Su Yishui really didn't expect that Shi Mingjun would disappear from her life in this way and never appear again. Pen % fun % Pavilion www.biquge.info

In this life, she believes that without Shi Mingjun on the road of life, it will be more exciting.

She lazily leaned back on the sofa and looked at her sister who was holding the real estate certificate and a few cards with an excited face.

In Su Yirou's heart, she never took that old man to heart. However, with these things in hand, she and her sister's upfront investment for their dreams is basically guaranteed.

With a satisfied mood, Su Yishui and his sister said goodnight and fell asleep early. In her dream, she saw a wide avenue, on which she was slowly walking.

When she woke up, there were still a few stars in the sky that refused to sleep, Su Yishui got up lightly, it has always been her sister who makes breakfast for herself, and today she has to fulfill her obligation to be a sister.

Stepping on the stairs and grabbing the handrail to the kitchen downstairs, under the light, my sister was busy in her pink hellokitty pajamas without changing out. The blue flames under the pan lick the bottom of the pan, and the ham and bread slices waft fragrantly. Two glasses filled with orange juice.

"Sister, you're up. Hearing the footsteps, Su Yirou turned her face and showed a lovely smile. "You went to bed so early last night, I knew you would be up early today. ”

"Then my sister doesn't have to get up so early. Is it because you are too excited to sleep well?"

"Sister is teasing me again, am I going to do it?" Su Yirou pursed her lips and put the slices of ham and bread on it

The cup plate of orange juice and hot milk was placed on a tray, brought to the dining table, and placed in front of himself and his sister.

"Sister, now that everything we need is ready, can we start investing now?" Su Yirou bit the slice of bread and looked at her sister.

"Little fool, if you want to invest now, I guarantee that you will lose all your bones. Su Yishui smiled and slapped his sister's forehead. "Shopping malls are like battlefields, and only by knowing oneself and knowing oneself can one be undefeated. We don't understand how our opponents' business models can survive, let alone win. Su Yishui said. "With the little money in those cards, I couldn't even splash when I threw it into the merchant sea. ”

"Oh, sister means to say that the first thing we have to do is ... Commercial espionage. Su Yirou said with a wink.

"Hmm. It's not very accurate for you to say that. If it would be more appropriate to say this, we would study the products that are already in place and gather information on the positioning of our products

marketing strategy, etc. Sue took a sip of orange juice and placed the cup on the table.

"Oh, I know a little bit about this, I've been working in the mall for so long, I've never eaten pork and watched pigs run. For example, L'Oréal Paris, whose slogan is "You deserve it", is it just a brand of L'Oréal, which also owns Lancôme and Biotherm

Garnier Vichy and other brands. With strong investment in scientific research and technology, the dedication to innovative efficacy, style and excellent experience is perfectly condensed in the slogan "You deserve it".

Herborist, a domestic brand, is characterized by Chinese herbal additives, which are the result of the combination of modern biotechnology and traditional Chinese herbal extracts. Extracting natural herbal extracts by high-tech means, it can effectively nourish the body and mind, so that the skin, body and spirit can achieve the best state of harmony, ideality, form and spirit, and glow the beauty of nature, personality and health roots. Su Yi was soft and talking, and introduced two brands to her sister.

"From your examples, L'Oréal Paris and Herborist, you can see that the business positioning and development model between the two are different. So what are our product positioning and goals, do you have a clear plan for these two points? As for marketing, we don't have to think about it for the time being. "Sue water.

"Focusing on flowers, combining classical beauty secrets with modern craftsmanship, decorating beautiful women. That's our business goal," Su replied with a bright eye.

"As for the business development model, we have to start from the beginning. Su Yirou sold a pass, and after taking a sip of milk, which had become a little cold, she continued: "Our country is proud of its 5,000-year-old history, with a long history and a long culture. Among them, there are a large number of beauty secrets, and even palace beauty secrets. Among them, there are also many examples of the use of flowers, the ancients used to use "condensation green eyebrows, light red flowers" to describe people's beauty. Flowers are the essence of plants, with their bright, fragrant, delicate and infinite charm. Flowers contain bioglycosides, anthocyanins, anthocyanins, various acids, esters and other substances. And these substances are all natural, much less than the amount of hormones contained in various cosmetics brought by the modern chemical industry. In the absence of modern cosmetics, the ancients were still able to "have a pleasant face as white as snow and a smooth body as plain". It can be seen that the beauty effect of flowers is not inferior to those of those high-priced brand cosmetics. Since the era of the Book of Songs, Chinese people have examples of their love to pick flowers, and the legend of peach blossoms with human faces has a long history. Based on the above factors, I think that if we can use natural floral beauty and classical beauty and royal secret recipes as the positioning and goal of our brand, we will definitely attract a large number of consumers. ”

Su Yirou talked eloquently, and Su Yishui's eyes were a little straight when she heard it.

Two days ago, I had told my sister about my plan, but at that time, it was only a framework with only a basic shape, and I didn't expect that in just a few days, my sister had perfected it to such an extent.

After a long while, Su Yishui's eyes regained their brilliance, and she smiled at her sister: "Good sister, you said so much at once, and she also quoted scriptures. It's really great, my sister has done her homework!But Yirou, don't forget that there is another most critical factor, and that is the price. There must be many consumers who give up their goals and retreat to the second best because of it. ”

"Well, what my sister said is extremely true. If the price is too high to scare consumers away, what other whitening is significant, and these gimmicks will all become floating clouds. Su Yirou smiled.

"What my sister said is very true, then it is time for our sister to design the logo. ”

"Oh, the logo, sister, I've already designed it. Su Yirou threw the already shrunken ham slices in her hand into the dinner plate, staggered all the way back to her bedroom, ran back, handed a piece of paper to Su Yishui, and sat on the dining chair with her hands on her chest panting.

Su Yishui took the white paper and wrote two big words in a thick pen: "Shelley." ”

"Shelley?"

The first impression in her mind was that of an English romantic poet, and it stands to reason that the name of a character cannot be trademarked.

looked at her sister with a black line on her face: "Yirou, you shouldn't use the name of the English poet as a trademark." ”

"Of course not, where could I be so unimaginative. And I also know that the name of a character cannot be registered. Su Yirou lay on the table, turned her head and said to her sister.

"Then why did you choose this name, and what is the point of this Shelley?"

"Hey... Su Yirou shouted in a long voice, pouting and whispering: "If you like it, you like it, why are you thinking about it so much?"

Seeing her sister's expression of wanting to eat people, Su Yirou smiled and said, "I lied to you, sister, in fact, everyone has already thought about it, listen to me and you." ”

"Since our brand focuses on flowers, and the purpose is to decorate the beauty of flowers, it is clear that the natural trademark should be reflected. First of all, let's talk about the word "snow", Su Yirou's finger pointed to the paper between the sisters. "Snow, the first thing that comes to mind is whiteness

Pure, and if it is associated with flowers, the first thing that comes to mind is pear blossoms, the ancients did not have clouds, and pear blossoms in March are better than snow. Most of the other flowers bloom after the pear blossoms, forming a scene of a hundred flowers. Therefore, a snow word is a sign of the blooming season of pear blossoms, and also indicates the purpose of our brand, the time for flower beauty has come. ”

Su Yishui was confused when he heard it, and he couldn't imagine that his sister would be able to deduce so much content because of such a simple word "snow".

"And what about the word "Lai"?" Su Yishui put his finger on the black letter at the back.

"Plants and trees are life, and flowers are no exception. The time of flowering has arrived, which indicates that the season of flowers in full bloom has begun at this moment. Su Yirou said triumphantly.

Su Yishui was a little speechless when he heard it, but when buying a brand's goods, no one must have the mood to associate its name with what it means. For most people, just remember the brand and leave the rest to others. For example, Sony's trademark SONY is a cute child combination of Latin sound and English after removing an n, and only its founder and Baidu can know about this kind of thing.

"Sister, since you've done Shelley's preparations in such detail, let's do some of the necessary work. Su Yishui said to his sister with a smile.

"Okay sister. I'll go to the stock exchange in a moment. Where's my sister?"

"Me!" Su Yishui thought thoughtfully. "I went to school after eating. ”

"Hey, it's a little too early. Su Yirou subconsciously looked up at the wall clock, it was only a quarter past six.

"Sister, you misunderstood, I'm not going to school, I'm going to drop out!"