The voice of the agate industry has also attracted the attention of government departments at all levels.

In May 2008, with the support of provincial, municipal and other levels of government, the local standard for agate jewelry in Fujian formulated with reference to the industry experience of Dongpu Village was implemented, which is also the first local standard for agate jewelry in China.

With this standard, agate jewelry will not be called a three-no product.

In 2012, the industry branch I founded was also upgraded to the Ludao Haicang Agate Association under the guidance of the government, which ended the state of scattered sand, and the industry gradually moved from simple processing to refined production.

The same piece of rough stone, which is polished into ordinary jewelry and carved into fine products, has a price difference of dozens or even hundreds of times.

An agate artwork of hundreds of thousands of yuan is not uncommon in Dongpu Village today.

The local agate processing enterprises have also grown from more than 70 to more than 400, employing more than 6,000 people and with an annual output value of more than 1.2 billion yuan.

Haicang agate industry has grown from scratch to new, and then to timely transformation and group development, and its reputation is outside.

However, behind the glamour, the "front store and back factory" business model that has relied on for many years to survive has shown its limitations, and many bottlenecks such as talent support, development space and brand promotion have seriously restricted the development of the agate industry.

How to further transform and upgrade is an urgent problem.

In this regard, we have also been thinking of ways to break the "ceiling" again with differentiated ideas.

Yang Jing, chairman of Ludao Shiyu Jewelry Co., Ltd., was the first person in our village to operate the "front store and back factory" business model.

"The Haicang agate industry must now work brand building and other aspects. ”

He found me after much deliberation and spoke his mind.

Indeed, it is difficult to establish a brand image in the model of "front store and back factory", and at a certain stage, the development space is limited.

He intends to establish a new brand image, and his company is also the first enterprise to register a trademark in the domestic agate industry.

After a period of practice, Yang Jing's brand management has been fully recognized by the market.

His company's work "Flying Huang Tengda" was auctioned off by a buyer for 2 million yuan.

Under his influence, at present, more than 10 companies have followed closely and have their own brands.

In addition to brand building, Yang Jing also invested his energy in the capital market.

He did this, first from handicrafts to artworks, and invited more famous teachers to design, carve and promote to the whole country.

His company has opened a number of physical stores in the province, considering expanding the chain operation nationwide, and planning to develop the agate headquarters economy, and strive to be listed on the "New Third Board".

After graduating from university, my son also started to get involved in the agate business.

He told me that my "Onyx Generation" has relatively simple business methods and cannot adapt to changes in the market, and he wants to try to introduce the Internet.

In fact, I also know that now is the era of information explosion, especially the Internet economy is in full swing, and our older generation really can't keep up with the times, so I support him to work hard to create.

He used the "Internet +" thinking to open an online store and transform the traditional production and sales model.

After a period of attempts, in the statistics of monthly sales, the performance of online stores accounts for seventy or eighty percent of the total performance, and in good times, the performance of online stores can reach more than 100,000 yuan, while physical stores only have 20,000 or 30,000 yuan.

Also as the "second generation of agate", my partner Chen Yong's son Chen Chao also focuses on the Internet, but the focus is different.

He founded Ludao Agate Festival Culture Communication Co., Ltd., hoping to rely on the network to integrate the country's agate trading information and design and carving talents, pay attention to the pondering of carving skills and the mining of added value of products, and cultivate the "master economy".

Last week, the relevant leaders of the Haicang District Government came to investigate, suggesting that the organization and planning of agate enterprises to go out, learn from the practices of Zhejiang and other regions, build characteristic towns, and explore the way out of the transformation of the agate industry. ”

When President Chang said this, he exuded a strong sense of self-confidence.

Kowloon also learned from President Chang's story that he kept pace with the times.

He went from a taxi driver to an industry boss, and this story is so inspiring!

Perhaps even Mr. Cai would not have thought that when he got into Chairman Zhang's taxi, he would make a poor village that does not produce agate rough "out of nothing" and become the "capital of agate".

Jiulong also thought of himself, he has been wandering in the strange stone world for the past few years, it can be said that he has not pursued the real stone path at all, and the distance to Brother Zhao's bet, half of the time has passed, should he not affect the futures, absorb more nutrients in the strange stone circle, and improve his popularity?

In the world of strange stones, whether a person has a level or not is often related to the grade of the strange stone he has, if a person has the best, then this person is easy to remember.

Now that he has a unique "Flesh Buddha Statue", he should also publicize it in an appropriate way so that stone friends all over the country know about it.

After thinking about this, his mood was much brighter, originally President Zhang was going to invite Jiulong to dinner, but Jiulong felt that he would trouble others when they met for the first time, so he couldn't talk about it.

Besides, Chairman Zhang has told himself so much today, and he already thinks highly of himself.

Of course, maybe it was because he helped him broaden his horizons that he was willing to talk so much.

He politely waved goodbye to Chairman Zhang, and invited Tie Dahan to a meal as promised.

Back at his residence, his mind became active, how to promote the reputation of "Flesh Buddha Statue", the first step is to go to the Qishi network forum to post pictures, and add a small poem.

——Today, I went to Agate Village, in that magical place, let me meet you, this is the Buddha's fate.

Buddha in the heart,

The Buddha appeared,

meditation practice,

You are a Buddha!

When the message was issued, the first to respond was Mr. Huang Ruo, with only four simple words: "Priceless treasure!"

Teacher Wang Tianran simply called directly and asked if Kowloon could be transferred, and the price was easy to say.

Jiulong said that he also likes Zen things very much, and this thing is not for sale, so Mr. Wang had to give up.

Qian Dashen also called Kowloon to congratulate him, telling Kowloon that such a good thing must be well promoted, or he asked Cheng Wucai to come over and take pictures and promote it on the cover of the next issue of "Viewing Stones in the Strait".

This time, Kowloon did not agree immediately, and there were two reasons for his hesitation, one is that the stone advertised in the book "Chinese Kowloon Bi" last time, no one came to ask for a price, which also means that the publicity effect is not good.

The second point is that he is playing agate, and "Viewing Stones in the Strait" focuses more on the promotion of Kowloonbi, so he is also worried that this publicity will also be in vain.

How to refuse him?