"Siyuan, where did you go last night, why did you come back so late?" Dai Wanglong, who was driving the car, asked Zhang Siyuan, who was sitting in the co-pilot on the side.

Zhang Siyuan yawned and said, "You know why I came this time, so I went to talk to Liu Yang and his father for a while." It turned out that Zhang Siyuan and Liu Jianjun chatted until one o'clock last night before coming back

This time I came to Shanghai, and the most bitter one was Liu Yang. Liu Jianjun compared Zhang Siyuan and asked Liu Yang to follow him all the time. Watching how he negotiated with people, learning how to communicate with people, plus some errands, it was all up to Liu Yang to do.

It's amazing that so many days come down. Liu Yang, who followed before and after running, did not lose weight at all, but there was a slight change in temperament. It looks a little more mature, and the students are a little less childish.

"Oh, that kid from Liu Yang is also here, why don't you bring him to the company, he is the second largest shareholder of our company." Dai Wanglong asked with a smile, thinking of Liu Yang's fat appearance, he felt very happy.

When Zhang Siyuan heard Dai Wanglong's words, he gloated and said: "He is accompanying his father to look at the shops everywhere, running outside all day." Not to mention coming to the company, it's no fun to go out and go around. I don't know what's wrong with Uncle Liu, I wasn't so strict with Liu Yang before, but I seem to be getting stricter and stricter recently. ”

"Maybe it's old. His family is so good, and he is an only child, and his father's family property will be his. used to be a young man, but now he is going to college, and his father wants him to get familiar with it as soon as possible, and it is normal for him to take over conveniently in the future. Dai Wanglong said.

Zhang Siyuan felt that what Dai Wanglong said was quite reasonable, so he didn't say anything more. Instead, he asked, "Did I come back so late to wake you up?"

"No, I was a little worried when I went home and saw that you weren't there, so I waited for you to come back. Dai Wanglong replied, his tone full of concern.

"That's what you do, thank you, Brother Long. ”

"I'm older than you, and you've helped me so much, so what's such a small thing. It's just that the offer you said yesterday, I still feel that there is still a problem. Dai Wanglong said to Zhang Siyuan on the side when the car stopped at the red light.

"What's wrong?"

"I think it's better for us to set the price. Let those companies quote, in case they negotiate it, and then all of them will be low, won't we lose money?"

"We just set a minimum price. ”

"You also think those people are too useless, we sell advertising space on a monthly basis. They negotiated the allocation of advertising space, and the price will not be high when the time comes?" Dai Wanglong looked helpless.

Zhang Siyuan sat in the co-pilot, thinking hard about what kind of quotation model should be adopted for the advertising space of QQ navigation. Dai Wanglong, who was driving the car, did not make a sound. What he mainly does is to implement and make decisions, and it is better for Zhang Siyuan to do it.

Waiting for the car to start the underground garage of the office building where Times Technology is located, Zhang Siyuan still didn't think of any good way. After Dai Wanglong parked the car, he looked at Zhang Siyuan's frowning appearance, patted Zhang Siyuan's shoulder, and said, "Go up first, you can think slowly when you get to the office." ”

All the way to the office, Zhang Siyuan kept his head down and was thinking about the price of the advertising space. After sitting down in the boss's chair, Zhang Siyuan turned on the computer, clicked on the QQ navigation, looked at the interface, and did nothing.

Looking at the reserved advertising space on the interface, Zhang Siyuan was extremely distressed. If it's usual, forget it, the company is not short of money, and the price of advertising space is a little lower. But now the company is particularly short of money, and the price of advertising space can be sold at a high price.

Zhang Siyuan, who couldn't think of a clue, simply didn't want to think about it, and clicked on Sina's link to see the news. After flipping through it casually and finding that there was nothing of interest, Zhang Siyuan was about to close the web page.

At this time, a piece of news attracted Zhang Siyuan.

The headline is Sotheby's to hold an auction on September 1.

Seeing this title, Zhang Siyuan's mind flashed with inspiration. Picked up the phone on the table and called Dai Wanglong: "Brother Long, are you busy now? If you are not busy, come to me, I think of how to get the price of the advertising space." ”

"Okay, I'll come right over. Dai Wanglong didn't even hang up the phone, so he ran to Zhang Siyuan's office.

When Dai Wanglong entered the office, Zhang Siyuan asked, "Brother Long, do you know the advertising quotations in the same industry now?"

"You know, what price do you want to follow?" Dai Wanglong asked rhetorically.

"No, I think there's a good idea. I'll tell you to see if it's feasible. ”

"You say. ”

"You say we organize an auction and then set a reserve price. What do you think of the idea of setting the reserve price at half of the price in the same industry for the time being, and then letting those companies bid?"

"What if they negotiate and don't bid. After all, there are not many companies, six advertising spaces, and they just need to come in turns over the course of a year. Dai Wanglong still thinks the same as in the car.

Zhang Siyuan directly denied Dai Wanglong's idea: "It doesn't exist, even if they discuss it, I have a way to let them grab it." Our advertising costs are not static, and the traffic is always growing, and it is impossible for them to compromise on who is before and who is behind. Besides, when they see the results of our ads, they will never give in again. ”

"Will they agree?" asked Dai Wanglong, a little skeptical.

Zhang Siyuan said confidently: "They will definitely agree, after all, they advertise just for exposure." The exposure rate is high, and more people know about their company, and their products can be sold. Otherwise, why do you think they want to advertise, they won't just promote it themselves. ”

"And what we can give them is exposure. There are more and more netizens in China, and the traffic of QQ Navigation will skyrocket in the recent period, so I asked you to wait a few days to talk to them. But if you follow the method I just mentioned, you can contact them today and make an appointment for them to come to the auction. ”

"The price problem of advertising space is solved, so is the charging model CPM or CPC?" Dai Wanglong then asked.

Zhang Siyuan thought for a while and said, "CPM and CPC, we both want it." Otherwise, why I want to auction it, there is naturally a difference. If the bid is high, it is a good advertising space, and the exposure rate must be high, and if the bid is low, the position is naturally poor. But this has no conflict with CPC, it's just that we look a little ugly. But now that we are short of money, there is no need to worry so much, after all, no matter how small the mosquito is, it is still meat. ”

"Okay, then I'll contact them, but I don't know if they'll say yes or not. ”

"Well, there you go. As long as someone agrees, others who don't agree will regret it after all. Zhang Siyuan said.

After Dai Wanglong left, Zhang Siyuan continued to think about the feasibility of what had just happened. Although he told Dai Wanglong that, in fact, Zhang Siyuan was also apprehensive in his heart. After all, the traditional Internet advertising fees are divided into CPM and CPC, and generally one is enough.

However, not only does he have to charge both at the same time, but he also has to auction advertising space, so the cost of QQ navigation will be much higher than the cost of other websites. Generally speaking, no company would be willing to choose this kind of website for advertising, but because of the leading nature of QQ navigation, Zhang Siyuan is sure that those companies will agree.

After all, advertising is a thing that depends on the effect. As long as the money spent can have the expected effect, there will be no company that is unwilling to pay this money. However, if the fee is high and there is no effect, it will be difficult to do the advertising revenue of QQ navigation in the future.

After thinking about it, Zhang Siyuan stood up from the boss's chair. He wants to see if the technical department has made the pop-up window, and if the pop-up window is made, there will be no problem with the auction of advertising space. If the pop-up window is not satisfactory, then it will not be so easy to negotiate with the people of those companies at that time.

With pop-ups in hand, people from those companies are not afraid that they will not be interested in the advertising space of QQ navigation, and they don't have to be afraid of scaring others away if they look too ugly. After all, there's so much you can do with pop-ups. As long as we grasp this opportunity, QQ Navigation will definitely be able to bring an extremely rich profit to the company.