Chapter 0005: Planning
"You're going to make a group debut?"
Han Shenghao looked at the very handsome young man in front of him in a daze, he never thought that the company's current largest shareholder would make such a show for himself as soon as he came, and he couldn't think of it if he wanted to.
It's the rhythm of making trouble.
"That's right, I think the president will support it. Fang Yan found a place and sat down with a grin.
"I don't support it. ”
There was a little discrepancy with what Fang Yan thought, and Han Shenghao refused without thinking about it.
"Why?" Fang Yan smiled, looking a little stunned.
Why?
Han Seung-ho and Lee Jae-yong glanced at each other.
After half a sound, he pulled out a smile and said: "Director Fang, I think you still don't know the company's planning policy when you first came, our FNC is different from other brokerage companies, we didn't target the Korean group market at the beginning, but focused on the relatively weak band market, and we have been working hard for this, so I'm very sorry." ”
"Isn't the band market compatible with a group?"
"Yes, Director Fang. This time, it was Lee Jae-yong who opened his mouth and said with a wry smile: "Let me tell you this, you have also seen the current situation of our company, and it is not nice to say that the company's resources are extremely limited, and it is very reluctant to supply a band, and it is impossible to start changing the company's established policy for an immature idea;
And, to put it mildly, we at FNC are a band company, and it's no surprise that everything has to give way to this established plan. ”
"Then there is no room for accommodation?" Fang Yan's face turned a little cold.
Lee Jae-yong smiled bitterly, shrugged his shoulders, and motioned for Han Shenghao to come and go.
"This ......"
Han Shenghao touched his chin and sighed helplessly, and the two fell silent instantly.
They obviously didn't expect Fang Yan to be so strong as soon as they came, they had no scruples at all, and looking at his increasingly gloomy face, it was really difficult to make a choice for a while.
In the end, Li Zairong thought of a way to ease the compromise, gritted his teeth and said: "Director Fang, let's do it, since you put forward a proposal today, then we can't veto it; but you also know that forming a group to make a debut is not a joke, and a complete planning step is needed; it is better for you to go back today, and after making a detailed proposal, we will have a meeting to discuss." ”
That's right, how come I didn't think of a detailed plan?
A hint of excitement immediately flashed in Han Shenghao's eyes.
Fang Yan's eyes softened slightly, and said, "President Han thinks so too?"
A hint of surprise flashed in Han Shenghao's eyes, and he immediately nodded: "Yes, that's right, if Director Fang has a perfect plan, we will continue to have a meeting, if it's just a whim, then we won't joke about the company." ”
The two glanced at each other instantly, and immediately reached a very unanimous opinion.
What a perfect excuse.
"So, as long as I make a good plan, you will agree?"
"That's right, as long as you have a good plan. Han Shenghao and the two nodded in unison.
In their eyes, you can also see the smell of the success of the scheme.
Can a young man of his twenties make a professional proposal? If it is full of loopholes, there is a direct reason to reject it.
However, at this time, looking at the dialects of the two, he suddenly laughed and said, "Then what if I have a perfect plan now?"
Do you have it right now?
The two stars were stunned for a moment, and they both saw the shock in each other's eyes.
"What you just said isn't all pretext. Fang Yan propped his hands on the table, his eyes blazing at the two of them, his sharp eyes constantly sweeping over their faces.
"This ......" Han Shenghao tugged at the corners of his mouth, feeling that it was difficult to ride a tiger, and only after half a sound did he show a far-fetched smile and said: "Of course, if Director Fang really has a perfect plan, then we can naturally consider it as appropriate." ”
I'm really afraid that you're going to hold on to your face?
The smile on Fang Yan's face bloomed, and he said, "Okay, I hope to wait for President Han not to break his promise." ”
Hope I don't break my word?
Han Shenghao's heart jumped, and a bad thought rose from his heart, and the two glanced at each other, and they both saw the meaning of being fooled from each other's faces.
Fang Yan's eyes swept around, calmly took out a folder from the bag behind him, smiled slyly, and said: "Actually, before I came, I also knew about the company's plan, to be honest, the plan you set is very executable, not only is there no problem, but it doesn't even need to be changed in a few years."
But what I want to say is that our company is small, but in fact, there are not many so-called resources, and what is lacking is only capital.
President, you are a Christian, you should have heard the story of 'five loaves and two fishes', the company does not have enough funds, at first glance it seems that it cannot develop in multiple directions, but sometimes this is not a big problem, just like Jesus in the story, sometimes you will know if a miracle will occur after trying. ”
"But that's just a miracle, isn't it?"
How could Han Shenghao not know the story of 'Five Cakes and Two Fish', his company name is because of this, the meaning is to do the impossible with less, but it is a bit difficult to accept it when someone attacks him with this, this is simply changing the concept.
Moreover, although he believed in it, he was not so ridiculous as to think that he would be a god and have such great power.
"But sometimes the reality version happens. Fang Yan grinned.
"You ......" Han Shenghao was speechless, but doing business is a practical thing, he will not be moved by the possibility of these two sentences, shook his head and said: "Director Fang, real entrepreneurship is not a joke, I can't agree with this." ”
"Hehe......" Fang Yan laughed and said, "I knew that you wouldn't agree to it, but it doesn't matter, I made a plan for this problem last night, and I don't think other shareholders will object." ”
"What do you mean?"
"It's not interesting, President. Fang Yan smiled: "I just told them to come over for a morning meeting before I came, I think, they should be there soon." ”
As he was talking, there was a knock on the door, and two women walked in with a folder in their arms.
One of the two women is naturally Li Yinghong, as a high-level person in charge of financial power, she naturally has a reason to participate, mainly in dialect to support herself; the other is a very temperamental beauty in her thirties, dressed in professional clothes, her appearance is not inferior to those female 'idols', more like an artist than a singer, she is another shareholder of the company, that is, Kim Yingshan, who was born as a stylist.
This is also the first time Fang Yan has met this beautiful director.
Kim Young-sun's puzzled gaze fell on Fang Yan's body first, and then nodded to Han Shenghao and called the president.
"Alright, everyone is here. Fang Yan clapped his hands and stood up, and said with a smile: "I think who I am, except for Director Jin, everyone else should know each other, but for the sake of a better conversation in the future, I still introduce myself again for this beautiful Director Jin, my name is Fang Yan, I just graduated from Harvard MBA two months ago, and now I am the largest shareholder of FNC,."
Of course, this was transferred by the president two months ago, which made everyone a little entangled, but now as a director of the company, I want to ...... I should also do something for the company.
As an aside, I called you to this meeting today, the purpose of which is to make a little supplement to the president's previous plans, and I hope you don't mind, well, this is my plan, and everyone can give some comments......
As he spoke, Fang Yan took out a few documents from the folder in his hand and sent them down one by one.
Although Li Yinghong had known it for a long time, she couldn't help but show a smile of joy when she saw Fang Yan so confident and calm.
And Li Zaiyong and the two glanced at each other, shook their heads helplessly, and sure enough, as they thought, this new director had already prepared, but the matter had come to this point, and there was nothing to say, so they directly flipped through the documents in their hands.
However, before he could read two lines, Kim Young-sun had already exclaimed.
"Form a boy band!"
"That's right, it's a boy band. Fang Yan was very satisfied with Kim Young-sun's exclamation, and said eloquently: "I just talked to the president, the company's original plan is very clear, and it is very targeted, aiming at the relatively weak band market in South Korea, which is very good, but I want to say that this is a good development goal for the company in the early stage, but it is too narrow as the company's future development route."
Now that everyone is here, let's talk about my thoughts.
In fact, everyone knows in their hearts, let me give you an example, compared to Korean pop music, rock bands are only a minority after all, in Southeast Asia or Europe and the United States, this phenomenon is very popular, not that no one has changed, but it is difficult to change; in the end, the band is very passionate and charming, but the masses lack awareness, it is okay to play, but pop music is the mainstream.
Of course, I didn't say that rock music must not work, but in the Korean market, it is difficult to gain a foothold, but it is difficult to grow, and if the company wants to develop into scale, then mainstream music must be picked up, unless the company does not want to grow at all, and does not have the ambition to do so. ”
After Fang Yan finished speaking, his eyes swept around, and sure enough, everyone fell silent.
"Director Fang's words are understandable, but I still say the same thing, the company has just started, funds are very tight, and, as far as the current company plan is concerned, there is no problem, the band has launched a good result, there is no need to make extraneous branches at this time. Lee Jae-yong frowned and said after listening.
"It's not a surprise, it's an imperative. Fang Yan looked around for a week, and gave a thumbs up and said very firmly: "I don't know if you have learned about the entertainment market in South Korea in recent years, to be honest, I am more pessimistic at this stage, due to the Hollywood invasion in the past few years, the local film industry is in decline, and the entire Korean entertainment industry is in a downward trend."
Let's take the music market alone, SOLO singers are in a depression, and the originally thriving boy group has also fallen into a bottleneck, how many groups or singers have been launched in the entire Korean market in the past two years? And how many good songs do those music source websites have? It's all some old singers supporting the scene.
Well, the girl group has improved a little, which is also due to the change of policy of various companies.
This makes some people ask, since the whole market is not good, and the boy group has no prospects, why do you want to launch the boy group at this time? Why don't you develop the girl group like other companies.
Here I would say, because there is no competition.
I don't need to say much about a market without competition, even if it shrinks and then declines, the capacity of its market has not changed much, which is very suitable for the development of some uncompetitive companies, and it is also suitable for some new groups to open up the market and quickly occupy a certain share in the market.
And our company, to put it mildly, has just debuted and is a rookie, and you know this very well, but I want to say that as long as South Korea still attaches so much importance to cultural export, then the mainstream group of boy groups will definitely rise again, and what about our company? If you miss this opportunity, it will really ...... I don't say I don't have a chance, but it's hard to get a foothold in the future. ”
Speaking of this, Fang Yan threw another bomb and said: "And, I understand, now more than one company is optimistic about this market again, and many established companies have decided to launch new boy groups next year, including S.M and JYP, I think...... I don't need to say anything else. ”
"Are you so sure?" or Kim Young-sun was the first to waver a little and spoke up.
Apparently, she was somewhat convinced.
"Of course, don't forget what major I graduated from, market research and analysis is a subject I must do, since I put it forward, I have a certain certainty, if you don't believe it, you can also investigate. The corners of Fang Yan's mouth smiled, swept over everyone's faces, and finally stopped on Han Shenghao's body.
This will, the man who holds the final decision, also fall into deep thought, although he repeatedly denied it just now, but this will ...... I was a little moved by the tongue without being spoken.
"But our company has no money?" Lee Jae-yong is obviously a very self-controlled person, obviously much more sober than the other two, without too much bewitchment, still biting this most basic and realistic problem.
However, it is clear that the dialect is also a prepared person.
"Didn't I just say that, it's not a problem. I saw him pointing to the copywriter with a smile and said, "Moreover, Vice President Li, don't worry, read my project first, I think there will be no such doubts after reading it."
The next thing I want to talk about is the debut plan of the boy group. ”
When watching them focus on the project again, Fang Yan continued: "As far as I know, the biggest cost of a group is the usual training expenses, whether it is stage art or vocal music, etc., in addition to this, that is the publicity cost of the debut, which also accounts for a certain proportion. And now there are no more than two debut modes of the men's group, instant debut or warm-up debut, these two modes are not yet able to see the advantages and disadvantages, but I appreciate the latter one, which is also the most commonly used debut mode of S.M, here I want to say that S.M's promotion ability is still worth learning.
And his model is to bring the old with the new, with the whole, so that a single member first has a certain popularity, and then gradually launch subsequent members.
This has the advantage that each member who launches will have their own personality recognition, so that fans have a preconceived impression, and the group can quickly attract a large number of fans as soon as it debuts, of course, it is better to have an old group with a belt in this regard.
And I use this method because there will be a time sequence for our debut, so that we have more time, on the other hand, it can also make our company not have to invest so much resources at one time, so that our company should be able to save a lot of expenses in the early stage. ”
"That's right, your plan largely solves the problem of team members and funds, but I still have a question, what about the early members of this group, what about their expenses? This is also a lot of expenses, and, the most important thing is who is the first candidate, this is not something that ordinary people can do, not to mention, we don't have any trainees who meet such a trainee now, if you look for it now, it doesn't meet your plan, I'm afraid it won't even debut next year." Lee Jae-yong nodded and pointed to a point in the plan.
"Who said we don't have one? I know one, and there is no upfront cost. Fang Yan smiled very confidently.
"Who?" said a hint of doubt flashed in Lee's eyes.
"Me!" the dialect pointed to himself.
"You!" Li Zaiyong and the three of them were stunned, of course, this did not include Li Yinghong, she already knew.
In fact, the dialect just said so much just for this foreshadowing, which is the most important part.