wanghu Hotel.
The hardware is fine, and other aspects can still think of ways to do it, especially after the health, service, and passenger flow are improved, it should be able to pull up a lot of rankings.
If it can attract many celebrities to stay, according to Hu Rui, it can greatly enhance the brand ranking of the hotel.
However, the first choice of famous celebrities is usually five-star hotels, and there is no way to do this for the time being.
Hu Rui was asked such a big question, and naturally wondered: "Boss, do you want Nanjin Hotel to participate in the hotel ranking? Our hotel is too small in scale, and the decoration grade is not enough, this is a hard injury, there is no hope at all." ”
"I'm just asking, it's okay, you can get busy first. ”
Su Yang sent Hu Rui away, thinking in his heart that he had to hurry up and solve the problem of 1,000 insomniacs and get 50 energy, so that he would have excess energy to buy the function when he took over the Wanghu Hotel.
But just as Su Yang was thinking, Sun Hao of Jiang Youtuan stopped at the door on a bicycle and ran in breathless: "Mr. Su, okay, okay...... Message. ”
Seeing that Sun Hao couldn't say anything, he quickly asked Sun Hao to sit down in the small restaurant and asked the waiter to pour a glass of water: "Drink water first, rest and then talk." ”
Gollum!
Sun Hao may be really thirsty, so he breathed a sigh of relief after a while: "Manager, I went to the provincial capital on the weekend." I rushed over and talked all night, and only came back this morning. The commission was negotiated, and the room and dining CD was reduced to 6%. ”
Su Yang asked the waiter to pour Sun Hao another glass of water, in fact, this news was also expected.
If it is a beautiful group purchase and a hand-in-hand network, I am definitely not qualified to talk to these group buying giants.
But Jiang Youtuan is just a local group buying website in Jiangzhou City, and it is seeking to survive in the cracks, even if it drops to 6%, allowing Suyang to save hundreds of thousands of expenses a year, but Jiang Youtuan can still earn hundreds of thousands from Nanjin Hotel, which is not a small amount.
So after Su Yang issued an ultimatum to withdraw from Jiang Youtuan, how dare the manager not agree.
The next thing is that Sun Hao hopes that Su Yang can be promoted on the home page of the APP, and the cost can be discounted, and it is best to push it together with the WeChat public account.
Originally, Su Yang was going to warm up and promote the new golden sleeping room, but Sun Hao proposed that he would also make a favor, and Sun Hao thanked him, and talked in detail for a while before leaving Nanjin Hotel.
It wasn't until noon that Bai Anjiang came back from outside for dinner, bringing Su Yang a pretty good news.
On the first day, Bai Anjiang negotiated with 2 travel agencies, but they both put forward 2 requirements.
"The first one is to send someone over tomorrow to test if it really works. ”
"No problem. ”
This Su Yang did not object, and the other party tested it to believe it even more.
"The second is the room rate, they want us to give you a discount. ”
Su Yang glanced at Bai Anjiang: "You agreed?"
Bai Anjiang shook his head: "No, I'll let them come to the hotel to try to sleep first." If it doesn't work, it's a big deal not to cooperate. But once it is effective, coupled with the hygiene and food of our hotel, it is famous in Jiangzhou City. But you don't agree to this discount, other travel agencies agreed, Nanjin Hotel will not cooperate with you again, then others will have a big advantage, they immediately hesitated, I will talk about it again in the afternoon, there should be hope. ”
Su Yang knew that Bai Anjiang could speak: "I'll tell you another news, I have already cooperated with a travel agency to pick up a group of elderly people, and they are staying at the original price, and they will cooperate for a long time in the future." If you talk to them, it is estimated that the other party will be in a hurry. ”